concept developed by suraj vaidya, Deepak R gorad, tejashree padwal, priyanka patil, khushbu chaudhari

1. submitted to:
Prof.Ayati Bose

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Need:
The summer season in India is hot and especially in the cities which are near the coastal areas. This
results in lot of sweating and stains . The problem is aggravated in summer because of hot and humid
climate. People in metros like Mumbai travel through train which is a hectic journey in itself because of
rush in the peak hours.
Results:
1. Sweat make garments all moist to give out bad odor.
2. This results in development of rashes and skin dieses if not washed properly.
3. The garment itself starts degrading at faster rate if not washed periodically.
Problem:
1. The people in the suburban area especially in cities like Mumbai, don't have enough time to do their
laundry and thy depend significantly on house wife or dhobi walas.
2. The washing machine used as one of the option is costly and the same option becomes futile if there
power and water cut.
3.The private corporate are highly demanding clean formals to office
4. The transport facilities available makes this condition worst.
5. Washing in itself has many risks of
a. bleaching of dark clothes
b. Color bleeds of dark garments coloring white garments
c. Further deterioration of garments if washed under careless condition.
5. The traditional dhobi wala's service have some problems:
a. lacks prompt service
b. The procedure used by most of the dhobiwalas for washing, drying and ironing is quite premitive.
For eg for washing they would use a flat rocks and bar of laundry soap and slap your article of clothing
hard against the flat rock, a process which was actually meant for bed sheet, lungis and saris. Buttons
are easily broken in this method and the fabric becomes stretched to its breaking point increasing its
degrading rate. And after all this Dbhiwalas would not take any responsiblity for that.
6. The prices charged by the dhobiwalas and even some professional dry cleaners are not cheap and
again one has to drop of their garments to the dry cleaner again zapping up the time.

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Proposed solution:
Our Company would provide end to end washing solutions, where customer can put their garments in
the special package (like zip pouch) to put their garments inside, type the code on the package and sms
or register on our website.
Then the garment would collected periodic/priority basis treated as per garment fabric and customer's
requirement and shipped to customer at right time, right place and right cost
Advantages:
-The service provided would be very prompt, with in 24 hrs of collection
-Cheap washing
-Save your time and money and all the frustrations
-weather it's any kind of stain or any kind of fabric you don't have to tell us anything and we would
manage it.
-delivered at you or in the kiosk in case you are not available.
-Easy payments options like online payment, mobile cash etc
- Real time track of your customer
-Eco friendly service is provided by using the recycled water, and power generated from modern
generators.
Vision : To be the No1 in the area of customer washing and industrial washing with pick and drop
service.
Mission: To give affordable washing
- to give 24/7 service
-to give quality service
-to adopt eco-friendly measures for washing
-to earn carbon credits

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Objectives: Since the business is a startup the company would open up a branch in one location and
then add new branches in different areas.
WashNeo is a laundry service one which will be pioneer in innovative way to service laundry to
customers. It intends to go green and maintain eco-friendly environment. Excellent customer service
high knowledge of business and experience will be at the core of the Washnew laundry Service.
Short term objective: To provide efficient service and expand the customer base by 4,000 regular
customers. To open up 2 more branches. To get contract of as many societies, hospitals, hotels, schools,
and government run institutes for laundry. To promote eco-friendly culture of washing clothes. To
provide the washing in the reasonable market rate possible. To create a good customer relationship
Long term objectives:
To be number one in the business of laundry service. To create strong bond with customers. Whenever
there is a need of wash our company's name should come on the mind. To build a brand followed by
franchising it.
PESTEL
Political: The political environment in India is quite stable. It's a democratic country. Even the politicians
are supporting eco-friendly ideas. The present government is conducive for entrepreneurial activities.
Political stability problems within the coalition government, the growth of nationalism and the
intermingling of religion and politics. Government bureaucracies problem within central and state
governments. Level of corruption is high.
Government has proposed to build more tier 1 cities in the coming decades.
Political cohesion and economic reform program by successive governments, such as the
opening of Foreign Direct Investment (FDI) to more industries, are expected to offer growth
opportunities.
Recently the BMC is thinking about reviving the old plan of making it compulsory to have a Gray water
treatment plant in every residential society

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Economy:
A mixed economy but largely state-owned or public-controlled. Its unstable influenced by
implementation of economic reforms. Ranked as one of the largest economy in the world. Very high
potential for growth. GDP growth stable and currently around 5.5.
Per capita income is low considering 5% of the population is below the poverty line. Exchange rate risk,
the rupee is not easily exchangeable although it has become stable in recent times. Balance of payment
current account deficit narrowed down. Economic situation is growing. The middle income group is
quite strong and has no time but disposable income. Taxation is progressive the present year no changes
in tax structure were made, but a rebate of 2000 for income bracket of 2-5 was proposed.
Developed stock exchanges with huge number of listed stocks with free entry and exit to domestic and
foreign companies. Banking industry has improved. The government would soon be issuing new licenses
of NBFCs . service tax is 12% as per financial plan 2013-14.
Social
Population wise 2nd in the world, present a strong market opportunities and potential. Labor mobility is
second highest in Asia. Unequal distribution of income amongst various classes Signification
unemployment level. Wages offered is low to labor classes. Consumer awareness in increased and
gaining momentum. The increasing rate of women in working class. The population of India is young and
this situation will continue t o exist for next 30 years.
Technology:
Significant opportunities of improvement in technology in field of material science, transport, detection
and tracking systems.
Environment
The Climate of Mumbai is a tropical wet and dry climate. Mumbai's climate can be best described as
moderate temperatures with high level of humidity. Its coastal nature and tropical location ensures
moderate temperatures throughout the year, average of 27.2 °C and average precipitation of 242.2 cm
(95.35 inches). The temperatures in average about 30 °C in summer and 18 °C in winter. Mumbai
experiences four distinct seasons: Winter (December–Feb); Summer (March–May); Monsoon (June–
Sep); and Post-Monsoon (Oct–Dec).
Legal

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Rules say that dry cleaners are prohibited from discharging solvent-contaminated wastewater from the
water separation process of the dry cleaning machine to any sanitary sewer, septic system, and boiler or
state waters.
This prohibition includes separator water from perchloroethylene (perc), petroleum, synthetic
hydrocarbons, silicon based solvent, and all other types of dry cleaning solvent.
Internal factors:
People: We would avail the service of man power agency initially to save on the
advertisement expenses and time.
People for the management and marketing activities team would compromise of all the
entrepreneurs (4 in our case).
We would need 16 full time workers for operations.
Finance: the startup finance is primarily focused on Plant building, Machines and
labors. The group of 5 entrepreneurs will each invest 1 lakh each. Adding up to 4 lakh
and remaining 11 lakh would be taken on term loan. The working capital arrangement
would be made with a public bank under the special scheme for SME. The
entrepreneurs themselves will act as the managing team and there will be no salaries
for them till the time the breakeven point is reached.
Location : Kalayan MIDC (Industrial Area). Since kalyan is a junction point it would provide
an easy access to trains for transport.
Service: The types of service initially provided would be limiting to Cleaning, pressing,
bleaching, dry cleaning.
The cost of machinery equipment would amount to 12 lakh excluding all the property
expenses related to lease
Area Covered: We are trying to span area specifically near the railway line where the
density of population is higher like kalyan, Dombivili, Ulhasnagar, and Thane initially.
For people for town amounts to 12 people initially. All the laborers would be employed
through one of the manpower provider. Since he agreed to provide the initial labor free
of cost (he is my friend) the labor cost will include only the salary.

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People:
Management Team: Management team would consist of all the team members of the
project for looking after Administration, Advertising and marketing activities. Its been
agreed that management team would work without salary till the company reaches
break-even point.
Labor:
3 person for routing and transportation
1 person at plant
Total: 4 person
Initial salary given would be 5,000.
The main infrastructure facilities required are:
Required Area 1200-1300 Sq.ft
Power Requirement 5 kw
Water requirement 6-7 KL of water
Raw materials and its availability:
The amount required for working material would be on the avareage number of orders recieved per
week. The main requirements are washing powder and cake soap, petrol, stain-removing chemicals,
sewing threads, tagging materials (RFID tags), and packing materials. Total annual requirement is
calculated at Rs 50,000. All the materials and consumable items can be a procured from local agencies in
the open market.
Suggested Capacity
The proposed dry cleaning unit all kinds of dress and furnishings would be washed driend and ironed
without damaging its color, shed or embroidery works. The dry cleaning services per annum will be as
follows:
Cleaning and pressing per day 100 kg
Cleaning and pressing per annum 30,000 kg
Basis
No. of working days 300 days per year
No. of shifts 1 per day
One shift 9 hrs

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Basic costing of Project
A. Fixed Capital Amount in Rs. Lakhs
Land & Building Own/Lease
Plant and Equipments 10.60
Total 10.60
B. Working Capital
Raw Material (annual) (2 months) 1.00
Working Expenses (1month) 0.33
Total 2.32
Working Captial to be finance as :
Particular In Lakhs
Margin Money 0.92
Bank Fiance 2.32
Means of finance
Owner’s Equity (25%) 2.88
Term Loan (75%) 8.64
Profitability
Based on the sales Turnover and the operating expenses, the profit would be Rs 3.00 lacks per year. This
works out to a return on capital investment of 14%. The unit would break-even in 18 months at about
40% of the rated capacity.

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Market Analysis
Strength Opportunities
Very Strong Management Background.
Good knowledge about the current market.
Availability of Management members who can
provide as multi-utility purposes.
Well known with the local geography which we are
going to cater.
Innovative Techniques
Transport: Initially normal bikes after reaching
break even point would be providing e-bikes
Tagged Package: Special Package with RFID tags
for easy identification and classification
Online Access: Customers can order and even
keep track on the process the garment is going
through till the time it reaches the customer
Providing Service at 25% less then the usual
price
Power would be supplied
Water would be treated and recycled
Pick and delivery within 24 hours
Providing 24hrs VVIP service
Fully automated washing with care
Semi-Auto MIS reports Generation
The laundry business in India is largely
unorganized and untapped.
The sector is presently underdeveloped,
commercial laundry has huge potential to grow.
Booming Indian Economy second only to china
lifestyles of significant section of India has been
upgraded.
Growth in tourism and hospitality sectors.
Consumers currently spending much higher price
for low quality laundry services.
Outsourcing is another trend which is likely to be
more relevant for the laundry industry in the
coming years especially in hospitals, hotels,
hostels.
Improved lifestyles of a segment of the population
and availability of less manpower for manual
washing will be the primary drivers of growth in
the laundry industry.
Weakness Threats
Initial Capital
Initial Capacity
Dependence on Public transport
Attrition rate
Cost of serving irregular customers.
No Salary till to the management till the company
Break-Even.
Rise in Property rates in the Industrial area.
JFSL, which currently operates only in Bangalore,
has plans to open 500 Fabric Spa stores in the
country by 2015, in order to develop a pan-Indian
identity.
Wardrobe, the dry cleaning chain set up by
Diamond Fabcare and Australia-based Brown
Gouge in 2008, is also set to expand exponentially
in the coming years
Wardrobe is planning to open around 80 stores by
2015.

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Trends of wage is increasing due to Inflation
The volatility of current economic conditions may
result in people spending carefully and cut some
expenses including laundry cost.
High Import duties.
http://chrmag.com/laundry.asp
Basic Operation process flowchart
Collection and Transportation
Arrival
Sorting + Tagging
Loading
Washing & Rinsing
Unloading
Tumble Drying Ironing/Pressing
Folding
Untagging
Repacking
Temporary Storage
T
Transfer

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Brief Description about the Process with the Innovative techniques proposed
1. Offsite collection from Housing Society, Offices, Hospitals, Hotels following the orders given by
the customer. The collection would be
a. Periodic (Mostly for standard customers like hospitals, hotels, offices)
b. Custom (premium service charge would be charged)
INNOVATIVENESS: The special Kiosk would be provided for the later service which would be
provided as per the requirement of customers.
The common Kiosk could be place in (you can also see the suggested name in the pic
“WASHNEO”)
a. Society
b. Office
c. Hospitals
d. Hotels
The Kiosk could also be the part of ordering; identification cause special code would be given to
it and based on the requirement rfid chips would be embedded in it.
2. On arrival the garments would be dumped to the dumping area to make it ready for further
process of sorting
3. Sorting and tagging the garments for giving respective wash.
INNOVATIVENESS: The RFID tags attached to packages would allow easy identification of
packages and the kind of wash it need based on customer order. If the customer has chosen

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default option while ordering, then the laser technology would be used to automatically sort the
garment as per respective treatment given.
The tags (RFID tags) would be attached to deposit packages and the garment itself before
sending it for treatment. The rubber made RFID are heat and water resistant.
4. Loading the sorted garments for respective treatment given.
5. Treatment carried out on the respective garments.
6. Unloading the treated garments for further process
7. The treated clothes would be sent to tumble dryer based upon the requirement and the
material of garment followed by ironing and folding
INNOVATIVENESS: Automated folding machine folding thousands of garments under an hour
cutting again the labor cost.
8. Untagging the garments
9. Repacking the garment in the new same pack the customer initially had deposited the garments.
The package would be treated before it’s used for packing.
10. After repacking the garments are ready to be shipped to customer depending upon the schedule
set with respect to the kind of service set i.e.
a. Standard service: Where a periodic contract is in place
b. Priority Service: Where the service is for VVIP people
Till the respective it would be stored in storage room
11. Transfer: The garments is shipped to the customer at right time at right place and at right cost.
INNOVATIVENESS: Prompt service with the real time tracking would be provided.
Potential Problems:
First during the dry cleaning cycle, on some garments, the dark color bleeds and transfers into
the nearby colors which is manufacturer's responsibility. We would try to perfect laser
technology to detect fabric defect and dye bleeding potential and inform the customer about
the same. Based upon the decision taken by the customer the said garment would be given a
general wash or a custom wash to handle the dye bleeding problems.

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STPD ANALYSIS
MARKET INFORMATION
From 1981 to 2013 the estimated population of INDIA has grown from 85 making india the
second most populous country in the world. This growth rate has increased the demand for
various products and services, and one of the services is the proposed business. People in big
cities are now inclined to use more sophisticated measures to cleaning their clothes. These
people range from middle class to upper class.
Target Customers
The major target market for the dry cleaning services will depend on the location where
dry cleaning business is situated. The target customers for proposed business will not
only be general public but also the commercial sector i.e. hostels, catering companies,
film industry and hospitals.

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Sales
Our model will include free services. For example, we will have discounts for nonprofit
organizations. Through this, we will build an excellent reputation in our community. We will
also make contracts with retail stores to have their garments cleaned and altered with a
special discount within an agreement in place.
First time customers will be offered 25% off their next order. A coupon will be attached to
their order when they come to pick it up. This is one of our strategies to bring customers
back to our business and build our customer base. In addition, customers are not charged
extra for same day service.
Advertising
The company will use effective ways to capture customers’ attention and response. Flyers
will be distributed, advertisements will be mailed, internet networking will be utilized and
flyers will be placed on vehicles. All these messages will be supported by promotions. Also,
word of mouth will be the best referral.
The company maintains a strong budget for effective advertising. The software the
company plans to use has an internet link which makes it possible to email customers with
promotions and sales. This is considered an excellent communication between the
company and its customers.
The owners are involved in the community and the and also have relationships with
business persons .. This should also lead to referrals.
The product transaction will be handled by credit cards, cash and checks. We will have
sales people for the route and they will earn a percentage for each new customer they add.
We will survey our customers by asking them how they heard about our business. This way
helps us improve and develop our sales strategy.
Positioning:
WASHNEO will position themselves as a professional, trustworthy, residential house cleaning
service. WASHNEO will leverage their competitive edge of human capital investments to achieve
the desired positioning. The next topic of training involves professionalism. Employees are given
the tools necessary to impress the most affluent clients. Professionalism is a skill that is used
throughout the service call,from the way the employee greets and interacts with the client, to
the way they clean, to the way
they act when they break that priceless vase (which in the inevitable case that something is
broken, WASHNEO has specific guidelines for the employee to follow to resolve the conflict.
WASHNEO will also be creating the appearance of professionalism through the use of uniforms
and
large magnetic sign affixed to the side of the vehicles used.

16. small fans in mobile.
*mobile charging through
bluetooth.
Suraj
*muti-utility piece of
garment made of
breathable fabrics.
*x-ray embedded in
mobile