The Dutch broadband market is a success story, with the Netherlands ranking first in the world for access to high-speed internet. Over 90% of Dutch households are connected to cable networks, with 5.8 million subscribers to cable television and 2.2 million subscribers to cable broadband. While the major telecom companies are larger, the cable companies have been innovative by introducing EuroDOCSIS 3.0 in 2009, allowing for ultra-high internet speeds over cable that have enabled broadband access of over 20 Mbps for all Dutch households.

1. DUTCH BROADBAND MARKET
A success story
Rob van Esch,
NLkabel (industry association of Dutch Cable companies),
January 2010

2. Netherlands ranks first in the world with access
to Next Generation Networks
100
% of households with access to internet
speeds of 50 Mbps or more, 2009
75
50
25
0
Neth Jap SKorea Den Swe HoKo Tai Por No Fin
Source: telecompaper.com

3. How come?

4. >90% of all households connected to cable.
7.4 mln Dutch Households
5.8 mln cable television
subscribers (of which 2.3
mln digital)
2.2 mln cable broadband
1.5 mln voip through
cable

5. Fierce competition between telco’s and cable
KPN, Telecom Incumbent UPC Ziggo

6. Cable companies smaller than telecom’s incumbent
Domestic Turnover, 2008, in billions of euro’s
11
10.3
8
6
3 2.1
0
Total cable KPN

7. When you’re not too big, be smart
INNOVATION

8. 2009: Introducing
EuroDOCSIS 3.0

9. Eurodocsis 3.0 = ultra high speed internet
EuroDOCSIS 3.0 120 +80
VDSL +50
ADSL 2+ 24 Currently offered speed
possible within 2 years from now

10. Broadly available in The Netherlands
> 20 Mbps > 50 Mbps > 100 Mbps
100 %
67 %
33 %
0%
2007 2008 Forecast 2010