The document outlines Johnson Marketing Solution's social media campaign goals and strategy for a 4-week period. It discusses posting on Twitter 2-4 times per day, on Facebook 1-2 times per day, and on LinkedIn once per week. It describes the created ads for each platform focusing on building engagement. The goals are to track ad performance each week and adjust the strategy based on audience response. It also discusses amplification strategies for each platform such as partnering with influencers to promote the brand's content and messages.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Choose social media marketing goals that align to business objectives. Set S.M.A.R.T. ...
Learn everything you can about your audience. ...
Know your competition. ...
Do a social media audit. ...
Set up accounts and improve profiles. ...
Find inspiration. ...
Create a social media content calendar. ...
Evaluate and adjust your strategy.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
To get better understanding of engagement, audiences, and overall performance, Twitter has provided users the ability to dig into their profiles. This Masterclass exposes the hows, whys and whats of Twitter Analytics
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
While businesses use social networking platforms to advertise their enterprises, digital marketers have suddenly discovered a new venue to connect with and engage their target audience. Facebook is the most popular social networking site, so it makes sense. For businesses, actively maintaining a presence across all of the top social networking platforms is a difficult task.
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
Social media has evolved into the most prominent and vital virtual environment, where the platform is utilized not only for social networking but also as a terrific tool to advertise your business and products digitally.
How to Generate Leads from social media.
Converting the Leads from social media.
Factors that matter most in Creating a social media strategy for your Product or service.
Connect with us!
http://www.virtualassistant.org/
http://www.facebook.com/virtualassistantinc
http://virtualassistantinc.wordpress.com/
http://virtual-assistant-org.blogspot.com/
http://twitter.com/VAsocial
virtual assistant, virtual assistants, small business services, virtual business services, one stop business service, business assistant, virtual assistant, administrative services, business support, support system, back office infrastructure, services, great duo, business success
How to Use Facebook Advertising for Managing Your Business ReputationReputation Circle
Facebook is totally worth the hype it has gained as one of the most acclaimed social media channels considering the social platform.
What started as a social platform once for friends, family and strangers across the world to connect has evolved today into a robust channel for companies and marketers to advertise their business and brand.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
31. Johnson Marketing Solution’s Campaign
Goals Presentation
For my campaign Content 4
week editorial calendar I chose
to post on Twitter between 2 - 4
times a day. I chose to do this
because I wanted to keep the
brand visible in front of our
target audience. I also wanted
to be sure that JSM connected
with the audience a peak twitter
hours. During the mid week I
chose not to tweet as much
picking up the pace again at the
end of the week. I also tapered
off a little going into the next
month. This would be subject to
change though based upon my
audiences reception.
32. Johnson Marketing Solution’s Campaign
Goals Presentation
I also chose to post to Facebook
between 1 - 2 times a day for
most of this 4week period.
Facebook is the largest social
platform available and it has
massive potential. Again this
strategy would be subject to
change based upon the target
audiences response to ad
postings.
33. Johnson Marketing Solution’s Campaign
Goals Presentation
Another social media platform that I chose
to advertise on for this 4 week editorial
calendar is LinkedIn. I chose to post to
Linkedin once a week between the hours
of 9 A.M. and 11:31 A.M. I wanted to
target those who were not just industry
leaders but, owners of their communities.
Once a week should be sufficient to
accomplish this. I would continue the
conversation on these platforms to
encourage engagement.
34. Johnson Marketing Solution’s Campaign
Goals Presentation
My goal is to track each ad and
to measure the engagement at
the end of every week. This will
show me which ads are most
effective and which ads are not.
The schedule will also tell me
when my audience is most
responsive to my ad postings.
35. Johnson Marketing Solution’s Campaign
Goals Presentation
Twitter Ad
One of my content pieces for
my Twitter campaign reads “ If
you build it, they will come!” I
wanted to create a curiosity
within my audience. Most
people believe that all they
need is some type of website. I
wanted to show my audience
that a website is more that just
something quickly put together
without any thought. This is
the reason for the construction
worker with the laptop.
36. Johnson Marketing Solution’s Campaign
Goals Presentation
In this second Twitter advertisement
I wanted to associate the new year
of 2020 with vision. I believe that
this would resonate with my target
audience and give them something
to consider about their business
and the direction that it may be
heading in. I wanted them to
understand that JMS could help
them with this.
Twitter Ad
37. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook Ad
The next ad that I created for my content
marketing campaign is for Facebook. In
this ad I wanted the target audience to
understand how listening to their
customer’s needs will help them to remain
loyal. I wanted to give a bit more
information in these Facebook ads
because of the larger variety of individuals
that we will have to communicate to. I
also wanted to illustrate what social
listening would look like. I am hoping that
through this advertisement the audience
will understand that this is one of many
techniques that JMS uses. This is what
the brand represents.
38. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook Ad
In this second Facebook ad I wanted
the target audience to understand how JMS
can help them to convert more clients by
showing them what they are doing wrong.
This is the reason for the question “Why
aren’t your visitors converting?” This is also
the reason for the look of surprise on the
young mans face as he stares at his laptop.
This is another way for JMS to show their
target audience who they are and what
benefits that we can offer.
39. Johnson Marketing Solution’s Campaign
Goals Presentation
LinkedIn
The third social media platform that
I will be creating ads for will be LinkedIn.
I chose LinkedIn because I believe it is a
Community of well known business
leaders and owners. By building
partnerships here, I may be able to use
their influence on other platforms as well.
I wanted to take a more analytical
approach with these ads. The audience
on this platform will be well informed
about their industry and business so I will
have to approach them with credible
facts, graphs, and research.
40. Johnson Marketing Solution’s Campaign
Goals Presentation
LinkedIn Ads
In this LinkedIn ad I wanted the
audience to understand how JMS
looks at and tracks KPI’s in order
to measure performance. This
will be very important to this
online community because it
shows that JMS knows what it
takes in order to get results for
their business.
41. Johnson Marketing Solution’s Campaign
Goals Presentation
Twitter- The amplification strategy that I will be
using for Twitter is to first connect with authority
figures in my industry. This will be individuals with
large followings and are considered experts in the
field. I will then examine the relationship between
the influencer and his followers. This would be
closely examining the type of content that they
have published and what has their audience
engaged. The next step would be to create a
partnership to the influencer. I would seek to find
out what their biggest need was and what they
would like to accomplish. I would create a mutual
agreement and try to fulfill their needs based on
the conversation. In return I would ask for them to
promote my brand by showing them that my brand
aligns with their values and goals. We will build a
collaboration of content which would be a blend of
the influencers message while incorporating my
own brand and services. The type of content
would consist of memes, humor, and questions. I
would also make proper use of hashtags.
Twitter Amplification
42. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook – The Facebook amplification
strategy that I would use will be to first find my
target audience and the audiences’ influencers.
Facebook is one of the largest sources of
referral traffic so I would certainly want to find
out where these online communities reside. I
will go through conversations of the community
and search the type of content that interest
them. Once I determine this, I would look for
things that the community and I have in
common. I would then contact the influencer
and show them that I understand the needs
and offer some solutions. I would discuss
content pieces and community groups. I would
also engage in some of the conversations. I
would let them know of my intent to build a
partnership. I would also share my own
interest and touch on mutual points of interest.
I would then share content that met the
community’s criteria. Humor seems to work
well on Facebook, so I would focus on meshing
my brand message with the communities as
well as, creating some laughs. My goal is for
this content to go viral. By receiving influencer
endorsements, I will gain the trust of the
community. I would also create short viral
videos and creative memes. I can cut through
the clutter by my partnership with the
influencer.
Facebook Amplification
43. Johnson Marketing Solution’s Campaign
Goals Presentation
Facebook – The Facebook amplification
strategy that I would use will be to first find
my target audience and the audiences’
influencers. Facebook is one of the largest
sources of referral traffic so I would
certainly want to find out where these
online communities reside. I will go
through conversations of the community
and search the type of content that interest
them. Once I determine this, I would look
for things that the community and I have in
common. I would then contact the
influencer and show them that I
understand the needs and offer some
solutions. I would discuss content pieces
and community groups. I would also
engage in some of the conversations. I
would let them know of my intent to build a
partnership. I would also share my own
interest and touch on mutual points of
interest. I would then share content that
met the community’s criteria. Humor
seems to work well on Facebook, so I
would focus on meshing my brand
message with the communities as well as,
creating some laughs. My goal is for this
content to go viral. By receiving influencer
endorsements, I will gain the trust of the
community. I would also create short viral
videos and creative memes. I can cut
through the clutter by my partnership with
the influencer.
Facebook Amplification
44. Johnson Marketing Solution’s Campaign
Goals Presentation
LinkedIn- My amplification strategy for LinkedIn
will be to connect with industry leaders through
conversations on topics they find important.
LinkedIn has a professional feel so, I would be
sure to keep my presentation formal. I believe that
by connecting with professional business experts
and owners, I also will gain credibility among
LinkedIn’s digital marketing community. I will also
be sure to study each of LinkedIn’s influencer
profiles. This way I will be sure that we are in
alignment on key topics. With LinkedIn audience I
will have to reference research articles and
credible resources that are based on facts and
statistics, This is because marketing business
owners involved in the online community will be
much more aware of the marketing industry and
how it works. My content will consist of
infographics, charts, graphs, and metrics. I may
possibly add a few case studies as well.
LinkedIn Amplification
45. Johnson Marketing Solution’s Campaign
Goals Presentation
Budget Ad Copy for Facebook
In this ad that was created for
Facebook I had a 4 - week budget
Of $100.00. The ad speaks to how
other marketing services would only
offer mediocrity and how JMS
strives for excellence in the services
that they offer their clients. The call
to action has two parts. It ask the
client not to use an average
marketing company and it also ask
them to allow JMS to take their
business to the next level.
46. Johnson Marketing Solution’s Campaign
Goals Presentation
Audience Reach Size
Using $100.00 budget for the
month, my audience reach over 4
weeks should be over 200 Million.
That is a very large audience for
the budget. This number will drop
the more targeted your ad becomes.
47. Johnson Marketing Solution’s Campaign
Goals Presentation
Budget Ad Copy for Twitter
In this ad for Twitter I also spent
$100 for the 4 week period. The ad
is short and direct as most Twitter
post should be. It asked the
question “Ready to take the guess
work out of your marketing
efforts?” The look of the young
man’s face and question marks
exemplifies the clients confusion. I
used multiple calls to action like
Are you ready, visit, and we can
help. I also, used a hashtag to
create more engagement
49. Johnson Marketing Solution’s Campaign
Goals Presentation
1.adobe stock photos. (n.d.). Discover royalty-free stock photos, pictures and
images. Retrieved January 26, 2020, from https://stock.adobe.com/photos
2.Amplification bots used to raise the popularity and legitimacy of Twitter posts.
(2018, December 11). Retrieved January 26, 2020, from https://betanews.com/
2018/12/11/twitter-amplification-bots/
3.Generating B2B Leads on LinkedIn: Amplify Blog. (2019, April 15). Retrieved
January 26, 2020, from https://www.aimg.com/blog/generating-b2b-leads-
linkedin/
4.PXhere.com. (n.d.). Facebook Amplification. Retrieved January 26, 2020, from
https://pxhere.com/en/photo/1446951
5.Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved January 26, 2020,
from https://unsplash.com/
References