American homes are changing to adapt to shifting family structures and economic realities. More families now include multiple generations living together in larger homes designed for interaction and caregiving needs. As the economy forces Americans to spend more time at home, homes are becoming destinations for entertainment, socializing, and self-expression. Smaller homes are gaining popularity as a sustainable option, utilizing space efficiently and resources like solar power. The future of home centers on multi-generational and environmentally friendly designs that meet evolving family and social needs.
How is the changing world of the 21st century reshaping families, lives and homes in the U.S.? Euro RSCG Worldwide PR analyzed diverse data sets and surveys, media and social trends, and home-industry reports to answer that question with thoughts in six areas: multigenerational homes, home as a destination, sustainability, scent as design element, mobile media centers and simplicity. The categories blend and blur with one another, but there are also some underlying themes. One bottom line from the white paper is this: “With the world in so much flux, Americans are rethinking their definition of home. In flusher times, home was a pit stop, a place to drop your keys between outings. With less cash to spread around, Americans are rediscovering home as the ultimate destination. We work at home. We dine in. We host movie night. Once again, we live at home.”
The document discusses plans by a University of Alabama in Huntsville fraternity to build tiny homes for homeless veterans in Huntsville, Alabama. The fraternity founded an initiative called Foundations for Tomorrow to construct 30 tiny mobile homes that could house homeless veterans on just one acre of land. Each home would be around 150 square feet and include a bed, insulated walls, front porch, and locker. The fraternity hopes to acquire land in the city and provide solar panels for energy. Their goal is to give homeless veterans, many of whom are struggling and living in the woods, a safer and more dignified housing option through a tiny home community.
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011Art4Agriculture
The document outlines an initiative called Art4Agriculture that aims to promote Australian agriculture to students. It discusses having young farmers visit schools to share their experiences and generating trust in modern farming practices. Students complete assessment tasks like creating artwork with a fibreglass bull, blogging about farm visits, making a video to promote a commodity, and presenting a PowerPoint calling for sustainable food supply chains. The program aims to bridge the rural-urban divide and increase understanding of how farmers feed cities and the world.
The Crete Community Gardens project began in spring 2010 with the goal of establishing a community garden. Over the past year, members garnered local support, volunteered at other gardens, and acquired land for the garden. Work will begin next week to prepare the land for the 2011 growing season. The garden will address food insecurity, provide education, and have low environmental impact. Produce will be donated or sold affordable to address the high childhood obesity rate. The garden may eventually expand into a CSA program serving local schools and businesses.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The tiny house movement is growing in popularity in the US due to economic, environmental, and lifestyle factors. Millennials and digital nomads are attracted to the lower cost and mobility of tiny homes. While small in size, tiny homes use high-quality materials and efficient designs. They have tax advantages over traditional homes and provide affordable housing options. Innovators are designing tiny homes that meet sustainability standards and can be connected to utilities or transported easily. The movement is driven by books, TV shows, and influential figures promoting minimalism.
How is the changing world of the 21st century reshaping families, lives and homes in the U.S.? Euro RSCG Worldwide PR analyzed diverse data sets and surveys, media and social trends, and home-industry reports to answer that question with thoughts in six areas: multigenerational homes, home as a destination, sustainability, scent as design element, mobile media centers and simplicity. The categories blend and blur with one another, but there are also some underlying themes. One bottom line from the white paper is this: “With the world in so much flux, Americans are rethinking their definition of home. In flusher times, home was a pit stop, a place to drop your keys between outings. With less cash to spread around, Americans are rediscovering home as the ultimate destination. We work at home. We dine in. We host movie night. Once again, we live at home.”
The document discusses plans by a University of Alabama in Huntsville fraternity to build tiny homes for homeless veterans in Huntsville, Alabama. The fraternity founded an initiative called Foundations for Tomorrow to construct 30 tiny mobile homes that could house homeless veterans on just one acre of land. Each home would be around 150 square feet and include a bed, insulated walls, front porch, and locker. The fraternity hopes to acquire land in the city and provide solar panels for energy. Their goal is to give homeless veterans, many of whom are struggling and living in the woods, a safer and more dignified housing option through a tiny home community.
Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011Art4Agriculture
The document outlines an initiative called Art4Agriculture that aims to promote Australian agriculture to students. It discusses having young farmers visit schools to share their experiences and generating trust in modern farming practices. Students complete assessment tasks like creating artwork with a fibreglass bull, blogging about farm visits, making a video to promote a commodity, and presenting a PowerPoint calling for sustainable food supply chains. The program aims to bridge the rural-urban divide and increase understanding of how farmers feed cities and the world.
The Crete Community Gardens project began in spring 2010 with the goal of establishing a community garden. Over the past year, members garnered local support, volunteered at other gardens, and acquired land for the garden. Work will begin next week to prepare the land for the 2011 growing season. The garden will address food insecurity, provide education, and have low environmental impact. Produce will be donated or sold affordable to address the high childhood obesity rate. The garden may eventually expand into a CSA program serving local schools and businesses.
The key consumer trends and insights influencing the Home sector in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
The tiny house movement is growing in popularity in the US due to economic, environmental, and lifestyle factors. Millennials and digital nomads are attracted to the lower cost and mobility of tiny homes. While small in size, tiny homes use high-quality materials and efficient designs. They have tax advantages over traditional homes and provide affordable housing options. Innovators are designing tiny homes that meet sustainability standards and can be connected to utilities or transported easily. The movement is driven by books, TV shows, and influential figures promoting minimalism.
WCR Business with the Boomer and BeyondJody O'Brien
Women's Council of Realtors Generational Summit. Real estate and the Boomer are entering into a new phase. The real estate agent needs to prepare with many changes to size, location and use of residential real estate in the next decades.
The document discusses strategies for protecting investments in the housing market. It recommends focusing on unique design, energy efficiency, and creating a healthy home. It also discusses trends like declining consumer confidence, demand for green and sustainable homes, and opportunities for builders in the current market, such as emphasizing energy efficiency and healthy design features that reduce costs.
Shipping containers can be converted into affordable housing for those living in poverty in developing countries like Mexico. Over 1 in 11 Mexicans are homeless and poor sanitation, water, and housing conditions cause over 425,000 preventable deaths annually. Recycled shipping container homes could provide bedrooms, a living area, bathroom, and kitchen to those living on less than $2 per day and help address housing shortages, especially for those displaced after natural disasters.
This presentation includes how I describe America featuring different categories. I used outside sources to help strengthen the argument within the presentation. Enjoy!
The PRSSA Bateman Team from Loyola University New Orleans created a campaign called "Geaux Home" to raise awareness about affordable housing issues in New Orleans and the national Home Matters movement. They partnered with two local non-profits and raised awareness through community presentations, social media campaigns, and an event calling for policy changes to protect renters. The team educated audiences on how access to safe, stable housing is connected to success in education, health, and economic development. They engaged various audiences through interactive games and discussions to emphasize that home is the foundation for individual and community well-being.
The three most requested home amenities are walk-in closets, upgraded laundry rooms, and outdoor space for entertaining. A study found that younger generations prefer to live in suburbs rather than cities. Smart home technology is disrupting home security products and will expand to other areas like doorbells and water monitoring. Home buyers want energy efficient homes but many are unsatisfied with the efficiency of their current homes.
There Are Many Options For Contemporary Kitchen Cabinetschord34scarf
1) The document discusses options for concealing garbage cans in kitchens, including building sliding cabinets to hold trash receptacles.
2) It also describes a new line of wood range hoods from Armstrong as an alternative to traditional kitchen ventilation. These range hoods come in solid wood and span the space between wall cabinets.
3) Finally, it discusses an Armstrong Cabinet Facebook contest for Mother's Day where children can garner votes for their mother to win, and notes that apron sinks require modifying existing base cabinets to support their additional size and weight.
The document discusses findings from a survey of over 1,000 millennial households about their living situations and future home preferences. It finds that contrary to myths: (1) most millennials are optimistic about their financial futures and plan to move out on their own to establish households, (2) while many millennials currently rent, the majority aspire to home ownership and see it as a good investment, and (3) as millennials begin starting families, they will increasingly seek out single-family homes in the suburbs, preferring more space over urban living.
The document discusses the shift away from mindless hyperconsumerism towards more conscious and satisfying consumption. It summarizes the findings of a global study of over 5,700 people in 7 countries. The study found that in mature markets, people have grown tired of excess and are seeking more meaning and substance in their lives rather than accumulating material goods. The summary identifies 4 paradigms of the "New Consumer": 1) Embracing substance over shallow consumption, 2) "Rightsizing" consumption to desire less, 3) Seeking to grow up and take responsibility rather than prolonging adolescence, 4) Making environmentally conscious choices.
The document describes a campaign called "Imagine...a place called Home!" which was created by the 2015 UF Bateman Team to raise awareness about the issue of affordable housing in Gainesville, Florida. The campaign's goal was to engage key audiences like millennials, baby boomers, and young parents by connecting the importance of stable, affordable housing to broader societal benefits. Research showed these audiences were unfamiliar with housing issues and how they impact health, education, and the economy. The campaign theme and logo featured doors to represent how home opens opportunities. Messages emphasized how housing costs impact individuals and communities.
27Mar14 - Community Matters Semiar Series - At Home - ppt presentation ILC- UK
The slides from the second in a series of three seminars from ILC-UK and Age UK on Community Matters - are our communities ready for ageing?
Full details here: http://www.ilcuk.org.uk/index.php/events/community_matters_are_our_communities_ready_for_ageing._at_home
1. The document proposes several blog ideas for Lowe's to engage with customers interested in woodworking and crafts on Tumblr. A "The Wood Shop" blog would provide tutorials, showcase crafts from other sites, and host contests with prizes.
2. A "Big Ideas. Tiny Homes" blog on Tumblr would feature tutorials and stories about tiny homes, as well as informative articles and fun seasonal posts to engage readers interested in tiny living.
3. An "Around the Neighborhood" blog would raise awareness of Lowe's philanthropic work and share stories of community aid projects to appeal to readers interested in social causes.
There are approximately 215,000 community associations in the United States, with over 18 million housing units and 42 million residents. Most new housing development is in the form of community associations. As communities age, they face challenges like deteriorating infrastructure, rising insurance costs, and an aging population. Many older residents now choose to remain in their homes and communities rather than relocate, creating issues around accommodating their needs. Housing trends also show more multi-generational living as people work longer and retirees start new businesses or work part-time jobs. Communities must address the differing needs and values of multiple generations living together.
A MEMO FROM JENNIFER WESTTo Fellow classmatesFrom Jennifer Wes.docxsleeperharwell
A MEMO FROM JENNIFER WEST
To: Fellow classmates
From: Jennifer West
Subject: Opening/Closing Checklist Revision
Date: Sunday, January 26, 2020
Purpose Statement
The purpose of this memo is to address the progress and revisions made to the opening and closing checklists for Rants and Raves Brewery. This memo will go over the changes made and current concerns for the checklists. Any feedback would be greatly appreciated.Summary
This is where I will talk about the specific changes made to the document.Discussion
This is where I will explain why the changes were made and what the goal was for each change.Concerns
This is where I will explain any concerns I have and ask for advice on how to move forward with my concerns and future revisions.
Closing Checklist
· Sweep dining area, patio, and grain room
· Stock bathrooms (toilet paper, paper towels, and soap)
· Clean bathrooms (wipe down sinks, mirrors, and toilets)
· Sweep window hallway, throw away old tickets, wipe down window
· Sweep the salad prep area and wipe it down
· Send water pitchers through dishwasher
· Wipe down bars and tables (dining room, patio, and grain room)
· Gather ketchups and store them in the walk-in
· Wash metal grates and rubber pats, flush and wipe out drains
· Wash all glassware and put it away
· Empty sani-buckets and leave to air dry
· Take used towels to dirty hamper in the back
· Turn off both ’s
· Taps wiped down and tap brushes placed in taps
· Turn off open signs no more than 15 minutes early (front, back, and grain room)
· Turn off TVs and turn down music (DON’T TURN MUSIC OFF)
· Return metal grates and rubber mats to their proper places
· Turn off dishwasher, leave auto-cycle on
· Make sure all garbage has been emptied and taken out
· Make sure all server paperwork is finished and stored in daily bag
· Print off Z report and store in daily bag
· Balance till and stow in office
· Turn off lights
· Lock doors (front, patio, grain room, breakroom, office)
· Set security system
· Lock door and leave
· Go home!
Opening Checklist
· Clock in
· Turn on lights
· Turn up the music
· Turn on all TVs (restaurant and grain room)
· Get till from office, grab daily bag, fill out daily sheet
· Count till and record it on daily sheet
· Place daily sheet inside daily bag
· Remove tap brushes and place in bucket with clean sani-water
· Turn on both ’s
· Run first pour through taps
· Fill 4 ice pitchers
· Get ketchups from walk-in and place one on each table
· Check that bathrooms are stocked and wiped down
· Check that salad station ingredients are full (tomato, onion, carrots, radishes, cucumber, feta) and inform kitchen of any needs
· Check and fill dressings (ranch, blue cheese, fry sauce, thousand island, Greek vinaigrette, honey mustard, Caesar)
· Spot sweep restaurant and grain room
· Wipe down all tables and bars
· Turn on open signs at 11:00am (front, back, grain room)
· Grab towels and place neatly beside tap drains
· Fill two sani-bucket with one cap full of bleac.
Stirring It UpHow to Make Money and Save the World.docxsusanschei
Stirring It Up
How to Make Money and Save the World
Gary Hirshberg
For Meg, whose partnership and love
make the impossible possible, and for
Alex, Ethan, and Danielle,
who give me hope and purpose.
Contents
A Note on the Production of This Book
Foreword
1 Natural Profits
2 Mission Control
3 From Co2 Toward CoNO
4 Hands Across the Aisle
5 The Delicious Revolution
6 No Such Place as Away
7 Nurturing Those Who Nurture the Earth
8 Future Perfect
Afterword
Searchable Terms
About the Author
Copyright
A Note on the Production
of This Book
Through a partnership with NativeEnergy, a privately held energy company
(www.nativeenergy.com), the estimated global warming gas emissions
resulting from the production of this book are being offset by an investment
in a manure digester at the Warner Family Dairy Farm in Narvon,
Pennsylvania. Over its operating life, the digester will capture and use the
methane—a powerful global warming gas—given off by the manure the
farm’s cows produce to instead produce electricity and heat energy. For more
information on how the emissions were calculated, the offset project, or how
you can offset your emissions, visit www.stonyfield.com/stirringitup.
Hyperion saved the following resources by printing
Stirring It Up on New Leaf Pioneer 100 for the text
and Neenah Environment 100 for the jacket.
Both papers are made with 100% post-consumer
waste fiber versus virgin fiber.
TREES:
67 fully grown
WATER
28,769 gallons
ENERGY:
49 million Btu
SOLID WASTE:
3,209 pounds
GREENHOUSE GASES:
6,322 pounds
Foreword
While sweating through my workout at a local gym recently, something
caught my eye. There, outside in the parking lot, stood a varied collection of
compact cars. It struck me that just a year ago, I’d glanced out the same
window at rows crammed with big SUVs. Ours is a middle-income New
Hampshire community, and I had wondered then how the owners of those
rolling Parthenons of Excess were coping with rising fuel costs. Now, on this
particular morning, I saw only one lonely SUV sticking out like a white
elephant among the herd of VW Jettas, Toyota Corollas, and at least five or
six hybrid Priuses.
What had brought about this heartening turn to green? I wondered. Had
all of my neighbors been won over after hearing Al Gore lay out the
frightening facts of climate change in his film An Inconvenient Truth? Had
our local churches persuaded their parishioners that saving the planet was
covered under the divine directives written on Moses’s stone tablets? Or,
perhaps, had a wave of guilt, morality, or newfound virtue washed over my
fellow townsfolk?
In truth, the explanation is far less dramatic—and one you may already
have guessed since it is affecting every city, town, and village in America.
This seemingly sudden turnabout has less to do with a moral awakening than
with a spike in gasoline prices.
My hunch about the prime reason my neighbors had changed their c.
TTLC_Whitepaper_Millenials Power the Next Wave in HousingJoe Fraser
This document discusses how millennials are poised to have a major impact on the housing market as the largest generation. Despite challenges from student debt and the recession, millennials are now starting to form new households and purchase homes in large numbers. As their financial situations continue improving and they seek the stability of homeownership, millennials will drive increased demand for single-family homes and developed residential land over the next 5-10 years.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
WCR Business with the Boomer and BeyondJody O'Brien
Women's Council of Realtors Generational Summit. Real estate and the Boomer are entering into a new phase. The real estate agent needs to prepare with many changes to size, location and use of residential real estate in the next decades.
The document discusses strategies for protecting investments in the housing market. It recommends focusing on unique design, energy efficiency, and creating a healthy home. It also discusses trends like declining consumer confidence, demand for green and sustainable homes, and opportunities for builders in the current market, such as emphasizing energy efficiency and healthy design features that reduce costs.
Shipping containers can be converted into affordable housing for those living in poverty in developing countries like Mexico. Over 1 in 11 Mexicans are homeless and poor sanitation, water, and housing conditions cause over 425,000 preventable deaths annually. Recycled shipping container homes could provide bedrooms, a living area, bathroom, and kitchen to those living on less than $2 per day and help address housing shortages, especially for those displaced after natural disasters.
This presentation includes how I describe America featuring different categories. I used outside sources to help strengthen the argument within the presentation. Enjoy!
The PRSSA Bateman Team from Loyola University New Orleans created a campaign called "Geaux Home" to raise awareness about affordable housing issues in New Orleans and the national Home Matters movement. They partnered with two local non-profits and raised awareness through community presentations, social media campaigns, and an event calling for policy changes to protect renters. The team educated audiences on how access to safe, stable housing is connected to success in education, health, and economic development. They engaged various audiences through interactive games and discussions to emphasize that home is the foundation for individual and community well-being.
The three most requested home amenities are walk-in closets, upgraded laundry rooms, and outdoor space for entertaining. A study found that younger generations prefer to live in suburbs rather than cities. Smart home technology is disrupting home security products and will expand to other areas like doorbells and water monitoring. Home buyers want energy efficient homes but many are unsatisfied with the efficiency of their current homes.
There Are Many Options For Contemporary Kitchen Cabinetschord34scarf
1) The document discusses options for concealing garbage cans in kitchens, including building sliding cabinets to hold trash receptacles.
2) It also describes a new line of wood range hoods from Armstrong as an alternative to traditional kitchen ventilation. These range hoods come in solid wood and span the space between wall cabinets.
3) Finally, it discusses an Armstrong Cabinet Facebook contest for Mother's Day where children can garner votes for their mother to win, and notes that apron sinks require modifying existing base cabinets to support their additional size and weight.
The document discusses findings from a survey of over 1,000 millennial households about their living situations and future home preferences. It finds that contrary to myths: (1) most millennials are optimistic about their financial futures and plan to move out on their own to establish households, (2) while many millennials currently rent, the majority aspire to home ownership and see it as a good investment, and (3) as millennials begin starting families, they will increasingly seek out single-family homes in the suburbs, preferring more space over urban living.
The document discusses the shift away from mindless hyperconsumerism towards more conscious and satisfying consumption. It summarizes the findings of a global study of over 5,700 people in 7 countries. The study found that in mature markets, people have grown tired of excess and are seeking more meaning and substance in their lives rather than accumulating material goods. The summary identifies 4 paradigms of the "New Consumer": 1) Embracing substance over shallow consumption, 2) "Rightsizing" consumption to desire less, 3) Seeking to grow up and take responsibility rather than prolonging adolescence, 4) Making environmentally conscious choices.
The document describes a campaign called "Imagine...a place called Home!" which was created by the 2015 UF Bateman Team to raise awareness about the issue of affordable housing in Gainesville, Florida. The campaign's goal was to engage key audiences like millennials, baby boomers, and young parents by connecting the importance of stable, affordable housing to broader societal benefits. Research showed these audiences were unfamiliar with housing issues and how they impact health, education, and the economy. The campaign theme and logo featured doors to represent how home opens opportunities. Messages emphasized how housing costs impact individuals and communities.
27Mar14 - Community Matters Semiar Series - At Home - ppt presentation ILC- UK
The slides from the second in a series of three seminars from ILC-UK and Age UK on Community Matters - are our communities ready for ageing?
Full details here: http://www.ilcuk.org.uk/index.php/events/community_matters_are_our_communities_ready_for_ageing._at_home
1. The document proposes several blog ideas for Lowe's to engage with customers interested in woodworking and crafts on Tumblr. A "The Wood Shop" blog would provide tutorials, showcase crafts from other sites, and host contests with prizes.
2. A "Big Ideas. Tiny Homes" blog on Tumblr would feature tutorials and stories about tiny homes, as well as informative articles and fun seasonal posts to engage readers interested in tiny living.
3. An "Around the Neighborhood" blog would raise awareness of Lowe's philanthropic work and share stories of community aid projects to appeal to readers interested in social causes.
There are approximately 215,000 community associations in the United States, with over 18 million housing units and 42 million residents. Most new housing development is in the form of community associations. As communities age, they face challenges like deteriorating infrastructure, rising insurance costs, and an aging population. Many older residents now choose to remain in their homes and communities rather than relocate, creating issues around accommodating their needs. Housing trends also show more multi-generational living as people work longer and retirees start new businesses or work part-time jobs. Communities must address the differing needs and values of multiple generations living together.
A MEMO FROM JENNIFER WESTTo Fellow classmatesFrom Jennifer Wes.docxsleeperharwell
A MEMO FROM JENNIFER WEST
To: Fellow classmates
From: Jennifer West
Subject: Opening/Closing Checklist Revision
Date: Sunday, January 26, 2020
Purpose Statement
The purpose of this memo is to address the progress and revisions made to the opening and closing checklists for Rants and Raves Brewery. This memo will go over the changes made and current concerns for the checklists. Any feedback would be greatly appreciated.Summary
This is where I will talk about the specific changes made to the document.Discussion
This is where I will explain why the changes were made and what the goal was for each change.Concerns
This is where I will explain any concerns I have and ask for advice on how to move forward with my concerns and future revisions.
Closing Checklist
· Sweep dining area, patio, and grain room
· Stock bathrooms (toilet paper, paper towels, and soap)
· Clean bathrooms (wipe down sinks, mirrors, and toilets)
· Sweep window hallway, throw away old tickets, wipe down window
· Sweep the salad prep area and wipe it down
· Send water pitchers through dishwasher
· Wipe down bars and tables (dining room, patio, and grain room)
· Gather ketchups and store them in the walk-in
· Wash metal grates and rubber pats, flush and wipe out drains
· Wash all glassware and put it away
· Empty sani-buckets and leave to air dry
· Take used towels to dirty hamper in the back
· Turn off both ’s
· Taps wiped down and tap brushes placed in taps
· Turn off open signs no more than 15 minutes early (front, back, and grain room)
· Turn off TVs and turn down music (DON’T TURN MUSIC OFF)
· Return metal grates and rubber mats to their proper places
· Turn off dishwasher, leave auto-cycle on
· Make sure all garbage has been emptied and taken out
· Make sure all server paperwork is finished and stored in daily bag
· Print off Z report and store in daily bag
· Balance till and stow in office
· Turn off lights
· Lock doors (front, patio, grain room, breakroom, office)
· Set security system
· Lock door and leave
· Go home!
Opening Checklist
· Clock in
· Turn on lights
· Turn up the music
· Turn on all TVs (restaurant and grain room)
· Get till from office, grab daily bag, fill out daily sheet
· Count till and record it on daily sheet
· Place daily sheet inside daily bag
· Remove tap brushes and place in bucket with clean sani-water
· Turn on both ’s
· Run first pour through taps
· Fill 4 ice pitchers
· Get ketchups from walk-in and place one on each table
· Check that bathrooms are stocked and wiped down
· Check that salad station ingredients are full (tomato, onion, carrots, radishes, cucumber, feta) and inform kitchen of any needs
· Check and fill dressings (ranch, blue cheese, fry sauce, thousand island, Greek vinaigrette, honey mustard, Caesar)
· Spot sweep restaurant and grain room
· Wipe down all tables and bars
· Turn on open signs at 11:00am (front, back, grain room)
· Grab towels and place neatly beside tap drains
· Fill two sani-bucket with one cap full of bleac.
Stirring It UpHow to Make Money and Save the World.docxsusanschei
Stirring It Up
How to Make Money and Save the World
Gary Hirshberg
For Meg, whose partnership and love
make the impossible possible, and for
Alex, Ethan, and Danielle,
who give me hope and purpose.
Contents
A Note on the Production of This Book
Foreword
1 Natural Profits
2 Mission Control
3 From Co2 Toward CoNO
4 Hands Across the Aisle
5 The Delicious Revolution
6 No Such Place as Away
7 Nurturing Those Who Nurture the Earth
8 Future Perfect
Afterword
Searchable Terms
About the Author
Copyright
A Note on the Production
of This Book
Through a partnership with NativeEnergy, a privately held energy company
(www.nativeenergy.com), the estimated global warming gas emissions
resulting from the production of this book are being offset by an investment
in a manure digester at the Warner Family Dairy Farm in Narvon,
Pennsylvania. Over its operating life, the digester will capture and use the
methane—a powerful global warming gas—given off by the manure the
farm’s cows produce to instead produce electricity and heat energy. For more
information on how the emissions were calculated, the offset project, or how
you can offset your emissions, visit www.stonyfield.com/stirringitup.
Hyperion saved the following resources by printing
Stirring It Up on New Leaf Pioneer 100 for the text
and Neenah Environment 100 for the jacket.
Both papers are made with 100% post-consumer
waste fiber versus virgin fiber.
TREES:
67 fully grown
WATER
28,769 gallons
ENERGY:
49 million Btu
SOLID WASTE:
3,209 pounds
GREENHOUSE GASES:
6,322 pounds
Foreword
While sweating through my workout at a local gym recently, something
caught my eye. There, outside in the parking lot, stood a varied collection of
compact cars. It struck me that just a year ago, I’d glanced out the same
window at rows crammed with big SUVs. Ours is a middle-income New
Hampshire community, and I had wondered then how the owners of those
rolling Parthenons of Excess were coping with rising fuel costs. Now, on this
particular morning, I saw only one lonely SUV sticking out like a white
elephant among the herd of VW Jettas, Toyota Corollas, and at least five or
six hybrid Priuses.
What had brought about this heartening turn to green? I wondered. Had
all of my neighbors been won over after hearing Al Gore lay out the
frightening facts of climate change in his film An Inconvenient Truth? Had
our local churches persuaded their parishioners that saving the planet was
covered under the divine directives written on Moses’s stone tablets? Or,
perhaps, had a wave of guilt, morality, or newfound virtue washed over my
fellow townsfolk?
In truth, the explanation is far less dramatic—and one you may already
have guessed since it is affecting every city, town, and village in America.
This seemingly sudden turnabout has less to do with a moral awakening than
with a spike in gasoline prices.
My hunch about the prime reason my neighbors had changed their c.
TTLC_Whitepaper_Millenials Power the Next Wave in HousingJoe Fraser
This document discusses how millennials are poised to have a major impact on the housing market as the largest generation. Despite challenges from student debt and the recession, millennials are now starting to form new households and purchase homes in large numbers. As their financial situations continue improving and they seek the stability of homeownership, millennials will drive increased demand for single-family homes and developed residential land over the next 5-10 years.
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Older adults who exercised regularly performed better on cognitive tests and brain scans showed they had greater activity in important areas for memory and learning compared to less active peers.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
This document discusses six key trends in Western Europe: 1) Continuing optimism despite economic crises, with companies focusing on culture and communities. 2) Growing austerity and frugality as lavish consumption declines. 3) Embracing imperfection over perfection. 4) Increasing urbanization as cities offer opportunities. 5) Addressing climate change through weather prediction and dealing with effects. 6) Sustained luxury market through technology and temporary pop-up stores.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses several trends that may emerge in the future, including:
1. Life apprenticeships from ages 19-29 to prepare for lifelong reinvention.
2. Domestic partnerships formed for healthcare and tax benefits.
3. Homeschooling increasing through online resources and social media.
4. Monitoring fatigue as an increasingly discussed condition.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes trends in gender roles and relationships in 2011. It discusses how millennials have different views of gender than previous generations. Both men and women are redefining traditional roles at home and in the workplace. While gender stereotypes are breaking down, finding happiness and love remain high priorities for many.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
1. The document discusses 15 trends related to marketing to women around the world. It focuses on trends in the Gulf region as well as worldwide.
2. Some of the key trends discussed include: the growing perception that society has become too obsessed with youth; more women obtaining higher education globally and becoming smarter faster than men; and an increasing number of single women ("singletons") choosing to not marry or have families, especially in Western countries.
3. The document provides analysis of each trend and implications for marketers, emphasizing the need to recognize changing demographics and address the anxieties and values of women consumers.
April 2012: Marian Salzman (Havas PR CEO) speech given at Eller College of Management, University of Arizona. Spots five key trends for Western Europe by examining various criteria.
3. Ozzie and Harriet would never recognize the new American home. Their neat little colonial was
the benchmark of a stable time: Mom in the kitchen, Dad in the study, David and Ricky quietly
composing homework (or pop songs) in their bedrooms. Fast-forward 44 years, and the
American home is a far more fluid place. For starters, Mom is no longer walled away in the
kitchen. The kitchen and living room have melded into one great room, the epicenter for all
family interaction. The dining room is virtually extinct, and the bathroom is transforming from
a quiet privy into an all-out media cocoon.
In the 21st century, American life is anything but stable. In this new world, China is a hardline
competitor, baby boomers are graying and even the climate is shifting. The Great Recession has
turned our piggy banks and our lives upside down. Mindful consumerism has taken the place of
conspicuous consumption. Green living has become a priority for folks who want to save money
along with those who want to save the Earth. And mobile media allows us to move through the
world with our personal and cultural connections in place, making home a state of mind as
much as a location.
In “The Future of Home,” we’ll look at just how our changing world is reshaping our families,
our lives and our homes.
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4. The traditional nuclear family—2.5 kids, a golden retriever and a
minivan—still exists, but many American families are expanding to
include college grads and grandparents, too. Driven partly by an
anemic economy, many families are welcoming several generations
under one roof. About 6.6 million American homes had three
generations living in the same house last year, a 30 percent jump over
2000, according to census figures. When defined as at least two adult
generations under one roof, a record 49 million, or one in six people,
live in “multigenerational” households, according to a recent Pew
Research Center study.
Boomerang kids, the college grads who move home after school, are
staying longer now that job prospects have thinned. A wave of
Hispanic and Asian immigrants, more likely to live with extended
family, are also among this group. Although immigrants assimilate and
young workers leave the nest, the biggest driver of multigenerational
families is also the demographic with the most staying power: aging
baby boomers. Many boomers already care for elderly parents, but
they too will need help in their golden years. Seventy-eight million
baby boomers are coming into an aging demographic, according to
AARP, meaning more and more Americans will need more housing
and caregiving choices. Moving in with grown children allows seniors
to age in place while providing child care for grandkids.
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Good Night, John-Boy
2,094
square feet
Average size of the new
single-family American
home in 2009, down 100
square feet from 2008
Source: National Association of Home Builders’
International Builders’ Show
5. Homes with multiple generations call for larger socialization spaces—
such as the great room—as well as more bedrooms and, in some cases,
additional living quarters with their own kitchens and bathrooms.
Youngquist Homes in Cary, N.C., is just one developer designing homes
specifically for multigenerational families. According to the company’s
website, “first-floor master and guest suites combined with large, open
gathering areas make these homes ideal for multigenerational living.”
Multigenerational homes will also call for universal design, a
movement promoting all structures be accessible to everyone.
Ergonomically designed products that benefit old and young will be in
demand here. In the kitchen this could mean lower countertops—32
inches is ideal for children, the elderly or anyone not 6 feet tall—plus
pull-down shelves and one-touch appliances with large, LED-lit
buttons. In the bathroom, pull-down grab bars for the toilet can aid
elderly seniors and toddlers learning to toilet train, while transfer tubs
with bump-out lips make it easier to get in and out of the bath. In
newly designed homes, stacked closets can accommodate future
elevators. Wide, stepless entryways make getting around easier for
residents old and young.
www.eurorscgpr.com WHITE PAPER: THE FUTURE OF HOME 5
65
square feet
Footprint for the
tiniest home offered
by Tumbleweed Tiny
House Co.
3,393
square feet
Size of the Barcelona plan
multigenerational home
offered by Youngquist
Homes in Cary, N.C.
6. With the world in so much flux, Americans are rethinking their
definition of home. In flusher times, home was a pit stop, a
place to drop your keys between outings. With less cash to
spread around, Americans are rediscovering home as the
ultimate destination. We work at home. We dine in. We host
movie night. Once again, we live at home.
Five years ago, consumers turned to the bedroom to pamper
themselves with high-count bedsheets, memory-foam
mattresses and sound devices. Back then, home was mostly a
place to sleep. Now, “people are emerging from their
insecurities...inviting others into their home in order to
entertain,” says Callie Jenschke, proprietor of the design firm
Scout, based in New York City. “They want to nurture their
homes.” In turn, they’re refocusing on the rooms of the house
that nurture others. The kitchen, living room, backyard patio or
deck are places where folks spend their social time. “If they
have money,” adds Jenschke, “they want to spend it on that
open space.”
Everything about those spaces—from the refrigerator to the
television, from the sofa to the dining table—must be beautiful
and multifunctional. A collection of small sofas might replace
one large one, since a quick seating rearrangement can move
51%
Number of Americans
saying they will be
cooking from scratch
more
Source: Mintel, Changes in cooking patterns and
appliance use for those eating in/at home more,
July 2009
48%
Number of U.S. consumers
who plan to remodel their
kitchen in 2010
Source: 2010 U.S. Remodeling Sentiment Report,
www.remodelormove.com
From Way Station to Destination
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7. the room from takeout and TV to a casual cocktail party. A dining
table with leaves can be a home office by day and a buffet by night.
Storage becomes most important here, as clutter is reminiscent of the
rampant consumerism that got us into a financial and household mess.
Clean lines and edited belongings help telegraph not only who a
homeowner is but also who she isn’t—a hoarder, an übermaterialist, a
weapon of massive consumption.
Those few prized belongings will be carefully chosen statement pieces,
Jenschke says: “People are trying to create their own unique space.
People don’t want what everyone else has.” Customization has moved
into the home in the form of eclectic design. From mix-and-match table
legs to appliances with a stylish pop, everything is an opportunity for
self-expression.
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58%
Number of Americans
eating at home more
often than before
Source: Mintel, Changes in eating out or cooking
habits in past year, July 2009
8. Backstage, Americans will demand more function from their homes, even as
their dwellings get smaller. New home developers are scaling back to fit with
the new American budget. In years past, people who invested huge sums in the
housing market expected a huge return down the road. Now that market is
vulnerable, and spending your life savings on a mini-mansion seems foolish.
Couple that with concerns about sustainability, energy supply and water
demands, and you’ll see why small homes are gaining traction.
In Virginia Beach, Va., home developer Widener Corp. is building single-family
homes in the vicinity of 2,000 to 2,500 square feet, down from dot-com era
McMansions that measured upwards of 5,000 square feet. Storage solutions,
multipurpose rooms, connections to the outdoors and attention to detail make
small homes feel big. In these homes, the family room doubles as a media
center. The backyard becomes a play zone or hobby center for dedicated
gardeners. The garage will have a wood shop. The home office will have a sofa
for brainstorming or power napping.
These homes will also be more self-sustaining. In this environment-conscious
age, homeowners are more motivated than ever to save energy and cultivate
their own resources. Bottled water will go down the drain as more
homeowners opt for whole-house water-filtration systems. Solar panels and
solar-power roof shingles—about $25,000 for enough to tile an average
roof—will allow homes to produce their own energy, perhaps with enough left
over to sell back to the power company. Compost bins and rainwater collection
systems will become standard issue for serious home gardeners. More and
more, backyard gardens will yield fresh produce rather than just cut flowers.
$22
billion
Approximate annual
revenue for the entire
U.S. appliance industry
in 2008
Source: “By the Numbers: Washing Machines
Head Up the Class for Smart Appliances,”
ConsumerReports.org, March 17, 2010
Small, Sustainable and Smart
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9. In the short term, consumers exhaling after a long recession will start making
long-deferred purchases. Those able to turn in old appliances as part of the
federal government’s “dollars for dishwashers” rebate will trade up to more
energy-efficient models. But they won’t need a cash incentive to do so. Energy
savings has become a watchword across the United States, one synonymous with
saving money and Mother Earth.
In the long term, smart appliances—those that monitor their own energy
consumption—will become mainstream. “People want to do good,” says Annie
Block, articles editor at Interior Design magazine.
“So quick little data points let them know what products are better for the
environment.”
Manufacturers at the 2010 International Builders’ Show in Las Vegas unveiled
a host of smart appliances, including Whirlpool’s top-loading washing machines.
The Cabrio washers use optimal water levels, and monitors display real-time
energy use. GE’s new generation of appliances works with power grid smart
meters to determine when power is most expensive, then trims back energy use
at those times. The company’s pilot studies have shown smart appliances could
cut energy bills by 10 to 20 percent, though retail prices represent a significant
upfront investment. One Whirlpool washer-dryer combo costs about $4,000,
about twice the price of today’s standard energy-efficient models. Costly, yes,
but the new American consumer will expect his or her appliances to last and is
calculating savings over the long haul.
$5.46
billion
Projected U.S. sales of
smart appliances by 2015
Source: “Smart Appliance Report 2010,” Zpryme
Research & Consulting
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10. Moving beyond scented candles and plug-in air fresheners, designers at the cutting
edge of fragrance are looking for ways to make scent as integral a part of home as
vision. Scent is already widely used as a mood-management technique in spas and
home spas nationwide. Fennel, lavender and cedarwood are prized as calming
scents; peppermint, rosemary and basil energize; orange and ginger are believed to
be aphrodisiacs. Already, consumers’ cabinet shelves are lined with essential oils,
body sprays and linen fresheners.
Next, modern designers will take scent mainstream not just as a momentary mood
enhancer but as an integral part of environment. Posh public places are already
imbued with signature scents—hotels, private clubs, even new automobiles boast a
scent that is also a unique sensory tag. “Restaurants and hotels are driving people’s
design choices, because people can go into those spaces and try it out without
having to commit,” says Jenschke. Consumers smelling something in the air at their
favorite places will likely try to bring the experience home.
At “Headspace: On Scent as Design,” a symposium hosted by Parsons The New
School for Design in connection with Seed Media Group and other sponsors, more
than a dozen designers experimented with scent as a stimulus and an environmental
building block. “What if you could embed the smell of money into the wallpaper—
then when you scratch the wall, you’d feel rich?” asked Sissal Tolaas, an artist who
did something similar for the private lounge at UBS.Tolaas also tried to use the scent
of phobic men as an evacuation alarm distributed through a building’s air ducts.
At home, one imagines the applications would be more about positive mood
management—calming scents at the end of a long day, aphrodisiacs after a
successful date and maybe even a scent to clear out party guests. A scent called
Puberty, designed by product designer Ayse Birsel, just might do the trick. None of
the symposium guests liked it. “Well, nobody likes puberty, so it’s a successful
smell,” she told The New York Times. “That was the intention.”
42%
“I have tried
aromatherapy
air fresheners and
like them.”
Source: Mintel: Attitudes toward and preferences
for air fresheners, September 2009
The Sweet Smell of Home
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11. Media is truly the third space, and our future homes will be wired for constant
consumption. In the 21st century, our mobile devices are personal media hubs.
We dip in and out of the third space on the bus, at work and outside. The four
walls of a house are no different. Americans already spend their nights watching
high-definition on-demand video, playing Wii games and discount shopping online.
Those family activities most often take place in the common living area. In
practice, however, we can access media anywhere in the home thanks to WiFi,
laptops and smart phones.
In a few years, Americans will have taken it a step further. Already, those on the
cutting edge of home design are turning their bathrooms into media centers, with
flat-panel televisions hidden behind two-way mirrors. The TV appears only when
the television is on, otherwise it disappears behind the glass. Waterproof speakers
enhance the experience. If your equipment is connected through a home
automation system, you can channel surf, play music and watch DVDs in the
shower with a waterproof remote.
Right now, digital media systems are only being used by early adopters. But they
streamline media consumption and cut clutter, two hot buttons for American
consumers. Look for these systems to go wide in a few years, when Americans
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The Media Cocoon
12. will store all their media on one central digital brain, eliminating bulky DVDs and
CDs and allowing families to access their media in any room of the house.
The American home is moving toward a threshold in which home and mobile life
will be seamless. Already, iPhone users can turn their devices into the ultimate
universal remote, able to program any of 14,000 infrared gadgets in your home.
Likewise, the PICOwatt plugs into any large appliance, allowing for mobile control.
Users can create schedules for running the dishwasher or controlling the heat. In
the future, the device’s manufacturer hopes you will be able to download real-time
utility rates to schedule off-peak runs.
Why stop there? CytexOne, a high-end technology company with the slogan “Live
Like the Jetsons,” promises homeowners the ability to control their home
environment from anywhere using their smart phone. Draw your shades on sunny
days. Draw a bath on your way home from work. Play karaoke in the bathroom.
Video conferencing for the home office, nanny cams for the nursery, remote entry
for repairmen—all of it possible using a smart phone.
“There are systems which are really integrated. You can preheat your oven from the
supermarket,” says Block. “I think tech is really going to be important in the future
because tech-savvy men are getting in the kitchen.”
Appliances are getting software upgrades, too. One upcoming Whirlpool washer-
dryer offers laundry apps that allow homeowners to customize a cycle based on the
stains on their clothes. CytexOne founder Dan Levine is at work on a program that
would scan the bar code on an empty container near the garbage pail and add it to
a grocery list. And with so many personal metrics jammed into our mobile
devices—miles run, calorie counts, hypoglycemic index—how soon will it be before
mobile-synched refrigerators make menu suggestions?
“‘Close the door,’ a blue-lighted message displayed on one Panasonic
microwave oven’s display, for the particularly confused cook.”
—“Kitchen Gadgets Take the Fast-Food Mentality Into the Home,” The New York Times, March 16, 2010
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13. If it all seems a bit complicated, take a deep breath. It’s not. Despite the beeps and
blips, the extra family members and the smart appliances, the future of home is all
about keeping it simple. Why travel 20 miles to visit Grandma’s retirement village
when she could live right down the hall? Why collect an army of stain treatments
when your washer can do it for you? And why amass a library of DVDs when a
digital media center is keeping your shelves clear of clutter?
From one-touch appliances to easy-to-reach shelves, the new American home will be
about simplicity—in substance and style. Homebuyers prefer low-maintenance brick
exteriors, classic-looking dark wood, clean white cabinets and simple, elegant details
in every corner of their home. Keyless entries make life simpler, as do automated
lawn sprinklers—soon to be hooked up to computers that monitor weather
conditions to avoid waste.
More and more, our homes will reflect our new values. And although those values
will differ from house to house, there will be a few constants driving the market:
simple enjoyment, renewed concerns for the environment, groundbreaking
technology. These are the future of home.
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Simple and Sweet
14. For more information, please contact:
Marian Salzman
President
Euro RSCG Worldwide PR, North America
200 Madison Ave., 2nd floor
New York, NY 10016
www.eurorscgpr.com
P: 212.367.6811
E: marian.salzman@eurorscg.com
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