The document discusses responsible design and reducing packaging waste. It describes the EU ecolabel which identifies products with reduced environmental impact. It also discusses EU directives from 1994 and 2004 that targeted reducing packaging waste by designing out excess space and increasing recycling and reuse. The document provides examples of companies like Duracell and Motorola that reduced packaging waste and notes that packaging innovations like LDPE cushions use less material. It discusses how Sprint reduced its phone packaging waste by 60% through design innovations. It promotes a retractable water bottle design that reduces packaging and transportation needs.