The document is a product sheet for DataXu's Interactive Intelligence tools. It describes how the tools provide powerful capabilities to help marketers discover actionable customer insights from large amounts of event-level digital marketing data. The tools enable identifying high-value consumer segments and influencing factors as well as executing optimized campaigns based on these insights, all within a single platform. DataXu Interactive Intelligence combines advanced data processing and consumer data to provide on-demand insights like which consumers will convert and what content influences conversion.

1. PRODUCT SHEET
DataXu | Boston * Chicago * Cologne * Detroit * London * Madrid *Milano * New York * San Francisco * São Paulo * Warsaw
© 2013 DataXu, Inc. All rights reserved.
FOR INTERACTIVE INTELLIGENCE
Analytics and Visualization
for Marketing Insights
Audience, site, and media-related data offer new opportunites
to marketers. But generating real value can be a daunting task.
Event-level data from a single digital campaign can contain
hundreds of millions of data points – valueless alone, but
invaluable together. Traditional business intelligence tools usually
fail when managing this flood of data. And data management
vendors cannot turn insights into action.
The DataXu platform’s Interactive Intelligence™ tools provide
powerful capabilities to help marketers at all levels discover
actionable customer insights. These tools enable you to make
excellent and fast decisions that maximize opportunities for
success. Unlike stand-alone systems, DataXu for Interactive
Intelligence lets you execute on these insights right from the
same platform that generated them.
How it works
DataXu for Interactive Intelligence combines advanced data
processing with Web site, media campaign and consumer data to
give you on-demand insights. For example, you can identify which
consumers will or will not convert – at scale. And you analyze the
content most likely to influence conversion at each touchpoint.
Your team members who execute media plans every day benefit
from an insider view of the DataXu system. They can conduct daily
diagnostics, receive recommended actions and add third-party
data overlays to expand targeting possibilities.
DataXu “delivers tangible results and valuable
insights for a variety of digital marketers.”
- Run Inc.
Benefits
• Add a layer of audience insights not available from your existing
reporting
• Discover who your customers are now – and how they change
over time
• Be informed about overall marketing plans, digital marketing,
content messaging and creative strategy
• Influence cross-brand marketing, site design and promotion
efforts
• Draw insight from any data: media, Web site or third party
• Execute efficient campaigns
• Translate insights into actions through campaigns on the rest of
the DataXu platform
(Left) Identify more
consumer segments
that look like your best
customers
(Below) Data visualization
tools uncover surprising
insights