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eBook or App? How to Decide Eric Freese @efreese May 3, 2011 1
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Enhanced eBooks eBooks that go beyond a digital snapshot of a printed book Data files (based on a standard) that can be viewed/processed by a variety of platforms/devices Base data files (non-DRM) are interoperable between devices that support the same standard Dependent on access being provided by target platform 4
Apps Programs written to run on a specific platform e.g. the Kindle for iPad and Kindle for Android are different programs May be based on published materials Interoperability cannot be guaranteed App written for iPhone will run on iPad, but there are iPad apps that won’t run on iPhone Generally easier access to functionality provided by target platform 5
Enhanced eBooks vs. apps Enhanced eBooks Easier to develop Generally less expensive Some degree of interoperability Functionality dependent on platform and standards Apps Requires custom development expertise Access to full functionality of platform Perceived to be more feature-rich 6
Enhanced eBook concepts Based on eBook functionality, maintain all the good things about eBooks (reflow, portability, etc.) The EPUB standard supports enhanced eBooks now  Many perceived limitations come from eReader implementations, not the standard EPUB3 will provide greater support Graceful degradation Support new capabilities without abandoning the installed base 7
Sample eBook enhancements Collapsible Table of Contents Hidden searchable text Internal linking (footnotes/annotations/cross references/indexes) External linking (geolocation/directions/associated websites) Audio Video Interactivity  8
Collapsible table of contents Allows easier navigation of large content Can be set up in EPUB file Display controlled by device/software  9
Hidden searchable text Allows users to search on terms that might not occur in the content 10
Bidirectional linking 11
Inline footnotes/annotations Allows extra data to be shown inline Reduces back page confusion Can result in cluttered display 12
Popup footnotes Reduces clutter and confusion Uses Javascript in background Works on eReaders built on browser interface 13
External linking 14 Opens browser in separate window – iBooks prompts user before leaving
Audio 15 HREF method opens new app window HTML5 Audio tag works within reader app
Video 16
Interactivity 17
Varied results 18
Enhancement considerations Enhancements should be dictated by the content, not vice versa eBooks, enhanced eBooks and apps should receive the same level of planning as print materials Considergraceful degradation Allows files to work on widest range of devices possible by building in fallbacks Keep finished file sizes in mind Test on all target devices 19
Fixed format pages Provides functionality to preserve page layout Based on XHTML – not PDF Suggested application: children’s books, cookbooks, art (coffee table) books Only supported by iBooks 20
Late breaking news: EPUB3 HTML5/CSS3 Audio/Video Interactivity Scripting International 21
Book-based apps 22
Using apps to enhance books 23
App development considerations No ‘apps for the sake of apps’ Separate content from programming as much as possible to capitalize on portability Use open standards whenever possible 24
Questions? 25
Ebook or App? How to Decide

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Ebook or App? How to Decide

  • 1. eBook or App? How to Decide Eric Freese @efreese May 3, 2011 1
  • 2.
  • 3. Enhanced eBooks eBooks that go beyond a digital snapshot of a printed book Data files (based on a standard) that can be viewed/processed by a variety of platforms/devices Base data files (non-DRM) are interoperable between devices that support the same standard Dependent on access being provided by target platform 4
  • 4. Apps Programs written to run on a specific platform e.g. the Kindle for iPad and Kindle for Android are different programs May be based on published materials Interoperability cannot be guaranteed App written for iPhone will run on iPad, but there are iPad apps that won’t run on iPhone Generally easier access to functionality provided by target platform 5
  • 5. Enhanced eBooks vs. apps Enhanced eBooks Easier to develop Generally less expensive Some degree of interoperability Functionality dependent on platform and standards Apps Requires custom development expertise Access to full functionality of platform Perceived to be more feature-rich 6
  • 6. Enhanced eBook concepts Based on eBook functionality, maintain all the good things about eBooks (reflow, portability, etc.) The EPUB standard supports enhanced eBooks now Many perceived limitations come from eReader implementations, not the standard EPUB3 will provide greater support Graceful degradation Support new capabilities without abandoning the installed base 7
  • 7. Sample eBook enhancements Collapsible Table of Contents Hidden searchable text Internal linking (footnotes/annotations/cross references/indexes) External linking (geolocation/directions/associated websites) Audio Video Interactivity  8
  • 8. Collapsible table of contents Allows easier navigation of large content Can be set up in EPUB file Display controlled by device/software 9
  • 9. Hidden searchable text Allows users to search on terms that might not occur in the content 10
  • 11. Inline footnotes/annotations Allows extra data to be shown inline Reduces back page confusion Can result in cluttered display 12
  • 12. Popup footnotes Reduces clutter and confusion Uses Javascript in background Works on eReaders built on browser interface 13
  • 13. External linking 14 Opens browser in separate window – iBooks prompts user before leaving
  • 14. Audio 15 HREF method opens new app window HTML5 Audio tag works within reader app
  • 18. Enhancement considerations Enhancements should be dictated by the content, not vice versa eBooks, enhanced eBooks and apps should receive the same level of planning as print materials Considergraceful degradation Allows files to work on widest range of devices possible by building in fallbacks Keep finished file sizes in mind Test on all target devices 19
  • 19. Fixed format pages Provides functionality to preserve page layout Based on XHTML – not PDF Suggested application: children’s books, cookbooks, art (coffee table) books Only supported by iBooks 20
  • 20. Late breaking news: EPUB3 HTML5/CSS3 Audio/Video Interactivity Scripting International 21
  • 22. Using apps to enhance books 23
  • 23. App development considerations No ‘apps for the sake of apps’ Separate content from programming as much as possible to capitalize on portability Use open standards whenever possible 24