ebay inc statistics

Table of Contents
01 Online marketplaces overview
02
Leading global online marketplaces 2019, by GMV
03
Leading U.S. online marketplaces 2019, by GMV
04
Fastest-growing global online marketplaces 2017, by 3P seller GMV growth
05
Share of global retail and marketplace e-commerce GMV 2018
06
Top reasons of online shoppers worldwide to purchase at a marketplace 2019
02 Company overview
08
eBay: annual net revenue 2013-2019
09
eBay: quarterly net revenue 2014-2020
10
eBay: quarterly classifieds revenue 2014-2020
11
eBay: annual net revenue in the United States 2013-2019
12
eBay: annual net revenue 2017-2019, by category
13
eBay: annual net revenue 2013-2019, by region
14
eBay: annual operating income 2015-2019

Table of Contents
15
eBay: annual EBIT 2015-2019
16
eBay: annual net income 2004-2019
17
eBay: quarterly net income 2014-2020
18
eBay: gross merchandise volume 2007-2019
19
eBay: gross merchandise volume 2014-2019, by segment
20
03 Vertical benchmark
22
Leading large cap e-commerce companies worldwide 2020, by market cap
23
Revenue growth of selected internet and online service company verticals 2019-2021
24
Leading large cap e-commerce companies worldwide 2022, by EV/EBITDA
25
U.S. leading e-retailers 2020, by market share
26
Internet companies ranked by revenue 2017-2019
27
YoY growth rate of digital transactions among online retailers in the U.S. 2018
28
Most popular e-commerce apps in the U.S. 2019, by reach

Table of Contents
29
Most popular e-commerce apps in the U.S. 2019, by audience
04 Buyers and sellers
31
ACSI - U.S. customer satisfaction with eBay as of 2019
32
Preferred online marketplaces of U.S. sellers 2020
33
ebay: total active buyers worldwide 2010-2020
34
Global eBay seller location by country 2020
35
U.S. states with the biggest share of eBay sellers 2020
05 Usage
37
U.S. influential retail research channels 2019
38
Brand awareness of online second-hand stores in the U.S. 2018
39
U.S. re-commerce penetration 2019, by age group
40
Online platforms consumers make drunk purchases on U.S. 2019
41
Internet/catalog used to shop for personal care appliances among U.S. consumers 2019

Table of Contents
42
Internet/catalog most often shopped at for home health care among U.S. consumer 2019
43
Favorite shopping websites of U.S. teens 2020
44
Share of time spend on U.S. retailers mobile apps vs. mobile websites 2019
45
Preferred global digital retailers for cross-border purchases 2019
06 Employees
47
Workforce of leading global online companies 2014-2019
48
eBay: global corporate demography 2016-2019, by gender
49
eBay: global corporate demography 2019, by gender and department
50
eBay: U.S. corporate demography 2016-2019, by ethnicity
51
eBay: U.S. corporate demography 2019, by ethnicity and department

Online marketplaces overview
EBAY INC.

538
472
339
295
90
0
100
200
300
400
500
600
Taobao Tmall Amazon JD.com eBay
GMV
in
billion
U.S.
dollars
Note: Worldwide; 2019
Further information regarding this statistic can be found on page 53.
Source(s): Digital Commerce 360; ID 885354
2
Most popular online marketplaces worldwide in 2019, based on gross merchandise value (in billion
U.S. dollars)

339
90
49
10 9
0
50
100
150
200
250
300
350
400
Amazon eBay Walmart Wish Houzz
GMV
in
billion
U.S.
dollars
Note: United States; 2019
Source(s): Digital Commerce 360; ID 977262
3
Most popular online marketplaces in the United States in 2019, based on gross merchandise value
(in billion U.S. dollars)

45%
43.1%
43%
40%
39.6%
36.2%
29.2%
26.7%
22.1%
5.5%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
AliExpress
JD.com Inc.
Flipkart
Houzz
MercardoLibre Inc.
Tmall
Rakuten Ichiba
Amazon.com Inc.
Taobao
eBay Inc.
3P gross merchandise value growth
Note: Worldwide; 2017
Source(s): Digital Commerce 360; Internet Retailer; ID 986461
4
Fastest-growing global online marketplaces in 2017, by third-party seller gross merchandise value
growth

80%
20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Marketplaces (3P sellers) Retail (direct sales)
Share
of
total
GMV
Note: Worldwide; 2018; based on top 20 e-commerce companies
Source(s): Activate; ID 251115
5
Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018

63%
47%
34%
32%
32%
0% 10% 20% 30% 40% 50% 60% 70%
Better prices
Free and discounted shipping
Wider range of product categories
Product reviews
Speed of delivery
Share of respondents
Note: Worldwide; December 2018 to January 2019; 17 years and older; 18,000; online shoppers
Source(s): comScore; UPS; ID 896021
6
Leading reasons for purchasing at a marketplace instead of a retailer according to online shoppers
as of January 2019

Company overview
8,257
8,790 8,592
9,298
9,927
10,746 10,800
0
2,000
4,000
6,000
8,000
10,000
12,000
2013 2014 2015 2016 2017 2018 2019
Net
revenue
(in
million
U.S.
dollars)
Note: Worldwide; 2013 to 2019
Source(s): eBay; ID 507881
8
Annual net revenue of eBay from 2013 to 2019 (in million U.S. dollars)

Company overview
1,950
2,050
2,150
2,250
2,350
2,450
2,550
2,650
2,750
2,850
2,950
Q1
'14
Q2
'14
Q3
'14
Q4
'14
Q1
'15
Q2
'15
Q3
'15
Q4
'15
Q1
'16
Q2
'16
Q3
'16
Q4
'16
Q1
'17
Q2
'17
Q3
'17
Q4
'17
Q1
'18
Q2
'18
Q3
'18
Q4
'18
Q1
'19
Q2
'19
Q3
'19
Q4
'19
Q1
'20
Q2
'20
Q3
'20
Revenue
in
million
U.S.
dollars
Note: Worldwide; Q1 2014 to Q3 2020; excluding PayPal
9
eBay's revenue from 1st quarter 2014 to 3rd quarter 2020 (in million U.S. dollars)

Company overview
0
50
100
150
200
250
300
Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17 Q1 '18 Q2 '18 Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20
Revenue
in
million
U.S.
dollars
Note: Worldwide; Q1 2014 to Q2 2020
10
eBay's classifieds revenue from 4th quarter 2014 to 2nd quarter 2020 (in million U.S. dollars)

Company overview
3,419
3,525
3,624
3,967
4,187
4,373 4,337
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2013 2014 2015 2016 2017 2018 2019
Net
revenue
in
million
U.S.
dollars
Note: United States; 2013 to 2019
11
eBay's annual net revenue in the United States from 2013 to 2019 (in million U.S. dollars)

Company overview
2017 2018 2019
Marketplace - net transaction revenues 6,809 7,416 7,578
Marketplace - marketing services and other revenues 1,192 1,225 1,060
[TOTAL] Marketplace 8,001 8,641 8,638
StubHub - net transaction revenues 1,011 1,068 1,057
StubHub - marketing services and other revenues 18 15 64
[TOTAL] StubHub 1,029 1,083 1,121
[TOTAL] Classifieds 897 1,022 1,061
12
eBay's annual net revenue from 2017 to 2019, by category (in million U.S. dollars)

Company overview
United States Germany United Kingdom South Korea Rest of the World
2013 3,419 1,466 1,290 - 2,082
2014 3,525 1,511 1,464 - 2,290
2015 3,624 1,310 1,403 - 2,255
2016 3,967 1,359 1,331 957 1,684
2017 4,187 1,464 1,368 1,061 1,847
2018 4,373 1,591 1,481 1,195 2,106
2019 4,337 1,506 1,441 1,221 2,295
13
eBay's annual net revenue from 2013 to 2019, by region (in million U.S. dollars)

Company overview
2,197
2,325
2,264 2,222
2,321
0
500
1,000
1,500
2,000
2,500
2015 2016 2017 2018 2019
Operating
income
in
million
U.S.
dollars
14
Annual operating income of eBay from 2015 to 2019 (in million U.S. dollars)

Company overview
2,406
3,651
2,275
2,718
2,207
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2015 2016 2017 2018 2019
EBIT
in
million
U.S.
dollars
Note: Worldwide; 2015 to 2019; income from continuing operations before income taxes
15
Annual earnings before income taxes (EBIT) of eBay from 2015 to 2019 (in million U.S. dollars)

Company overview
778.22
1,082.04 1,125.64
348.25
1,779
2,389
1,801
3,229
2,609
2,856
46
1,725
7,266
-1,017
2,530
1,786
-2,000
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Net
income
in
million
U.S.
dollars
16
Annual net income of eBay from 2004 to 2019 (in million U.S. dollars)

Company overview
-2,500
-2,000
-1,500
-1,000
-500
0
500
1,000
1,500
Q1
'14
Q2
'14
Q3
'14
Q4
'14
Q1
'15
Q2
'15
Q3
'15
Q4
'15
Q1
'16
Q2
'16
Q3
'16
Q4
'16
Q1
'17
Q2
'17
Q3
'17
Q4
'17
Q1
'18
Q2
'18
Q3
'18
Q4
'18
Q1
'19
Q2
'19
Q3
'19
Q4
'19
Q1
'20
Q2
'20
Q3
'20
Net
income
in
million
U.S.
dollars
Note: Worldwide; Q1 2014 to Q3 2020; non-GAAP net income from continuing operations
17
eBay's net income from 1st quarter 2014 to 3rd quarter 2020 (in million U.S. dollars)

Company overview
46.57 48 48.35
53.53
60.33
67.76
76.42
82.75 81.3
83.49
88.4
94.58
90.21
0
10
20
30
40
50
60
70
80
90
100
2007 2008 2009 2010 2011 2012 2013 2014* 2015 2016 2017 2018 2019
Total
gross
merchandise
volume
excl.
vehicles
in
billion
U.S.
dollars
18
eBay's gross merchandise volume (GMV) from 2007 to 2019 (in billion U.S. dollars)

Company overview
77,729 79,178
83,883
89,829
85,510
3,575
4,310
4,520
4,751
4,700
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2015 2016 2017 2018 2019
GMV
in
million
U.S.
dollars
Marketplace StubHub
19
eBay's gross merchandise volume (GMV) from 2015 to 2019, by segment (in million U.S. dollars)

Company overview
20.44 20.03
21.79
20.15 20.06 19.6
21.86
20.45 20.79
20.05
22.28
20.9 21.4 21.68
24.43
23.59 23.63
22.72
24.64
21.57 21.48
20.49
21.97
21.26
27.14
25.01
0
5
10
15
20
25
30
Q2 '14Q3 '14Q4 '14Q1 '15Q2 '15Q3 '15Q4 '15Q1 '16 Q2
'16*
Q3 '16Q4 '16Q1 '17Q2 '17Q3 '17Q4 '17Q1 '18Q2 '18Q3 '18Q4 '18Q1 '19Q2 '19Q3 '19Q4 '19Q1 '20Q2 '20Q3 '20
Gross
merchandise
volume
in
billion
U.S.
dollars
Note: Worldwide; Q2 2014 to Q3 2020
20
eBay's gross merchandise volume (GMV) from 2nd quarter 2014 to 3rd quarter 2020 (in billion U.S.
dollars)

Vertical benchmark
1,577.17
795.4
351.12
150.47
121.11
104.96
88.8
36.46
24.93
14.59
0 200 400 600 800 1,000 1,200 1,400 1,600 1,800
Amazon (United States)
Alibaba (China)
Mean
Prosus* (The Netherlands)
JD.com (China)
Median
Pinduoduo (China)
eBay (United States)
Pinterest (United States)
Rakuten (Japan)
Market cap in billion U.S. dollars
Note: Worldwide; September 30, 2020
Source(s): GP Bullhound; S&P Capital IQ; ID 245340
22
Market cap of leading large cap e-commerce companies worldwide as of September 2020 (in billion
U.S. dollars)

Vertical benchmark
50%
29%
16%
3%
-14%
-20% -10% 0% 10% 20% 30% 40% 50% 60%
Large cap e-commerce (e.g. Alibaba, Amazon, eBay)
Marketplaces (e.g. Delivery Hero, Just Eat, Takeaway.com)
E-commerce (e.g. Asos, Ocado, Farfetch, Hello Fresh)
Classifieds (e.g. Autohome.com.cn, Scout24, Zillow)
Online travel (e.g. Booking.com, Expedia, Lastminute.com)
Projected average revenue growth
Note: Worldwide; September 30, 2020; all values are estimates
Source(s): S&P Capital IQ; GP Bullhound; ID 271579
23
Projected revenue growth of selected internet and online service company verticals worldwide from
2019 to 2021

Vertical benchmark
Factor 2020* 2021* 2022*
Amazon (United States) 31.1 24.1 18.9
Alibaba (China) 27.4 21 16.5
Prosus* (The Netherlands) 19.3 15.5 12.3
JD.com (China) 34.9 24.2 18
Pinduoduo (China) - - 42.7
eBay (United States) 10.1 9.6 8.9
Pinterest (United States) - - 60.9
Rakuten (Japan) 13.3 9.3 6
Note: Worldwide; September 30, 2020
Source(s): S&P Capital IQ; GP Bullhound; ID 272750
24
Enterprise-value-to-EBITDA (EV/EBITDA) of leading large cap e-commerce companies worldwide
from 2020 to 2022

Vertical benchmark
38.7%
5.3%
4.7%
3.7%
1.7%
1.5%
1.3%
1.2%
1.2%
1.1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Amazon
Walmart
eBay
Apple
The Home Depot
Wayfair
Best Buy
Target
Costco
Macy's
Share of retail e-commerce sales
Note: United States; February 2020
Source(s): eMarketer; ID 274255
25
Market share of leading retail e-commerce companies in the United States as of February 2020

Vertical benchmark
2017 2018 2019
Amazon.com 177.87 232.89 280.52
Apple 229.23 265.6 260.17
Google 109.65 136.22 160.74
Alibaba 22.99 56.15 71.99
Facebook 40.65 55.84 70.7
Tencent 21.9 45.56 54.08
Netflix 11.69 55.84 20.16
PayPal 13.09 15.45 17.77
Baidu 13.03 14.88 15.43
eBay 9.57 10.75 10.8
Source(s): Various sources (Company filings); ID 277123
26
Leading online companies ranked by revenue from 2017 to 2019 (in billion U.S. dollars)

Vertical benchmark
3.2%
2.2%
-11%
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
Walmart Amazon eBay
YoY
growth
rate
Source(s): Jumpshot; ID 986108
27
Year-over-year growth rate of digital transactions among leading online retailers in the United
States in 2018

Vertical benchmark
80.64%
46.08%
33.28%
25.2%
24.31%
18.75%
17.21%
16.13%
14.81%
14.01%
12.72%
12.47%
12.34%
10.79%
9.85%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Amazon (main)
Walmart (main)
eBay (main)
Ibotta
Target (main)
Groupon (main)
Etsy
The Home Depot
Wish (main)
Best Buy (main)
shopkick
KOHL's
Walgreens (main)
Ticketmaster
Domino's
Mobile reach
Note: United States; September 2019; 18 years and older
Source(s): Verto Analytics; ID 579505
28
Most popular mobile shopping apps in the United States as of September 2019, by reach

Vertical benchmark
150.6
86.05
62.15
47.07
45.4
35.03
32.15
30.12
27.67
26.17
23.75
23.29
23.06
20.17
18.4
0 20 40 60 80 100 120 140 160
Amazon (main)
Walmart (main)
eBay (main)
Ibotta
Target (main)
Groupon (main)
Etsy
The Home Depot
Wish (main)
Best Buy (main)
shopkick
KOHL's
Walgreens (main)
Ticketmaster
Domino's
Million unique visitors
Note: United States; September 2019; 18 years and older
Source(s): Verto Analytics; ID 579718
29
Most popular mobile shopping apps in the United States as of September 2019, by monthly users
(in millions)

Buyers and sellers
74.0
76.0
78.0
80.0
82.0
84.0
86.0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
ACSI
score
(100-point
scale)
Source(s): ACSI; ID 185796
31
U.S. customer satisfaction with eBay Inc. from 2000 to 2019 (index score)

Buyers and sellers
6.53
6.48
6.2
5.99
5.79
5.67
5.02
4.86
4.82
4.69
0 1 2 3 4 5 6 7
eBay
Bonanza
Ruby Lane
Mercari
Etsy
Poshmark
Amazon
Craigslist
Facebook
eCrater
Rating on a scale of 1-10
Note: United States; January 2020; among EcommerceBytes users; wider industry metrics may vary
Source(s): EcommerceBytes; ID 448892
32
Most popular online marketplaces according to online sellers in the United States as of January
2020 (index rating)

Buyers and sellers
80
100
120
140
160
180
200
Q1
'10
Q2
'10
Q3
'10
Q4
'10
Q1
'11
Q2
'11
Q3
'11
Q4
'11
Q1
'12
Q2
'12
Q3
'12
Q4
'12
Q1
'13
Q2
'13
Q3
'13
Q4
'13
Q1
'14
Q2
'14
Q3
'14
Q4
'14
Q1
'15
Q2
'15
Q3
'15
Q4
'15
Q1
'16
Q2
'16*
Q3
'16
Q4
'16
Q1
'17
Q2
'17
Q3
'17
Q4
'17
Q1
'18
Q2
'18
Q3
'18
Q4
'18
Q1
'19
Q2
'19
Q3
'19
Q4
'19
Q1
'20
Q2
'20
Q3
'20
Active
user
accounts
in
millions
Note: Worldwide; Q1 2010 to Q3 2020; TTM active buyers
33
Number of eBay's total active buyers from 1st quarter 2010 to 3rd quarter 2020 (in millions)

Buyers and sellers
31%
29%
15%
12%
4%
2%
1%
1%
1%
0%
0% 5% 10% 15% 20% 25% 30% 35%
United States
United Kingdom
Germany
China
Australia
Italy
France
Hong Kong
Canada
Spain
Percent of top sellers
Note: Worldwide; June 2020
Source(s): Marketplace Pulse; ID 1019999
34
Distribution of eBay sellers worldwide as of June 2020, by country

Buyers and sellers
15%
8%
8%
6%
5%
4%
4%
4%
3%
3%
0% 2% 4% 6% 8% 10% 12% 14% 16%
California
Florida
New York
Texas
Pennsylvania
Illinois
New Jersey
Ohio
Michigan
Georgia
Percent of U.S. sellers
Note: United States; June 2020
Source(s): Marketplace Pulse; ID 1020021
35
U.S. states with the biggest share of eBay sellers as of June 2020

Usage
64%
56%
43%
38%
33%
21%
14%
10% 10% 9%
1%
0%
10%
20%
30%
40%
50%
60%
70%
Share
of
respondents
Note: United States; September to October 2019; 18 years and older; 1,053
Source(s): Retail TouchPoints; ID 800418
37
What are the most influential resources when you are researching a potential purchase?

Usage
68%
63%
60%
56%
26%
21%
15%
14%
9%
7%
1%
7%
0% 10% 20% 30% 40% 50% 60% 70%
eBay
Amazon
Facebook
Craigslist
Once upon a child
OfferUP
Shopify
Mercari
SWAP.com
Kidizen
Other
None of these
Share of respontents
Note: United States; April 24 to 30, 2018; 18 to 64 years; 1.036; parents who have children below 14 years in their household
Source(s): Statista Survey; ID 862819
38
Which of these online second-hand stores do you know?

Usage
23%
26%
24%
18%
13%
8%
46%
41%
39%
27%
21%
15%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
18-24
25-34
35-44
45-54
55-64
65+
Sold a used item online Bought a used item online
Note: United States; 2019; 18 years and older; 4,006
Source(s): Activate; ID 1078337
39
Share of adults in the United States who have bought or sold a used item online as of 2019, by age
group

Usage
85%
21%
12%
9%
5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Amazon Ebay Etsy Target Walmart
Share
of
respondents
Note: United States; 11 to 18 March, 2019; 18 years and older; 2,174; alcohol-consuming adults
Source(s): The Hustle; ID 1083441
40
Where shoppers make drunk purchases in the United States as of March 2019*

Usage
85%
4.5%
3.9%
6.6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Amazon
eBay
Google
Other
Source(s): HomeWorld Business; NPD Group; ID 733606
41
On which internet website or in which catalog would you shop most likely for personal care
appliances?*

Usage
81.5%
4.6%
3.3%
2.5%
8.1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Amazon
eBay
Google
Groupon
Other
Source(s): HomeWorld Business; NPD Group; ID 733702
42
On which internet website or in which catalog would you shop most often for home health care
products?*

Usage
53%
5%
2%
2%
2%
0% 10% 20% 30% 40% 50% 60%
Amazon
Nike
Shein
lululemon
Urban Outfitters
Note: United States; Spring 2020; 5,200; average age 16.2 years; average household income 65,600 USD
Source(s): Piper Sandler; ID 784029
43
Preferred online shopping websites of teens in the United States in spring 2020

Usage
85%
85%
81%
80%
78%
72%
50%
50%
45%
39%
38%
15%
15%
19%
20%
22%
28%
50%
50%
55%
61%
62%
0% 20% 40% 60% 80% 100% 120%
Amazon
eBay
Nordstrom
Etsy
Walmart
Kohl's
Best Buy
Wayfair
Target
Macy's
The Home Depot
Apps Websites
Percentage of total
Note: United States; March 2019; smartphone only, excluding tablet
Source(s): eMarketer; comScore; ID 1019768
44
Share of time spent on retailers' mobile apps vs. websites among internet users in the United
States as of March 2019

Usage
25%
20%
14%
11%
0% 5% 10% 15% 20% 25% 30%
Amazon
Alibaba/AliExpress
eBay
Wish.com
Note: Worldwide; September 2019; 16 years and older; 35,737; frequent cross-border online shoppers, who have bought physical goods online at least once in the last three
months and have made a cross-border online purchase in the past year
Source(s): IPC; Dynata; ID 878623
45
Digital retailer from which cross-border digital buyers worldwide made their most recent cross-
border digital purchase as of September 2019

Employees
2014 2015 2016 2017 2018 2019
Amazon 154,100 230,800 341,400 566,000 647,500 798,000
Alphabet 53,600 61,814 72,053 88,110 98,771 118,899
Alibaba 34,985 36,450 50,092 66,421 101,958 117,600
Facebook 9,199 12,691 17,048 25,105 35,587 44,942
PayPal* - 16,800 18,100 18,700 21,800 23,200
eBay* 34,600 11,600 12,600 14,100 14,000 13,300
Twitter 3,638 3,898 3,583 3,372 3,920 4,900
LinkedIn 6,897 9,372 - - - -
Yahoo** 12,500 10,400 8,500 - - -
Note: Worldwide; year-end 2014 to 2019
Source(s): Twitter; Amazon; Google; eBay; Alibaba; Yahoo; Facebook; LinkedIn; Statista; PayPal; ID 271575
47
Number of employees of leading internet companies worldwide from 2014 to 2019

Employees
62% 60% 60% 60%
38% 40% 40% 40%
0%
20%
40%
60%
80%
100%
120%
Dec '16 Dec '17 Dec '18 Dec '19
Share
of
employees
Male Female
Note: Worldwide; December 2016 to December 2019; Data is based on EEO-1 filing
48
Distribution of eBay employees worldwide as of December 2019, by gender

Employees
69%
76%
51%
31% 24% 49%
0%
20%
40%
60%
80%
100%
120%
Leaders (Directors and above) Tech Non-tech
Share
of
employees
Male Female
Note: Worldwide; December 2019
49
Distribution of eBay employees worldwide as of December 2019, by gender and department

Employees
Dec '16 Dec '17 Dec '18 Dec '19
White 52% 50% 48% 48%
Asian 40% 39% 40% 40%
Black 2% 3% 3% 3%
Hispanic/Latino 4% 6% 7% 7%
Two or more races 1% 1% 2% 1%
Other 1% 1% 0% 1%
Note: United States; December 2016 to December 2019; Data is based on EEO-1 filing
50
Distribution of eBay employees in the United States as of December 2019, by ethnicity

Employees
67%
13%
12%
5%
1%
2%
25%
71%
2%
1%
0%
1%
63%
30%
4%
2%
0%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80%
White
Asian
Hispanic/Latino
Black
Other
Two or more races
Non-tech Tech Leaders (Directors and above)
Share of employees
Note: United States; December 2019; Data is based on EEO-1 filing
51
Distribution of eBay employees in the United States as of December 2019, by ethnicity and
department

References
53
Source and methodology information
Source(s) Digital Commerce 360
Conducted by Digital Commerce 360
Survey period 2019
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Digital Commerce 360
Publication date March 2020
Original source digitalcommerce360.com
Website URL visit the website
Notes: Gross merchandise value is the total value of goods sold on the
marketplace. Companies are ranked by GMV from third-party merchants
that sell their sites, and does not include the sale of the marketplaces' own
products.
Back to statistic
Description
This statistic presents the most popular online marketplaces worldwide in 2019, ranked by gross merchandise
value. During the measured period, Taobao was ranked first with a GMV of 538 billion U.S. dollars.
Most popular online marketplaces worldwide in 2019, based on gross merchandise value (in billion
U.S. dollars)

References
54
Source(s) Digital Commerce 360
Conducted by Digital Commerce 360
Survey period 2019
Region(s) United States
Age group n.a.
Notes: Gross merchandise value is the total value of goods sold on the
marketplace. Data shown here is total global GMV from third-party
merchants that sell their sites and the sale of the marketplaces' own
products.
Back to statistic
Description
This statistic presents the most popular online marketplaces in the United States in 2019, ranked by gross
merchandise value. During the measured period, Amazon was ranked first in the United States with a global
GMV of 339 billion U.S. dollars. Amazon and eBay also rank among the leading online marketplaces worldwide ,
albeit behind their Chinese competitors Taobao, Tmall and JD.com.
Most popular online marketplaces in the United States in 2019, based on gross merchandise value
(in billion U.S. dollars)

References
55
Source(s) Digital Commerce 360; Internet Retailer
Conducted by Internet Retailer
Survey period 2017
Region(s) Worldwide
Age group n.a.
Publication date January 2019
Notes: n.a.
Back to statistic
Description
This statistic presents the fastest-growing global online marketplaces in 2017, ranked by third-party seller gross
merchandise value growth. AliExpress wsa ranked first with 45 percent 3P seller GMV growth in the measured
period.
Fastest-growing global online marketplaces in 2017, by third-party seller gross merchandise value
growth

References
56
Source(s) Activate
Conducted by Activate
Survey period 2018
Region(s) Worldwide
Age group n.a.
Special characteristics based on top 20 e-commerce companies
Published by Activate
Publication date October 2019
Original source Tech and Media Outlook 2020, page 44
Notes: n.a.
Back to statistic
Description
In 2018, third-party (3P) sales via marketplaces accounted for 80 percent of global online GMV of the top 20 e-
commerce companies worldwide. Direct retail (1P) sales accounted for 20 percent of gross merchandise volume.
Distribution of third-party seller and direct sales e-commerce GMV worldwide in 2018

References
57
Source(s) comScore; UPS
Conducted by comScore
Survey period December 2018 to January 2019
Region(s) Worldwide
Number of respondents 18,000
Age group 17 years and older
Special characteristics online shoppers
Published by UPS
Publication date August 2019
Original source 2019 UPS Pulse of the Online Shopper - Global Executive Summary,
page 17
Notes: The survey was administered online to 18,000 consumers in 10 languages
across 15 countries between December 2018 and January 2019. All
participants made at least two online orders that required delivery in the
three months prior to taking the survey.
Back to statistic
Description
According to a global online shopper survey in January 2019, 63 percent of responding online shoppers stated
that their primary reason in purchasing a product at a marketplace over that of a retailer was due to the fact that
marketplace places offered better and more competitive prices relative to that of retailers.
Leading reasons for purchasing at a marketplace instead of a retailer according to online shoppers
as of January 2019

References
58
Source(s) eBay
Conducted by eBay
Survey period 2013 to 2019
Region(s) Worldwide
Age group n.a.
Published by eBay
Original source eBay Annual Report 2019, page 35
Notes: Revenues reflect eBay's 2015 split from PayPal.
Back to statistic
Description
In the most recently reported fiscal year, eBay's annual net revenue amounted to more than 10.8 billion U.S.
dollars, only a slight increase from 10.7 billion U.S. dollars in the preceding year. The majority of eBay`s
revenues are generated via marketplace transaction fees. eBay - further information Founded in 1995, eBay is
one of the oldest online shopping destinations with operations localized in over 30 countries. eBay.com is a
global platform, allowing people and businesses to buy and sell a large variety of goods and services worldwide.
In addition to auction style listings, eBay also expanded to include fixed-price "Buy it Now" shopping, in addition
to localized classifieds listings. As of the fourth quarter of 2019, eBay`s classifieds revenue amounted to 269
million U.S. dollars. As of December 2019, the online shopping platform had 183 million active buyers worldwide
. Up until July 2015, eBay was the owner of digital payment company PayPal. As one of the most popular online
payment methods worldwide , PayPal was a major revenue generator for eBay. PayPal was spun off into a
separate company and post-split revenues of eBay have remained stable. The company has also managed to
successfully leverage mobile to its advantage - as of September 2019, the eBay mobile app was ranked as one
of the most popular mobile shopping apps in the United States . Other popular mobile shopping apps include
online competitor Amazon, along with the digital offerings of traditional brick and mortar retailers such as
Walmart or Target.
Annual net revenue of eBay from 2013 to 2019 (in million U.S. dollars)

References
59
Source(s) eBay
Conducted by eBay
Survey period Q1 2014 to Q3 2020
Region(s) Worldwide
Age group n.a.
Special characteristics excluding PayPal
Published by eBay
Original source eBay Q3 2020 Financial Report, page 7
Notes: Adjusted data post PayPal split.
Back to statistic
Description
eBay's revenue in the second quarter of 2020 amounted to over 2.6 billion U.S. dollars. This represents a 25
percent year-on-year increase. The majority of revenue is generated through transactions, which accounted for
2.36 billion U.S. dollars in the most recent quarter. MS&O revenues consists of marketplace, StubHub and
classifieds, which amounted to 251 million U.S. dollars during the most recently measured period.
eBay's revenue from 1st quarter 2014 to 3rd quarter 2020 (in million U.S. dollars)

References
60
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Publication date July 2020
Notes: n.a.
Back to statistic
Description
eBay's classifieds revenue in the second quarter of 2020 amounted to 201 million U.S. dollars. This represents a
26 percent year-on-year decline. The classifieds revenue is counted towards the company's marketing services
and other revenues segment .
eBay's classifieds revenue from 4th quarter 2014 to 2nd quarter 2020 (in million U.S. dollars)

References
61
Source(s) eBay
Conducted by eBay
Age group n.a.
Published by eBay
Original source eBay Annual Report 2019, page F-21
Notes: In 2015, PayPal split from eBay to form an independent company.
Revenues from 2013 onwards have been adjusted to reflect this change.
Back to statistic
Description
In the most recently reported fiscal year, eBay generated a regional net revenue of almost 4.34 billion US
dollars, down from 4.37 billion U.S. dollars in 2018. In 2019, eBay's total revenue amounted to 10.8 billion U.S.
dollars.
eBay's annual net revenue in the United States from 2013 to 2019 (in million U.S. dollars)

References
62
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: Classifieds net revenues consists entirely of marketing services and other
revenue.
Back to statistic
Description
In 2019, eBay's marketplaces net revenue was 7.58 billion US dollars, the majority of which were generated via
transaction revenues. StubHub generated 1.12 billion U.S. dollars in segment revenues and Classifieds was still
the smallest business segment with 1.06 billion U.S. dollars in annual revenues.
eBay's annual net revenue from 2017 to 2019, by category (in million U.S. dollars)

References
63
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: n.a.
Back to statistic
Description
The statistic gives information on the regional distribution of eBay's worldwide revenue from 2013 to 2019,
highlighting the platform's operations in leading markets. In 2019, the auction site generated almost 1.51 billion
U.S. dollars in revenue in Germany. The United States were the region with the biggest annual revenue.
eBay's annual net revenue from 2013 to 2019, by region (in million U.S. dollars)

References
64
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: n.a.
Back to statistic
Description
In 2019, eBay's operating income amounted to 2.32 billion U.S. dollars, up from 2.22 billion U.S. dollars in the
previous year. During the most recently reported fiscal year, the online auction platform's annual net revenues
came to 10.8 billion U.S. dollars.
Annual operating income of eBay from 2015 to 2019 (in million U.S. dollars)

References
65
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Special characteristics income from continuing operations before income taxes
Published by eBay
Notes: n.a.
Back to statistic
Description
eBay's annual earnings before income taxes (EBIT) amounted to 2.2 billion U.S. dollars in 2019. This is a
decrease from the 2.7 billion U.S. dollars in the previous reported fiscal period. The company's net income
during the most recently reported year amounted to close to 1.79 billion U.S. dollars.
Annual earnings before income taxes (EBIT) of eBay from 2015 to 2019 (in million U.S. dollars)

References
66
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: Figures have been rounded. Figures for the period 2004 to 2007 were
taken from eBay's previous annual reports.
Back to statistic
Description
The statistic shows the annual net income of eBay between 2004 and 2019. In the most recently reported fiscal
year, the online auction and selling website's net income amounted to over 1.79 billion U.S. dollars, down from a
2.53 billion U.S. dollar net income in the previous year.
Annual net income of eBay from 2004 to 2019 (in million U.S. dollars)

References
67
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Special characteristics non-GAAP net income from continuing operations
Published by eBay
Original source eBay Q3 2020 Financial Reports, page 3
Notes: Adjusted data post PayPal split, retroactively adjusted. eBay and PayPal
separated on July 17, 2015.
Back to statistic
Description
In the third quarter of 2020, eBay reported a net income of 604 million U.S. dollars, compared to a net income of
435 million dollars in the corresponding quarter of the preceding year. eBay's net revenue amounted to 2.6
billion U.S. dollars in the most recently measured period.
eBay's net income from 1st quarter 2014 to 3rd quarter 2020 (in million U.S. dollars)

References
68
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: *Up until and including 2014, GMV excluded vehicle sales. As of 2016,
GMV includes "vehicles classifieds listings on Marketplace platforms".
During the first quarter of 2014, eBay revised their definition of GMV for
certain transactions to align more closely with their operating metrics.
2013 amount [...] For more information visit our Website
Back to statistic
Description
This statistic gives information on eBay's total gross merchandise volume from 2007 to 2019. In the most
recently reported fiscal year, the auction site's gross merchandising volume (GMV) amounted 90.21 billion U.S.
dollars, down from 94.58 billion U.S. dollars in the preceding year. The majority of GMV was generated via the
company's Marketplace segment.
eBay's gross merchandise volume (GMV) from 2007 to 2019 (in billion U.S. dollars)

References
69
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: n.a.
Back to statistic
Description
This statistic gives information on eBay's gross merchandise volume from 2014 to 2019, sorted by segment. In
the most recently reported fiscal period, eBay's Marketplace segment generated a GMV of 85.5 billion U.S.
dollars. The company's overall GMV amounted to 90.21 billion U.S. dollars.
eBay's gross merchandise volume (GMV) from 2015 to 2019, by segment (in million U.S. dollars)

References
70
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: *Values from Q2 2016 onwards have been adjusted and related growth
rates recalculated to exclude the impact of the sale of eBay's India
business.
Back to statistic
Description
This statistic gives information on eBay's total gross merchandise volume from the second quarter of 2014 to the
third quarter of 2020. In the most recently reported period, the auction site's gross merchandise volume
amounted to 25.01 billion U.S. dollars.
eBay's gross merchandise volume (GMV) from 2nd quarter 2014 to 3rd quarter 2020 (in billion U.S.
dollars)

References
71
Source(s) GP Bullhound; S&P Capital IQ
Conducted by S&P Capital IQ
Survey period September 30, 2020
Region(s) Worldwide
Age group n.a.
Published by GP Bullhound
Original source Global Marketplaces Perspectives Q3 2020, page 27
Notes: Prosus includes: OLX, PayU, iFood, Delivery Hero, Swiggy, Tencent,
Mail.ru and other smaller e-commerce companies
Back to statistic
Description
With a market cap of over 1,577 billion U.S. dollars, Amazon ranks first among the leading large cap e-
commerce companies worldwide. According to September 2020 data compiled by GP Bullhound , the e-
commerce giant ranks ahead of Alibaba, Naspers, and JD.com. During the measured period, Alibaba's market
cap amounted to 795.4 billion U.S. dollars.
Market cap of leading large cap e-commerce companies worldwide as of September 2020 (in billion
U.S. dollars)

References
72
Source(s) S&P Capital IQ; GP Bullhound
Region(s) Worldwide
Age group n.a.
Special characteristics all values are estimates
Notes: n.a.
Back to statistic
Description
In 2021, the online marketplace vertical is projected to increase its revenues by 29 percent compared to 2019.
According to GP Bullhound , marketplaces and large cap e-commerce (which includes Amazon and Alibaba) are
the verticals with the biggest projected segment revenue growth.
Projected revenue growth of selected internet and online service company verticals worldwide from
2019 to 2021

References
73
Source(s) S&P Capital IQ; GP Bullhound
Region(s) Worldwide
Age group n.a.
Notes: *Forecast Empty values = not measured/not available
Back to statistic
Description
As of September 2020, Rakuten had the lowest enterprise-value-to-EBITDA multiple in the large cap e-
commerce segment. According to GP Bullhound , companies in the segment had an median EV/EBITDA factor
of 9.3. JD.com had the biggest EV/EBITDA multiple with 24.2x.
Enterprise-value-to-EBITDA (EV/EBITDA) of leading large cap e-commerce companies worldwide
from 2020 to 2022

References
74
Source(s) eMarketer
Conducted by eMarketer
Survey period February 2020
Age group n.a.
Published by eMarketer
Publication date February 2020
Original source emarketer.com
Notes: Represents the gross value of products or services sold (browser or app)
regardless of the method of payment or fulfillment; excludes travel and
event tickets.
Back to statistic
Description
This statistic gives information on the market share of leading retail e-commerce companies in the United States
as of February 2020. During the measured period, Amazon accounted for 38.7 percent of U.S. retail e-
commerce sales.
Market share of leading retail e-commerce companies in the United States as of February 2020

References
75
Source(s) Various sources (Company filings)
Conducted by Various sources (Company filings)
Region(s) Worldwide
Age group n.a.
Published by Various sources (Company filings)
Publication date June 2020
Original source Company filings
Notes: *Apple's fiscal year ends in September of each year. Alibaba's fiscal year
ends March 31.
Back to statistic
Description
In 2019, global search platform Google generated 160.74 billion U.S. dollars in revenues. Chinese e-commerce
provider Alibaba's revenues amounted to 71.99 billion U.S. dollars. Online retail company Amazon was ranked
first with over 280.5 billion U.S. dollars in annual revenues.
Leading online companies ranked by revenue from 2017 to 2019 (in billion U.S. dollars)

References
76
Source(s) Jumpshot
Conducted by Jumpshot
Age group n.a.
Published by Jumpshot
Original source Retail Winners, Losers and Amazon, page 20
Notes: n.a.
Back to statistic
Description
This statistic presents the year-over-year growth rate of digital transactions among the leading online retailers in
the United States in 2018. According to the findings, Walmart had the highest year-over-year growth rate of
digital transactions with a rate of 3.2 percent, while in comparison eBay had the lowest as online transactions
declined by 11 percent.
Year-over-year growth rate of digital transactions among leading online retailers in the United
States in 2018

References
77
Source(s) Verto Analytics
Conducted by Verto Analytics
Survey period September 2019
Published by Verto Analytics
Publication date November 2019
Original source Verto Statista Report September 2019
Notes: Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Back to statistic
Description
As of September 2019, 80.64 percent of mobile users accessed the Amazon app, making it the most popular
mobile lifestyle and shopping apps in the United States. Walmart had a mobile audience reach of 46.1 percent
among mobile U.S. audiences.
Most popular mobile shopping apps in the United States as of September 2019, by reach

References
78
Source(s) Verto Analytics
Conducted by Verto Analytics
Published by Verto Analytics
Publication date November 2019
Original source Verto Statista Report September 2019
Notes: Data was gathered from 20,000 U.S. panelists that use and own multiple
devices.
Back to statistic
Description
Amazon heads the ranking of the most popular shopping apps in the United States with 150.6 million mobile
users accessing the Amazon app in September 2019. Second-ranking Walmart had a monthly mobile app
audience of 86.05 million users. Mobile shopping in the United States Shopping via mobile devices has become
increasingly common among the online population in the United States. In 2020, U.S. mobile retail revenues are
expected to amount to 339.03 billion U.S. dollars , up from 207.15 billion U.S. dollars in 2018. According to a
February 2019 survey, 51 percent of mobile devices owners stated that they had used a mobile retail app to buy
a product or service in the past month . Despite the increase in popularity, purchases via smartphone and tablet
devices still trailed behind online shopping orders through PCs in terms of order value . In the fourth quarter of
2019, online orders placed via a smartphone had an average value of 79.43 U.S. dollars.In September 2018,
more than 63 million users accessed Amazon Sites exclusively through their mobile devices, making the platform
the most popular among mobile-only online visitors . It comes as little surprise that Amazon also ranks first
overall among the most-visited mobile retail properties in the United States .
Most popular mobile shopping apps in the United States as of September 2019, by monthly users
(in millions)

References
79
Source(s) ACSI
Conducted by ACSI
Age group n.a.
Published by ACSI
Original source theacsi.org
Notes: Data from interviews with approximately 70,000 customers annually are
used as inputs into an econometric model to measure satisfaction with
more than 200 companies in 44 industries and 10 economic sectors, as
well as more than 130 federal government departments, agencies, and
websites.
Back to statistic
Description
This graph shows the American Customer Satisfaction Index (ACSI) score of customer satisfaction with the
website of eBay.com from 2000 to 2019. In 2019 the customer satisfaction score with the online retailer and
auction site was 79 out of 100 index points.
U.S. customer satisfaction with eBay Inc. from 2000 to 2019 (index score)

References
80
Source(s) EcommerceBytes
Conducted by EcommerceBytes
Survey period January 2020
Age group n.a.
Special characteristics among EcommerceBytes users; wider industry metrics may vary
Published by EcommerceBytes
Original source ecommercebytes.com
Notes: Results were calculated on scores in the area of profitability, customer
service, communication, and ease of use. Survey data is based on
"thousands of responses".
Back to statistic
Description
During a January 2020 survey of online sellers in the United States, it was found that eBay was the most popular
marketplace with a total score of 6.53 on a 10-point scale. Results were based on four key areas - profitability,
customer service, communication and ease of use, and sellers were also asked if they would recommend the
marketplace as a selling venue. Global e-commerce platform Amazon ranked seventh. Online marketplaces
Digital marketplaces are a popular online shopping option. While many brands and online retailers offer their
products through their own websites and platforms, online marketplaces provide smaller businesses and micro-
sellers with the means to sell their products without spending time and money maintaining their own selling
platform. As of the fourth quarter of 2018, the most visited online marketplace in the United States was Amazon,
which accounted for of 56 percent of segment site visits. Marketplace spotlight: Etsy Launched in 2005, Etsy is
an New York-based online marketplace which expanded to several international markets in the early 2010s. In
2019, more than 2.5 million sellers sold goods through the Etsy ecosystem , up from 2.1 million in the previous
year. In the fourth quarter of 2019, the platform`s global gross merchandise sales (GMS) amounted to 1.66
billion U.S. dollars . Some of the best-selling categories include stickers, hand-made kids clothing, jewelry,
crafting materials and home décor.
Most popular online marketplaces according to online sellers in the United States as of January
2020 (index rating)

References
81
Source(s) eBay
Conducted by eBay
Region(s) Worldwide
Age group n.a.
Special characteristics TTM active buyers
Published by eBay
Notes: "All buyers who successfully closed a transaction on our Marketplace
platform within the previous 12-month period. Buyers may register more
than once, and as a result, may have more than one account."
Back to statistic
Description
In the third quarter of 2020, eBay reached 183 million active buyers worldwide, representing a five percent
growth compared to the prior year quarter. eBay customers- additional information During December 2018, the
most popular retail sites in the United States were measured by number of unique monthly visitors. The resulting
ranking revealed that Amazon Sites were the most popular with 206 million users per month during the quarter.
eBay, however, was Amazon`s second nearest rival with an estimated 109.4 million unique monthly visitors.
eBay`s number of visitors made it more popular than other online retailers including Etsy.com and Apple.com
sites. eBay is also listed as one of the most popular mobile shopping apps in the United States with a 35.6
percent audience reach as of March 2019. eBay, which launched in 1995, offers a range of goods and services
to both sellers and buyers who can select between an online auction service or a buy now option. From 2000 to
2018, the American Customer Service Index has recorded the level of customer satisfaction with eBay. ASCI
scores are calculated on a 100-point scale and during the stated time period, eBay`s ASCI score has remained
consistently high. During that time, eBay`s lowest customer satisfaction score was in 2015 with 75 index points.
On the other hand, 2004 saw eBay achieve its highest score with 84 index points.
Number of eBay's total active buyers from 1st quarter 2010 to 3rd quarter 2020 (in millions)

References
82
Source(s) Marketplace Pulse
Conducted by Marketplace Pulse
Survey period June 2020
Region(s) Worldwide
Age group n.a.
Published by Marketplace Pulse
Original source marketplace.com
Notes: n.a.
Back to statistic
Description
This statistic illustrates the distribution of eBay sellers worldwide as of June 2020, sorted by country. During the
measured period, it was found that 31 percent of the top sellers could be found in the United States. Other
popular seller locations are United Kingdom, which accounted for 29 percent of top sellers and Germany with 15
percent of leading sellers.
Distribution of eBay sellers worldwide as of June 2020, by country

References
83
Source(s) Marketplace Pulse
Conducted by Marketplace Pulse
Survey period June 2020
Age group n.a.
Published by Marketplace Pulse
Original source marketplacepulse.com
Notes: According to the source, "While the 15% of sellers being based in
California doesn't mean 15% of sales on eBay are from California,
research has found that states with the most sellers also represent the
biggest share of the overall sales."
Back to statistic
Description
This statistic depicts the distribution of eBay sellers across the United States as of June 2020, sorted by state.
During the measured period, it was reported that the biggest share of sellers were based in California,
accounting for 15 percent of all sellers. This was followed by Florida and New York, both representing 8 percent
of all U.S. eBay sellers respectively.
U.S. states with the biggest share of eBay sellers as of June 2020

References
84
Source(s) Retail TouchPoints
Conducted by Retail TouchPoints
Survey period September to October 2019
Published by Retail TouchPoints
Original source 2019 Shopper Insights Survey: Mapping the Customer Journey, page 8
Notes: Multiple answers were possible.
Back to statistic
Description
An October 2019 survey of U.S. online users revealed that Amazon was regarded as the most influential
resource when researching a potential purchase. According to 64 percent of respondents, the platform's broad
availability of product photos and descriptions as well as user reviews made it the top choice to research a future
purchase. Retailer websites were ranked second with 56 percent of respondents.
What are the most influential resources when you are researching a potential purchase?

References
85
Source(s) Statista Survey
Conducted by Statista
Survey period April 24 to 30, 2018
Number of respondents 1.036
Age group 18 to 64 years
Special characteristics parents who have children below 14 years in their household
Published by Statista
Original source statista.com
Notes: Multiple answers were possible.
Back to statistic
Description
This statistic shows the results of a survey conducted in the United States in 2018 on the brand awareness of
online second-hand stores. Some 56 percent of respondents stated that they know Craigslist as an online
second-hand store. The Survey Data Table for the Statista survey Toys and Games in the U.S. - Brands,
Trends, Retailer, Channels, Expenses 2018 contains the complete tables for the survey including various column
headings.
Which of these online second-hand stores do you know?

References
86
Source(s) Activate
Conducted by Activate
Survey period 2019
Published by Activate
Original source Tech and Media Outlook 2020, page 54
Notes: The source does not provide an exact date of survey.
Back to statistic
Description
During a 2019 survey, it was found that 46 percent of U.S. adults aged 18 to 24 years had bought a used item
online. Additionally, 23 percent of respondents from that age group stated that they had also sold a used item
through the internet. Popular resale platforms include eBay, eBay classifieds, Facebook Marketplace, and
Craigslist.
Share of adults in the United States who have bought or sold a used item online as of 2019, by age
group

References
87
Source(s) The Hustle
Conducted by The Hustle
Survey period 11 to 18 March, 2019
Special characteristics alcohol-consuming adults
Published by The Hustle
Original source thehustle.co
Notes: *Original survey question: "Which of the following online platforms have
you made a drunk purchase on?" Respondents could choose more than
one answer.
Back to statistic
Description
According to a survey carried out among alcohol-consuming adults in the United States in March 2019, 85
percent of respondents stated that they had made drunk purchases on Amazon. Some five percent of
consumers said to have done the same on Walmart.
Where shoppers make drunk purchases in the United States as of March 2019*

References
88
Source(s) HomeWorld Business; NPD Group
Conducted by NPD Group
Survey period 2019
Published by HomeWorld Business
Original source HomeWorld Forecast 2020, page 45
Notes: * All figures are estimates. Percentage points exceeding 100 percent are
probably due to rounding.
Back to statistic
Description
This statistic shows in which catalogs or on which internet websites consumers most likely shop for personal
care appliances in the United States in 2019. The survey revealed that 85 percent of U.S. consumers would
most likely shop for personal care appliances on Amazon.
On which internet website or in which catalog would you shop most likely for personal care
appliances?*

References
89
Source(s) HomeWorld Business; NPD Group
Conducted by NPD Group
Survey period 2019
Published by HomeWorld Business
Original source HomeWorld Forecast 2020, page 46
Notes: * All figures are estimates. Percentage points exceeding 100 percent are
probably due to rounding.
Back to statistic
Description
This statistic shows in which catalogs or on which internet websites consumers most often shop for home health
care products in the United States in 2019. The survey revealed that 81.5 percent of U.S. consumers would most
often shop for home health care products on Amazon.
On which internet website or in which catalog would you shop most often for home health care
products?*

References
90
Source(s) Piper Sandler
Conducted by Piper Sandler
Survey period Spring 2020
Age group n.a.
Special characteristics average age 16.2 years; average household income 65,600 USD
Published by Piper Sandler
Publication date April 2020
Original source piperjaffray.com
Notes: n.a.
Back to statistic
Description
According to a spring 2020 survey of teenagers in the United States, 53 percent of responding teens claimed
Amazon as their favorite online shopping website. Nike was ranked second as five percent of respondents stated
the brand was their favorite online shopping destination.
Preferred online shopping websites of teens in the United States in spring 2020

References
91
Source(s) eMarketer; comScore
Conducted by comScore
Survey period March 2019
Age group n.a.
Special characteristics smartphone only, excluding tablet
Published by eMarketer
Publication date May 2019
Original source emarketer.com
Notes: n.a.
Back to statistic
Description
This statistic shows the distribution of time spent on select retailers' mobile apps compared to their websites
among internet users in the United States. As of March 2019, Amazon saw 85 percent of mobile activity coming
through its app, whereas 62 percent of mobile activity for The Home Depot was generated through its website.
Share of time spent on retailers' mobile apps vs. websites among internet users in the United
States as of March 2019

References
92
Source(s) IPC; Dynata
Conducted by Dynata
Region(s) Worldwide
Special characteristics frequent cross-border online shoppers, who have bought physical goods
online at least once in the last three months and have made a cross-
border online purchase in the past year
Published by IPC
Original source Cross-Border E-Commerce Shopper Survey 2019, page 9
Notes: Question: Why did you purchase this item cross-border rather than
domestically? Please select all that apply Question: Please identify which
retailer you bought this particular purchase from
Back to statistic
Description
This statistic presents a ranking of the of digital retailers from which cross-border digital buyers worldwide made
their most recent cross-border digital purchase as of September 2019. According to the findings, 25 percent of
most recent cross-border purchases by cross-border digital buyers was completed through Amazon. Coming in
second was Alibaba / AliExpress with 20 percent of respondents reporting recent cross-border purchases from
the e-commerce retailer.
Digital retailer from which cross-border digital buyers worldwide made their most recent cross-
border digital purchase as of September 2019

References
93
Source(s) Twitter; Amazon; Google; eBay; Alibaba; Yahoo; Facebook; LinkedIn;
Statista; PayPal
Conducted by Twitter; Amazon; Google; eBay; Alibaba; Yahoo; Facebook; LinkedIn;
Statista; PayPal
Survey period year-end 2014 to 2019
Region(s) Worldwide
Age group n.a.
Published by Twitter; Amazon; Google; eBay; Alibaba; Yahoo; Facebook; LinkedIn;
Statista; PayPal
Publication date May 2020
Original source Annual company reports
Notes: *In July 2015, PayPal split from eBay to become an independent
company. There are no separate figures regarding PayPal employees in
2014. Alibaba FY 2020 ended March 31, 2020. Yahoo was acquired by
Verizon Communications in June 2017. LinkedIn was acquired by
Microsoft in December 2016.
Back to statistic
Description
This statistic shows the number of employees in internet companies from 2014 to 2019. In 2019, social media
platform Facebook had a total of 44,942 full-time employees whereas Alphabet had 98,771 full-time workers.
Number of employees of leading internet companies worldwide from 2014 to 2019

References
94
Source(s) eBay
Conducted by eBay
Survey period December 2016 to December 2019
Region(s) Worldwide
Age group n.a.
Special characteristics Data is based on EEO-1 filing
Published by eBay
Original source eBay Diversity and Inclusion Report 2019, page 18
Notes: Data regarding 2016 and 2017 from previous reporting
Back to statistic
Description
This statistic illustrates the distribution of eBay employees worldwide from 2016 to 2019, sorted by gender. In
December 2019, 40 percent of global eBay employees were female. The majority of employees were male. The
companies has made virtually no gains in diversifying its workforce since 2017.
Distribution of eBay employees worldwide as of December 2019, by gender

References
95
Source(s) eBay
Conducted by eBay
Survey period December 2019
Region(s) Worldwide
Age group n.a.
Published by eBay
Notes: Leader is defined as director or above, Tech is defined as engineering,
tech operations and information technology
Back to statistic
Description
This statistic illustrates the distribution of eBay employees worldwide as of December 2019, sorted by gender. As
of the most recently report period, 31 percent of global eBay leadership employees were female. The majority of
employees were male.
Distribution of eBay employees worldwide as of December 2019, by gender and department

References
96
Source(s) eBay
Conducted by eBay
Survey period December 2016 to December 2019
Age group n.a.
Published by eBay
Notes: Ethnicity refers to the EEO-1 categories, Other includes American
Indian/Alaskan Native and Native Hawaiian/Pacific Islander. Values may
not add up to 100 percent due to rounding.
Back to statistic
Description
This statistic illustrates the distribution of eBay employees in the United States from December 2016 to
December 2019, sorted by ethnicity. In the last reported period, seven percent of U.S. eBay employees were of
Hispanic or Latinx ethnicity. The majority of employees were White.
Distribution of eBay employees in the United States as of December 2019, by ethnicity

References
97
Source(s) eBay
Conducted by eBay
Survey period December 2019
Age group n.a.
Published by eBay
Notes: Ethnicity refers to the EEO-1 categories, Other includes American
Indian/Alaskan Native and Native Hawaiian/Pacific Islander. Values may
not add up to 100 percent due to rounding.
Back to statistic
Description
This statistic illustrates the distribution of eBay employees in the United States as of December 2019, sorted by
ethnicity and department. In the surveyed period, four percent of U.S. eBay leadership employees were of
Hispanic or Latinx ethnicity. The majority of employees were White.
Distribution of eBay employees in the United States as of December 2019, by ethnicity and
department

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