Lady Gaga's star image is carefully constructed to appeal to her young, predominantly female audience. Industries invest in constructing star images that will be profitable by catering to different audience demographics. A star's ideology and opinions they express help establish their persona and give fans topics for discussion.

1. A simple summary

2.  The identity of a star is an artificial image constructed to
generate profit.
 This star image is tailored to a specific audience.
 For example, Lady Gaga’s expertly constructed star
image centres around her eccentricity.
 This is designed to appeal to her young, predominantly
female target audience who would draw from this
messages of individuality and self confidence.
 Audiences prefer to invest in this kind of star image
because it is more interesting than a generic performer
who relies solely on technical ability.

3.  Industries invest money in a star image to
produce a successful artist- generally speaking
an artist’s success is defined by how profitable
they are.
 Stars are commodities constructed to appeal to
an audience. If a certain star image is successful;
it is very likely to be replicated.
 The music industry caters to a wide range of
audiences across many demographics; and by
constantly evolving and changing the types of
music and stars available to these audiences, the
industry is able to produce consistent profits.

4.  The ideology that stars represent often plays a
role in establishing their star persona.
 Ideology is not only expressed through products
such as music videos; but also through other
media platforms such as newspapers, official
websites, and social networking.
 It is important to mention that stars do benefit
from expressing critical opinions on and offline.
By actively expressing thoughts and opinions, a
star provides their fans with a focus for their
own discussions.

5.  While a “star” is a construct; there is always a
basis in reality. Race; gender and social
environment will always be highly important
to the success of the star persona, which is a
product of these and other cultural factors.
 In addition to this star provide a standard for
audiences adhere to- the standard may be
complicit with traditional social constructs
and roles or it may challenge them.