GM614 Brand Association

•

0 likes•1,640 views

This document discusses brand association, which refers to the attributes and traits that consumers associate with a particular brand. It provides several examples of brand logos, taglines, packaging, colors, and target users that have become associated with well-known brands like Apple, Disney, Coca-Cola, Tiffany, and McDonald's. The document emphasizes that developing strong and positive brand associations through consistent branding elements helps companies build loyalty and differentiate their brand from competitors.

Marketing

Save money.
Live better.
No body does
chicken like ___.
So good!
The Happiest
Place on
Earth.

Obey Your Thirst.
Melts in your
mouth, not in
your hands.
A DIAMOND IS
FOREVER.
Taglines

PANTONE
ea0a8e
PANTONE
55acee
PANTONE
720e9e
PANTONE
60def5
PANTONE
5ba525
PANTONE
f57d00ff
PANTONE
046aed
PANTONE
ffcc33
-T-

Cultural influences Or…more…
The Burgers are Better.

Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product

Designing and implementing branding strategies by Leroy J. Ebert chapter 11

LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)

Leroy J. Ebert DipM MCIM, Chartered Marketer, MSLIM Manager Marketing and Business Development – Logiwiz Ltd. Presentation Developed as course material for the SLIM Diploma in Brand Management Content Extracted from “Strategic Brand Management” 3rd Edition Authors: Kevin Lane Keller M.G. Parameswaran Issac Jacob Presentation developed from SLIM Diploma In Brand Management Students Presentation developed by Leroy J. Ebert (9th May 2014)

DESIGNING AND IMPLEMENTING BRANDING STRATEGIES

Avinash Singh

Emirates Brand Campaign

Melanie Wilde

Brand Valuation

We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.

Project on brand positioning of titan watches

Projects Kart

Portfolio strategy & architecture

FullSurge

This was a webinar conducted for ISBM members to help them understand the key components that comprise a brand portfolio strategy, and how these components relate to and inform brand architecture decision-making. This requires developing a thoughtful brand portfolio strategy; one that defines the optimal number, scope and strategic role for each brand within the portfolio. The webinar leverages best practices, guiding principles, and real-world examples.

brand Unit 1Vinod Sarashetti

Tv Drama Formatsjontowlson

EMIRATES AIRLINES: Controlling and harmonizing brand identity, image, and per...

Hoàng Thị Thanh Thủy

Brand valuation methods and strategiesmanirupal

Apple's brand personality

Nannapat Kaewjieranai

Digital Marketing Training In Bangalore

syedasifsyed46

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

Viewers also liked

Leveragiing secondry brand associationArsh Koul

Mahindra & mahindraJatin Mehta

Portfolio Brand Identity

Anna Seroczyńska

Mahindra and Mahindra Farm equipment setcor

Naufal Kukkady

Brand Portfolio

sdusane1

Designing and implementing branding strategies by Leroy J. Ebert chapter 11

LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)

DESIGNING AND IMPLEMENTING BRANDING STRATEGIES

Avinash Singh

Emirates Brand Campaign

Melanie Wilde

Brand Valuation

We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.

Project on brand positioning of titan watches

Projects Kart

Portfolio strategy & architecture

FullSurge

brand Unit 1Vinod Sarashetti

Tv Drama Formatsjontowlson

EMIRATES AIRLINES: Controlling and harmonizing brand identity, image, and per...

Hoàng Thị Thanh Thủy

Brand valuation methods and strategiesmanirupal

Apple's brand personality

Nannapat Kaewjieranai

Viewers also liked (16)

Leveragiing secondry brand association

Mahindra & mahindra

Portfolio Brand Identity

Mahindra and Mahindra Farm equipment setcor

Brand Portfolio

Designing and implementing branding strategies by Leroy J. Ebert chapter 11

DESIGNING AND IMPLEMENTING BRANDING STRATEGIES

Emirates Brand Campaign

Brand Valuation

Project on brand positioning of titan watches

Portfolio strategy & architecture

brand Unit 1

Tv Drama Formats

EMIRATES AIRLINES: Controlling and harmonizing brand identity, image, and per...

Brand valuation methods and strategies

Apple's brand personality

Recently uploaded

Digital Marketing Training In Bangalore

syedasifsyed46

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Recently uploaded (20)

Digital Marketing Training In Bangalore

How to Run Landing Page Tests On and Off Paid Social Platforms

Coca Cola Branding Strategy and strategic marketing plan

How to Use AI to Write a High-Quality Article that Ranks

Core Web Vitals SEO Workshop - improve your performance [pdf]

De-risk Your Digital Evolution - Hannah Grap

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Winning local SEO in the Age of AI - Dennis Yu

GM614 Brand Association

1. Global Advertising CH2 Brand Association Maria Sosa & Doris Yeh

2. APPLE ?

3. LOGO Product Users Packaging Color Tagline Price BrandAssociationTraits

4. LOGOS

5. Save money. Live better. No body does chicken like ___. So good! The Happiest Place on Earth. Obey Your Thirst. Melts in your mouth, not in your hands. A DIAMOND IS FOREVER. Taglines

6. Packaging

7. Packaging

8. PANTONE ea0a8e PANTONE 55acee PANTONE 720e9e PANTONE 60def5 PANTONE 5ba525 PANTONE f57d00ff PANTONE 046aed PANTONE ffcc33 -T-

9. BrandColors

10. Users

11. Users#standforsomething

12. Vaguedistinction

13. Cultural influences Brand Names What does goes by in the U.K.?

14. Cultural influences Brand Names

15. Cultural influences Or…more… The Burgers are Better.

16. It’s Share Time!

17. KeyTakeaways Brand Association Network