Criterion Conferences annual EA PA conference has proved year after year to be a great success. As this industry is becoming increasingly high profile and higher in demand in the workforce, I found this the perfect opportunity to release the secrets of the industry that make all the difference. Download this FREE ebook for a sneak peak behind the scenes of the EA and PA industry.

2. Contents
•
One word to describe the conference
•
What is EAPA?
•
Testimonials from our past attendees and speakers
•
Some general information about the profession
•
Meet some of our top speakers over the past 7 years
•
Look how far EAPA has come!
•
Top tips from our most esteemed speakers
•
Did you know? How to make those long hours just that little bit easier!
•
3 steps to design a stylish work wardrobe
•
How to juggle your work for multiple bosses
•
The top 5 characteristics to being a good EA or PA
•
How to prioritise your life
•
EAPA sponsors and partners
•
Contact Criterion Conferences

3. We asked our LinkedIn and Facebook followers to provide
us with one word which best describes the EA and PA
industry….

4. With executive assistants and
personals assistants becoming a
high demand profession, not
only will the conference provide
case studies from professional
EA’s and PA’s, attendees will
also be exposed to the opinions
of those of higher authority.
In a field that requires a range of
skills varying from multi-tasking
to prioritizing, the National EAPA
conference has more than
proved to be regarded as a
poignant success.
With a focus on inspiration and
empowerment, this conference
is the fresh spark that will drive
the industry.

5. “I’d like to say that this has been one of the
most enjoyable conferences I’ve been at
and I think it’s been about embracing all of
the wonderful personalities in the
attendees and the great line-up of
speakers. Highly recommend it”
Lizzie Wagner
Lizzie Wagner Group
“The last two days at this conference has
been amazing. I’ve been to other
conferences and have not gotten out of
them as much as I’ve gotten from this one.
Absolutely worth your while attending”
“As a woman with a successful career, this
conference was very thought provoking and
inspirational. The National EAPA
Convention allowed me to press my ‘reset’
button. I look forward to making more positive
experiences in both my personal and
professional life.”
– Sandra Saliba, Personal Advisor to the Assistant
Commissioner,
Australian Taxation Office, 2013
Karen Mathieson, EA to the CEO,
Amist Super

6. “ I have attended these conferences for the
last two years and have always found them
beneficial. I’ve always enjoyed the topics
that come to mind”
Sandra Saliba, Personal Advisor to an assistant
commissioner, Australian Taxation Office
“I’ve had the most amazing time. Not
only have the speakers been
inspirational but being amongst other
EA’s and PA’s has been a wonderful
time”
“I have been able to speak today which
has been an amazing experience and
listen to other speakers who were
wonderful. They had some great tips
and I have met other EA’s and PA’s to
network with. Thank you so much”
Patricia Wade, EA to George Fraser,
CEO of St. George Banking Group

7. The demanding role of executive and personal
assistants has rapidly changed over recent years,
now requiring a much broader skill-set to handle
increased responsibilities and tasks.
You need the best advice, training and strategies to
help you effectively reach evolving expectations and
successfully further your career.
The role of an Executive or Personal Assistant is always expanding
to include new functions and responsibilities, often indicating an
increasing workload. Clear and honest communication, prioritization
of tasks and increased personal efficiency are the foundation to
ensuring personal growth and career success.

8. Meet some of our top
speakers over the past 7
years..

9. Lisa Wilkinson
Co-Host of The Today
Show
Emily Brooks
PA to the editor in chief of
Woman’s Weekly
Patrizia Lacono
Executive Assistant to
the CIO, Westpac

10. Julia Ross
Managing Director,
Ross Human
Directions
Phillip Jones
Director, Two Degrees
Group
John Karagounis
Managing Director &
Chief Executive Officer
The CEO Circle

11. Sandra Sully
News Presenter/Senior
Editor, Network Ten
Ita Buttrose
Legendary Media Editor,
Businesswoman, BestSelling Author & President
of Alzheimer’s Australia
Hayley Lewis
Olympian, Host of the
Biggest Loser, Author,
Business Owner and Mum

12. Look how far EAPA has come!

13. Seize opportunities and learn how to
Top Tips
grow in your role – you can’t fly if
you’ve already clipped your own wings
from our
most
Know yourself first. Catch your own brain in
esteemed
action! By knowing how your own emotions
impact your thinking and ultimately your behaviour
speakers… you are more likely to be able to mitigate against
unwanted outcomes.
Practice maintaining your charm and sense of
humour – you will need them!
Don't take it personally
Be aware of your pressure triggers and
prepare for them in advance

14. Top Tips
from our
most
esteemed
speakers…
Learn to say "no”! Sometimes you
need to pull them up because they
think they can do it all
Do positive things for yourself each day, this will
positively impact on your daily tasks
Be gracious to the “back room” people.
Look after the photographers, technicians,
tradespeople, kitchen hands etc. – they
can be incredibly useful when you need
them at the last minute and are often
overlooked and sometimes poorly treated.
A little from you goes a long way
Ensure that technology is a tool that serves
you, rather than be enslaved by it

15. Did you know?
Feeling tired? The longer you spend working with a lack of break, the
less productive you become. If your break time (and of course your
boss) allows, around 15-20 minutes is considered to be optimum for
workplace efficiency.

16. 1. What’s your style
3 steps to
design a
stylish
work
wardrobe
personality? Creating a
successful image starts by
ensuring you create your
own visual style that
reflects your personality
and is identifiable to others.
Your "Style Personality" is
just as important as the
clothes and colours you
wear. Whatever your "Style
Personality" is, make sure
your outer appearance
mirrors the inner you.

17. 2. Create a functional wardrobe hang
your clothes by garment type, keeping
"like things" together, and by colour
from light to dark, colour coding helps
avoid duplication and locate garments
quicker. Avoid hanging in outfits as this
limits your thinking .

18. 3. Stock your wardrobe with
classics and then top it up with
fashionable items. Having
good quality slacks, skirts,
jackets and belts in neutral
colours will provide a classy
base to build your wardrobe
from. Experiment with shoes,
handbags and jewellery to mix
up the neutrals. Finally, ensure
your look is up to date, by
completing your look with
fashionable tops, scarves and
accessories.

19. Another tip: How to juggle your
work for multiple bosses…
1. When in doubt, let your
bosses duke it out
2. Ask your bosses to rank
their priorities
3. Educate yourself and
prioritize
4. Keep your cool

20. The Top Five Characteristics to
Being a Good Executive
Assistant
1.Communicat
ion
2.Organisation
3.Technology
4.Judgment
5.Teamwork

21. Some Notable Sponsors and Partners

22. 7th National EAPA
Conference
12th & 13th March, 2014, Sydney
Click here to register now!

23. For more information on other relevant conferences, or perhaps
just curious to see what else Criterion Conferences offer,
please visit:
www.criterionconferences.com/category/conferences
Keep up to date with the team at Criterion Conferences. Check
out our company blog at:
http://blog.criterionconferences.com/
This eBook was created by Kara Johnson.