Monitoring social media! Do I need this? How do I get started? Should I buy software? Who will manage it? What kind of data will it provide? How and for what purpose will I use the data in a daily setting?
Numerous questions from various departments ranging from marketing to purchasing are raised at least once a quarter throughout many companies.
The answers are relatively simple. Software may not always be needed, but the data and results can be critical. Be it issues related to daily operations, PR activities, customer service, sales, competitor analysis, campaign effectiveness analysis or even strategic market research or product development, the cheapest and quickest answers are to be found in social media.
There are several hundreds of solutions offered for social media analysis, monitoring and research. Like any other market, the market of social media monitoring solutions abounds in tools geared to serve general needs or a given profession or sector. Although the common term for the industry is social media monitoring, software and tools can be grouped into at least ten different categories depending on the objectives:
• Supporting daily processes, tactical or strategic decisions;
• Assisting marketing, research and development, customer
service, HR or PR activities;
• Following the brand or consumer dialogs;
• Producing a simple report or analysis;
• Concentrating on the past or the future;
• Supporting local objectives, or providing an
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.