Event Marketing

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This document provides guidance on pre-event preparation including naming the event, providing event details like date and location, deciding where people can register, creating a marketing countdown schedule with graphics for different social media outlets, deciding on speakers and collecting their photos and bios, using tools like Canva to design graphics, and using video platforms like YouTube to create promotional videos.

Business

PRE EVENT PREPARATION
Name It
Describe It
Date
Time
Location
Link

WHERE CAN PEOPLE REGISTER
Your Website
Eventbrite.com
SplashThat.com
BrownPaperTickets.com

COUNT DOWN
• How many days until the event
• Create your marketing
schedule
• Graphics
• Save the Date
• Full Event
• Sized for Social Media Outlets

PLATFORMS
• Facebook
• Twitter
• Instagram
• Pinterest
• LinkedIn
• Online
• In Person

SPEAKER DECISIONS
• Keynote
Speaker
• Individual
Speakers
• Panels
• Photos
• Bios
• Social Media
Bring an
audience
Help with
Publicity

GRAPHICS
• Canva
• Desygner
• Spark.Adobe

VIDEOS
• Legend
• Ripl
• YouTube
• Filmora

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2. PRE EVENT PREPARATION Name It Describe It Date Time Location Link

3. WHERE CAN PEOPLE REGISTER Your Website Eventbrite.com SplashThat.com BrownPaperTickets.com

4. COUNT DOWN • How many days until the event • Create your marketing schedule • Graphics • Save the Date • Full Event • Sized for Social Media Outlets

5. PLATFORMS • Facebook • Twitter • Instagram • Pinterest • LinkedIn • Online • In Person

6. SPEAKER DECISIONS • Keynote Speaker • Individual Speakers • Panels • Photos • Bios • Social Media Bring an audience Help with Publicity

7. GRAPHICS • Canva • Desygner • Spark.Adobe

8. VIDEOS • Legend • Ripl • YouTube • Filmora

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