Drive Traffic Using LinkedIn Pulse

How to Use
LinkedIn Pulse
to Drive More
Traffic to Your
Website
Matt Wolfe - Evergreen Profits

How to Use LinkedIn Pulse to Drive More
Traffic to Your Website - Evergreen Profits
People can’t get enough of meaningful conversations and it’s your job as a
businessperson to engage your audience. If you’ve networked any time during
the past decade, you know that virtual connections are as important as real life
connections. When it comes to online platforms, however, it’s not only who you
know, it’s what you know, and how you choose to share it with others.
LinkedIn, the world’s largest professional network on the Internet, connects
people to over 364 million members in 200 countries and territories. With an
impressive sign-up rate of two new members per second, it has unlimited
marketing potential. People wanting to connect to in uential people in their
chosen industry nd the network’s wide range of membership options
irresistible. One, in particular, LinkedIn’s Pulse, has caught the eye of marketers
and business professionals worldwide.
With “content marketing” being huge buzz words these days with people looking
to generate more traf c back to their businesses, LinkedIn Pulse gives people
another valuable and credible place to share content that gets people’s attention.
If you have put any focus on building a network on LinkedIn at all, you’ve already
got a built-in audience that will potentially see and share any new articles you
post on LinkedIn Pulse.
WhatisLinkedInPulse?
HowtoUseLinkedInPulsetoDriveMoreTraffictoYourWebsite-EvergreenProfits

Pulse is the award-winning news application offered by LinkedIn. In addition to
being named to Apple’s App Store Hall of Fame, it is an Android Editor’s Choice
app, one of TIME’s top 50 iPhone apps of 2011, and recipient of the Apple Design
Award. Pulse allows LinkedIn members to create and share content written by
in uencers in a variety of industries. Three different categories, Your News, Top
Posts and Discover make posts accessible and digestible.

BenefitsofMarketingwithPulse
The marketing potential of Pulse is almost untapped at the moment. Yet, every
good marketer knows that connecting with the right audience at the right time
has positive results. If you’re still on the fence as to whether or not to add
LinkedIn’s tool to your arsenal, here are some compelling reasons to do so.
First and foremost, Pulse gives you access to in uential people. These are the
decision-makers that put your company in the spotlight. They’re the business
connections you’d spend years acquiring if the internet didn’t exist.
Next, it’s possible to share your knowledge in a highly targeted way. Content
marketing is hit or miss in many cases. You rely on search engine algorithms for
making your blogs discoverable.
With LinkedIn Pulse, your audience already exists. You don’t have to jump
through hoops to interest them. You do, however, need to create quality articles
that they read, comment on and share with others in their inner circle.
More importantly, Pulse increases search engine visibility. Strategically placed
backlinks make it possible to get people back to your website, where you really
want them. It also opens the door to other blogging and public speaking
opportunities. When people see value in your content, they’ll believe in your
credibility. There’s a demand for your knowledge and expertise so make sure to
share what you know and love.
Finally, since LinkedIn is still such an untapped content publishing platform by so
many popular niches, simply posting on LinkedIn can boost your in uence in your
niche. Many people aren’t aware that LinkedIn Pulse is an open publishing
platform that anyone can publish to. Having articles there can make you look like
you are published in a highly visible, highly credible publication.

Draftinga MessageThatGetsAttention
After reading through the bene ts of LinkedIn Pulse, it’s hard not to use it as a
marketing tool going forward. With instant approval, business professionals
don’t lose valuable time and traf c waiting for an article to post. Results are
instantaneous and pro table. Even shorter articles under 1,000 words do their
part in getting people interested in what a person has to say and offer so draft
your words wisely.
Here’s how to publish long-form posts on LinkedIn:
Draft your message in the word processing program of your choice. Although
it’s possible to write the article directly on LinkedIn, it’s not advisable. If your
system fails, you lose the work. It’s better to copy the article and paste it into
LinkedIn once drafted.

Proofread and edit your article. People are sticklers for good grammar. Don’t
lose points with them by carelessly throwing up content lled with spelling and
punctuation errors. Proofread your post to make sure it reads well. The free tool,
Grammarly, is amazing to double-check your work.

Hyperlink text to drive traf c to the right page or pages of your
website. Backlinks encourage people to learn more about your background, the
company you work for, and the products and services it provides. Make sure to
hyperlink relevant text to build credibility. We even like to add a little “bio”
paragraph at the end of our posts that link back to our blogs.
Add photos and videos to add authority and increase interest. Text heavy
content bores people to tears. Find ways to stand out by sharing a short
video, infographic or photo of your company and its people in action. You’ll win
more fans this way.

Pick 3 relevant tags that represent the content of your post. LinkedIn allows
you to pick up to 3 tags for your post. These tags are used to help people nd
your post when they are reading related content. Look at the tags from other
popular posts that are similar to your topic and use tags they use. This will help
your post get sorted with their posts…
Click the Publish button in the top right corner of the page. You’ll see the article
as it appears to others on LinkedIn. There’s no draft option so give the
content you’re creating a second glance before con rming that you want to
publish the post.

Share the post on LinkedIn, Facebook, Google+, and Twitter. The key to
effective marketing is saturation. The more people see your name, the more likely
they are to respond to your call of action. Draft interesting and insightful content
on a regular basis and you’ll never run out of customers or fans.
LinkedIn suggests gaining the public’s interest by writing about
thefollowingtopics:

Concrete advice for people hoping to enter your field.
Industry predictions for the next 5, 10, and 15 years.
Problems that your industry needs to solve.
Essential job skills that your company benefits from.
What’s changed about your job, industry or profession since you started
working at it.
What you’d do differently if given the opportunity.
How you got started in the industry you’re in.
How to get ahead as a business professional.
The challenges professionals face in the industry you work in.
Additional advantages of using Pulse include retained rights to original content,
widespread distribution of posts, and traf c-generated, pro table results. If
you’ve been giving away content for free through guest blogging but haven’t
seen the numbers you’d like to see, save the valuable content for LinkedIn. You
won’t wait around to see your article post. Instead, you’ll spend that time
creating information for your audience to read, comment on, and share with
others.
KeepingItLegit:HowtoRemainintheGoodGracesofLinkedIn
As with any other website, there are rules that must be followed to publish
through Pulse. Advertisements and posts for job openings are not permitted.
Neither is “misleading, fraudulent, obscene, threatening, hateful, defamatory,
discriminatory, or illegal” content. LinkedIn supports well-thought-out,
professional posts with backlinks so feel free to share what you know often with
an audience of 364 million potential customers and connections.
RepurposeWhatYou’veGot

The nal piece of advice I’m going to give on LinkedIn is that it is ok to repurpose
content that you’ve already written elsewhere. I’ve already used LinkedIn Pulse to
revitalize older blog posts that don’t get as much attention as they used to. I also
take a post that I’ve just put on my blog and repurpose it on LinkedIn with a
different title as a method to test which title gets more attention.
Simply include a link at the top of the post that says something along the lines of
“This post was originally featured on <Link To Article On My Site>”.
The true SEO bene ts of this strategy have really yet to be seen, but you will get
some additional traf c back to your site and, most importantly, you will get your
voice, your name, and your content in front of a potential whole new audience.
Here are a couple of my posts on LinkedIn Pulse:
How to Do Rapid Research for an Article or Blog Post (Original For LinkedIn)
5 Facebook Ad Strategies Learned From Guys Spending Millions On
Ads (Repurposed Article)
What are your thoughts on LinkedIn Pulse? Share with us your thoughts, “aha”
moments from this post, or any tips or strategies you have found to be effective
for LinkedIn. Looking forward to chatting in the discussion below.
This post was originally featured on EvergreenProfits.com

Drive Traffic Using LinkedIn Pulse

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Drive Traffic Using LinkedIn Pulse