E-Commerce Market Research
Stages of B2C ecommerce;
Competitive Advantage of ecommerce;
Advantage of E-Commerce from Advertising costs perspective
Drivers for E-Commerce;
Drivers for E-Commerce from the Low risk Perspective;
Mobile E-Commerce;
E-Business as E- Commerce extension;
Electronic Data Interchange (EDI);
Integration of B2B systems.
Organization's experience of B2C eCommerce moves through a number of distinct stages.
The stages are extensions of customer-facing IS include:
Engaging in information-seeking and communication, via the search engines and community building;
Establishing an online marketing presence.
Creating an online catalogues.
Conducting online ordering.
Handling online payment.
Offering online delivery.
Performing customer profiling and referencing
Competitive Advantage of eCommerce
Allows businesses to gain competitive advantage in a number of ways:
Price competitiveness: Reduced transaction costs in automated ordering and invoicing systems can lead to lower prices
Timeliness: Faster ordering, delivery and invoicing can reduce the time to market for suppliers
Knowledge of market: Trading electronically provides additional methods for companies to acquire knowledge of the market in which they operate
Customer information and profiling can improve the trading relationship and lead to new marketing opportunities.
Traditional advertising is expensive - newspapers, magazines, television, radio, and advertising hoardings;
Creating an online presence is comparatively cheap;
Tablets, laptops allow fast access to any E-Business platform;
Once running, a online profile provides 24/7 access to your company online presence, products across;
The design of profile page could be customized for individual needs and adopted the creativity and quality of television advertising.
Mobile e-commerce is a large opportunity for e-Commerce, but mobile browser sites and poor apps leave several unmet needs open
Today, e-commerce is not a popular activity on tablets (even less on mobile phones), rated as one of the lowest use cases in surveys
Tablet usage is still in early stages, and consumers are focusing on core use cases (e.g., reading, gaming) over other use cases more prevalent on PC
E-commerce companies are not investing heavily in mobile, and so the experience on tablets is subject to poor browser experience or uninventive one-off apps, and the lack of a hard keyboard makes the check-out process cumbersome
In the current app-heavy environment, the need to download multiple apps from each e-commerce retailer a user likes is cumbersome
To help solve the problems in mobile e-commerce, a few companies have quietly released early-stage apps in 2011. They aggregate several retailers’ offline catalogs into one downloadable app, and users can peruse catalogs, click-through to buy on retailers’ sites, and bookmark favorite products.
eBusiness
E-commerce refers to commercial transactions conducted electronically online. It occurs through business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business models. Advantages include faster buying/selling, 24/7 access, lower costs, and easy product selection without physical travel. Disadvantages are lack of quality guarantees and vulnerability to hackers. Major players include Amazon, eBay, Flipkart, and Alibaba. E-commerce in India is growing exponentially and is expected to reach $56 billion by 2023 due to India's growing internet population, especially among younger users.
In this presentation, we’ve outlined 12 e-commerce trends
that will probably take the year 2017 by storm and
you, as an e-commerce business owner, needs to
take these under consideration to ensure your
online as well as offline sales growth.
Online shopping of physical goods in India will grow to $8.5 billion in 2016, with the number of online shoppers more than doubling to 40 million. Key factors driving this growth include increased mobile shopping, rising order values, growth of fashion e-commerce, and more online penetration in tier-2 and tier-3 towns. Women will also influence 35% of online sales, up from 7% in the previous year.
The document provides an overview of e-commerce, including its history, definitions, models and key concepts. It discusses how e-commerce works and how transactions occur between businesses, consumers and other participants. Examples are given of major e-commerce sites in India across various product categories. The advantages of e-commerce include increased profits, 24/7 business operations and a global customer reach. Disadvantages include an inability to see products physically and delays in delivery.
The document discusses various theoretical aspects of e-commerce market research for the US e-commerce market. It covers topics such as the stages of B2C e-commerce, competitive advantages of e-commerce including price competitiveness and timeliness, drivers for e-commerce including cost and flexibility, mobile e-commerce, e-business, electronic data interchange, and the integration of B2B systems. It also discusses recent trends in e-commerce business models such as social commerce, group buying, flash sales, recommendations, personalization, and C2C marketplaces.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
E-commerce refers to commercial transactions conducted electronically online. It occurs through business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business models. Advantages include faster buying/selling, 24/7 access, lower costs, and easy product selection without physical travel. Disadvantages are lack of quality guarantees and vulnerability to hackers. Major players include Amazon, eBay, Flipkart, and Alibaba. E-commerce in India is growing exponentially and is expected to reach $56 billion by 2023 due to India's growing internet population, especially among younger users.
In this presentation, we’ve outlined 12 e-commerce trends
that will probably take the year 2017 by storm and
you, as an e-commerce business owner, needs to
take these under consideration to ensure your
online as well as offline sales growth.
Online shopping of physical goods in India will grow to $8.5 billion in 2016, with the number of online shoppers more than doubling to 40 million. Key factors driving this growth include increased mobile shopping, rising order values, growth of fashion e-commerce, and more online penetration in tier-2 and tier-3 towns. Women will also influence 35% of online sales, up from 7% in the previous year.
The document provides an overview of e-commerce, including its history, definitions, models and key concepts. It discusses how e-commerce works and how transactions occur between businesses, consumers and other participants. Examples are given of major e-commerce sites in India across various product categories. The advantages of e-commerce include increased profits, 24/7 business operations and a global customer reach. Disadvantages include an inability to see products physically and delays in delivery.
The document discusses various theoretical aspects of e-commerce market research for the US e-commerce market. It covers topics such as the stages of B2C e-commerce, competitive advantages of e-commerce including price competitiveness and timeliness, drivers for e-commerce including cost and flexibility, mobile e-commerce, e-business, electronic data interchange, and the integration of B2B systems. It also discusses recent trends in e-commerce business models such as social commerce, group buying, flash sales, recommendations, personalization, and C2C marketplaces.
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
E-commerce, e-branding, digital signatures, and mobile commerce are recent trends in business systems and advertising in India. E-commerce involves buying and selling of goods and services online and has advantages like faster transactions and a larger market reach. E-branding helps companies build loyalty by creating an online brand identity. Digital signatures verify message authenticity and integrity during encryption and decryption. M-commerce allows buying and selling through mobile devices, saving time and costs while expanding a business's coverage area. Recent advertising trends include utilizing emails, social media, banners, blogs, and mobile platforms to reach wider audiences.
This document discusses e-commerce business models and concepts. It provides an overview of key components of e-commerce business models including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It then describes various business-to-consumer (B2C) models like portals, e-tailers, content providers, transaction brokers, market creators, service providers, and community providers. The document is from a textbook on e-commerce and is intended to teach students about different types of e-commerce business models.
The document provides information about the Indian e-commerce industry. It defines e-commerce and discusses the history and growth of e-commerce in India. Some of the major players in the Indian e-commerce space are discussed like Flipkart, Snapdeal, Myntra, MakeMyTrip and RedBus. The different models of e-commerce like B2B, B2C and C2C are explained. Strategies to achieve success and common challenges in e-commerce are also highlighted. Primary data analysis is conducted to understand perceptions of gender and students/working professionals towards e-commerce in India.
The document provides an overview of the Indian e-commerce industry and key players such as Flipkart. It discusses the growth of e-commerce in India, challenges faced, and analyses companies like Flipkart in terms of their business models, operations, marketing strategies, and future prospects. SWOT analyses are also presented for Flipkart and the e-commerce industry in India.
The e-commerce market in India is growing at 35% annually and is expected to exceed $10 billion by the end of 2011. Online travel currently dominates the market with 80% share, while other growing categories include electronics, books, and personal care products. Despite logistical challenges, the e-commerce industry is poised for further growth as technology advances and customers become more comfortable with online purchasing.
E-commerce provides multiple benefits to consumers such as lower prices, wider selection, and time savings. It involves conducting business online using technologies like the internet, phones, payments systems, and data exchange. While there are challenges like personalization, shipping, and currency issues, e-commerce is growing rapidly in India with the internet user base reaching 384 million. Social media is influencing online purchases and companies are exploring new delivery methods like drones and focusing on mobile apps given India's growing mobile internet usage.
The document discusses trends in ecommerce in Southeast Asia and Malaysia. It covers trends in platforms, marketing and acquisition, and payments. Platform trends include the rise of ecommerce enablers that allow for purchasing systems, logistics, brick and mortar integration, payment systems, and social commerce. Marketing and acquisition trends include audience targeting and dynamic creative retargeting. Payment trends include the growth of mobile wallets connected to bank accounts.
The e-commerce market in India has grown significantly in recent years and is projected to continue growing rapidly. Online travel and retail are currently the largest segments of the market. Factors fueling market growth include rising disposable incomes and increased internet and smartphone usage in India. However, high customer acquisition costs and issues with the cash-on-delivery model are hindering profitability for some e-commerce players. The market remains very competitive with established global companies and new domestic entrants vying for market share.
The document discusses the growth of eCommerce in India. Some key points:
- Ecommerce in India grew 34% annually from 2009-2014 to reach $16.4 billion, and is expected to reach $21.3 billion in 2015.
- Online retail and marketplaces (eTail) have grown the fastest at 56% annually over 2009-2014, reaching $6 billion in 2015. Books, apparel, and electronics are the largest product categories.
- Growth is fueled by India's large population and demographic dividend of young internet users, as well as expanding internet access. However, internet penetration remains low at only 19% currently.
- Major developments in 2014 include mobile becoming
For the complete report, get in touch with us at : info@netscribes.com
A steady rise in the disposable income coupled with tremendous usage of internet in India, is primarily inflicting growth in the Indian e-Commerce market. Factors such as the busy lifestyle of the working class and a tendency to save time are further fueling growth in the market. Currently, the market is estimated to be valued at INR 0.5 tr and is expected to grow at a CAGR of 47% to reach INR 2.2 tr by 2015.
The report commences with an Introduction section which comprises of an illustration of the e-Commerce work model wherein it depicts the work flow of all the stakeholders involved in the market space. Another detailed illustration about the transaction flow model of an online commerce model is also included in the report so as to provide a better picture of the overall transaction system. Market Overview section of the report talks about the overall market’s size and growth prospects in India, market segments and their respective shares and also highlights the primary aspects influencing growth in the market. Moving along, e-Commerce Market Segments section in the report elaborates on the basic five market segments, wherein it lists their respective market shares, growth drivers and their sub-segments, thereby providing very detailed information about the available segments of e-Commerce.
e-Commerce Ecosystem section is graphical representation of the various layers which constitute the online commerce system. The layers identified in the system include ‘Internet Infrastructure’, ‘Application Infrastructure’, ‘Intermediaries’ and ‘e-Commerce Companies’. Here, the report explains each and every individual layer in detail along with relevant individual examples so as to provide the reader with a better understanding. Types of e-Commerce section in the report comprises of a list of the most popular e-Commerce business models. Description about each and every individual model along with a real life example can be found in this section. Technology used in e-Commerce portion of the report mainly deals with the technical specifications, important features and website design and development stages. It offers a deep and value added information regarding the building and hosting of a successful e-Commerce website.
An analysis of the Drivers and Challenges explains the major factors pushing the market including increased spending power, extensive usage of plastic money, increasing internet penetration and PC usage, ease of transaction and Government initiative, whereas the threats identified for the market include secure payment concerns and lack of confidence.
Demand and Supply Perspective section in the report comprises of an in-depth analysis of both the vendor perception and consumer objectives which in turn enlightens a reader on the various important points regarding the supply and demand side of e-Commerce system. It also lists the vital requiremen
This document summarizes key concepts from a textbook on e-commerce business models. It discusses different types of business models for B2C (business to consumer) and B2B (business to business) e-commerce, including portals, e-tailers, content providers, transaction brokers, market creators, service providers, and community providers for B2C. For B2B it discusses e-distributors, e-procurement, exchanges, industry consortia, and private industrial networks. It also discusses how the internet impacts industry value chains, firm value chains, and business strategy.
The document provides an overview of the e-commerce industry in India. It discusses the growth of the industry in recent years driven by increasing internet and smartphone penetration. It outlines the major segments of the industry including travel (the largest segment), e-tailing, classifieds, and others. It also profiles the major players in various segments like Flipkart, Snapdeal, Amazon in e-tailing; MakeMyTrip, Yatra, and IRCTC in travel; and Quikr, Zomato, and BharatMatrimony in classifieds. The document traces the evolution and growth of the industry from early players in 2000 to the present landscape dominated by large retailers and ongoing consolidation.
Human:
Ecommerce refers to the buying and selling of goods and services over electronic systems like the Internet. There are several types of ecommerce including:
B2B ecommerce where businesses conduct transactions with each other, B2C where businesses sell directly to consumers, C2B where consumers post projects for businesses to bid on, and C2C involving individual consumers buying and selling to each other through sites like eBay.
In India, the top ecommerce sites are Flipkart, Snapdeal, and Amazon with the sector expected to continue growing significantly in the future as online payment systems make electronic transactions more convenient.
E-commerce refers to the buying and selling of goods and services over electronic systems like the Internet. It allows consumers to browse catalogs, place items in a shopping cart, pay for purchases, and receive order receipts online. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), and mobile commerce (M-commerce). E-commerce provides advantages such as faster transactions, global reach, and lower costs, but also disadvantages like the inability to examine products personally and security risks.
Technology drives down costs for companies by enabling direct connections with customers through natural collaboration and relationships. For example, while eBay and Amazon fees can take up to 25% of profits, embracing new technology markets allows businesses to avoid intermediaries and bring the best directly to customers, who will appreciate avoiding high fees.
Glabex allows:
List unlimited products & categories
Upload up to 10 photos per item! + Video
Own and customize your own store URL http://ecrater.yourname.com
Import bulk products from csv/text file types
All products are submitted to Google Product Search
If you don't have a lot of tech expertise or a big budget, or don’t want to pay for hosting or set up your online store. There is no problem. With our FREE store solution you get a professional e-commerce store capable of selling any product
What exactly is Glabex?
Glabex is a unique platform for business. First of all, it is a 100% free online marketplace, also it is social ecommerce hub for your business. With Glabex you can build online profile for your company, set up your market place, list your products&Services in Glabex free online market place, update information though out all social spots from your Glabex business profile with one click.
The document discusses various theoretical aspects and market research related to the US e-commerce market. It covers topics like stages of B2C e-commerce, competitive advantages, drivers for e-commerce including cost and flexibility. It also discusses trends like social commerce, flash sales, recommendations, and new business models targeting planned vs impulse purchases. Market research shows the US e-commerce market is growing significantly and consumers are increasingly shopping online over physical stores. User interface features that enrich customer experience are also driving more online sales.
The document discusses various theoretical aspects and market research findings related to the US e-commerce market. It covers topics such as the stages of B2C e-commerce, competitive advantages, drivers for e-commerce including cost and flexibility. It also discusses trends like social commerce, flash sales, recommendations, and the growth of the US e-commerce market from $200B to over $300B by 2016. The document provides examples of new e-commerce business models and discusses which have survived, as well as the shift from physical to online stores.
This document provides a summary of some of the most popular social and business networks in 2013, including LinkedIn, Facebook, Google+, and Pinterest. It discusses each platform's functionality and how marketers can use them. Key points include that LinkedIn is a professional networking site and prime place to generate B2B leads, Google+ can help with search engine optimization efforts, and Pinterest has potential for business development if used strategically to share unique infographics. The document stresses the importance of understanding each network's audience and developing a proper social media marketing strategy across platforms.
The document discusses different types of online content that can be created and shared, including videos, presentations, images, text, and audio. It provides examples of each type of content and explains how various formats can be used for marketing purposes. The document also promotes the website Glabex, which allows local retailers to easily create online storefronts without hosting or service fees in order to sell their products and services online.
Do you know Glabex? it is time to get introduced. It is a free marketplace for your products, it is ebusiness platform, eCommerce website, it is free tool for you to manage your business online,
Get your Company Page
Many users can easily land on your page through simple Glabex browsing.
Glabex e-business platform is free for any company.
Every employee has the opportunity to promote your company
Create Roles and assign responsibilities to your team
You can describe your various products as a whole
Glabex offers a robust product
awareness perspective
E-commerce, e-branding, digital signatures, and mobile commerce are recent trends in business systems and advertising in India. E-commerce involves buying and selling of goods and services online and has advantages like faster transactions and a larger market reach. E-branding helps companies build loyalty by creating an online brand identity. Digital signatures verify message authenticity and integrity during encryption and decryption. M-commerce allows buying and selling through mobile devices, saving time and costs while expanding a business's coverage area. Recent advertising trends include utilizing emails, social media, banners, blogs, and mobile platforms to reach wider audiences.
This document discusses e-commerce business models and concepts. It provides an overview of key components of e-commerce business models including value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It then describes various business-to-consumer (B2C) models like portals, e-tailers, content providers, transaction brokers, market creators, service providers, and community providers. The document is from a textbook on e-commerce and is intended to teach students about different types of e-commerce business models.
The document provides information about the Indian e-commerce industry. It defines e-commerce and discusses the history and growth of e-commerce in India. Some of the major players in the Indian e-commerce space are discussed like Flipkart, Snapdeal, Myntra, MakeMyTrip and RedBus. The different models of e-commerce like B2B, B2C and C2C are explained. Strategies to achieve success and common challenges in e-commerce are also highlighted. Primary data analysis is conducted to understand perceptions of gender and students/working professionals towards e-commerce in India.
The document provides an overview of the Indian e-commerce industry and key players such as Flipkart. It discusses the growth of e-commerce in India, challenges faced, and analyses companies like Flipkart in terms of their business models, operations, marketing strategies, and future prospects. SWOT analyses are also presented for Flipkart and the e-commerce industry in India.
The e-commerce market in India is growing at 35% annually and is expected to exceed $10 billion by the end of 2011. Online travel currently dominates the market with 80% share, while other growing categories include electronics, books, and personal care products. Despite logistical challenges, the e-commerce industry is poised for further growth as technology advances and customers become more comfortable with online purchasing.
E-commerce provides multiple benefits to consumers such as lower prices, wider selection, and time savings. It involves conducting business online using technologies like the internet, phones, payments systems, and data exchange. While there are challenges like personalization, shipping, and currency issues, e-commerce is growing rapidly in India with the internet user base reaching 384 million. Social media is influencing online purchases and companies are exploring new delivery methods like drones and focusing on mobile apps given India's growing mobile internet usage.
The document discusses trends in ecommerce in Southeast Asia and Malaysia. It covers trends in platforms, marketing and acquisition, and payments. Platform trends include the rise of ecommerce enablers that allow for purchasing systems, logistics, brick and mortar integration, payment systems, and social commerce. Marketing and acquisition trends include audience targeting and dynamic creative retargeting. Payment trends include the growth of mobile wallets connected to bank accounts.
The e-commerce market in India has grown significantly in recent years and is projected to continue growing rapidly. Online travel and retail are currently the largest segments of the market. Factors fueling market growth include rising disposable incomes and increased internet and smartphone usage in India. However, high customer acquisition costs and issues with the cash-on-delivery model are hindering profitability for some e-commerce players. The market remains very competitive with established global companies and new domestic entrants vying for market share.
The document discusses the growth of eCommerce in India. Some key points:
- Ecommerce in India grew 34% annually from 2009-2014 to reach $16.4 billion, and is expected to reach $21.3 billion in 2015.
- Online retail and marketplaces (eTail) have grown the fastest at 56% annually over 2009-2014, reaching $6 billion in 2015. Books, apparel, and electronics are the largest product categories.
- Growth is fueled by India's large population and demographic dividend of young internet users, as well as expanding internet access. However, internet penetration remains low at only 19% currently.
- Major developments in 2014 include mobile becoming
For the complete report, get in touch with us at : info@netscribes.com
A steady rise in the disposable income coupled with tremendous usage of internet in India, is primarily inflicting growth in the Indian e-Commerce market. Factors such as the busy lifestyle of the working class and a tendency to save time are further fueling growth in the market. Currently, the market is estimated to be valued at INR 0.5 tr and is expected to grow at a CAGR of 47% to reach INR 2.2 tr by 2015.
The report commences with an Introduction section which comprises of an illustration of the e-Commerce work model wherein it depicts the work flow of all the stakeholders involved in the market space. Another detailed illustration about the transaction flow model of an online commerce model is also included in the report so as to provide a better picture of the overall transaction system. Market Overview section of the report talks about the overall market’s size and growth prospects in India, market segments and their respective shares and also highlights the primary aspects influencing growth in the market. Moving along, e-Commerce Market Segments section in the report elaborates on the basic five market segments, wherein it lists their respective market shares, growth drivers and their sub-segments, thereby providing very detailed information about the available segments of e-Commerce.
e-Commerce Ecosystem section is graphical representation of the various layers which constitute the online commerce system. The layers identified in the system include ‘Internet Infrastructure’, ‘Application Infrastructure’, ‘Intermediaries’ and ‘e-Commerce Companies’. Here, the report explains each and every individual layer in detail along with relevant individual examples so as to provide the reader with a better understanding. Types of e-Commerce section in the report comprises of a list of the most popular e-Commerce business models. Description about each and every individual model along with a real life example can be found in this section. Technology used in e-Commerce portion of the report mainly deals with the technical specifications, important features and website design and development stages. It offers a deep and value added information regarding the building and hosting of a successful e-Commerce website.
An analysis of the Drivers and Challenges explains the major factors pushing the market including increased spending power, extensive usage of plastic money, increasing internet penetration and PC usage, ease of transaction and Government initiative, whereas the threats identified for the market include secure payment concerns and lack of confidence.
Demand and Supply Perspective section in the report comprises of an in-depth analysis of both the vendor perception and consumer objectives which in turn enlightens a reader on the various important points regarding the supply and demand side of e-Commerce system. It also lists the vital requiremen
This document summarizes key concepts from a textbook on e-commerce business models. It discusses different types of business models for B2C (business to consumer) and B2B (business to business) e-commerce, including portals, e-tailers, content providers, transaction brokers, market creators, service providers, and community providers for B2C. For B2B it discusses e-distributors, e-procurement, exchanges, industry consortia, and private industrial networks. It also discusses how the internet impacts industry value chains, firm value chains, and business strategy.
The document provides an overview of the e-commerce industry in India. It discusses the growth of the industry in recent years driven by increasing internet and smartphone penetration. It outlines the major segments of the industry including travel (the largest segment), e-tailing, classifieds, and others. It also profiles the major players in various segments like Flipkart, Snapdeal, Amazon in e-tailing; MakeMyTrip, Yatra, and IRCTC in travel; and Quikr, Zomato, and BharatMatrimony in classifieds. The document traces the evolution and growth of the industry from early players in 2000 to the present landscape dominated by large retailers and ongoing consolidation.
Human:
Ecommerce refers to the buying and selling of goods and services over electronic systems like the Internet. There are several types of ecommerce including:
B2B ecommerce where businesses conduct transactions with each other, B2C where businesses sell directly to consumers, C2B where consumers post projects for businesses to bid on, and C2C involving individual consumers buying and selling to each other through sites like eBay.
In India, the top ecommerce sites are Flipkart, Snapdeal, and Amazon with the sector expected to continue growing significantly in the future as online payment systems make electronic transactions more convenient.
E-commerce refers to the buying and selling of goods and services over electronic systems like the Internet. It allows consumers to browse catalogs, place items in a shopping cart, pay for purchases, and receive order receipts online. There are several types of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C), and mobile commerce (M-commerce). E-commerce provides advantages such as faster transactions, global reach, and lower costs, but also disadvantages like the inability to examine products personally and security risks.
Technology drives down costs for companies by enabling direct connections with customers through natural collaboration and relationships. For example, while eBay and Amazon fees can take up to 25% of profits, embracing new technology markets allows businesses to avoid intermediaries and bring the best directly to customers, who will appreciate avoiding high fees.
Glabex allows:
List unlimited products & categories
Upload up to 10 photos per item! + Video
Own and customize your own store URL http://ecrater.yourname.com
Import bulk products from csv/text file types
All products are submitted to Google Product Search
If you don't have a lot of tech expertise or a big budget, or don’t want to pay for hosting or set up your online store. There is no problem. With our FREE store solution you get a professional e-commerce store capable of selling any product
What exactly is Glabex?
Glabex is a unique platform for business. First of all, it is a 100% free online marketplace, also it is social ecommerce hub for your business. With Glabex you can build online profile for your company, set up your market place, list your products&Services in Glabex free online market place, update information though out all social spots from your Glabex business profile with one click.
The document discusses various theoretical aspects and market research related to the US e-commerce market. It covers topics like stages of B2C e-commerce, competitive advantages, drivers for e-commerce including cost and flexibility. It also discusses trends like social commerce, flash sales, recommendations, and new business models targeting planned vs impulse purchases. Market research shows the US e-commerce market is growing significantly and consumers are increasingly shopping online over physical stores. User interface features that enrich customer experience are also driving more online sales.
The document discusses various theoretical aspects and market research findings related to the US e-commerce market. It covers topics such as the stages of B2C e-commerce, competitive advantages, drivers for e-commerce including cost and flexibility. It also discusses trends like social commerce, flash sales, recommendations, and the growth of the US e-commerce market from $200B to over $300B by 2016. The document provides examples of new e-commerce business models and discusses which have survived, as well as the shift from physical to online stores.
This document provides a summary of some of the most popular social and business networks in 2013, including LinkedIn, Facebook, Google+, and Pinterest. It discusses each platform's functionality and how marketers can use them. Key points include that LinkedIn is a professional networking site and prime place to generate B2B leads, Google+ can help with search engine optimization efforts, and Pinterest has potential for business development if used strategically to share unique infographics. The document stresses the importance of understanding each network's audience and developing a proper social media marketing strategy across platforms.
The document discusses different types of online content that can be created and shared, including videos, presentations, images, text, and audio. It provides examples of each type of content and explains how various formats can be used for marketing purposes. The document also promotes the website Glabex, which allows local retailers to easily create online storefronts without hosting or service fees in order to sell their products and services online.
Do you know Glabex? it is time to get introduced. It is a free marketplace for your products, it is ebusiness platform, eCommerce website, it is free tool for you to manage your business online,
Get your Company Page
Many users can easily land on your page through simple Glabex browsing.
Glabex e-business platform is free for any company.
Every employee has the opportunity to promote your company
Create Roles and assign responsibilities to your team
You can describe your various products as a whole
Glabex offers a robust product
awareness perspective
Glabex is a free online platform and marketing tool for local independent businesses to set up online stores and sell their products online. It allows any kind of business to quickly set up an online presence with tools for product listings, online payments, social media marketing, and promotions. There are no commissions or transaction fees for using Glabex. Stores benefit from shared online traffic and marketing support from other businesses on the platform.
This document discusses different types of content that can be created and shared online, including videos, presentations, images, text, and audio. It notes that content sharing has increased dramatically with the rise of social media and blogging platforms. Various statistics are provided on images, videos, and blog posts uploaded each month. The document then discusses the types of content that can be created, such as interviews, presentations, product videos, and instructional "how-to" videos. It provides examples of images, text content like white papers and eBooks, and uses for audio/podcasts. The document encourages using different content formats to reach broader audiences and provides examples of how content can be used on the Glabex website.
This document discusses different types of content that can be created and shared online, including videos, presentations, images, text, and audio. It provides examples of each type of content and how they can be used for marketing purposes. The key points are:
1) Different types of content like videos, photos, and text are in high demand online as people look for information, education and entertainment.
2) Many types of content can be created including videos (interviews, presentations), images (photos from events, of products), presentations, text (whitepapers, ebooks, case studies), and audio (podcasts).
3) This content can be used for marketing on websites like glabex.com
Color psychology plays an important role in marketing. Certain colors can encourage sales, focus attention, or elicit emotions. The document discusses how different colors are psychologically perceived and can be used strategically in product design, packaging, logos, and websites to influence customers. It provides information on the psychological associations and marketing uses of various colors like red, blue, green, yellow, black, and white. Proper use of color can increase brand recognition and impact a customer's initial impression and decision to purchase.
Video is the best advertising tool for your businessMrSeller Zograf
Video marketing is an effective tool for businesses. It can reach large audiences and engage customers more than other mediums like text. While many companies use video, less than half deploy it in their marketing. Glabex is a platform that allows businesses to easily upload videos and share them across social networks to promote their business and products for free. This overcomes limitations of some websites in hosting videos.
The document discusses developing a social behavior algorithm (SBA) strategy for social media marketing. It involves 3 steps:
1) Analyzing brand communication history and identifying the role (parent, adult, child) the brand portrays to build transactional messages.
2) Designing a role model by choosing a community (like a kindergarten or circus) for the target audience to belong to and assigning roles for different user types.
3) Activating the strategy through appropriate social media platforms to facilitate ongoing brand-user dialogue over time and move the discussion to less analytical and more associative levels. The goal is to create a familiar digital environment for the user to understand and accept the brand's message.
This document discusses the changing nature of advertising over time and the need to adapt techniques to remain effective. It notes that while advertising was once very impactful due to lack of competition, rising competitiveness required shifting from sales-focused to market-focused approaches. Modern advertising faces issues of declining ability to monitor impact and maintain audience attention. The document argues advertising must focus on creating useful, interesting content for audiences rather than just product promotion to regain effectiveness in today's information-overloaded environment. New digital platforms allow more creative, audience-focused advertising that provides value.
Optimize lead. Management to Align. Sales and MarketingMrSeller Zograf
New pressures for marketers
Today’s marketers are under mounting pressure to demonstrate the direct connection between marketing programs and sales impact.
Measuring return on marketing, particular marketing investment is hardly possible. Marketers need to show a positive feedback between outreach activities and bottom-line result such as new customer acquisition or even beter - sales revenue. But for many companies,mesurign marketing effort is still unreachable and therefore deficient lead management practices keep getting in the way.
The landscape of business-to-business marketing has profoundly changed. Marketers face the formidable challenge of tracking leads from an ever-expanding array of channels in an increasingly complex purchase-decision process.
In the past, marketing teams focused largely on raising brand awareness through creative work,
but this is no longer true.
Marketing departments now must be able to show—proof-positive—that their efforts directly contribute to new leads, customer acquisitions, sales, and revenue growth.
Marketers working in the new landscape of business-to-business marketing face yet another challenge: how to manage an ongoing digital dialog with prospective customers.
Today’s buyers use social media extensively, marketers need to be agile enough to
keep them engaged and informed—not just in the early stages, but throughout the marketing and sales lifecycle.
New solutions: a holistic approach
Marketing automation software, which automates the process of moving leads through
the sales funnel, can be part of this solution but clearly technology alone cannot make the difference.
The solution lies in synchronizing processes and technology to better align marketing and sales and improve lead management.
Marketing operations offers a way to coordinate people, processes, and tools. Marketing operations principles offer a holistic approach to optimizing lead management and provide
the way from marketing spend to revenue through realized sales—one that examines how people, processes, and tools come together throughout the marketing and sales lifecycle.
And evaluated software tools are improving both marketing and sales force automation.
By taking steps to coordinate people, processes, and tools to manage leads, marketing leaders can more accurately measure and maximize return on marketing investment.
The holistic approach focuses on three key activities:
• Synchronize the efforts of cross-functional teams
• Optimize lead management workflows
• Close critical gaps in software systems
Need to synchronize team efforts
Marketing and sales teams often are not aligned in their processes and goals.
Lack of synchronization between marketing tactics and sales objectives magnifies the difficulty of measuring performance.
Marketing staff contend with the pressure of keeping the sales pipeline primed with leads.
At the same time, sales personnel rout
E-commerce allows consumers to have more influence over products and services by providing a faster and more open process where customers have greater control. Glabex is a virtual exchange that integrates and connects businesses for online trading of goods and services in real time. It provides benefits like improved accuracy, expanded customer access, easier and faster ordering, and reduced administrative tasks.
Video is an effective marketing tool that provides higher online conversion rates and search engine optimization when used properly. It engages viewers at a higher rate than text and images alone. While many companies have not fully adopted video marketing, it is easy and affordable to create short promotional videos and upload them to websites and social media platforms like YouTube, Vimeo, and Glabex to help explain products, services, and build a brand. Measurement metrics like views, ratings, comments, and sharing can track a video's impact.
This document provides tips for using branding and online promotion to market yourself or your business on the internet. It recommends establishing an online personal brand through blogs, social media, answering questions and providing advice. Creating a profile on the website Glabex.com allows you to promote yourself or your business through publishing content, listing products/services, and linking to social media profiles to expand your online network and improve your reputation. Videos, images, and sharing industry insights can also help develop your personal or business brand online.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
4. THEORETICAL ASPECTS OF ECOMMERCE
MARKET
• Stages of B2C ecommerce;
• Competitive Advantage of ecommerce;
• Advantage of E-Commerce from Advertising costs
perspective
• Drivers for E-Commerce;
• Drivers for E-Commerce from the Low risk
Perspective;
• Mobile E-Commerce;
• E-Business as E- Commerce extension;
• Electronic Data Interchange (EDI);
• Integration of B2B systems.
4
5. STAGES OF B2C ECOMMERCE
Organisation’s experience of B2C eCommerce moves
through a number of distinct stages.
The stages are extensions of customer-facing IS include:
Engaging in information-seeking and communication, via
the search engines and community building;
Establishing an online marketing presence.
Creating an online catalogues.
Conducting online ordering.
Handling online payment.
Offering online delivery.
Performing customer profiling and referencing
5
6. COMPETITIVE ADVANTAGE OF ECOMMERCE
Allows businesses to gain competitive advantage in a
number of ways:
Price competitiveness: Reduced transaction costs in
automated ordering and invoicing systems can lead to
lower prices
Timeliness: Faster ordering, delivery and invoicing can
reduce the time to market for suppliers
Knowledge of market: Trading electronically provides
additional methods for companies to acquire knowledge
of the market in which they operate
Customer information and profiling can improve the
trading relationship and lead to new marketing
opportunities.
6
7. ECOMMERCE AS THE TOOL FOR ADVERTISING
COSTS REDUCTION
Traditional advertising is expensive - newspapers,
magazines, television, radio, and advertising
hoardings;
Creating an online presence is comparatively
cheap;
Tablets, laptops allow fast access to any E-
Business platform;
Once running, a online profile provides 24/7 access
to your company online presence, products across;
The design of profile page could be customized for
individual needs and adopted the creativity and
quality of television advertising.
7
8. DRIVERS FOR ECOMMERCE
Cost: For a business, the entry costs for participating
in eComrnerce are relatively low. Systems can be
designed and implemented and a web presence can
be established relatively cheaply. The systems
therefore offer a potentially fast return on the
investment.
Flexibility: Organizations can select the appropriate
level of participation from simple access to the
Internet through the creation of a Web presence to
full-blown transaction-handling systems. The systems
can be developed incrementally to add this additional
functionality.
8
9. DRIVERS FOR ECOMMERCE FROM THE LOW RISK
PERSPECTIVE
Protecting investment: In the Internet world, many common and
open standards are employed. The switching costs incurred when
a business selects an alternative system are, as a result, relatively
low.
Connectivity and communications opportunities: Internet
technology brings an accompanying range of opportunities, such
as creating a local intranet or establishing video-conferencing
links.
Technology perspectives: A critical mass of e-commerce
participants already exists, and the technology, although
constantly developing.
Government support: There are many government initiatives
aimed at promoting e-commerce, and there is a significant level of
activity in educational institutions to provide additional backup.
Customer service: Improved customer service promotes relation-
ships at a distance, the Internet does also provide opportunities for
businesses to work more closely with customers.
9
10. MOBILE E-COMMERCE
Mobile e-commerce is a large opportunity for e-Commerce, but mobile
browser sites and poor apps leave several unmet needs open
Today, e-commerce is not a popular activity on tablets (even less on
mobile phones), rated as one of the lowest use cases in surveys
Tablet usage is still in early stages, and consumers are focusing on core
use cases (e.g., reading, gaming) over other use cases more prevalent
on PC
E-commerce companies are not investing heavily in mobile, and so the
experience on tablets is subject to poor browser experience or
uninventive one-off apps, and the lack of a hard keyboard makes the
check-out process cumbersome
In the current app-heavy environment, the need to download multiple apps
from each e-commerce retailer a user likes is cumbersome
To help solve the problems in mobile e-commerce, a few companies have
quietly released early-stage apps in 2011. They aggregate several
retailers’ offline catalogs into one downloadable app, and users can
peruse catalogs, click-through to buy on retailers’ sites, and bookmark
favorite products
Source: http://www.slideshare.net/joshyang/ecommerce-landscape-2012#btnNext
10
11. EBUSINESS
Internet technology has fundamentally changed the
environment and structure of business. The
marketplace for all vendors has become potentially
global;
Execution and settlement of transactions can easily
be automated for small as well as large
organizations. The trading model has moved from
'normal business opening hours' to a 24 hours a
day, seven days a week trading model;
The interconnections throughout the supply chain
are being reconfigured.
11
12. EBUSINESS AS ECOMMERCE EXTENSION
Organizational activity within electronic hierarchies,
markets or networks normally referred to as
eBusiness or eCommerce.
eBusiness can be seen as a Superset of
eCommerce.
eBusiness can be seen as the application of ICT in
support of all activities undertaken by a commercial
organization.
eCommerce focuses on the use of ICT to enable
the external activities and relationships with
individuals, groups and other businesses.
12
13. ELECTRONIC DATA INTERCHANGE (EDI)
Companies, in their regular dealings with other
trading partners, such as suppliers and retail
outlets, might establish electronic communications
to process the volume of transactions carried out;
EDI provides a standard protocol for encoding this
data exchange;
13
14. INTEGRATION OF B2B
SystemsB2B eCommerce is an extension of the
informatics infrastructure of commercial organizations
- Such information systems are supplier-facing
Purchase order processing and payment processing
systems handle the settlement and execution stages of
the commerce cycle
- These information systems are an established part of
the IS infrastructure of most medium to large
organizations,
Could be established and standardized for all
organizations. Such standardized system can enrich
and simplify the majority of B2B interrelations.
14
15. INTEGRATION OF B2B SYSTEMS
Pre-sale and after-sale stages of the commerce cycle have
been the most open to innovation in B2B eCommerce
Requisitioning, request for quote and vendor selection are part
of a supplier relationship management information system
Area in which most of the discussion of B2B eCommerce
occurs.
Procurement is the pre-sale activity of search, negotiate and
order in the supply chain Sometimes the term is used to refer
to all the activities involved in the supply chain
It is an important business process in the value chain and
involves the purchasing of goods and services from suppliers
at an acceptable quality and price and with reliable delivery
15
17. US E-Commerce Market;
U.S. E-Commerce Market (2012-15) Chart;
US E-Commerce Shopping Data (2011-13);
Shift from physical stores to online stores;
New Business Models;
Planned purchases vs Impulse purchases business models;
Survived eCommerce business models;
New E-Commerce businesses;
Not many new businesses are applied for Mass Market;
UI features enrich customer experience and drive sales;
Recent Trends in E-Commerce Business models
• Social Commerce;
• The Group buying / Couponing space;
• Flesh Sales;
• Recommendations;
• Personalization;
• Customization;
C2C MarketPlaces
C2C MarketPlaces Difficulties;
Online Brands. Online Retail Models;
Start-ups examples of Online Brands.
CONTENTS:
17
18. US E-COMMERCE MARKET
The U.S. e-commerce market is big ($200B+), getting bigger
(9% CAGR through 2015), and still early (only 9% of total retail) .
Online shoppers in the United States will spend $327 billion in
2016, up 45% from $226 billion this year and 62% from $202
billion in 2011, according to a projection released today by
Forrester Research Inc. Market growth has been driven by
consumers becoming increasingly Internet-connected and credit
card holding, and these consumers being increasingly open to
purchasing online:
In the last two years, several new business models have garnered VC
attention and begun to scale (e.g., group buying, flash sales,
subscription, online brands);
Consumers have shown willingness to test new e-commerce business
models (such as Fancy, ShoeDazzle, RenttheRunway, Gilt), but these
are targeted primarily to wealthier consumers;
18
22. NEW BUSINESS MODELS
The only new e-commerce business model that has gained
significant traction with the mass consumer is group buying, -
Groupon, LivingSocial ; many existing well established
companies have started to offer group buying.
There is also room for companies to clone or apply existing
business models as well as for new business models:
Clones models are creating new product categories, and/or target to
different customer segments (e.g., low-end vs. high-end, male vs.
female);
New business models are customer personalization, companies like
Trunk Club and online brands like Warby Parker continue to bring
offline models into existence online.
Start-ups often take existing business models and apply a
marketing pivot or alternate strategy.
22
24. 1. Planned purchases business models make up the
majority of retail spend historically, older companies like
Amazon seems to have locked up planned purchasing on
the web, as this revolves more around search and catalog
layouts than email digests.
2. Impulse E-commerce business models usually don’t
provide real long-term value to consumers. These models
do not meet consumer disenchantment and end up as just
a passing trend. In general, the newer business models
that have emerged are subscription, C2C marketplaces,
flash sales. They are tend to be focused on impulse
purchases. Impulse purchases generally have higher
rates of regret after purchase and more returns.
PLANNED PURCHASES VS IMPULSE PURCHASES BUSINESS
MODELS
24
25. TWO NEW BUSINESS MODELS WHICH
SURVIVED
1. Online brands are simply new brands/ or existing
ones that have chosen online as the marketing
channel of choice over offline. Barriers to entry in
online brands includes the expertise required to
build a vertically integrated supply chain, e-
Commerce platform, and user friendly interface.
2. Crowdsourced demand start-ups (e.g.,
Modcloth) also rely less on impulse purchases, as
do social bookmarking start-ups like Pinterest,
where users create product wishlists for “buy
later”.
25
26. NEW E-COMMECE BUSINESSES ARE APPEARING IN THE SECTION OF
HIGHER MARGINS AND WEALTHIER CUSTOMERS
26
27. NOT MANY NEW BUSINESSES ARE APPLIED
FOR MASS MARKET
27
28. UI FEATURES ENRICH CUSTOMER
EXPERIENCE AND DRIVE SALES
Forrester Research report says that much of the growth
in U.S. e-commerce sales comes from improved,
advanced online retailers web sites and services: “This
is particularly true of categories such as apparel and
jewelry, which have integrated rich selling tools such as
zoom, color switching, and configurations, as well as
office supply stores, which have broader payment
options (e.g., small business purchase orders online)
and subscription plans for their buyers” (1)
(1) www.forrester.com
28
29. RECENT TRENDS IN E-COMMERCE BUSINESS
MODELS
Social Bookmarking, Analytics, Seeds, Commerce;
Group Buying;
Flesh Sales;
Recommendations;
Personalization;
Customization;
C2C MarketPlace;
Online Brands;
Mobile E-Commerce
29
30. SOCIAL COMMERCE
eBay is working on product recommendations based on Facebook data
(acquired Hunch) and a feature allowing users to solicit feedback from
Facebook friends prior to purchase; (1,2)
Walmart makes an effort in social E-Commerce. Walmart has 22 million
Facebook fans and an innovative social media contest called "Get on the
Shelf," that allowed Facebook fans to vote for products they wanted to see
offered at Walmart. The company is leveraging advanced analytics to glean
new insights from Twitter and Facebook data streams. (3)
The latest in-depth report from Nielsen concluded that: “Consumers continue
to spend more time on social networks than on any other category of sites—
roughly 20% of their total time online via personal computer (PC), and 30%
of total time online via mobile. Additionally, total time spent on social media
in the U.S. across PCs and mobile devices increased 37% to 121 billion
minutes in July 2012, compared to 88 billion in July 2011.” (4)
(1) http://techcrunch.com/2011/05/15/connecting-the-dots-on-ebays-local-shopping-strategy/
(2) http://techcrunch.com/2011/06/15/milo-fetch-allows-local-retailers-to-upload-their-inventory-to-ebay/
(3) http://www.retailingtoday.com/article/walmart-touts-e-commerce-moves-annual-meeting
(4) Nielsen Consumer report for 2012
30
31. THE GROUP BUYING / COUPONING SPACE
Now, the group buying industry is facing rising disenchantment,
both from customers and merchants:
Reasons -
Merchants complain that the long-term economics of doing group buying is not favorable, as Groupon
does little for customer retention;
Groupon takes 50% of companies’ profit for their service of presenting deals online;
Customers buying impulsively often don’t end up using the coupons, resulting in ~20% breakage
upon expiry;
Some customers buy and sell in second-hand markets, but 75% either breakeven or lose money on
these deals
Daily deals sites have struggled to organically retain customers, and many have spent enormous
amounts on customer acquisition and are now struggling with profitability:
According to Yipit, one-third of tracked daily-deal sites (170 of 530) have been shut down or sold so
far in 2011
Facebook launched a daily deals service in April of 2011, and then shut down it in August;
Yelp cut its daily deals product team by half in August, citing users being unhappy with Yelp Deals;
Source: http://online.wsj.com/article/SB10001424053111904491704576575233025971542.html
31
32. FLESH SALES
The flash sales model is under pressure on the supply
side, as remnant inventory levels are decreasing;
While todays flash sales leaders
(e.g., Gilt, Hautelook, Vente Privee) have grown their
businesses by selling luxury retailers remnant
inventory, today they are looking to change business
models as unsold inventory supplies are lower;
Gilt and competitors rode the wave of obscenely high
inventory levels during the recession (up to 10x normal
levels, according to a former executive of Nieman
Marcus), but retailers have adjusted and inventory levels
are going down – Therefore, as flash sales supply is
decreasing, supplies prices are increasing and flash
sales discounts are decreasing (Gilts average discount
has decreased from 70% to 40-50%. 32
33. RECOMMENDATIONS
Product recommendation works particularly well in the fashion
category as it recognizes shopper behavior, patterns and
recommends items of interest not only by product type, but by
brand as well;
Recommendations could be integrated into social media, so
recommendations can take into account what the customer's
friends have bought or viewed;
This takes into account not only what the individual customer
is doing on the site at that moment in time, but what other
shoppers who are similar in product views have done before;
Personal recommendations are the number one driver of
consumer purchase decisions at every stage in the purchase
cycle across 10 product categories studied, from banking to
vacation travel and from subscription entertainment to retail
categories, such as apparel and personal are products.
(1) Source: http://econsultancy.com/us/blog/8904-recommendations-help-drive-27-9-holiday-sales-growth-at-john-lewis
(2) Source: http://www.forbes.com/sites/kellerfaygroup/2012/07/25/recommendations-are-what-drives-your-business-
remember-to-ask-for-them/
33
35. CUSTOMIZATION
Customization has slowed as a trend, as the model has generally failed to gain traction and prove scalability
Co-creation e-commerce isn’t new but has begun to enter the mainstream recently
Co-creation sites allow consumers to design their own products for purchase and/or buy products others
have
Co-creation companies typically become cash-flow positive quickly because customized products sell at a
premium and are sold on-demand (i.e., there is no excess inventory)
To date, start-ups riding the co-creation wave have primarily been e-commerce destination sites focused
on a particular product category (or group of categories), and employ one or more of several business
models:
Several models exist:
1. Consumers design, then buy their own products (e.g., NikeID, BlueNile, Chocri, Blank-Label,
Shirtsmyway, etc.)
2. Consumers buy products designed by other consumers or indie designers (e.g., MyFab, ModCloth,
Threadless, etc.)
3. Consumers connect with manufacturers and co-design offline
Two problems the co-creation market faces today are scalability and design-manufacturing accuracy :
1. Scalability. Companies will need to be creative about how to scale their businesses as consumer
demand increases, since it will be harder for manufacturing to benefit from economies of scale
2. Design-manufacturing accuracy. Despite strong user interfaces allowing users to design their own
products, a fraction of users will be dissatisfied with how the product actually turns out (i.e., requires
stronger, more accurate UIs)
Source:
1) http://www.readwriteweb.com/start/2010/03/is-america-on-the-verge-of-a-co-creation-invasion.php
2) http://www.crunchgear.com/2010/07/21/new-wave-of-web-services-brings-customization-to-commerce
35
36. C2C MARKETPLACES
Online C2C marketplaces can be broadly segmented into
three buckets:
Hard good purchases (e.g., eBay),
Hard good rentals (AirBnB), and
Services (Skillshare)
Traditionally, eBay is the preeminent online C2C marketplace
and facilitated transactions on hard good purchases. There
are not major direct competitors doe eBay while niche players
like Etsy targeted only hand-crafted goods.
Meanwhile, Craigslist has traditionally served as the go-to portal
for consumers looking for hard good rentals/purchases and
services online, but it does not offer money transactions, which
make the purchase process more complex.
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37. C2C MARKETPLACES DIFFICULTIES
Traditional models of online marketplaces (or intermediate
solutions like Craigslist) leave many unmet needs, which
many start-ups are tackling but few have perfected.
Reasons:
1) Seller’s time spent uploading product information;
2) Trust in sellers shipping on- time (or at all);
3) Inaccurate representation of product quality / condition;
4) Rentals: Trust in both buyers and sellers, ease of working
with insurance companies;
5) Services: safety and trust in sellers, ability of relationships
to be taken offline after initial transaction.
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38. ONLINE BRANDS. ONLINE RETAIL MODELS.
“Online brands” have grown in recent years, as consumers become more
comfortable discovering new products online. Online brands are start-up product
brands (typically apparel) that have decided to leverage the Internet as a channel
over traditional offline retail.
1. Brands have only recently been able to grow a large enough presence and scale
quickly using online as the channel instead of offline, due to the proliferation of
social media;
2. Key benefits for brands going online include ability to get consumer feedback
prior to production and better margins than offline retail, but requires marketing
and production competency;
3. Bonobos, ModCloth, 20x200, and Warby Parker are brands that have largely
begun online and gone mainstream.
Sources: http://www.slideshare.net/joshyang/ecommerce-landscape-2012#btnNext
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39. OFFLINE VS ONLINE RETAIL MODELS
Source: http://www.slideshare.net/joshyang/ecommerce-landscape-2012#btnNext
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40. START-UPS EXAMPLES OF ONLINE BRANDS
Net-a-Porter just partnered with Karl Lagerfeld to launch a
new online fashion brand called Karl
Everlane has not even launched publicly (as of Nov 2011) and
has generated a lot of hype in Silicon Valley
Betabrand is trying to bring the H&M model online, iterating
quickly on new 4-6 new SKU’s per month and introducing
them in small batch sizes. They also crowdsource design
ideas
WildFox, Nau, and Eliza Parker are just a few in a long list of
smaller up-starts
There is also opportunity for influential online content
producers (e.g., bloggers, Youtube celebs) to pivot into
manufacturing products, but many of these creative people
are scared off by the complexity of manufacturing operations
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