Economic Development recommendations for Hall's Corner in Duxbury, MA.

1. Town of Duxbury Hall’s Corner Economic Development Analysis
December 8, 2014

2. Project Goal
To create an economic development plan that will serve to enhance and improve Hall’s Corner, to broaden the current customer base, support existing businesses, and to create a thriving and walkable business district.

3. Study Area

4. Stakeholder Outreach
Strengths
•Loyal local customer base Weaknesses
•Parking Confusion
•Traffic concerns, lack of pedestrian amenities
•Signage restrictions
•Lack of Cohesiveness Opportunities
•Marketing/Branding Campaign
•Introduction of new destination stores or services
•Introduction of residential
*Stakeholder Input from General Public & Local Businesses

5. Major Findings

6. Household Projections By Age
2010
2020
2030
Change
% Change
Households
5344
5940
6387
1043
20%
Age 15-29
96
115
74
-22
-23%
Age 30-44
952
877
1005
53
6%
Age 45-59
2128
1939
1624
-504
-24%
Age 60 and over
2168
3009
3684
1516
70%

7. Income
Median Household Income
2000
2012
% Change
Duxbury
$97,124
$117,197
21%
Plymouth County
$55,615
$74,722
34%
Massachusetts
$50,502
$66,658
32%
Median Household Income By Age
Age
Median Income
Householder 25 to 44 years
$173,056
Householder 45 to 64
$134,913
Householder 65 years and over
$62,500

8. Housing Tenure & Type
Number of Units in Structure
MA
Plymouth County
Duxbury
Single Family
76%
80%
88.50%
Two to Four Units
12%
8.20%
4.60%
Five to Nine Units
3%
2.76%
2.20%
Ten to Nineteen Units
2.30%
1.90%
0.17%
Twenty Plus Units
4%
3.40%
4.50%

9. Current Retail Inventory
# of Establishments
% of Overall
% Typical
Neighborhood Center Mix
Professional Services
46
51%
10%
Personal Services
9
10%
10-20%
Retail Trade
20
22%
20-40%
Food Services
8
9%
10-20%

10. Retail Analysis
•Primary Trade Area- 10 Minute Drive
•10 Minute Drive Time Could Potentially Support
–1 Furniture/Home Furnishings Store
–1 Clothing Store
–4 Restaurants
–1 Miscellaneous Other Store (Florist/Art Dealer/Pet Store/Office Supplies)

11. Office Analysis
Source: Jones Lang Lasalle

12. Major Recommendations

13. Major Recommendations
GOAL: Support Existing Businesses
•Implement Business Development and management training programs
•Expand Work of Duxbury Business Association (DBA)
–Events and Promotions
–“Shared” gift card program
•Develop a comprehensive marketing strategy for Hall’s Corner
–Working Group
–Online/Smartphone campaign
–Expand Signage

14. Major Recommendations
GOAL: Pursue New Development
•Introduce a Hall’s Corner Overlay District
•Continue to work with property owners on key development parcels along Bay Road and Standish Street to explore redevelopment opportunities consistent with this plan
•Meet with local developers or hold a developer’s summit to showcase the parcels
•Include residential in new development.

15. Major Recommendations
GOAL: Create an appealing public realm
•Create a Pedestrian & Bicycle Friendly Environment
-Resolve motorist confusion and pedestrian safety issues at the rotary
-Implement Complete Streets Policies
•Beautify the Area
–Work with town to delineate public/private property
–Trim street trees
–Consider undergrounding utilities

16. Visualization-Standish Street Before

17. Visualization-Standish Street After

18. Visualization- Bay Road Before

19. Visualization- Bay Road After

20. Questions?
Amanda Chisholm
Regional Planner
Metropolitan Area Planning Council
achisholm@mapc.org