Lids.com• Identified Team and StyleBased Shoppers• Recommendations Made:• Onsite• Marketing Emails• Transactional Emails
Targeted emails based on customerdemographics alone produced responserates up to 18x greater than those that werenot targeted.Excerpt from McKinsey Global Institute research report.
Results: • Open Rate: 52.9% • Click Rate: 23.3% • Conversion Rate: 17.4% Personalized Product Recommenda:ons based on the shoppers most recent onsite behavior Personalized, dynamic subject lines increase open rates by 10% over sta:c subject lines
Instant Activity-based Email via iGoDigitaliGoDigital can observe cart abandonment and fire off a trigger message in order tomaximize opportunity to close a pending purchase.In addition, other events and conditions can trigger a message via an iGoDigital call tothe API, including:• Remarketing Events• Browse Abandon• Favorite Category• Back-In-Stock• Post-Purchase• New Sale Item• New Item of Interest• Other/Customized
Triggered EmailsRemarketing Best Practices!!iGoDigital triggers the ﬁrst triggeredemail 3 hours after an individualabandons a cart. Each individualreceives a personalized message.Items that are personalized include:""• Dynamic Subject Line"• Predominately DisplayedAbandoned Items"• Personalized ProductRecommendations"
Abandon event is triggeredand session info ispassed to iGoDigitalEvent is added to theview of customer behaviorsAPI call is made to ET,passing event data andfiring off a triggered send
Product recommendations turn transactionalemails into conversion tools, increasing "click-through rates by up to 35% andconversion rates by up to 25% iGoDigital Customer Benchmarking Data
71% of shoppers are abandoning carts andonly 19% of the top 1,000 online retailers aresending abandoned cart email messages tobring the customer back. Internet Retailer article, “Cart Abandonment E-Mails Gain More Attention From E-Retailers”
2. Talk to Your FellowMarketersWithin your organization• Don’t build out your program first – listen to your customersand use their behaviors to create your marketing programs• Leverage user generated content and review data(Bazaarvoice)- leverage what shoppers are saying in othermarketing efforts
3. Make it personalSynchronize the experienceacross all channels