Highlights 4 key capabilities to reach/engage customers in a connected world. 1) Reach/engage your audience by narrowcasting, 2) multidimensional insight - filter out the false signals that cost money and harm brands, 3) create a central nervous system - the synapse to send/receive stimuli then recalibrate, and 4) personalized/coordinated engagement at the moment of truth, when customers are engaged with your brand, and when they're out living their life. These capabilities can facilitate redirection of 15-30% of marketing programs/media spend
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Social Media is often overlooked as a sales channel. This presentation gives some practical ideas on how to approach this channel and develop it for lead generation.
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther
Acxiom presentation to Forrester Marketing Forum London Nov 2009. Identifies key steps to dramatically improved marketing & advertising. Contains many examples
Tough Times Don’t Last But Tough Competitors Do
Forrester EMEA Marketing Forum
November 18th, 2009
http://www.forrester.com/events/eventdetail/0,9179,2424,00.html?sTab=agenda
Half of all ad spend is wasted. Marketers are under pressure to produce results, often times with fewer resources and greater expectations. Join Tim Suther’s discussion of core principles that transcend macroeconomic condition and enable tough, high-performance marketing and advertising.
Using real-world examples Suther will move the discussion from vision to practical, deployable ideas that demonstrate the utility of these core principles, allowing your message to be heard: the “new black”, data; optimization and the 360 degree view of your consumer; Confluence of insight and media; accountability in execution. This construct enables direct marketing sensibility in your marketing processes and campaigns, creating staying power during the tough times and competitive advantage during the good times.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Social Media is often overlooked as a sales channel. This presentation gives some practical ideas on how to approach this channel and develop it for lead generation.
Best practices and stratagies to engaging customers across multiple channels to deliver value and loyalty. Presented at the Professional Association for Customer Engagement conference (PACE), May 2012.
Potential of social media in the customer interface of innovation processJari Jussila
Potential of social media in the customer interface of innovation process presentation at EBRF 2010 conference. Authors: Jari Jussila, Hannu Kärkkäinen, Hanna Nordlund
This is a case study of how Forecast Advertising planned and executed the communication plan
to position Prysmian as a global group known for it’s R&D expertise, diverse product range, customer service and quality and to promote the Ravin - Prysmian joint venture as a merger of strengths - technological and managerial know-how of Prysmian with the dynamism and competitiveness of Ravin.
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The intelligent use of information represents perhaps the most important issue for business today. However, its terminology and technology can make business analytics seem indecipherable. This presentation helps senior executives focus on how to identify, prioritize, organize and govern business analytics opportunities, including best practices and common missteps. The presentation contains dozens of tangible ideas and steps that maximize the use and value of business analytics in your organization.
Analytic opportunities for you, companies and the worldTim Suther
Explore how people, companies and communities are using analytics to improve healthcare, personal safety, drive growth and create career opportunities. Examine "how you can," "whether you should," and historic parallels to other transformative changes
Marketers have a confusing palette of marketing initiatives at their disposal. This presentation explores how marketers should prioritize initiatives in the connected world
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Consumers are boss, supported by unlimited choice & information. This presentation describes how to optimize customer value at every interaction, in a connected world
80% of online advertising fails to reach its intended audience - that's an $11 billion "fail". This white paper explores how advertisers & marketers can reach with certainty, enabling a hyper-focus on high value opportunities
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
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A capability model for successfully reaching & engaging consumers
1. Hope is not a Strategy
A capability model for successfully reaching
and engaging consumers
Forrester Customer Experience Forum
June 2010
1
2. About Acxiom
• Global marketing services and
technology company. Focused on
audience and customer engagement
• #1 Ad Age Agency
• US Agency Overall
• US CRM/Direct Marketing
• Quick Facts:
• 5,700 clients in 40 countries
• 300,000 campaigns/year
• 5 billion consumers engaged/year
• 1 trillion customer recognition events/year
3.
4. A crisis in customer engagement
Just 8%
of their customers agree
Source - Bain
5. A crisis in insight & focus…
2Forrester Research
10. 1. Reach/engage your audience
Customer value varies greatly
+ 500%
Contribution to
Overall Profit
0
Customer Value Segment Top 30% Next 50% Bottom 20%
Contribution to
Overall Profit
- 400%
11. 1. Reach/engage your audience
Most firms are not getting their fair share of valuable buyers
Retailer 1 Retailer 2
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
Cookware/Kitchen Clothing/Apparel Buyer
Accessories Buyer
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
Acxiom, comScore
12. 1. Reach/engage your audience
Valuable buyers are hard to recognize
Portal 1 Portal 2
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
Portal 3 Portal 4
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
12
Acxiom, comScore
13. 1. Reach/engage your audience
Valuable buyers are hard to recognize
TV Network 1 TV Network 2
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
TV Network 3 TV Network 4
UV Index
UV Index
PersonicX Consumer Segments PersonicX Consumer Segments
15. 1. Reach/engage your audience
Narrowcast, not broadcast
Retailer 1 v Portal 1
This retailer’s best customers
are under-represented on this portal
UV Index
PersonicX Consumer Segments
25. 4. Personalized & coordinated engagement
Illustration
When Becky visits a site,
audience insights are leveraged
to personalize the engagement
We know:
• Service history & preferences
• Preferred media, channel & cadence
• Transaction & response behavior
• Social influence
We predicted:
• Loyalty / attrition score
• Brand affinity & product propensity
• Brand image & price sensitivity score
• Product attribute / demand score
We noticed:
She has bought several smaller kitchen items using her store card
both online and in the store and she clicked on an email link featuring
kitchen appliances.
Create this experience across media / channels
26. 4. Personalized & coordinated engagement
Illustration
When Becky watches TV,
audience insights are leveraged
to personalize the engagement
We know:
• Service history & preferences
• Preferred media, channel & cadence
• Transaction & response behavior
• Social influence
We predicted:
• Loyalty / attrition score
• Brand affinity & product propensity
• Brand image & price sensitivity score
• Product attribute / demand score
We noticed:
She has bought several smaller kitchen items using her store card
both online and in the store and she clicked on an email link featuring
kitchen appliances.
Create this experience across media / channels
27. 4. Personalized & coordinated engagement
Illustration
When Becky uses her iPhone,
audience insights are leveraged to
personalize the engagement
We know:
• Service history & preferences
• Preferred media, channel & cadence
• Transaction & response behavior
• Social influence
We predicted:
• Loyalty / attrition score
• Brand affinity & product propensity
• Brand image & price sensitivity score
• Product attribute / demand score
We noticed:
She has bought several smaller kitchen items using her store card
both online and in the store and she clicked on an email link featuring
kitchen appliances.
Create this experience across media / channels
28. Capability model for a connected world
Key requirements
Differentiated value of customers High performance matching engine
• The top 30% make 500% of profit. The bottom 20% consume 400% of • Knowledge based for higher accuracy/flexibility.
profit. Know the difference. • Support real-time & all digital formats.
• Integrate central nervous systems & personalization engine.
Partnership ecosystem Strategy, analytics & creative skills
• Reach your audience with certainty. • Leverage external, multi-sourced & verified consumer insights
• Business relationships & delivery integration with preferred advertising
partners.
• A safe haven for responsible matching of sensitive information.
Personalization engine “Logical” central nervous system
• Highly accurate audience recognition. • Correlate customer behavior with marketing/advertising across channels,
• Integrated decision engine, deployable across channels. media over time.
• Integrate matching engine & central nervous system. • Integrate existing databases.
• Integrate matching & personalization engines.
29. Capability model for a connected world
Delivering ROI
Tech Firm Personalized experiences…...4-5X ROI
$200 million revenue/yr
$4.5 million OpEx/yr Concentrate ad spend………..3-5X ROI
Retail Bank Connect web footprints
$100 million EBIT/yr & outbound messaging….….....2X ROI
CPG Firm Connect print & digital…….......4X ROI
$500 million revenue/yr
Connect call center
& digital………………………...3-5X ROI
Connect mobile & email….….7.5X ROI
Connect TV/offline…………….17X ROI
Target 15-30% of spend to redirect