This document outlines an marketing campaign for a new fuel cell power generator called EnergyZone. It identifies the target customer demographic as middle-aged professionals and describes the product's positioning as environmentally friendly and economically efficient. The campaign utilizes search engine marketing, social media platforms like YouTube, Facebook, and Twitter, email marketing, and behavioral targeting. It provides details on keywords, content strategies, and advertising approaches for each channel and allocates a total budget of $5 million with spending distributed over several months beginning in March 2014.