This document outlines the phases and content for an Audi sports engagement campaign called "Redefine Your Heights". The campaign aims to connect loyal Audi customers as brand stakeholders and help them feel more powerful. It will include pre-buzz creation on social media and YouTube, launching the #RedefineYourHeights campaign and contest on Twitter, and post-launch reviews and blogger outreach. Minimal posters will be designed for an Audi Quattro Golf Cup. Sample social media posts with the campaign hashtag will promote the event and encourage participants to redefine their heights. The content will cover the racers, racing tips, Audi car features, and gratification of winning the championship.

1. Redefine Your Heights
This sports engaging campaign connects our loyal customers as brand stakeholders.

2. Redefine Your Heights
This campaign is designed to helps our loyal customers to feel more powerful like
Audi Cars where they more strengths to reach in a new level.
Create your own identity by being more POWERFUL.

3. PHASES
Pre Buzz
•Here we create buzz about the launch of the campaign or the videos that we will share on the YouTube channel.
•Influencer outreach
•Facebook liker campaign and coming soon post will be advertised.
•Create a group and post in other groups like Sports, Delhi, Golf and more.
•Talking about their previous event.
Launch
•#RedefineYourHeights campaign will be live.
•Promote our Facebook posts.
•Live posting/tweeting on our wall and upload photo album.
•Golf connects Audi theme creative will be shared
•#RedefineYourHeights contest will be conducted in our Twitter account.
Post Launch
•Reviews from our experts/ guests about the event.
•Blogger Outreach

4. MINIMAL POSTERS
We will design the minimal posters for
the Audi Quattro Golf Cup.

5. This engagement
conveys a positive
message in sync with
the campaign theme.
Takes our campaign
message forward.
Brand promotion
Online and offline
visibility

6. Users visit
the page
Users post
their entry
Use
#RedefineYourHeights
User share posts
on their walls for
increased
engagement
The most
engaged
entries will
be rewarded
Rewards will
be
distributed
PROCESS

7. Content
Guest
Quotes
Golf Vs
Audi
Power
Golf
terms/
Golf Cup
Reviews
About
Audi Golf
Cup
Live
Posting

8. SAMPLE POST
Power is in your hand!
Join in Audi Quattro Golf Cup and
be ready to #RedefineYourHeights.

9. SAMPLE POST
Audi Quattro Cup Returns!
Let’s see who will trump in
the competition?
#RedefineYourHeights

10. SAMPLE POST
Every accomplishment starts
with the decision to try.
Be ready to #RedefineYourHeights

11. Get ready
to thrill!

12. You
race
yourself

13. Let’s GO!

14. CONTENT
 About the event
 Top racers
 Racing/Safety tips
 Features of Audi Power Machine
 Gratification of the Championship

15. High speed adventure
Performance With POWER

16. Catch
Me If
You Can!
This is an adventure event hosted by Audi Delhi West on the outskirts of Delhi
to promote the Q range of Audi cars.

17. CONTENT
 Highlight the features of our Q Series.
 Adventures Quotes
 Talk about Location of the Event
 Expert’s Speak

18. Thank You