This document provides information on DSG STEEL, including its vision, mission, and analysis using Porter's Five Forces model and a SWOT analysis. The vision is for DSG STEEL to provide world-class steel products and services that improve people's lifestyles. The mission is to introduce advanced construction concepts, enhance the interior industry, exceed customer expectations, support employee development, and create teamwork. Porter's Five Forces model is applied to analyze the steel industry's competitive environment. A SWOT analysis identifies strengths like raw material availability, weaknesses like low productivity, opportunities like growing domestic demand, and threats like dumping by competitors.

1. NCRD Sterling Institute Of Management & studies
A
PROJECT REPORT
ON
STEEL INDUSTRY

2. submitted by:
submitted to
prof. Seema Laddha
Deepak R Gorad
Sachin Thete
Sanddep Ramraje
Ganesh Shirsat
Girish Suvarna

3. Vision:
“DSG STEEL will be a powerful global business group that continuously provides world
class products and most comprehensive services that ameliorate the lifestyle of the people”.
DSG STEEL is inspired in achieving the vision statement through implementing the
following values:
 We believe in working together as a team in achieving success;
 We are determined to grow as individuals in the working environment as well as improving
personal well-being;
 We are inspired through a behavior code;
 We believe the market values also in our working behavior and in our way we treat other
people;
 We strive for a positive working climate in order to motivate and inspire individuals; 
We strive for an individual internal locus of control;
 We believe in participative management

4. Mission:
 To introduce the latest and most advanced concepts in the construction area, starting
with the idea of adopting a new concept in the fit-out and interior decoration.
 To enhance the interior and fit-out industry by providing all possible solutions and
expertise to projects.
 To exceed our customers need and expectations by delivering the highest quality
products and best service available.
 To provide our employees with all support necessary to bring out the best in them and
to their fullest potential.
 To create team work concept.
Mission Statement

5. Michael porter’s five force model
For Steel Industry
Bargaining power of
Supply
Buyer
Bargaining power of
Suppliers
Competitive rivalry
Threat of substitutes
Steel Industry
Threats of new entry
Supply With trade barriers having been lowered over the years, imports play an
important role in the domestic markets.
Demand The demand is derived from sectors that include infrastructure, consumer
durables and automobiles.
Barriers to entry High capital cost, technology.
Bargaining power of The government can increase railway freight cost and grid power cost. This in
suppliers turn will determine the final price of metal.
Bargaining power of High presence of large numbers of suppliers and access to global market.
customers
Competition High presence of large number of players in the unrecognized sector.

6. SWOT Analysis -
•availabilty of iron ore &
coa
•low labour wage rates
•abundance of
manpower
•mature production
base
•unexplored rural
market
•growing domestic
demand
•exports
strength weakness
opportunity threat
•unscientific mining
ow productivity
ooking coal import
ependence
ow R&D investment high
cost of debt
nadequate infrastructure
na becoming superior as
exporter
tectionism in west
mping by competitors