This document proposes establishing Eco SQUARE, a company that will collect, recycle, and compost waste to produce organic fertilizers and soil enhancers. The recycled products will help clean the environment in southern Tamilnadu districts and meet the growing demand for organic fertilizers. Eco SQUARE aims to establish a sustainable environment, make the planet greener, provide organic manures for agriculture, and continue traditional farming practices. The keys to success are overcoming perception issues, building customer trust, rapid expansion, reasonable prices, and obtaining investment.

2. Executive Summary
• Eco SQUARE’s area of business will be to collect, recycle/compost,
and market waste obtained from the daily garbage for use as a
consumer good.
This company’s recycled product will meet two critical needs:
i.
ii.
It will help in the cleaning up of the environment in the southern
districts of Tamilnadu such as Kanyakumari, Tirunelveli,
Thoothukudi and so on.
It will help meet the growing demand for organic soil enhancers
and fertilizers.
• Our recycled waste will be targeted toward fertilizer manufacturers,
nurseries, farmers, government agencies and others.

3. Mission Statement
• Our mission is to establish a safe and secure
environment.
• To make our planet evergreen forever.
• To make available the organic manures for the
non-artificial growth of vegetables and fruits
in the country for a better life ahead.
• To carry on the traditional way of agriculturing
to the next generation.

4. Keys to Success
 Overcome perception issues that may exist with
using compost made from disposed garbage.
 Establish and build relationships and trust with
customers to help shield from future
competition.
 Expand rapidly to control the market.
 Offer reasonable prices.
 Get investment.

5. Company Highlights
• The legal name of the company will be EcoSQUARE
co.Ltd. .
• Investment from the government as well 40% with .
• Located at the rural areas of Vallioor, 10 kms way far
from the National highway, EcoSQUARE is ready to
start. This area is considered for the establishment of
the plant because it is non-agricultural area and it is
away from human existence.
• Both Kanyakumari District, Tirunelveli District and also
other southern districts such as Thoothukudi,
Kovilpatti, etc. are to avail the benefits of this plant.

6. Service & Product Description
• Clearing up unwanted garbage waste from
human residing areas.
• Recycling to produce highly utilizable manures
for agriculture.

8. Marketing Plan
• Already existing in the market.
• Government is ready to help in the marketing
of our product ie. The manures and the
vegetable products.
• Our Customers : fertilizer producers, retail
markets, provisional stores. Basically all the
agriculture depending people.

9. Competitor Analysis
• No other recyling plants in the southern
districts of Tamilnadu.
• So no competitors.
• Later on stage, may compete with the plants
in the Northern parts.

10. SWOT Analysis
Strengths
Our determination and focus,
Ancestoral land and business.
Weakness
Low scale
Opportunities
Have large no. of customers
Threats
Fuel rates, production costs

11. Operations
• Staffing – around 200 employees.
• Among them contract workers, supervisors,
office staff and accountants.

12. Financial Planning
•Ancestoral land and business
•Government aid
Capital Asset Purchases
Amount (Rs.)
Processing Plants 2 x 10000000
20000000
Processing Plants built in-house 2 x 5000000
10000000
Sheds 48'x72' 4 x 1000000
4000000
Skid Truck 2 x 3000000
6000000
Front-end Loader 2 x 3000000
6000000
Tandem Dump Trailer
2000000
Total
48000000

13. Timeline
Year
Sales
Profit
Year 1
20000000
4000000
Year 2
30000000
6000000
Year 3
40000000
8000000