This document summarizes a presentation given by Cuno Singer, Managing Director of Dyson SA (Switzerland), about Dyson and its approach to innovation and marketing. It discusses the history of Dyson, founded by inventor James Dyson, and how he developed the first bagless vacuum cleaner after over 5,000 prototypes. It outlines Dyson's current product portfolio, global sales volumes, and company values of believing in innovation and challenging existing technologies. The presentation highlights Dyson's marketing approach, which focuses on communication through television, print, public relations, and aftersales support to promote its innovative products.
For the full video of this presentation, please visit:
http://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2015-embedded-vision-summit-dyson
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Mike Aldred, Electronics Lead at Dyson, presents the "Bringing Computer Vision to the Consumer" keynote at the May 2015 Embedded Vision Summit.
While vision has been a research priority for decades, the results have often remained out of reach of the consumer. Huge strides have been made, but the final, and perhaps toughest, hurdle is how to integrate vision into real world products. It’s a long road from concept to finished machine, and to succeed, companies need clear objectives, a robust test plan, and the ability to adapt when those fail.
The Dyson 360 Eye robot vacuum cleaner uses computer vision as its primary localization technology. 10 years in the making, it was taken from bleeding edge academic research to a robust, reliable and manufacturable solution by Mike Aldred and his team at Dyson.
Mike’s talk charts some of the high and lows of the project, the challenges of bridging between academia and business, and how to use a diverse team to take an idea from the lab into real homes.
Maia Design è un'agenzia, specializzata tanto nella realizzazione di siti web e portali, quanto nella grafica pubblicitaria. Tale versatilità la configura come una vera e propria agenzia di comunicazione, il cui solo scopo è quello di offrire al cliente un riferimento unico e, soprattutto, completo per ogni sua esigenza comunicativa.
La comunicazione ha diverse dimensioni, di cui nessuna è superiore o indipendente dall'altra; al contrario, è proprio il loro “lavoro di squadra” a garantire all' utente una risorsa economica per lui fondamentale: la visibilità.
Da questa consapevolezza nasce Maia Design, azienda in cui web agency e agenzia pubblicitaria si fondono insieme per assicurare al pubblico una “comunicazione” a tutto tondo,dalla progettazione del sito al web marketing, dalla realizzazione del logo alla corporate identity e alla più impegnativa campagna pubblicitaria. Il cliente potrà, quindi, godere del supporto di un'unica guida polivalente, cioè capace di seguirlo a 360° in un iter studiato ad hoc per lui.
Maia Design, al fine di soddisfare il pubblico in ogni sua richiesta, offre una vasta gamma di servizi in entrambi i settori di cui si compone. Infatti, nell' ambito della grafica pubblicitaria, crea logo, corporate identity, brochure, flyer, cataloghi, spot, campagne pubblicitarie. La divisione web, invece, avvalendosi delle tecniche del web 2.0, è in grado di realizzare siti web statici o interattivi, come il Maia CMS (content management system), ideato per coloro che vogliono un prodotto dinamico.
In ogni lavoro costante attenzione è dedicata dal copywriter e dal seo allo studio dei contenuti e delle keywords utili al posizionamento nei motori di ricerca, garanzia di un web marketing di successo.
Il mercato odierno è dominato dalla concorrenza, che, proponendo un ampio ventaglio di scelte ed alternative, lancia sfide non sempre facili da affrontare e da vincere.
Allora, perchè il pubblico dovrebbe preferire proprio il marchio Maia Design ?
La professionalità, la cortesia, la serietà e i vantaggi derivanti dalla simbiosi fra web agency e agenzia pubblicitaria sono requisiti importanti a cui ne va aggiunto un altro del tutto originale: il nome benaugurante. Nella mitologia classica Maia è la madre di Hermes, dio del commercio e dei traffici; è una divinità apportatrice di ricchezza: infatti, è spesso rappresentata con l'attributo della cornucopia.
Quindi, in accordo con i latini nomen omen (il nome è un augurio): Maia Design la Maia del vostro business
For the full video of this presentation, please visit:
http://www.embedded-vision.com/platinum-members/embedded-vision-alliance/embedded-vision-training/videos/pages/may-2015-embedded-vision-summit-dyson
For more information about embedded vision, please visit:
http://www.embedded-vision.com
Mike Aldred, Electronics Lead at Dyson, presents the "Bringing Computer Vision to the Consumer" keynote at the May 2015 Embedded Vision Summit.
While vision has been a research priority for decades, the results have often remained out of reach of the consumer. Huge strides have been made, but the final, and perhaps toughest, hurdle is how to integrate vision into real world products. It’s a long road from concept to finished machine, and to succeed, companies need clear objectives, a robust test plan, and the ability to adapt when those fail.
The Dyson 360 Eye robot vacuum cleaner uses computer vision as its primary localization technology. 10 years in the making, it was taken from bleeding edge academic research to a robust, reliable and manufacturable solution by Mike Aldred and his team at Dyson.
Mike’s talk charts some of the high and lows of the project, the challenges of bridging between academia and business, and how to use a diverse team to take an idea from the lab into real homes.
Maia Design è un'agenzia, specializzata tanto nella realizzazione di siti web e portali, quanto nella grafica pubblicitaria. Tale versatilità la configura come una vera e propria agenzia di comunicazione, il cui solo scopo è quello di offrire al cliente un riferimento unico e, soprattutto, completo per ogni sua esigenza comunicativa.
La comunicazione ha diverse dimensioni, di cui nessuna è superiore o indipendente dall'altra; al contrario, è proprio il loro “lavoro di squadra” a garantire all' utente una risorsa economica per lui fondamentale: la visibilità.
Da questa consapevolezza nasce Maia Design, azienda in cui web agency e agenzia pubblicitaria si fondono insieme per assicurare al pubblico una “comunicazione” a tutto tondo,dalla progettazione del sito al web marketing, dalla realizzazione del logo alla corporate identity e alla più impegnativa campagna pubblicitaria. Il cliente potrà, quindi, godere del supporto di un'unica guida polivalente, cioè capace di seguirlo a 360° in un iter studiato ad hoc per lui.
Maia Design, al fine di soddisfare il pubblico in ogni sua richiesta, offre una vasta gamma di servizi in entrambi i settori di cui si compone. Infatti, nell' ambito della grafica pubblicitaria, crea logo, corporate identity, brochure, flyer, cataloghi, spot, campagne pubblicitarie. La divisione web, invece, avvalendosi delle tecniche del web 2.0, è in grado di realizzare siti web statici o interattivi, come il Maia CMS (content management system), ideato per coloro che vogliono un prodotto dinamico.
In ogni lavoro costante attenzione è dedicata dal copywriter e dal seo allo studio dei contenuti e delle keywords utili al posizionamento nei motori di ricerca, garanzia di un web marketing di successo.
Il mercato odierno è dominato dalla concorrenza, che, proponendo un ampio ventaglio di scelte ed alternative, lancia sfide non sempre facili da affrontare e da vincere.
Allora, perchè il pubblico dovrebbe preferire proprio il marchio Maia Design ?
La professionalità, la cortesia, la serietà e i vantaggi derivanti dalla simbiosi fra web agency e agenzia pubblicitaria sono requisiti importanti a cui ne va aggiunto un altro del tutto originale: il nome benaugurante. Nella mitologia classica Maia è la madre di Hermes, dio del commercio e dei traffici; è una divinità apportatrice di ricchezza: infatti, è spesso rappresentata con l'attributo della cornucopia.
Quindi, in accordo con i latini nomen omen (il nome è un augurio): Maia Design la Maia del vostro business
Innovation Everywhere For Manufacturing + Servicesgamechange
Gamechange LLC helped Premier Mfg. Services to share and promote its innovation strategy with slides that simplified definitions and goals. This 'intro to innovation' details how any company can excel and accelerate growth.
innovation, innovation consulting, management innovation, creative thinking, innovation and creativity, business innovation problem solving, new product development
A speech I gave at the Product Development Management Association (PDMA) Conference held at UNC in 2010. The primary focus is on Innovation Development, but it also has a motivational element to it as well...I just can\'t help myself.
Corporate Brand Strategy of Dupont and its analysis. How a Corporate Brand affects other product brand of the same company, what are the risk and how a brand can mitigate those risk under Corporate Branding
A presentation of Clestra.
Clestra produces partitions, cleanrooms, climate ceilings and perfectly in line with the modernist principle "Form follows Function"
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
Members Event
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Innovation Everywhere For Manufacturing + Servicesgamechange
Gamechange LLC helped Premier Mfg. Services to share and promote its innovation strategy with slides that simplified definitions and goals. This 'intro to innovation' details how any company can excel and accelerate growth.
innovation, innovation consulting, management innovation, creative thinking, innovation and creativity, business innovation problem solving, new product development
A speech I gave at the Product Development Management Association (PDMA) Conference held at UNC in 2010. The primary focus is on Innovation Development, but it also has a motivational element to it as well...I just can\'t help myself.
Corporate Brand Strategy of Dupont and its analysis. How a Corporate Brand affects other product brand of the same company, what are the risk and how a brand can mitigate those risk under Corporate Branding
A presentation of Clestra.
Clestra produces partitions, cleanrooms, climate ceilings and perfectly in line with the modernist principle "Form follows Function"
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
One of the great irony of successful companies is how easily they can fail. New companies are founded to take advantage of some new technology. They become highly successful and but when the technology shifts, something new comes along, they are unable to adapt and fail. This is the innovator’s dilemma.
Then there are companies that manage to survive. For example, Kodak survived two platform shift, only til fail the third. IBM has survived over 100 years. What do successful companies do differently?
Members Event
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
1. Believing in Innovation – Marketing as a Must
Entrepreneurship in
Technology Ventures
ETH Zürich
21st September 2010
Cuno Singer, lic.rer.pol
Managing Director Dyson SA (Schweiz)
9. Dyson history – the beginning
The James Dyson story begins in the late ‘70s. A small group of young design
projects
engineers gathered around James Dyson to work on different projects in
Dyson’
Dyson’s garden shed.
16. Other advantages of the cyclone system
• No additional cost
Bag/filter -> CHF 420 over 5 years
• Less energy consumption
CH average 2009; 1’806 watt
Dyson; 650 up to 1’400 watt
• Since 2008: 5 years guarantee
45. Believing in Innovation – Marketing as a Must
Communication NPD Distribution
TV Make things work Better floor
PR better – as well in presence
new categories
More layers – more Trained and
messages motivated store
staff
Aftersales Support – Call Center
50. Dyson philosophy
“Design is not about the way a
product looks, but the way it works.
At Dyson over 450 scientists and
engineers work in Research and
Development. They’re employed as
true innovators - challenging existing
technology to create everyday
products that work better for the
consumer.”