This document analyzes tourism in Dubai and India. It provides an overview of Dubai, describing it as one of the fastest growing cities with a modern infrastructure and tax-free salaries. Dubai has become a tourism, trade, and logistics hub, and is known as the "City of Gold". The document then analyzes Dubai's tourism industry through a SWOT analysis and discusses both immediate, short-term, and long-term solutions to sustainability issues. It recommends attracting medical tourism and implementing environmentally friendly practices. In comparing Dubai and India tourism, it notes that India has rich history and culture but needs improved promotion and infrastructure to attract more international tourists.

1. Dubai Tourism Case Study Solution
28th March 2014
Arun Khedwal

2. From Desert to Dreamland

3. About Dubai
 One of the fastest growing cities on earth
 Dubai is tourism, trade and logistics hub
 Dubai is one of the most cosmopolitan cities in the
world
 It is safe, politically stable, centrally located, has a
good education system and healthcare facilities,
modern infrastructure and much more
 Sun shines almost every day, the shopping and
leisure facilities are impressive, and the salaries are
tax-free
 Dubai is without a doubt a destination of the 21st
century
 Dubai is also known as City of Gold

4. Location
 Dubai is an emirate in the
United Arab Emirates
(UAE) federation
 The main city of the
emirate is also called
Dubai
 Today Dubai is Global City
 It has the largest
population in the UAE
(2,106,177) and the
second-largest land
territory (4,114 km2) after
the capital, Abu Dhabi

5. Facts About Dubai
 Since 2000 real GDP of Dubai has been growing at
a CAGR of about 15%
 In 2009, 95% of Dubai’s GDP came from non-oil
sectors
 More than 120 airlines operate to and from Dubai
International Airport to more than 260 destinations
 Annual passenger traffic in 2013 reached
66,431,533, up 15.2 per cent compared to
57,684,550 recorded during 2012
 Dubai is expected to accommodate over 15 million
tourists by 2015
 Dubai alone has more than 70 shopping
centre, including the world's largest shopping
centre, Dubai Mall

6. S.W.O.T Analysis- Dubai Tourism
Strengths
 Perfect Location
 An array of hotels
 Shopper’s Paradise
 Events & Festivals
 Business Hub
 Heritage & Museums
 Nightlife
Threats
 Other growing locations
 Recession (Economic
Slowdown)
 More hotels being built
 GDP depend on Tourism
 Pollution
 Tourism-Drugs & Sex
Weaknesses/Limitations
 Ineffective promotion
 High Cost of living
 Major Tourist from nearby
locations
 Rely heavily on tourism
 Very expensive City
Opportunities
 Attract Medical Tourism
 Family Tourism
 Make Dubai Educational
Hub
 Host the Global events
 Real Estate

7. PEST Forces Analysis - Dubai Tourism
• Online State
• High
Penetration of
Internet
• High Rating
• Young
Population
• Arabs want to
work in Public
sector
• Economic
Growth is
stable
• Currency is
Stable
• Political
Stability Very
Stable
• International
Trade
Regularisation
Political
Economi
c
Technolog
y
Socio-
cultural

8. Sustainability in Tourism

9. Immediate Solution
 Social media and online promotion
 Women Empowerment
 Reduce Turnaround time- ex. Visa application etc.
 Scholarships for International students
 Water consumption/conservation
 Environmentally friendly tourism
 Public transport initiatives
 Increase in school & Collage attendance rates
 Debt Restructuring
 Host the Indian Premier League (IPL-7)

10. Short-term Solution
 Outsourcing solutions that are cost-effective and
efficient
 Recruit Specialised Skilled Persons
 Shift dependency of GDP from Tourism to Property
 Apartment rentals in tourist area
 Not to build to many hotels as the occupancy is
going down

11. Long-term Solutions
 Diversification to minimize the risk
 Attract the Medical Tourism
 Host the Olympic Games
 Increased use of environmental best practice
programs and tools
 Host the global events
 Attract Family Tourism
 Educational Hub
 Tax-Heaven

12. Recommendations
 Attract the Medical Tourism
 Recruit Specialised Skilled Persons
 Increased use of environmental best practice
programs and tools
 Women Empowerment
 Social media and online promotion
 Water consumption/conservation
 Not to build to many hotels as the occupancy is
going down
 Environmentally friendly tourism

13. Conclusion
 The state of art shopping malls with retail
outlets, entertainment areas, dining restaurants &
café, multiples attract tourists & contribute to the
retail sales in the emirates.
 Events play major role in enriching the shopping
 Dubai Strength lies with the stable government
 Visionary Leadership
 Dubai faces competition from its neighbors
 The good promotional campaign will help to
increase tourist inflow into the country in near
future
 Dubai has got good future in real estate & tourism

14. India Tourism - Incredible India

15. India Tourism Vs Dubai Tourism

16. India Tourism
 The tourism industry of India is economically
important and grows rapidly
 6.29 million foreign tourists arrived in India in
2011
 This ranks India as the 38th country in the world
in terms of foreign tourist arrivals
 India's rich history and its cultural and
geographical diversity make its international
tourism appeal large and diverse
 It presents heritage and cultural tourism along with
medical, business, educational and sports tourism

17. Recommendations
 Online Promotion - more than 30 per cent of
the world population is online
 Festivals like Goa New Year festival etc. will
attract the tourist
 Attract the Medical Tourism
 Elect non corrupt government
 Make India most modern tourist destination
 Develop good network of Hotels
 The good promotional campaign will help to
increase tourist inflow into the country in near
future

18. References
 http://en.wikipedia.org
 www.dubaitourism.ae
 www.definitelydubai.com/
 en.wikipedia.org/wiki/Tourism_in_Dubai
 http://en.wikipedia.org/wiki/Tourism_in_India
 http://www.incredibleindia.org/

19.  Thanks 