2. Downtown Development Authority
• Independent Authority to
support local municipalities
• Created by Georgia
Legislature
• Activated by Snellville City
Council
• Seven Directors
Ö Nominated by Mayor and
con>irmed by Council
Ö Once con>irmed, Directors may
only be removed from the
Authority at the end of their end-­‐
of-­‐term, or if they move out of
Snellville, or by the Governor
Ö Authority Of>icers elected by the
Directors

3. Examples of DDA Capabili:es
• District overlay marketing
programs
• Business Incentives
• Public/Private Partnerships
• Capital Improvement low
interest loans
• Acquire and Sell Land
• Develop or Redevelop
• Up to 50-­‐year agreements
• Issue Bonds
(M&C approval)
• Levy Mileage Rates
(M&C approval)
• Operate businesses to >ill
need

4. Snellville DDA Prior to 2013
• Reactive –vs-­‐ Proactive
• No formal vision or mission
• Directors were not engaged
• Although a reactive group,
there were successes:
Ö Start-­‐up seed funding for
Snellville Farmers Market
Ö Wisteria property acquisition
Ö Funding of development
study that was the precursor
to The Towne Center Vision

6. Step 1: Expanded Snellville DDA Overlay
• Expand the DDA overlay
district to include the
Center of Commerce (124)

7. Step 2: Reboot Iden:ty, Vision, Ac:on Retreat
Developed formal Snellville DDA Mission, Vision and Direction
• MISSION:
Ö The mission of the
Snellville Downtown
Development Authority is
to aggressively develop a
community to attract and
retain businesses and
merchants.
• VISION:
Ö The vision of the Snellville
Downtown Development
Authority is an active
mixed-­‐use district where
the community lives,
works and plays.

8. Step 2: Reboot Iden:ty, Vision, Ac:on Retreat
Raw responses from participants
•
Snellville Strengths
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Pro>itable/Desirable shopping areas
(comparable in size to Mall of GA)
Accessible by highways and roads (78 & 124)
Close proximity to downtown Atlanta
Sustainable population base
Attractive demographics (income)
Diversity of population groups
Diversity of options regarding religious places
Police Station
School system
Hospital – Health care
Tourism – Creating community functions to keep
population local; i.e. farmers market, concerts
Southern Charm
Park system nearby to town center
Volunteers support community initiatives; come
seeking to volunteer
•
Snellville Weaknesses
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Leave area for entertainment options
Aging populations (young people moving)
Low on diversity with housing options
Congestion (traf>ic)
Short of of>ice space
School system
Retail sprawl
Diverse religious base (competing for
populations)
No local/organic/non-­‐chain restaurants and
entertainment
Lack of merchant support
Senior options for housing/not a lot of diversity

9. Step 2: Reboot Iden:ty, Vision, Ac:on Retreat
Raw responses from participants
•
Threats
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No town center (walkable community)
CFI
B-­‐Grade retail properties
Hobby Lobby moving out of town
Close to Atlanta
No CFI education
•
Opportunities
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Broaden volunteer base
Need diversity of housing options
Movie Theatre possibility in Towne Center
Walkable Towne Center
Business Retention Program
DDA create education process to merchants and community
Improve local employment opportunities
Housing Options for high income
High end hotel -­‐ Conference Center
CFI education program/message
Redevelop old retail properties (centers) (some locally
owned)
Hobby Lobby is relocating
Embrace the vast potential and ongoing efforts of
entrepreneurial spirit.
• Snellville Entrepreneur Council

10. Snellville DDA Selected Ini:a:ves
• Wisteria Property (short term)
Ö
Request for Information Proposals due 2/14/2014
• Master Branding and Way>inding Signage Study (short, mid, long term)
Ö
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Request for Quali>ications to be distributed by 1/31/2014
Existing Snellville Merchant Outreach Program (short, mid term)
New Business and Merchant Acquisition Marketing Program (short, mid, long term)
Shop Snellville Marketing Program (mid, long term)
CFI Support (short, mid, long term)
Incubator facility partnership w/ Snellville Entrepreneur Council
(short, mid, long term)

11. Master Branding and Wayfinding Signage
•
Request for Quali>ications Worksheet:
Ö
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Master Public Signage Plan for the City which will
extend and enhance the branding of the City
established within The Towne Center Master
Plan including:
City entry identi>ication signage with location
plans
Individual street signage identi>ied by districts
within the City
Design and location plans for information kiosks
Preparation of a master phasing plan to
implement the signage master plan over a >ive to
ten year period beginning with the development
of major entry elements on Ronald Regan
Parkway, Scenic Highway, and US 78.
Detailed design for the >irst phase of the master
signage plan which will address the location and
necessary construction documents for the >irst
major entry signage element.
• Signage Examples:
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Snellville entry point welcome monument
signs
Snellville event signs
District branding signs
Cross street signs
Business signs/kiosks
Attraction signs
Commercial property for sale signs
Commercial property in-­‐window leasing
signs/murals
CFI directional signs

12. CFI Project US 78 & SR 124

13. CFA Project US 78 & SR 124
• Snellville DDA proactive leadership role:
Ö Directional Signage
Ö Detention ponds (beauti>ication project)
Ö Planning & funding for landscaping and streetscaping within the CFI
project
Ö Pedestrian walkways (safety and convenience)
Ö Redevelop London Plaza concept

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