The document describes plans for Echelon 2012, which will be held from June 11-12. Echelon is an annual tech conference and startup exhibition organized by e27 that aims to connect the Asian startup ecosystem. In 2011, Echelon had over 1000 attendees and 40 speakers from over 15 countries. Echelon 2012 plans to expand its reach across Asia and focus on making the startup scene "awesomer" through topics like design and gamification. It will continue hosting satellite events and a startup exhibition for early-stage companies to showcase their products.

1. ECHELON 2012
It’s Gonna Be Awesomer
11 - 12 June
Organized by
Tuesday, January 17, 12

2. ECHELON 2011
“
What they said.....
"The Echelon event was very well organized and well attended,
and gave us a chance to meet with top startups from around
Asia. Months later, in places like Silicon Valley and Hong Kong ,
we still meet new people who remember us from seeing us on
the Echelon stage. We had a good experience, and would
recommend it to others."
John Fan, Cardinal Blue
Echelon 2011 Launchpad Startup
“E27 team is a breeze to work with. Their professionalism really
shined throughout the whole cycle of the event. Looking forward
in working with them in future projects”
Eugene Fabian, Microsoft Singapore
Echelon 2011 Premier Sponsor
"Echelon 2011 help us achieved various objectives in one go
and in one place. It helped us expose our product to investors,
fellow entrepreneurs and the general public. Having participated
in Echelon as both exhibitor and pitching startup has gained us
enormous credibility and helped us validate our product".
Salvador de la Barrera, Flipter
Echelon 2011 Startup Exhibitor
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3. ECHELON 2011
Asia Best Startup Launchpad Event
Echelon 2011 aimed to be the frontier of the Internet and web technology
landscape, where the main focus was to bring together the top brass of the web
technology industry from various parts of the startup eco-system to facilitate
discussion on the hot topics in the web startup scene. The 2 day event drew:
- Over 1000 delegates from over 15 countries
- More than 40 speakers from over 7 countries
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Tuesday, January 17, 12

4. ECHELON 2011
Asia Best Startup Launchpad Event
1000
e27’s Echelon event has
grown, year-on-year.
What started out as a
515
30 attendee event in
2008 grew to over 30
1000 last year. 2008 2009 2010 2011
At Echelon 2011 Startup Launchpad, we showcased 11 of Asia’s new and
upcoming companies such as Moglue, Cardinal Blue and PlayMoolah. These
companies have since went on to new heights by participating in 500 Startups,
Global Brain Alliance Forun and were also covered by TechCrunch.
The Startup Exhibition demo-ed over 40 Asian startups to investors,
government bodies and corporate enterprises. These companies came from
over 9 countries in the region. Since Echelon, a number of them have managed
to secure funding rounds or established strategic parnerships.
Prior to the main event, e27 brought the Echelon brand on a regional tour via
the Satellites in Singapore, Kuala Lumpur, Jakarta and Hong Kong. Each
Satellite saw 10 companies pitch for a spot at the Startup Launchpad in front
of a crawd of about 150 - 300.
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Tuesday, January 17, 12

5. ECHELON
Past Speakers
Joi Ito, Neoteny Labs
Echelon 2010
Jason Wishnow, TED
Echelon 2011
Brett Terril, Social
Gaming Consultant Scott Rafer, Omniar
Echelon 2010 Echelon 2011
Derek Sivers, CD Baby Dave McClure, 500
Echelon 2011 Startups
Echelon 2010
Richard White,
UserVoice
Tuff Yen, Seraph Group
Echelon 2011
Echelon 2011
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Tuesday, January 17, 12

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7. b
Echelon 2012 aims to be “Awesomer” than before. The
.
event will still keep it’s core components, which are:
- Satellites (Singapore, Indonesia, the Philippines, Hong
Kong)
- Conference & Workshops
- Startup Marketplace
How we are making it
“Awesomer”.
Echelon 2012 will focus on how the startup scene can be
“Awesomer” by tackling issues in the next step of the
startup product life cycle such as design and gamification.
Echelon 2012 will continue to expand its reach across the
region in order to bring more diversity and foster more
international collaborations across the region.
ECHELON 2012
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8. S
Satellites are part of the promotional roadshow tour that
is carried out before the main event in order to spread the
brand of Echelon throughout the region.
The Satellites are also the platform for e27 to shortlist
startups for the Startup Marketplace at Echelon 2012. The
4 Satellites in 2011 saw total audience of over 800.
13%
38% Singapore
Kuala Lumpur
25% Jakarta
Hong Kong
25%
ECHELON 2012
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9. S
After the successes of last year’s Echelon Satellites, e27 is
looking to expand the reach of the Echelon 2012 by
targeting emerging technology communities in the region.
The 2011 Satellites gave e27 a strong foothold in
Indonesia and Japan. This year, we are looking to grow our
influence into other communities such as the Philippines.
e27 is currently planning 4 Satellites for April 2012 which
will be held in Singapore, Jakarta, Manila and Hong Kong.
ECHELON 2012
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10. S r M r
The Echelon Startup Marketplace is the place to be for
young technology startups to showcase their products.
Whether you are looking for funding opportunities,
possible partnerships or feedback from potential end
users, the Startup Marketplace is the place to be.
Over 200 startups have exhibited at Echelon’s Startup
Marketplace with success stories such as FlutterScape’s
US$177,000 funding round and TenCube’s headlining exit.
Startup Marketplace
Submissions from January, 2012
In 2011 alone, over 40 Asian startups exhibit at the
Echelon 2011 Startup Exhibition which generated many
funding and partnership leads, such as:
- Fashionspace managed to secure a S$250,000 funding
round
- Flipter received feedback, reiterated and was accepted
into Startup Chile
- WorkCrowd partnered Microsoft Malaysia
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Tuesday, January 17, 12

11. ASIAN STARTUPS APPLY
interested in: APPLY NOW
➡ Funding
http://bit.ly/startups2012
➡ Partnerships Submission Closes:
➡ Regional Exposure 31 March, 2012
Selected STARTUPS
to pitch at
SATELLITES PITCH
➡ Singapore
➡ Jakarta April, 2012
➡ Manila
➡ Hong Kong
Two (2) Day Exhibition
SGD 400
EXHIBIT
50 STARTUPS Includes
selected to EXHIBIT
➡ Regional Publicity
at Echelon 2012 ➡ Investor Meets
11 - 12 June TOP ➡ Mentorship
10 to ➡ Community
PITCH Engagement and
MORE!
Tuesday, January 17, 12

12. ASIAN STARTUPS apakah
anda berminat untuk APPLY
mendapatkan: APPLY NOW
➡ Perdanaan
➡ Kerjasama http://bit.ly/startups2012
Batas Akhir Pendaftaran:
➡ Eksposur Dari Lingkup 31 March, 2012
Regional
STARTUPS yang terpilih
akan melakukan pitching di
SATELLITES kota
berikut: PITCH
➡ Singapore
➡ Jakarta
April, 2012
➡ Manila
➡ Hong Kong
Dua (2) Hari Pameran
SGD 400
50 STARTUPS EXHIBIT
terpilih akan Peluang
DIPAMERKAN di ➡ Publisitas Dari Lingkup
Regional
Echelon 2012 TOP
➡ Temu-sapa Dengan
Investor
11 - 12 June 10 to
➡ Bimbingan
➡ Temui Berbagai
PITCH Komunitas dan masih
banyak lagi!
Tuesday, January 17, 12

13. STARTUPS Ở CHÂU Á Đăng
tìm kiếm Kí Ngay
➡ Nhà Đầu Tư Đăng Kí
➡ Đối Tác http://bit.ly/startups2012
➡ Quảng Cáo Trong Khu Hạn Chót:
Vực 31/03/2012
STARTUPS được
chọn sẽ trình bày ý
tưởng tại
Trình Bày Ý
SATELLITES Tưởng
➡ Singapore
➡ Jakarta Tháng 4, 2012
➡ Manila
➡ Hong Kong
Hai (2) Ngày Triển Lãm
SGD 400
50 STARTUPS
Triển Lãm
sẽ được chọn Cơ Hội
TRIỂN LÃM ở ➡ Quảng Cáo
➡ Gặp Gỡ Nhà Đầu
Echelon 2012 Tư
➡ Cố Vấn
11 - 12, Tháng 6 TOP 10 sẽ
➡ Cộng Đồng Công
được chọn để Nghệ
trình bày VÀ HƠN THẾ NỮA!
Tuesday, January 17, 12

14. APPLY
NOW
http://bit.ly/startups2012
:
2012/3/31
→
2012/4
※Echelon 2012
SGD400
50
Echelon 2012
Echelon 2012
/11 - 12
Tuesday, January 17, 12

15. ECHELON
Alumni
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16. T r
- 1,100 delegates, 35% foreign
- 50 up-and-coming startups from the region, 50% foreign
- 40 speakers from the US and the region
- 4 Satellites, 250 attendees each country
- 150 investors from the US and the region
- Focused marketing outreach through local partners in
countries such as Vietnam, Indonesia, the Philippines,
Taiwan and Japan.
ECHELON 2012
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Tuesday, January 17, 12

17. S r
// Connecting and
Building Communities
Echelon creates a platform for your brand to be approachable by the
technology communities in the region. The event is the place for mindshare
where sponsors can not only share their services and products but also their
knowledge, as industry leaders, to the general web technology industry in Asia.
Echelon provides a rich branding platform for your company to reach out and
hear from the different tech communities in the region. Be the first to meet
uprising technology innovators.
As a sponsor of Echelon 2012, you can expect:
- Market Penetration and Understanding
- Brand Positioning
- Lead Generation
- Connection to Community
For more information, contact Gabriel at gabriel@e27.sg
ECHELON 2012
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Tuesday, January 17, 12

18. Main Supporting
Sponsor Sponsor
SGD 50,000 SGD 30,000
(Maximum 3 sponsors)
- Speaking slots (up to 2) - 1 speaking slot
- 2 workshop sessions - 1 workshop session
- Prime exhibition/lounge - Exhibition table space
space
- Branding on all online and
offline collaterals
- Branding on all online and
offline collaterals
- 2 posts on e27’s blog
- 3 posts on e27’s blog - Judging opportunity at main
Echelon event
- Judging opportunities for all
4 Satellites events
- 8 conference passes
- Judging opportunity at main
Echelon event
- 15 conference passes
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19. Regular
Sponsor
SGD 10,000
- Exhibition space
- Branding on all online and
offline collaterals
- 1 post on e27’s blog
- 5 conference passes
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20. ECHELON 2012
It’s Gonna Be Awesomer
June 11 - 12
Topics to Expect
Cloud: The promise and
where it is now
Ideas worth investing in
Tried and tested business
models that work, here
We are looking for speakers
Have one in mind?
Recommend a speaker here!
or go to http://bit.ly/echelon2012
Tuesday, January 17, 12

21. Proposed speakers for Echelon 2012
Rovio Facebook LinkedIn
Amazon Web
Foursquare Zynga
Services
r
ECHELON 2012
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22. Proposed speakers for Echelon 2012
DeNA McAfee Game Ventures
Microsoft BizSpark JFDI.Asia RIM
r
ECHELON 2012
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23. Proposed speakers for Echelon 2012
LiveJournal Kaskus SingTel Innov8
DailySocial mig33 MOL
r
ECHELON 2012
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24. Proposed speakers for Echelon 2012
Rails Girls Groupon FPT
AirAsia ProudCloud MBM
r
ECHELON 2012
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25. ECHELON 2012
ORGANISER
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26. About Us
e27 was founded by a group of Silicon Valley enthusiasts in 2006
who had the chance to experience the thrill and excitement of the
tech start-up epicenter during their college years. The group
returned to Singapore and decided to ignite the beginnings of a
local web technology community. The movement began with a blog,
e27.sg, covering the latest and hottest regional tech start-up news
which quickly turned into community events that drew the support
of the community and connected corporate organizations.
Since then, e27 has transformed into a full-fledged media and
events agency that serves the web technology ecosystem in the the
region. e27 has worked with various government agencies,
corporate entities and community organizations most which, have a
long standing support of what we do. e27 also runs an annual
flagship event - Echelon (formally UnConference) since 2008, with
the latest edition in 2011 attracting more than a thousand attendees
from over 15 different countries.
ECHELON 2012
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Tuesday, January 17, 12

27. For speakers and content suggestions:
Contact us Mohan Belani
mohan@e27.sg
For sponsorships and partnerships:
Gabriel Yang
gabriel@e27.sg
For Startup Launchpad and Marketplace:
Joash Wee
joash@e27.sg
ECHELON 2012
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