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copyright©2017, Christ Institute of Management, Lavasa
AMITH K CYRIAC
copyright©2017, Christ Institute of Management, Lavasa
C
O
N
T
E
N
T
1)CATEGORY OVERVIEW
2)PROJECT INTRODUCTION
3)BRAND ATTRIBUTES
4)FINDINGS
copyright©2017, Christ Institute of Management, Lavasa
C
O
N
T
E
N
T
1)CATEGORY OVERVIEW
2)PROJECT INTRODUCTION
3)BRAND ATTRIBUTES
4)FINDINGS
copyright©2017, Christ Institute of Management, Lavasa
CATEGORY OVERVIEW
 India expected to become the world’s fastest growing e-commerce market.
 Growth lead by faster and reliable telecom networks, faster adoption of online
services with better variety as well as convenience.
 Government policy allowing 100% FDI in online retail.
 Indian e-commerce sales to reach $120 billion by 2020 from $30 billion in FY
2016.
*Reference: www.ibef.org
copyright©2017, Christ Institute of Management, Lavasa
C
O
N
T
E
N
T
1)CATEGORY OVERVIEW
2)PROJECT INTRODUCTION
3)BRAND ATTRIBUTES
4)FINDINGS
copyright©2017, Christ Institute of Management, Lavasa
PROJECT INTRODUCTION
*Reference: www.ibef.org
SAMPLE SIZE
TARGET GROUP
PLACE
E-TAILER BRANDS
ATTRIBUTES
copyright©2017, Christ Institute of Management, Lavasa
C
O
N
T
E
N
T
1)CATEGORY OVERVIEW
2)PROJECT INTRODUCTION
3)BRAND ATTRIBUTES
4)FINDINGS
copyright©2017, Christ Institute of Management, Lavasa
CATEGORY OVERVIEW
 INDIA EXPECTED TO BECOME THE WORLD’S FASTEST GROWING E-COMMERCE MARKET.
 GROWTH LEAD BY FASTER AND RELIABLE TELECOM NETWORKS, FASTER ADOPTION OF ONLINE
SERVICES WITH BETTER VARIETY AS WELL AS CONVINIENCE.
178
171
166
158
166
171
161
163
168
152
135 140 145 150 155 160 165 170 175 180
Convenience
Price
Availability of products
User Interface of the website
Packaging
Prompt Delivery
Customer Service
Authenticity of products
Security of the website
AssortmentB
R
A
N
D
A
T
T
R
I
B
U
T
E
S
copyright©2017, Christ Institute of Management, Lavasa
C
O
N
T
E
N
T
1)CATEGORY OVERVIEW
2)PROJECT INTRODUCTION
3)BRAND ATTRIBUTES
4)FINDINGS
copyright©2017, Christ Institute of Management, Lavasa
CATEGORY OVERVIEW
 India expected to become the world’s fastest growing e-commerce market.
 Growth lead by faster and reliable telecom networks, faster adoption of online
services with better variety as well as convenience.
 Government policy allowing 100% FDI in online retail.
 Indian e-commerce sales to reach $120 billion by 2020 from $30 billion in FY
2016.
13312
12809
12156
11197
12782
10000 10500 11000 11500 12000 12500 13000 13500
Amazon
Flipkart
Snapdeal
Ebay
Paytm
F
I
N
D
I
N
G
S
copyright©2017, Christ Institute of Management, Lavasa
REFERENCE
www.ibef.org
copyright©2017, Christ Institute of Management, Lavasa
THANKS FOR YOUR
ATTENTION.
ANY
QUESTIONS?

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E tailers

  • 1. copyright©2017, Christ Institute of Management, Lavasa AMITH K CYRIAC
  • 2. copyright©2017, Christ Institute of Management, Lavasa C O N T E N T 1)CATEGORY OVERVIEW 2)PROJECT INTRODUCTION 3)BRAND ATTRIBUTES 4)FINDINGS
  • 3. copyright©2017, Christ Institute of Management, Lavasa C O N T E N T 1)CATEGORY OVERVIEW 2)PROJECT INTRODUCTION 3)BRAND ATTRIBUTES 4)FINDINGS
  • 4. copyright©2017, Christ Institute of Management, Lavasa CATEGORY OVERVIEW  India expected to become the world’s fastest growing e-commerce market.  Growth lead by faster and reliable telecom networks, faster adoption of online services with better variety as well as convenience.  Government policy allowing 100% FDI in online retail.  Indian e-commerce sales to reach $120 billion by 2020 from $30 billion in FY 2016. *Reference: www.ibef.org
  • 5. copyright©2017, Christ Institute of Management, Lavasa C O N T E N T 1)CATEGORY OVERVIEW 2)PROJECT INTRODUCTION 3)BRAND ATTRIBUTES 4)FINDINGS
  • 6. copyright©2017, Christ Institute of Management, Lavasa PROJECT INTRODUCTION *Reference: www.ibef.org SAMPLE SIZE TARGET GROUP PLACE E-TAILER BRANDS ATTRIBUTES
  • 7. copyright©2017, Christ Institute of Management, Lavasa C O N T E N T 1)CATEGORY OVERVIEW 2)PROJECT INTRODUCTION 3)BRAND ATTRIBUTES 4)FINDINGS
  • 8. copyright©2017, Christ Institute of Management, Lavasa CATEGORY OVERVIEW  INDIA EXPECTED TO BECOME THE WORLD’S FASTEST GROWING E-COMMERCE MARKET.  GROWTH LEAD BY FASTER AND RELIABLE TELECOM NETWORKS, FASTER ADOPTION OF ONLINE SERVICES WITH BETTER VARIETY AS WELL AS CONVINIENCE. 178 171 166 158 166 171 161 163 168 152 135 140 145 150 155 160 165 170 175 180 Convenience Price Availability of products User Interface of the website Packaging Prompt Delivery Customer Service Authenticity of products Security of the website AssortmentB R A N D A T T R I B U T E S
  • 9. copyright©2017, Christ Institute of Management, Lavasa C O N T E N T 1)CATEGORY OVERVIEW 2)PROJECT INTRODUCTION 3)BRAND ATTRIBUTES 4)FINDINGS
  • 10. copyright©2017, Christ Institute of Management, Lavasa CATEGORY OVERVIEW  India expected to become the world’s fastest growing e-commerce market.  Growth lead by faster and reliable telecom networks, faster adoption of online services with better variety as well as convenience.  Government policy allowing 100% FDI in online retail.  Indian e-commerce sales to reach $120 billion by 2020 from $30 billion in FY 2016. 13312 12809 12156 11197 12782 10000 10500 11000 11500 12000 12500 13000 13500 Amazon Flipkart Snapdeal Ebay Paytm F I N D I N G S
  • 11. copyright©2017, Christ Institute of Management, Lavasa REFERENCE www.ibef.org
  • 12. copyright©2017, Christ Institute of Management, Lavasa THANKS FOR YOUR ATTENTION.