A case study on dyson an innovative company who redefine everything it went into

1. A CASE STUDY ON
Submitted by: Ashwanpreet Singh
16105070
Submitted to: Dr. Arun Kumar Singh

2. About dyson Ltd.
• UK based electronic company .
• Privately held company .
• Employs around 8500 people globally.
• Founded and Owned by James Dyson.
• $3.5 billion in revenue in fy17.

3. Objective
• This case study is aimed at analyzing how dyson
managed to make disruption in every product line it
introduced.

4. History
• Sir james dyson got the idea in 1979.
• Started working on idea and after 5,127 failed attempt finally
made a good enough working prototype.
• Established companies refused to buy his license of cyclonic
technology .
• He was under debt but he continued to develop his idea and
in 1985 a Japanese company licensed his technology.

5. History (cont.)
• In 1987 Dyson ltd got founded.
• 1990 he decided to manufacture vacuum cleaner on his own.
• In early 90’s sued competing companies for copyright
infringement.
• Turning point in history of dyson came when in 1993 dyson ltd
got a loan of $1 million approved.
• Soon they launched there vacuum cleaner as dyson DC01.
• Within 18 months it became bestseller in UK.

6. Old technology

7. Product and technology
Dyson DC01
• First baglesss vacuum cleaner
• Launched in 1993.
• Costs £200 .
• Become bestseller in 18 months.

8. Technology used in DC01
Cyclonic Vacuum technology

9. Air blade hand dryer
• Dry hands in 10 seconds.
• Energy efficient.
• Major impact on environment
by replacing paper towels
• Saves money.
• Priced $730.

10. Air multiplier fan
• Launched in 2009.
• More safe.
• More elegant.

11. Technology used

12. Working of Air multiplier

13. Other products by dyson
Dyson hair dryerDyson fan heater

14. Inferences
1. Dyson ltd. extensively tackled new problem and keeps
researching on their existing products to maintain that edge
in market which makes customer buy their product even at
seemingly high prices.
2. Dyson ltd. constantly used their already invented technology
to enter new markets and disrupt them.
3. Dyson’s management seems not be afraid of product failure.
It is a very important value to be found in any company.

15. Thank you