An overview of eCommerce stats from my Oct 2019 presentation at the ORIS Intelligence Customer Summit.

3. Ecommerce Evolution:
The State of Digital Retail
By: Justin R. Meats
VP of Product, PriceSpider

4. $3.63 trillion
2018 Retail Sales
3.9%
Y-o-y Growth
Source: Internet Retailer, Mar 2019
U.S. RetailSales

5. $517.36 Bn
2018 eCommerce Sales
14.3%
Of U.S. Retail
15.0%
y-o-y Growth
51.9%
Of US Retail Growth
Source: Internet Retailer, Mar 2019
$261.21
$298.60
$342.96
$390.99
$453.46
$517.36
8.7%
9.5%
10.6%
11.6%
13.0%
14.3%
2013 2014 2015 2016 2017 2018
U.S. eCommerce Sales & Share of
Total Retail
In billions
U.S. eCommerce

6. Top 10 US eCommerceCompanies
69.6%
Top 10 Share
57.7%
Top 3 Share
All Marketplaces
30,510
Domains Monitored
7.7+ million
Active Amazon, eBay
& Walmart Sellers
Source: eMarketer, Feb 2019; PROWL Data, Oct 2019
1.2%
1.3%
1.3%
1.3%
1.3%
1.7%
3.8%
4.6%
6.1%
47.0%
Macy's
Best Buy
QVC, HSN, zulily
Wayfair
Costco
The Home Depot
Apple
Walmart
eBay
Amazon
Top 10 US Companies, Ranked by
Retail eCommerce
% of US retail eCommerce sales

7. $277 Bn
2018 US Retail Sales
Source: Marketplace Pulse, Apr 2019
$149.79
$199.85
$277.00
38.30%
44.10%
53.50%
$25.00
$75.00
$125.00
$175.00
$225.00
$275.00
$325.00
2016 2017 2018
U.S. Amazon eCommerce Sales
& Share of eCommerce
In billions
53.5%
Of U.S. eCommerce
38.6%
y-o-y Growth
U.S. Amazon

8. 105 million
U.S. Prime Members
82%
U.S. Online Households
2.5X
more Prime
users spend/year
94 million
Costco Members
Source: Internet Retailer, Jul 2019
Amazon Prime

9. 71%
Y-o-y growth
68%
Increase on other
Online retailers
89%
US Online Shoppers
Familiar
42%
US online Shoppers
Made Purchase
Source: Internet Retailer, Jul 2019
$7.16
$4.19
$2.41
$1.52
$0.90
2019
2018
2017
2016
2015
Amazon Prime Day Sales
in billions
$7.16billion
July 15-16, 2019

10. Holidays
$2.50
$3.01
$3.05
$3.58
$6.24
$7.75
Sat after Thanksgiving '18
Sun after Thanksgiving '18
Thanksgiving Day '18
Amazon Prime Day '19
Black Friday '18
Cyber Monday '18
Sales of Shopping Events
avg sales per day in billions
54%
Plan to shop
Online
46%
Plan to shop
In-store
52%
Amazon
30%
Google
24%
Social Media
Gift Inspiration
Source: PwC, 2019

11. $160 Billion
2018 3P Sales
57.8%
Of Amazon Sales
23%
y-o-y growth
8-15%
Avg Commission
24.8%
Total Average Fees
1.1 million
Active 3P US Sellers
Source: Marketplace Pulse, April 2019
U.S.

12. 87%
Sell on other platforms
47%
Based in US
11219
Brooklyn, NY
Zip Code with most (7%)
US Based Sellers
38%
Based in China
14%
List Phone Number
22%
Change Name
Source: Feedvisor, May 2019; Marketplace Pulse, Oct 2019; PROWL Data, Oct 2019
1%
5%
7%
8%
14%
23%
35%
47%
56%
AliExpress
Rakuten
Newegg
Sears
Jet
Brick & Mortar
Walmart
Own Website
eBay
Other Platforms Used By
Amazon Sellers
Amazon Sellers

13. $37.52 billion
2018 Sales
3.4%
Y-o-y growth
7.3%
Of U.S. eCommerce
1.9b+
Items listed
81%
New
4-9%
Avg Commission
Source: Internet Retailer, Jan 2019; Racked, Oct 2017; Marketplace Pulse, Oct 2019
U.S. eBay

14. $21.4 billion
2018 Est Sales
40%
Y-o-y growth
4%
U.S. eCommerce
8-15%
Avg Commission
30.4k
Sellers
60.8%
y-o-y growth in Sellers
91%
List Phone Number
14%
Changed Name
Source: CNBC, Feb 2019; Marketplace Pulse, Oct 2019; Zentail, Oct 2017; PROWL Data, Sep 2018
Walmart

15. New Marketplace: Target
$5 billion
2018 Online Sales
40%
Growth
55
Merchants
115k
Products
Source: Marektplace Pulse, May 2019, Aug 2019

16. Industry Sellers Websites Amazon eBay Walmart
DME 164 92 16 43 5
Hardware 272 97 45 112 6
Consumer Electronics 302 112 51 106 10
Outdoor 362 177 55 104 9
Automotive Parts 369 197 28 123 8
Housewares 593 143 115 294 15
Pets 626 172 120 299 13
Footwear 669 217 134 284 13
Average 346 122 55 142 10
Source: PROWL Data, Oct 2019
Average# Sellers byIndustry

17. Country 2019 Y-o-y Growth
US $365,207 15.7%
Canada $25,425 7.9%
Mexico $9,040 11.1%
North America $399,672
Source: Statista, Oct 2019
2019 International eCommerce
New, Non-digital Salesin USD
UK $78,903 6.8%
Germany $74,228 11.1%
France $42,674 9.4%
Spain $17,999 13.1%
Italy $15,833 14.5%
Europe – “Big 5” $229,637

18. Price Changes
53%
URLs w/price
change last month
26%
URLs have had
multiple violations/day
13%
Violations Off Hours
31%
URLs w/multiple
violations in a week
Source: PROWL Data, Oct 2019

19. Innovation & Disruption

20. Showrooming
72%
Showroom
78%
Webroom
Source:Mi9 Retail, Mar 2018; eMarketer, Apr 2018
9%
22%
69%
Online w/ in-store pickup
Online
Brick & Mortar Store
Purchases in a typical month
% of U.S. Internet Users

21. Retail Apocalypse?
73%
Of closing are
by 16 companies
3,100
More retail
stores in 2018
5.2
Retail stores opening
For every one that closes
27%
Department Stores
Opening Locations
19%
Department Stores
Closing Locations
Source: The Motley Fool, Aug 2019

22. Amazon Brick & Mortar
16 + 2
Stores
Source: Amazon, Oct 2019
5
Stores
19
Stores
4
Stores

23. Omnichannel
• Buy Online, Pickup In Store
• Curbside Pickup
• In-App Maps & Directions
• Self Checkout
JC Penny
Lowe's
Norstrom
Kohl's
Dick's
Macy's
Best Buy
Home Depot
Target
Walmart
Top 10 Omnichannel Retailers
Source: Internet Retailer, Feb 2019

24. Free Next Day Delivery
March
Wal-Mart
April
Amazon
October
Macy’s

25. Redefining Fulfillment

26. In Summary
• eCommerce continues to grow
• Retail innovation & disruption
• Customer experience
• MAP enables Omni-Channel
• Manufacturers need to drive sales to the highest converting retailers

27. Thank you!