Pictorical: Pitch Deck
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Pictorical is a platform that allows artists around the world to illustrate public domain stories. Readers can purchase these illustrated ebooks for $1, with 35 cents going to the artist and 35 cents to Pictorical. Pictorical aims to test this business model by publishing 30 illustrated classic fiction ebooks on the Apple iBookstore. If successful, Pictorical plans to grow by expanding its artist base, publishing more books in multiple formats on additional platforms, and eventually publishing mainstream books in multiple languages on all major ebook stores.
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Pictorical: Pitch Deck
- 1. The world’s greatest stories crowd-illustrated by artists around the world Pictorical
- 2. 2006 2007 2008 2009 2010 SALES OF WHOLESALE E-BOOKS IN THE US $50M $100M $0M THE OPPORTUNITY IDPF Industry Statistics http://idpf.org/about-us/industry-statisticsPictorical
- 3. 30 % 28 % 43 % 30 % 23 % 36 % 4% 5% Currently Potentially 33 % 30 % 39 % 22 % 19 % 40 % 9% 8% Currently Potentially 47% 44% 40% 41% 9% 11% 3% 4% Currently Potentially Children Illustrated Catalog literature New literature France and Germany Japan and Korea UK and US “Which genre you be more likely to read in digital format instead of paper format?” Strong consumer expectations for illustrated ebooks Bain & Co 2011 · Publishing in the Digital Era http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdf
- 4. The world’s greatest stories crowd-illustrated by artists around the world Pictorical
- 5. Texts Artists Pictorical Reader 35¢ 35¢ 30¢ $1.00 READER PAYS Illustrations eBooks Downloads ARTISTS DELIVER TO ARTISTS PICTORICAL DELIVERS APPLE DELIVERS TO PICTORICAL TO APPLE BUSINESS MODEL Pictorical
- 6. Pictorical Victor Perl· Co-founder Transport & Logistics Engineer, MSc Industrial engineering. Experience in venture capital and business model design. Mauko Quiroga· Co-founder Ruby on Rails developer. Experience building web platforms for universities, freelance developer. Pictorical, Inc Delaware C-Corp incorporated by Goodwin Procter. Operations from Pictorical Ltd (UK), 100% owned by Pictorical, Inc. TEAM STRUCTURE ADVISORS We are looking for advisors in the following areas: legal· publishing· strategy· audience building· community building
- 7. STAGE 1 TEST ASSUMPTIONS 60→20→10 min GOALTest Business Model METRIC Sales/Book/Month GOAL Build scalable platform METRIC Acquisition cost of an artist GOAL Learn to publish effectively METRIC Direct cost to publish 40→20→10 min 50 0 PRODUCT Illustrated Classic Fiction Books published in Apple iBookstore x 30 Pictorical ✔ ✔ ✔ ✔
- 8. STAGE 2 GROW COMMUNITY PRODUCT Illustrated Classic Fiction Books published in iBookstore, Kindle & Android GOAL Grow artist base METRIC % growth artists per month GOAL Grow number of books published METRIC % growth books per month GOAL Maximize revenue METRIC Sales/Book/Month GOAL Publish in more platforms METRIC Potential customer base Pictorical
- 9. STAGE 3 BECOME MAINSTREAMPRODUCT Illustrated mainstream books in multiple languages published in all main ebook stores Audiobooks, paper books, t-shirts, licensing etc Pictorical
- 10. NEW ARTISTS BOOKS per ARTIST PRICE per COPY COPIES SOLDx x x REVENUE = RECRUIT ENGAGE CURATE MARKETIN G UNIT ECONOMICS Pictorical
- 11. Our main competitor are free books We are the premium of a freemium model vs COMPETITION Multimedia ebooks Raised $7.75M We are keeping an eye on: Self publishing tools Varying quality Big publishing houses Sinking ship Pictorical
- 12. THE OPPORTUNITY Bain & Co 2011 · Publishing in the Digital Era http://www.bain.com/bainweb/PDFs/cms/Public/BB_Publishing_in_the_digital_era.pdfPictorical “Digital offerings for other genres, such as lifestyle guides, illustrated books and children’s books, remain limited today. But their production could accelerate to meet the strong consumer expectations that we discovered, particularly in Europe and Asia” We will exceed these expectations with a scalable & global business model.