E commretail 0.4
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The document summarizes an agenda for an e-commerce conference in Barcelona in 2010. The agenda includes: meeting curtain raisers who are founders of startups and advisors; discussing cognitive dissonance excuses companies make for lack of online success; and three bottlenecks to e-commerce progress - user interfaces, customer service, and payment systems. It also discusses conclusions that e-commerce doesn't work in Spain due to subpar customer experience and payment systems, and that companies are missing opportunities in larger markets and Latin America.
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E commretail 0.4
- 1. No one understands e-Commerce @ecommretail Barcelona April 24th 2010
- 2. Agenda • 1. Meet the curtain raisers • II. Cognitive dissonance • III. 3 bottlenecks to progress –User interfaces –Customer service –Payment systems • IV. Conclusions • V. A new hope? • VI. Q & A
- 3. Meet the curtain raisers @abarrera @luisriverag Addicted to Silicon Valley, Wrote business plans with returns every year to cope clickballs before dotcom with Spain burst Founder @Inkzee and Startup advisor and investor Resident Hacker @OkuriVentures and @TetuanValley @TetuanValley alwaysnewmistakes.com luisriverag.com Reward $100k
- 4. “buying and selling of products or services over electronic systems such as the Internet and other computer networks” Wikipedia
- 5. “[...] Commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web.” Wikipedia 5
- 6. Cognitive dissonance The excuse Reality • Visitors don’t come to • Your proposal is wrong, my site because Internet even the smallest niches usage is low and the can be profitable online advertising agency ripped us off • Site blinks “I’m going to • Spaniards don’t like to spam you” enter their contact details • User experience is so • People don’t complete bad only hackers can find purchases because they their way through some are afraid of entering websites their credit card
- 8. Circa 1992
- 9. Circa 2005
- 10. Circa 2007
- 14. FAIL
- 18. ?
- 23. WTF!!
- 37. WTF (again)
- 38. WTF (again) Hours??
- 47. Zappos Annual Revenue 1000 Millones de dolares 750 500 250 2007 2008 0 2004 2005 2006 2002 2003 2000 2001 1999
- 48. PAYMENT SYSTEMS FAIL
- 60. 2006 3M customers +55 M €
- 61. CONCLUSIONS
- 62. • e-Commerce doesn’t work in Spain because customer experience and payment systems are subpar • Real success cases have quickly shifted to larger markets (Privalia vs Barrabes) but most of us still “think small” • We are missing out the Latin American opportunity
- 63. THANK YOU!! Q &A alex@inkzee.com (@abarrera) luisrivera@okuri.es (@luisriverag) http://www.slideshare.com/luisriverag