James Dyson developed the first bagless vacuum cleaner in the 1970s. He founded Dyson to manufacture his invention after major manufacturers declined. Today, Dyson produces various vacuum cleaner models including the Dyson DC07 HEPA, DC07 Animal, and DC07 HEPA + floor tool. Dyson has become a leading global vacuum brand known for its powerful cyclonic technology and innovative design.

1. . DYSON

2. . FIRST PRODUCTS Sea Truck (197 0) Ballbarrow Wheelboat This product came until Dyson developed his first vacuum cleaner J ames Dyson's first product was:

3. . JAMES DYSON B orn in Norfolk in 1947 He was drawn to art and design from an early age. He attended art school in London He studied furniture design and then interior design at Royal College of Art His company is now said to be Europe's fastest growing manufacturer achieved sales of over £3bn worldwide, with £35m profit in 2000. He is Britain's 37th richest man

4. . HISTORY James Dyson developed the new technology for Vacuum Cleaners and offered his invention to major manufacturers, Manufactured his own vacuum cleaner. In June 1993 Research Center and Factory was created. Creation of the Dyson Cyclone as the UK's best-selling vacuum cleaner. Today Dyson is the best-selling because the cyclone's team set work to develop an entirely new type of cyclone system . 1993

5. . Range of Products DC07 Hepa DC07 Animal DC07 Floor Tool

6. . The most powerful upright. Dyson Root Cyclone vacuum cleaners have the only quick-draw hose. Hygienic and Easy to empty. The brush control system protects rugs and delicate floors. There are no bags or filters to buy. DC07 HEPA steel/yellow

7. . Easy cleaning under low furniture All of the features of a DC07 steel / yellow plus a Dyson-engineered floor tool Protects rugs and delicate floors Automatic carpet height adjustment No extra costs DC07 HEPA + Floor Tool

8. . The most powerful upright for pet hair Animal turbo tool Effective pet hair removal in confined spaces Carpet care kit To absorb dirt, freshen carpets and remove spots and spills. Floor tool Easy cleaning under low furniture. DC07 Animal

9. . CHARACTERISTICS The only quick-draw hose Brush control system Easy to maneuver ( 4lbs.) Edge cleaning whiskers

10. . SPECIAL FEATURES Automatic adjustment Reversible wand Approved by allergy sufferers

11. . Hygienic and quick to empty No extra costs Kills bacteria Two Years of warranty BENEFITS

12. . PPPP ANALISYS PRODUCT Dyson company, offers 3 popular products: - Dyson DC07 HEPA yellow is used to control system and protects rugs and delicate floors. - Dyson DC07 Animal is used for effective pet hair removal. - Dyson DC07 HEPA + floor t ool has all of the features of a DC07 steel / yellow plus a Dyson-engineered floor tool that cleans easily under sofas. PRICE The price of a Dyson, depends of the design. - Dyson DC07 HEPA yellow costs $419.94 (Including shipping costs) - Dyson DC07 animal costs $519.94 (Including shipping costs) - Dyson DC07 HEPA costs $449.94 (Including shipping costs). All these prices were thought in the manufacturing process and how to satisfy the costumer. PROMOTION As Dyson has a good image, they don’t need too much advertising. For a better promotion, Dyson has its web page and some advertisements around the world. PACKAGING The product’s package includes a manual for learning how to use the product.

13. . ADVERTISING CAMPAIGN Target Audience Family Market Design of Advertisement Eye-catching Attention-getting advertising Modern brand of image Style of Campaign Customer motivation present the benefits Colorful campaign Informative campaign Media Television, Internet Purpose of Advertisement Motivate Inform about the product

14. . PERSONAL COMMENTS Dyson has a great vision The company is always trying to give its best in the vacuums they manufacture Their vacuums are the best in the market, They are launching best vacuums, with more technology and more Unique Selling Points - USPs This product is always changing Worldwide this is the best product in its category, It won many prizes such as the European Design Prize

15. . RANKING OF SALES OF VACUUM CLEANERS UNITED STATES Electrolux 34% 4. Dyson 15% Eureka 25% 5. Bicell 10% Bosch 16%

16. . Dyson became a household name in 1993 The company sells 85,000 units a month Controls 53% of the UK vacuum cleaner market Dyson vacuum cleaners are sold in 14 countries, Giving the Wiltshire-based company 21% of Western European sales It also has a factory in Asia in order to service growing markets in Australia, New Zealand and Japan. RANKING OF SALES OF VACUUM CLEANERS UNITED KINGDOM

17. . Determination, constancy and ingenious Dyson Company is the biggest in its area. Dyson vacuum cleaners are considered the best in the market The Dyson Research Center is designing new models every day to make our lives easier. We were proud to present to you this project in which we learned about a extraordinary company with almost perfect products. Our hope is that you have received this information and increase you knowledge seeing this range of products with functional design, good quality and easy to use by anyone. CONCLUSIONS

18. . THANK YOU YOUR QUESTION ARE WELCOME