This document discusses the online advertising landscape and the competition between Google and Facebook. It provides statistics on search engine usage, popular websites and social networks, as well as details on how the Google algorithm works and the importance of search engine optimization. Google remains the dominant player in search but Facebook is rising as a competitor, especially in video and targeted advertising.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
This document discusses SEO strategies for 2015 and beyond. It covers on-page optimization techniques like optimizing content, title tags, and meta descriptions. Off-page factors like link building through content marketing and guest posting are also discussed. Generating social signals through sharing on networks like Google+, Facebook, and Twitter is another important strategy. A mobile-first approach and optimizing for local and map searches is also recommended. The document emphasizes the importance of both SEO and paid search marketing techniques working in tandem.
Trends in Search and what is the Future of Search?David Iwanow
In January and February 2016 I returned to Australia and presented at the SEO Meetups event in Brisbane, Sydney & Melbourne. The session touched on the topic of where we have come from over the last few years, what is happening in search now and what will the next few years bring us. The topic touched on SEO, Content Marketing, App Marketing, Internet of Things, Social Media and Virtual Reality.
[US] Searchmetrics X 3Q Lunch & Learn - Jordan KoeneSearchmetrics
This document discusses various search engine changes from Google, including Panda, Penguin, and other algorithm updates. It provides details on the types of sites that tend to be winners and losers from each update. Specific examples are given of sites that increased or decreased in rankings. Advice is provided on building quality content to withstand these algorithm changes. Manual penalties from Google are also mentioned.
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Google Analytics Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
This document discusses SEO strategies for 2015 and beyond. It covers on-page optimization techniques like optimizing content, title tags, and meta descriptions. Off-page factors like link building through content marketing and guest posting are also discussed. Generating social signals through sharing on networks like Google+, Facebook, and Twitter is another important strategy. A mobile-first approach and optimizing for local and map searches is also recommended. The document emphasizes the importance of both SEO and paid search marketing techniques working in tandem.
Trends in Search and what is the Future of Search?David Iwanow
In January and February 2016 I returned to Australia and presented at the SEO Meetups event in Brisbane, Sydney & Melbourne. The session touched on the topic of where we have come from over the last few years, what is happening in search now and what will the next few years bring us. The topic touched on SEO, Content Marketing, App Marketing, Internet of Things, Social Media and Virtual Reality.
[US] Searchmetrics X 3Q Lunch & Learn - Jordan KoeneSearchmetrics
This document discusses various search engine changes from Google, including Panda, Penguin, and other algorithm updates. It provides details on the types of sites that tend to be winners and losers from each update. Specific examples are given of sites that increased or decreased in rankings. Advice is provided on building quality content to withstand these algorithm changes. Manual penalties from Google are also mentioned.
This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
The document provides information about a Google+ training seminar to be held on September 18th, 2014. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover topics such as setting up a Google+ account, using Google My Business, the impact of Google+ on SEO, and best practices for using Google+. The seminar details include time, location, and an agenda of topics to be discussed.
Google Analytics Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
The document discusses the future of content marketing. It notes that changes in technology and digital accessibility have forever changed consumerism and marketing. Specifically, it highlights the growth of smartphones and mobile usage, increased online searches and social media participation. It also explores how this shift has impacted the consumer decision journey. The document then examines how these changes have disrupted traditional media companies and journalism. It discusses several emerging trends in content marketing, including the rise of big data and its applications in profiling, programmatic advertising, native advertising, retargeting, and the convergence of online and offline activities. Brands adopting content marketing strategies and the growing role of influencers are also covered.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
The document provides tips for recovering from Google's Penguin algorithm updates, which aim to discourage websites from using spammy linking practices. Some key points:
- There is no quick fix, as it takes time to remedy poor linking practices and build quality links. Sites should analyze their links to assess problems and remove low-quality links.
- Diversifying anchor text across many relevant keywords, rather than relying heavily on the main target keyword, can help websites appear more natural to Google.
- Sites should focus on building new links from high-quality, relevant domains in their industry, rather than using paid or spammy linking methods. Improving overall site quality is important to recover from Penguin penalties.
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
The document summarizes an SEO workshop presented by Gabriel Goldenberg. It covers key topics in SEO including how search engines work, how to do SEO through research, planning, execution and measurement, and techniques for link building. Group activities are also outlined to have participants research keywords, measure link building efforts, and analyze competitor backlinks.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Content for SEO, Online Advertising, Latest trends | Online marketing bootcam...Media Matters
The document outlines an online marketing bootcamp presented by www.mediamatters-pr.co.uk in March 2014. It discusses successful content creation for SEO, including blogs, videos, and guides. It also covers online advertising trends like social media, display, mobile, and messaging apps. Specific strategies are provided for search, social, and display advertising. Emerging areas like wearable tech and virtual currency are also mentioned.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
Maximizing Your Linked in Potential by Dean Delisle - Forward Progress - Soci...Social Jack
Do you wonder why some people are generating new business from LinkedIn and you’re not? We gave a great talk at the TMA Chicago group luncheon and everyone was engaged. here are the slides!
In this session, Dean DeLisle, Founder and CEO of Forward Progress, will show you how to grow your business using the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
Scaling Quality: How to Make Remarkable content at scale for marketing sucessinteractivitymarketing
This document discusses how to create quality content at scale for marketing success. It provides tips for developing a content strategy that focuses on understanding audiences, diversifying content types, tying content to key performance indicators, and planning content creation through tools. It also offers resources for finding content ideas, collecting data, outsourcing content production, and creating content in-house. An example is provided of how to quickly make an interactive scrolling element using basic coding skills. In closing, the creator promotes their company iAcquire for executing full-scale content strategies and solutions.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The document provides an overview of Google's Panda and Penguin algorithm updates. It discusses the goals of the Panda update to reduce rankings for low-quality sites and provide better rankings for high-quality sites. It also outlines some of the major Panda updates and their release dates. For Penguin, it notes the update aims to decrease rankings for sites violating Google's quality guidelines through tactics like keyword stuffing and irrelevant outbound links. The document concludes with recommendations on content quality, visitor engagement, and avoiding overt optimization in preparation for future algorithm changes.
This training was delivered on Wednesday 3rd February 2016 to a wonderful group of Bayside City Council small business traders.
It is pat of a social media masterclass series and one on one mentoring program for selected businesses within the municipality developing their digital marketing skills as they discover the power and opportunities available to them through key social media platforms, including Facebook, Instagram, Twitter, Google Plus and the most effective ways to measure our results.
Connect with Despina Karatzias from Institute of Excellence on other social networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakaratzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Are you a small tourism business or service visitors coming to Australia? Come over and join private group specifically tailored to small tourism business operators, 'Your Tourism Excellence' on Facebook:
https://www.facebook.com/groups/1421741554754291/
The document provides an agenda for a meeting that includes presentations and discussions on digital marketing topics. Some key points from the agenda include presentations from Ian Dodson of the Digital Marketing Institute and Cera Ward of Google Ireland, a review of predictions from January, a discussion of transforming social media into a demand generating machine, and 5 key takeaways for action. The document concludes with a question and answer session and a quiz with a prize of an iPad.
This document provides information about an online marketing company called Ajax Union and its founder Joe Apfelbaum. It lists their contact information on websites like Facebook, Twitter and LinkedIn. It then discusses the importance of online marketing and lists 7 common online marketing strategies - search engine optimization, search engine marketing, social media marketing, email marketing, online PR, blogging and online video. Each strategy is briefly described. The document promotes free online marketing webinars hosted by Ajax Union and concludes by thanking the reader.
The document discusses the future of content marketing. It notes that changes in technology and digital accessibility have forever changed consumerism and marketing. Specifically, it highlights the growth of smartphones and mobile usage, increased online searches and social media participation. It also explores how this shift has impacted the consumer decision journey. The document then examines how these changes have disrupted traditional media companies and journalism. It discusses several emerging trends in content marketing, including the rise of big data and its applications in profiling, programmatic advertising, native advertising, retargeting, and the convergence of online and offline activities. Brands adopting content marketing strategies and the growing role of influencers are also covered.
Online Marketing Bootcamp - Mobile | October 2014Media Matters
October’s online marketing bootcamp focused on mobile marketing. In this presentation we take a look at the importance of optimising websites and emails for mobile, as well as social networks and mobile apps. We have also outlined the rising trends in mobile and impact that these can have on the performance of digital marketing.
The document provides tips for recovering from Google's Penguin algorithm updates, which aim to discourage websites from using spammy linking practices. Some key points:
- There is no quick fix, as it takes time to remedy poor linking practices and build quality links. Sites should analyze their links to assess problems and remove low-quality links.
- Diversifying anchor text across many relevant keywords, rather than relying heavily on the main target keyword, can help websites appear more natural to Google.
- Sites should focus on building new links from high-quality, relevant domains in their industry, rather than using paid or spammy linking methods. Improving overall site quality is important to recover from Penguin penalties.
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
The document summarizes an SEO workshop presented by Gabriel Goldenberg. It covers key topics in SEO including how search engines work, how to do SEO through research, planning, execution and measurement, and techniques for link building. Group activities are also outlined to have participants research keywords, measure link building efforts, and analyze competitor backlinks.
Google has launched a new social network called Google+ that could significantly impact search engine optimization and social media marketing. Key features include Circles for organizing contacts, Hangouts for video chatting, Sparks for finding interesting content, and a +1 button for recommending pages. As Google fully integrates Google+ into its products, recommendations and engagement on Google+ could influence search rankings. This merging of social and search means brands must engage on Google+ to maintain their online presence and reach.
Content for SEO, Online Advertising, Latest trends | Online marketing bootcam...Media Matters
The document outlines an online marketing bootcamp presented by www.mediamatters-pr.co.uk in March 2014. It discusses successful content creation for SEO, including blogs, videos, and guides. It also covers online advertising trends like social media, display, mobile, and messaging apps. Specific strategies are provided for search, social, and display advertising. Emerging areas like wearable tech and virtual currency are also mentioned.
Google’s version of Facebook and Twitter in the area of Social Media, allowing people to have personal profiles that can be used throughout all the Google products and maintain “Circles” to share their videos, pictures, websites with friends (like Facebook) or industry types (like Twitter) or the world.
This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.
Maximizing Your Linked in Potential by Dean Delisle - Forward Progress - Soci...Social Jack
Do you wonder why some people are generating new business from LinkedIn and you’re not? We gave a great talk at the TMA Chicago group luncheon and everyone was engaged. here are the slides!
In this session, Dean DeLisle, Founder and CEO of Forward Progress, will show you how to grow your business using the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Internet of Things & The Future of Content Marketing iAcquire
The Internet of Things is Here...
Big Data, Content Marketing, Native Advertising, Retargeting, Offline Convergence, and Influencers are changing the game.
Scaling Quality: How to Make Remarkable content at scale for marketing sucessinteractivitymarketing
This document discusses how to create quality content at scale for marketing success. It provides tips for developing a content strategy that focuses on understanding audiences, diversifying content types, tying content to key performance indicators, and planning content creation through tools. It also offers resources for finding content ideas, collecting data, outsourcing content production, and creating content in-house. An example is provided of how to quickly make an interactive scrolling element using basic coding skills. In closing, the creator promotes their company iAcquire for executing full-scale content strategies and solutions.
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
The Future of Digital Marketing and SEO - Art of SEO Book EventEric Enge
My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The document provides an overview of Google's Panda and Penguin algorithm updates. It discusses the goals of the Panda update to reduce rankings for low-quality sites and provide better rankings for high-quality sites. It also outlines some of the major Panda updates and their release dates. For Penguin, it notes the update aims to decrease rankings for sites violating Google's quality guidelines through tactics like keyword stuffing and irrelevant outbound links. The document concludes with recommendations on content quality, visitor engagement, and avoiding overt optimization in preparation for future algorithm changes.
This training was delivered on Wednesday 3rd February 2016 to a wonderful group of Bayside City Council small business traders.
It is pat of a social media masterclass series and one on one mentoring program for selected businesses within the municipality developing their digital marketing skills as they discover the power and opportunities available to them through key social media platforms, including Facebook, Instagram, Twitter, Google Plus and the most effective ways to measure our results.
Connect with Despina Karatzias from Institute of Excellence on other social networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakaratzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Are you a small tourism business or service visitors coming to Australia? Come over and join private group specifically tailored to small tourism business operators, 'Your Tourism Excellence' on Facebook:
https://www.facebook.com/groups/1421741554754291/
The document provides an agenda for a meeting that includes presentations and discussions on digital marketing topics. Some key points from the agenda include presentations from Ian Dodson of the Digital Marketing Institute and Cera Ward of Google Ireland, a review of predictions from January, a discussion of transforming social media into a demand generating machine, and 5 key takeaways for action. The document concludes with a question and answer session and a quiz with a prize of an iPad.
This document provides information about an online marketing company called Ajax Union and its founder Joe Apfelbaum. It lists their contact information on websites like Facebook, Twitter and LinkedIn. It then discusses the importance of online marketing and lists 7 common online marketing strategies - search engine optimization, search engine marketing, social media marketing, email marketing, online PR, blogging and online video. Each strategy is briefly described. The document promotes free online marketing webinars hosted by Ajax Union and concludes by thanking the reader.
SEO in a nutshell - and how to crack it Roisin Linnie
The document provides an overview of search engine optimization (SEO) techniques for improving organic search rankings. It discusses using keywords throughout websites and content, creating regular blog content, optimizing for speed and mobile, leveraging social media signals, using Pinterest and YouTube for SEO, claiming and optimizing Google My Business listings, and measuring SEO efforts with free tools like Google Analytics and Keyword Planner. The key takeaways are to use keywords strategically on-site, create new content regularly, optimize technical performance, engage users on social media, and measure SEO progress over time.
Affiliate Based Ad And Search Issues - Jim BanksJim Banks
This document summarizes a presentation about issues with Google ads and search. It discusses why Google may shut down affiliate accounts, types of sites they target like "flogs" and "splogs." It also covers quality score issues, alternatives to Google advertising, and tips for managing accounts and bids.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
This document summarizes a presentation about the future of the internet, search, social media, devices, and apps. The presentation discusses how search is evolving to incorporate more social and real-time factors. It also outlines how social media is becoming more focused on content creation and curation. Emerging technologies like Google Glass and the "internet of things" are discussed. The presentation predicts that personal devices will replace traditional computers and that everything will become connected through apps and the cloud.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
Coronavirus and Future of SEO: Digital Marketing and Remote CultureKoray Tugberk GUBUR
I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan.
Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19
I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO).
You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines.
I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic.
You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus.
Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic.
In the last part, you will see some new 2020 Web Technology and Design Trends with AI.
There are also Google Researches for better Search Engine technologies.
Questions:
1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic?
2- Twitter, Instagram, Amazon or Apple, what are they doing?
3- What do people search most for during the Coronavirus Crisis?
4- What changes from country to country?
5- What are the future technologies of Web and App?
6- How and why do Search Engines improve AI, what is the last events?
7- Which sites loose traffic and which earn more?
8- Lots of quotes from International SEOs about the pandemic.
And more...
I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert.
I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience.
To watch the webinar, please visit Stradiji's Official Youtube Channel.
https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s
Internet Marketing 101 for Education MarketingPhilippe Taza
The internet is where more and more of your prospective student audience is researching education program options. If they can\'t find you on top position of major search engines such as Google, Yahoo and Bing you are missing out!.
This presentation provides internet marketing tips to setup education lead generation using your schools website. Learn about: Search Engine Optimization, Pay per Click Lead Generation with Google Adwords, How to Setup Google Analytics to measure your cost per lead, basic Social Media Marketing Campaign and much much more!
Zero to Hero: Marketing for Startups and Growing CompaniesLily Leung
This document provides an overview of marketing strategies for startups and growing companies. It begins with an introduction comparing modern marketing approaches to past approaches. The bulk of the document then covers various digital marketing tactics, including search engine optimization, social media, email marketing, and tracking results. It emphasizes following the buyer's journey with content and offers. The presentation concludes by recommending allocating 10 hours per week to marketing and building an online portfolio and audience before launching products.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Steve Thomas is the president of The Net Impact and other organizations. He has over 18 years of internet strategy experience and is a nationally recognized speaker. The document discusses the state of marketing in 2013. It covers how to make the most of marketing on a budget using tools like SEO, social media, mobile marketing, and video. Social media has become an important part of SEO strategy. Local searches and mobile usage are also growing trends important for marketers to consider. The presentation concludes with thoughts on content, distribution, testing new platforms, and engagement for digital marketing in 2013.
'Checking the price on Google' has changed how we buy and who we buy from, it is now essential for all business leaders to understand the mechanics of Google AdWords, Pay Per Click and Search Engine Optimisation to connect with customers online and how search creates the opportunity to win more sales.
Poor implementation of Search Engine Optimisation techniques and badly built Pay Per Click campaigns deliver appalling results and as your Local Champion of Search we host these sessions to help our local community discover how they can get the most from search marketing.
Profit from developing a good understanding of organic and paid search and help grow your business by marketing to customers actively searching for your core products and services.
Location is now a critical factor with both organic and paid (PPC Pay Per Clcik) search, the location of your business and the target of your campaign can see you win a higher position in search results over a nationwide company with a hefty marketing budget.
I hope you grant us the opportunity to discover if this free session is the catalyst effect your business needs to truly thrive in 2015.
*Places are limited so we can have a successful question and answers session at the end of the presentation.
Event Outline
In this 1.5 hour session we will cover everything you need to know as a business owner. We will talk through both paid and organic search and how location setting allows you to target your ads to only show to people within certain towns and even postcodes.
Who should attend
Business leaders needing to understand how they can market their business online within a fixed budget to qualified customers looking to select a supplier.
Why you should attend
So you can confidently take your business forward as digital continues to increase its dominance as the primary market place.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
Saijo George provides an update on recent SEO news from January 2015. The document discusses updates to Google Places guidelines, changes to how Google indexes infinite scroll pages and hidden content, and predictions that knowledge graphs and voice search will continue to impact SEO. It also promotes Saijo George's Twitter account and website for following SEO news.
Attracting Your Ideal Client: AdWords and the Google EcoSystemAdina Zaiontz
This document provides an overview of Google's digital marketing ecosystem. It discusses Google's various advertising platforms including Display Ads, Remarketing, Video Ads, Search Ads, and how they can be used to target customers. It also covers organic search optimization and how to claim a business listing on Google Search and Maps. The document then focuses on setting up a Search Ad campaign, including choosing keywords, bidding, and writing ads. Overall it aims to educate on leveraging Google's tools for digital marketing goals.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
This document discusses FMC, a company that specializes in pesticide solutions for specific situations. It provides an employee breakdown by country in Asia. It also discusses FMC's focus areas including agriculture, timber treatment, automotive, aquatic, and health and nutrition products. The document emphasizes that formulations must be evaluated for each situation to ensure performance and safety. It provides an example formulation and discusses FMC's leadership in synthetic pyrethroid technology. It highlights the benefits of Fury, a combination of alpha-cypermethrin and bifenthrin, and its superior residual control of ants, cockroaches, and spiders compared to other products. It stresses the importance of following pesticide labels and relying on quality ingredients for effective applications.
Sundstrom sea half and full face agserv expoApril Alovera
The document provides information on respiratory protection devices that use filtering methods. It discusses different types of filters that can be used for low workload situations, including particle and gas filters. It also covers powered air-purifying respirators that are used for higher workloads. The document details the components, use, and maintenance of half face masks and full face masks, including checking for proper fit and cleaning. It emphasizes the importance of using respiratory protection devices as part of a full respiratory protection program.
Introduction of jinhong termite protection barrierApril Alovera
Jinhong Australia introduced their termite protection barrier product. Some key points:
1) Jinhong Australia is a subsidiary of Jinhong China, which has expertise in plastic technologies and termite barriers with market share in Australia.
2) The presentation introduced the people from Jinhong China and Jinhong Australia involved with the termite barrier product.
3) Field tests in Townsville, Australia showed the Jinhong termite barrier protected timber from termite damage, while untreated controls were damaged.
Worldwide equipment trends in pest control are being driven by factors like environmental concerns, health concerns, and regulations. Trends include prescription or low dose applications using more efficient equipment to use less chemicals and reduce risks, as well as humane rodent traps that are bait-free, humane, and discreet. New technologies being used include radio-frequency identification (RFID) to track items like termites and bees, and camera technologies for automated pest detection and monitoring.
Non-repellent pesticides are designed to directly interact with the target pest without repelling or excluding them. They have a delayed mode of action and provide long-term control. Common non-repellent products include ant baits, cockroach baits, termiticides, and certain insecticides. Not all non-repellents are equal - their mode of action and formulation influence their effectiveness. When used as part of an integrated pest management system, non-repellent technologies can provide improved control, manage pests across their lifecycle, increase treatment flexibility, improve resistance management, and allow full product ranges to work effectively.
This document discusses the properties and benefits of the termiticide Altriset. It summarizes that Altriset poses negligible risk to the environment, including soil, water, plants, birds, mammals, bees and earthworms. It has high acute and moderate chronic toxicity to aquatic invertebrates. Altriset also has negligible toxicity to beneficial insects like predators and parasites of other pests. The document highlights that Altriset is effective at killing termites within a short period of time and can transfer from exposed termites to unexposed termites, eliminating the entire termite colony within 35 days. The summary claims Altriset provides safer and more effective termite control solutions for pest management professionals and
The document provides guidance to pest control professionals on managing customers, which includes maintaining professional conduct through personal presentation and vehicle cleanliness. It also discusses credit control by understanding customers and offering solutions instead of demands. The document advises on handling customer complaints by listening, investigating other potential problems, and offering suitable solutions without letting pride interfere. Professionals should also be proactive by communicating the pest management plan up front and providing accurate quotes and options.
Fury 120 SC is an insecticide formulated with alpha-cypermethrin and bifenthrin that provides both rapid knockdown and long-lasting residual control of various household pests. It is a water-based suspension concentrate containing 80g/L of bifenthrin and 40g/L of alpha-cypermethrin. Test results showed Fury provided superior and longer-lasting control of ants, cockroaches, and spiders compared to other products.
This document discusses the online advertising landscape and the competition between Google and Facebook. It provides statistics on search engine usage, most popular websites and social networks, and time spent on different brands' sites. Google remains the dominant search engine but Facebook is rising as a competitor. The document also covers search engine optimization strategies and how Google's algorithm evaluates websites.
The document provides information on termite baiting techniques. It discusses why monitoring and baiting are effective termite control methods, how to properly place interior and exterior bait stations, the importance of moisture for bait effectiveness, and how baits work by disrupting the termites' molting process through the use of chitin synthesis inhibitors. The document emphasizes that proper bait placement and maintenance is key to eliminating termite colonies over time using this method.
The document introduces StarrdustPRO, an insecticidal dusting powder with a unique dual active ingredient composition of permethrin and triflumuron. It provides details on the product, including its modes of action against pests, new claims such as for millipedes and woodlice, local manufacturing, packaging in square pails, and efficacy test results showing better performance than other products. An endorsement is given by an industry professional who was impressed by StarrdustPRO's flushing action and long-term control.
This document discusses implementing green pest management practices in a business. It defines sustainability and outlines types of consumers, including "behavioural greens" who think and act green. Making green practices that make business sense is key. The presentation provides tips for accessing what is truly green, such as avoiding greenwashing. It recommends evaluating vehicles, general business practices, and developing a green pest control service offering with prevention-focused integrated pest management. Selecting pesticides requires considering toxicity, environmental impact, exposure potential, and site sensitivity.
Placement & Maximizing The Effect Of IL TSApril Alovera
Any products referenced in this presentation are used for example only, and should not be construed as a positive or negative endorsement. Any products or techniques referenced in this presentation may be subject to local laws and regulations, and compliance with such is the sole responsibility of the viewer
Any products referenced in this presentation are used for example only, and should not be construed as a positive or negative endorsement. Any products or techniques referenced in this presentation may be subject to local laws and regulations, and compliance with such is the sole responsibility of the viewer.
The document provides an introduction to flying insects, discussing how they can spread disease if not properly controlled. It examines the lifecycle and anatomy of flies, highlighting how they can transmit pathogens like Salmonella and E. coli. Key factors for effective insect light traps to control flying insects are discussed, including the importance of brightness, UV wavelength, and size of the attracting area.
HACCP allows manufacturers to identify hazards as they could occur through the stages of production so that adequate measures can be implemented so they can be prevent
The document discusses insect light traps and their use for integrated sanitary management. It recommends using insect light traps as monitoring tools rather than just control devices to inform targeted sanitation programs. Regular monitoring of light traps allows identification of insect species and analysis against critical limits to identify sources of insects and ensure hygiene. This integrated approach using light trap data can help form the basis for reactive and preventative sanitation recommendations. The document also discusses opportunities for commercial sales and leasing of light trap programs.
Optimizing Post Remediation Groundwater Performance with Enhanced Microbiolog...Joshua Orris
Results of geophysics and pneumatic injection pilot tests during 2003 – 2007 yielded significant positive results for injection delivery design and contaminant mass treatment, resulting in permanent shut-down of an existing groundwater Pump & Treat system.
Accessible source areas were subsequently removed (2011) by soil excavation and treated with the placement of Emulsified Vegetable Oil EVO and zero-valent iron ZVI to accelerate treatment of impacted groundwater in overburden and weathered fractured bedrock. Post pilot test and post remediation groundwater monitoring has included analyses of CVOCs, organic fatty acids, dissolved gases and QuantArray® -Chlor to quantify key microorganisms (e.g., Dehalococcoides, Dehalobacter, etc.) and functional genes (e.g., vinyl chloride reductase, methane monooxygenase, etc.) to assess potential for reductive dechlorination and aerobic cometabolism of CVOCs.
In 2022, the first commercial application of MetaArray™ was performed at the site. MetaArray™ utilizes statistical analysis, such as principal component analysis and multivariate analysis to provide evidence that reductive dechlorination is active or even that it is slowing. This creates actionable data allowing users to save money by making important site management decisions earlier.
The results of the MetaArray™ analysis’ support vector machine (SVM) identified groundwater monitoring wells with a 80% confidence that were characterized as either Limited for Reductive Decholorination or had a High Reductive Reduction Dechlorination potential. The results of MetaArray™ will be used to further optimize the site’s post remediation monitoring program for monitored natural attenuation.
Kinetic studies on malachite green dye adsorption from aqueous solutions by A...Open Access Research Paper
Water polluted by dyestuffs compounds is a global threat to health and the environment; accordingly, we prepared a green novel sorbent chemical and Physical system from an algae, chitosan and chitosan nanoparticle and impregnated with algae with chitosan nanocomposite for the sorption of Malachite green dye from water. The algae with chitosan nanocomposite by a simple method and used as a recyclable and effective adsorbent for the removal of malachite green dye from aqueous solutions. Algae, chitosan, chitosan nanoparticle and algae with chitosan nanocomposite were characterized using different physicochemical methods. The functional groups and chemical compounds found in algae, chitosan, chitosan algae, chitosan nanoparticle, and chitosan nanoparticle with algae were identified using FTIR, SEM, and TGADTA/DTG techniques. The optimal adsorption conditions, different dosages, pH and Temperature the amount of algae with chitosan nanocomposite were determined. At optimized conditions and the batch equilibrium studies more than 99% of the dye was removed. The adsorption process data matched well kinetics showed that the reaction order for dye varied with pseudo-first order and pseudo-second order. Furthermore, the maximum adsorption capacity of the algae with chitosan nanocomposite toward malachite green dye reached as high as 15.5mg/g, respectively. Finally, multiple times reusing of algae with chitosan nanocomposite and removing dye from a real wastewater has made it a promising and attractive option for further practical applications.
Evolving Lifecycles with High Resolution Site Characterization (HRSC) and 3-D...Joshua Orris
The incorporation of a 3DCSM and completion of HRSC provided a tool for enhanced, data-driven, decisions to support a change in remediation closure strategies. Currently, an approved pilot study has been obtained to shut-down the remediation systems (ISCO, P&T) and conduct a hydraulic study under non-pumping conditions. A separate micro-biological bench scale treatability study was competed that yielded positive results for an emerging innovative technology. As a result, a field pilot study has commenced with results expected in nine-twelve months. With the results of the hydraulic study, field pilot studies and an updated risk assessment leading site monitoring optimization cost lifecycle savings upwards of $15MM towards an alternatively evolved best available technology remediation closure strategy.
Improving the viability of probiotics by encapsulation methods for developmen...Open Access Research Paper
The popularity of functional foods among scientists and common people has been increasing day by day. Awareness and modernization make the consumer think better regarding food and nutrition. Now a day’s individual knows very well about the relation between food consumption and disease prevalence. Humans have a diversity of microbes in the gut that together form the gut microflora. Probiotics are the health-promoting live microbial cells improve host health through gut and brain connection and fighting against harmful bacteria. Bifidobacterium and Lactobacillus are the two bacterial genera which are considered to be probiotic. These good bacteria are facing challenges of viability. There are so many factors such as sensitivity to heat, pH, acidity, osmotic effect, mechanical shear, chemical components, freezing and storage time as well which affects the viability of probiotics in the dairy food matrix as well as in the gut. Multiple efforts have been done in the past and ongoing in present for these beneficial microbial population stability until their destination in the gut. One of a useful technique known as microencapsulation makes the probiotic effective in the diversified conditions and maintain these microbe’s community to the optimum level for achieving targeted benefits. Dairy products are found to be an ideal vehicle for probiotic incorporation. It has been seen that the encapsulated microbial cells show higher viability than the free cells in different processing and storage conditions as well as against bile salts in the gut. They make the food functional when incorporated, without affecting the product sensory characteristics.
Biomimicry in agriculture: Nature-Inspired Solutions for a Greener Future
E wars google v facebook
1. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
"E-‐wars:
Google
v
Facebook”
(and
what
it
means
for
a
pes@e)
2. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
The
Script
• Online
state
of
play
• Google
is
King
• The
rise
of
Facebook
• Video
Games:
YouTube
v
Facebook
• Power
to
the
people
adver@ser
– Targeted
adver@sing
3. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Online
State
of
play
4. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Who’s
who
in
the
Search
Engine
Zoo?
Search
Engine
Owner
Algorithm
Global
share
Google
Google
Google
88.1%
Bing
MicrosoO
MicrosoO
4.53%
Yahoo
Yahoo
MicrosoO
4.13%
Owner
Browser
2014
2015
MicrosoO
Internet
explorer
Bing
Bing
Apple
Safari
Google
?
Google
Chrome
Google
Google
Mozilla
Firefox
Google
Yahoo
5. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
2014
online
ad
spend
Total
online
spend:
$4.6billion
Display
Search
&
Directories
Classifieds
Mobile
Video
Internet
adver@sing
will
be
the
largest
segment
by
2018
(PwC
/
IAB)
Up
118%
Up
52%
6. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Most
popular
websites
Experian
Hitwise
Australia:
www.experian.com.au/hitwise/
Website
Weekly
Visits
Share
Google
Australia
198,885,846
8.51%
Facebook
101,469,037
4.34%
Youtube
54,165,140
2.32%
Google
29,902,967
1.28%
Amazon.com
26,807,915
1.15%
Wikipedia
25,628,721
1.1%
eBay
Australia
21,201,714
1.08%
Bing
18,321,714
0.91%
Gmail
18,321,688
0.78%
Windows
Live
Mail
16,886,160
0.72%
Week
ending
11th
April
2015
7. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Top
Social
Networking
Sites
by
Visits
Website
Weekly
Visits
Share
Facebook
101,469,037
38.14%
Youtube
54,165,140
20.38%
Twider
10,762,325
4.05%
Tumblr
10,461,726
3.94%
Reddit
9,153,882
3.44%
Steam
Community
7,241,339
2.72%
LinkedIn
4,480,000
1.69%
Whirlpool
Forums
2,503,435
0.94%
Yahoo!
Answers
2,476,841
0.93%
4chan
2,127,174
0.80%
Experian
Hitwise
Australia:
www.experian.com.au/hitwise/
Week
ending
11th
April
2015
8. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Top
10
brands
and
their
engagement
Nielsen
online
landscape
review:
iabaustralia.com.au
Website
Unique
visitors
(000s)
Sessions
per
person
Time
per
person
Google
14,629
24.91
2:47:35
Facebook
10,581
21.81
7:17:22
MSM
/
WindowsLive
/
Bing
8,746
15.08
1:51:53
MicrosoO
8,483
8.05
1:11:48
Youtube
8,138
8.57
2:36:28
Wikipedia
6,818
5.79
0:30:41
eBay
6,816
10.35
1:57:35
Yahoo7!
6,305
11.38
1:35:54
Apple
5,724
6.5
0:46:01
ABC
online
network
4,418
9.25
0:55:17
February
2015
9. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Rules!
(but
for
how
long?)
10. Dominance
• Organic
Search
• Local
Search
• Adwords
• Google
tools
• Display
network
13. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Lies,
damn
lies
and
stascs
CTRs
• Organic:
– Posi@on
1:
31%
– Posi@on
2:
14%
– Posi@on
3:
10%
– Posi@on
1
a
lot
higher
for
branded
search
• Paid:
– Posi@on
1:
5.3%
– Posi@on
2:
3.7%
– Posi@on
3:
2.7%
– Posi@on
4:
2.0%
• But
for
high
intent
(commercial)
searches,
paid
ads
out
click
organic
66%
:
33%!
• Advanced
web
ranking
2014
report
and
Wordstream
14. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
The
Google
Algorithm
• It’s
a
secret,
but
• Over
200
factors
– Weigh@ng
varies
• Updated
all
the
@me
– Several
major
updates
annually
– Around
600
minor
updates
a
year
• It’s
gejng
smarter
all
the
@me
– Write
for
the
reader
15. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
• Content
algorithm
•
High
quality
-‐
good
• “Thin”
-‐
poor
• Content
is
King
• Spam
filter
targe@ng
unnatural
links
• Need
good
links
from
high
authority
sites
• Local
algorithm
• Web
+
map
search
• Content
is
King
• Local
search
directories
The
Google
Zoo
16. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
SEO
(Search
Engine
Opmizaon)
• Google
determines
whether
your
website
is
what
a
reader
is
looking
for
based
on
the
Google
algorithm
• Important
for
both
organic
and
paid
search
• Content
is
King
• Website
authority
• Mobile
op@miza@on
17. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
“Content
is
King”
• Tips
for
content
marke@ng
– Don’t
go
the
hard
sell
– Provide
informa@on
(free)
and
empower
your
customer
– Develop
trust
and
exper@se
for
enduring
rela@onship
– Regular
contact
builds
awareness
and
familiarity
• Website
is
the
hub
of
your
online
presence
– Regular
content
update
– Blog
– Newsleder
– Video
• Infotainment
is
the
sweet
spot
18. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Local
search
• Google
loves
local
search,
because
their
customers
love
local
search
• How
does
Google
know
you
are
local?
– Website
info
– Local
business
directories
– Google
My
Business
19. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Adwords
Quality
Score
Higher
Quality
Score
Increased
AdRank
Keyword
Ad
quality
Landing
page
quality
Lower
cost
per
click
Higher
ad
posi@on
Ad
extensions
20. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
But
mobile
is
different!
21. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Google
Tools
22. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
There’s
more
to
life
(and
Google
Analy@cs)
than
CTR!
23. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
• Google
analy@cs
is
a
very
powerful
tool
to
analysis
and
op@mize
your
website
and
online
performance
– Understand
it,
Use
it
– You
don’t
just
want
any
old
traffic
– You
want
your
target
customers
coming
to
your
website
and
doing
what
you
want
them
to
do
25. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
• Text
ad
• Image
ad
• Rich
media
ad
• Video
ad
• Why
use
Google
display
network?
– Great
for
awareness
– Low
CPC
(but
low
CTR)
– Can
target
customers
more
accurately
– Can
show
video
26. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Average
cost
per
click
From
Wordstream,
Larry
Kim,
Feb
11
2014
27. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
The
rise
of
Facebook
28. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Why
use
Facebook?
• Follow
the
eyeballs
• Social
media
• Facebook
adver@sing
developments
– Targe@ng
– Video
29. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Top
Social
Networking
Sites
by
Visits
Website
Weekly
Visits
Share
Facebook
101,469,037
38.14%
Youtube
54,165,140
20.38%
Twider
10,762,325
4.05%
Tumblr
10,461,726
3.94%
Reddit
9,153,882
3.44%
Steam
Community
7,241,339
2.72%
LinkedIn
4,480,000
1.69%
Whirlpool
Forums
2,503,435
0.94%
Yahoo!
Answers
2,476,841
0.93%
4chan
2,127,174
0.80%
Experian
Hitwise
Australia:
www.experian.com.au/hitwise/
Week
ending
11th
April
2015
30. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Top
10
brands
and
their
engagement
Nielsen
online
landscape
review:
iabaustralia.com.au
Website
Unique
visitors
(000s)
Sessions
per
person
Time
per
person
Google
14,629
24.91
2:47:35
Facebook
10,581
21.81
7:17:22
MSM
/
WindowsLive
/
Bing
8,746
15.08
1:51:53
MicrosoO
8,483
8.05
1:11:48
Youtube
8,138
8.57
2:36:28
Wikipedia
6,818
5.79
0:30:41
eBay
6,816
10.35
1:57:35
Yahoo7!
6,305
11.38
1:35:54
Apple
5,724
6.5
0:46:01
ABC
online
network
4,418
9.25
0:55:17
February
2015
31. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
How
does
Facebook
work?
• Mark
Zuckerberg
views
Facebook
as
your
personal
newsfeed
–
it
con@nually
tracks
your
behaviour
to
modify
what
informa@on
appears
in
your
newsfeed.
• Google
has
its
algorithm
Facebook
has
EdgeRank,
which
decides
whether
someone
see
your
post
• For
ini@al
pos@ng
– Need
to
like
the
page
– Be
online
during
its
“life@me”
(dura@on
varies)
– Interact
with
the
page
• Only
about
1
in
6
will
see
the
post
(16%)
– But
can
vary
between
2%
and
45%
32. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Social
Media
• Need
to
set
up
a
Facebook
Business
Pages
(“Fan”
page)
• Social
media
–
connect
with
your
“fans”
– Why?
(Business
objec@ves)
• Develop
brand
loyalty
• Drive
traffic
to
website
–
promote
blog
ar@cles
• Offers
• Compe@@ons
– How?
(What
do
I
need
to
do?)
• Regular
posts
(2-‐3
@mes
a
week)
• Not
all
business
informa@on
• Need
to
be
interes@ng
and
relevant
• Always
related
to
building
your
brand
equity
33. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
• Need
a
Facebook
Business
Page
– Even
if
you
intend
not
to
be
“socially
ac@ve”
• Adver@sing
campaign
objec@ve
– Range
of
ad
types
-‐
Likes,
click
to
website,
etc
• Budget
• Target
• Placement
(Right
column,
Newsfeed,
Mobile)
• Format
(Photo
or
video
+
text
+
call
to
ac@on)
adversing
34. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
ads
• Display
v
Newsfeed?
– Text
ad
– Image
ads
– Video
ads
• Newsfeed
CTR
(ave.
2%)
is
approx
50
@mes
higher
than
Display
CTR
• Costs?
(for
Newsfeed
ads)
– Ave
CPC:
$0.20
AdRoll
and
Wolfgang
digital
in
2013
-‐14
gave
similar
assessments
35. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
The
badle
ground
Targe@ng
Video
36. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Improved
targeng
with
• Geo
targe@ng
– Tailor
ads
to
geo
target
• Demographic
targe@ng
– Age
and
gender
(by
inference
on
browsing
ac@vity)
– Only
for
display
network
• Remarke@ng
– Targets
previous
visitors
to
website
• Standard
remarke@ng
• Dynamic
remarke@ng
• Mobile
remarke@ng
• Remarke@ng
lists
for
search
ads
– Video
remarke@ng
5
or
6
37. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Conversion
rates
with
Remarkeng
From
Wordstream,
Larry
Kim,
Feb
11
2014
39. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Video
Games
V
40. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
• Mul@ple
uses
– Great
for
Google
ranking
– Embed
in
Websites
– Youtube
channel
should
be
your
video
library
• Video
storage,
especially
for
more
in
depth
content
and
content
with
longevity
– Youtube
is
searchable
• No.2
search
engine!
41. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Video
ads
• Main
business
use
–
adver@sing
– Videos
have
auto
play
• YouTube
video
links
only
have
s@ll
images
– Must
catch
viewer
in
first
couple
of
seconds
• Brand
logo
is
NOT
the
way
to
go
– More
entertainment
and
shorter
life@me
material
– Excellent
targe@ng
• Costs:
$0.03
-‐
$0.1
per
view
42. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
What
does
this
all
mean?
• Organic
Google
Ranking
– Website
content
• Blog
• Newsleders
• Videos
– Local
search
– Mobile
Op@miza@on
• Google
adver@sing
– Adwords
–
beder
ads,
beder
ads,
more
specific
keywords
–
higher
quality
score
– Display
network
– Remarke@ng
43. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
What
does
this
all
mean?
• Facebook
adver@sing
– Targe@ng
(remarke@ng
and
more)
• Video
– Generate
material
for
your
website
– Youtube
Channel
– Adver@se
on
Facebook
• Performance
analysis
– Google
Analy@cs
– Facebook
Insights
and
Adverts
repor@ng
44. Copyright
Bug
Doctor
Media
2015
www.bugdoctormedia.com.au
Pestech
2015
Bug Doctor Media - Services
• Full
range
of
marke@ng
services,
including
– Website
design
and
SEO
– Adver@sing
– Content
marke@ng,
including
• Brochures
• Web
content
• Video
– Social
Media
Strategy
– Business
support
– Graphic
Design
• “Off-‐the-‐shelf
material
available
– Blog
ar@cles
– Newsleders
– Video
content
– Termite
DVD
• Contact
-‐
Phil
Ridley
– phil@bugdoctormedia.com.au
– 0400
873389