Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
EchoUser Final Presentation
1. Trovi:
Keeping track when
you can’t keep
in touch
Nicole BLACK
Kaylee BURNS
Natya DHARMOSETIO
Jessica KWON
James ZAMORA
An EchoUser portfolio project in collaboration with Berkeley Innovation
5. INTERVIEWS
● Identify types of music event
● Size of groups
● Amount of carried objects
● Frequency of cell phone use
● Importance of staying in touch with group
● Ease of reconnecting with separated group
members
USER TYPES
Age: 18-24
Gender: Any
Prior music festival
experience
8. IDENTIFY TRENDS
● Attending raves
● Always with other people
● Carry small-moderate amount of things
● Mixed feelings about cell phones
● Staying in touch is important, but separating is okay
● Limited service/internet access
15. DEFINING “LOST”
● Willing separation from group, not actively searching
● Willing separation from group, actively searching
● Unintentional separation from group, actively searching
● Unintentional separation from group, not actively searching
16. QUOTES
Chester: “I like to get lost in the music and enjoy the
moment, but at the back of my mind I’m always keeping tabs
on my friends. It really withdraws from the experience.”
Anisa: "I'm here to have a good time and bond with my
friends. I like to plan a lot in advance, but no matter how
organized my friends are it’s really easy to get lost."
19. Chester: “Yes, it is difficult to find service when everyone’s
phone is trying to look for service too. This drains my battery
a lot, which is why I try to stay away from phone as much as
possible.”
Anisa: “A lot of the big festivals that my friends and I go to
are usually in the middle of nowhere. So finding cell phone
service in those areas is almost impossible.”
QUOTES
22. QUOTES
Chester: "Showing up to an event with a lot of things to carry
makes it difficult to dance and navigate crowds. I'd rather just
go without and ask one of my buddies to carry the important
things for me, like my phone or water."
Anisa: "I try to bring everything I could need with me. I would
hate to be hungry or thirsty and regret not packing
something."
27. This is not a smartwatch app
● Low-tech
● No cell phone required
● No internet required
● Bluetooth and RFID technology
28. WEARABLE:
● There when you need it, forget
it when you don’t
● Simple, sleek, lightweight
design
CUSTOMIZABLE:
● Every device connects the name
of its user
● Can be a watch or keychain
CONVENIENT:
● Minimal button presses to get
what you want
● Straightforward interface
PEACE OF MIND:
● You can find your friends
● Your friends can find you
TARGET AUDIENCE:
● People who attend raves
or music festivals