The document discusses the history and importance of reviews. It notes that reviews have become integral to modern decision making, as people often research reviews of products, services, and organizations online before purchasing or engaging with them. The document then outlines that it will explore the evolution of reviews over time, how different types of reviewers structure their reviews, and how reviews influence consumer decisions and company sales/profits.

1. Criticism and reviews – how reviews are integral to
modern life.
By jamescooper-abel18/11/2020
Reviews are vital in decision making for people in the modern day as most people will
look at a review of a product, hotel, or person before either buying, staying, or going
to or hiring someone.
“Reviews can be important for organisations in terms of promoting a
performance or say grant applications which are increasingly important in
today’s economic climate.” (Maxim Boon 6 May 2016) within this essay I am going
to look at how reviews started and how they have changed over the years, how
reviewers set their reviews out and how reviews have an influence on a products sale
and how those reviews help improve a product.in order to do this I will first explore the
history of reviews from the beginning to today discussing changes that have
happened over the years, then move onto looking at some reviewers and how they
set out their reviews of different products from toy reviewers to film and video game
reviewers to understand how a genre of a product can effect how a review is set out,
then finally looking into how reviews influence the profits of a product but also the
companies that made said products as reviews are important as,
“Reviews not only have the power to influence consumer decisions but can
strengthen a company’s credibility. Reviews have the power to gain customer
trust, and they encourage people to interact with the company. Customer
interaction ultimately leads to improved profits for businesses.” (Jill Anderson
Nov 27, 2018)
And most reviews you find can be found online done by consumer who have bought a
product from a company and give their opinion on whether it is positive or negative
as, Consumers aren’t restricted online and can share their experiences as they
want to. They’re free to say truthfully what they thought about the product and
what they believe is essential for others to know before making a buying
decision.
So throughout this essay I will look at the importance of reviews and how they have
an influence and consumer but the companies that provide product or services to said
consumers.
bibleography
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