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CIRCO: Designers as
Change Agents
Arjanna van der Plas
Role of designers in a circular world
Circular change agent: Pelican House
Your insights & next steps
Arjanna van der Plas
OUR MISSION
OUR MISSION
OUR MISSION
WHO ARE YOU?
Get your feedback fruits ready!
x	THE ESSENCE FOR DESIGNERS: VALUE CREATION
… NOW FOLLOWED BY DESTRUCTION
WE NEED CLEVER WAYS TO MAINTAIN VALUE
CIRCULAR OPPORTUNITIES FOR CABLE SYSTEMS
RECYCLING MATERIALS
SYSTEM
MANUFACTURER
RECYCLING
FACILITY
INSTALLATION
COMPANIES
USERS
U
PGRADE
REUSE OF CABLE
CRS HOLLAND
REUSE OF CABLES
...AND TELCOS ARE THE KEY PLAYERS TO MAKE
THE CURRENT SYSTEM CIRCULAR
WHAT CAN A DESIGNER DO?
By addressing the "afterlife”
of every product, designers contribute to
a change of mentality in both users and
producers.
An all-encompassing approach requires
designers not to focus exclusively on the
functionality and expressive power of a
design, but also to investigate how
maintenance and repair can be integrated
into the final product.
-	Hella	Jongerius
WHAT CAN A DESIGNER DO?
•  Reframe the design brief
•  Zoom out
•  Design for a clever business model
•  Make circular design choices
1. REFRAMING THE DESIGN BRIEF
2. ZOOMING OUT
•  Inputs
•  Use phase
•  Outputs
3. DESIGNING FOR CLEVER BUSINESS MODELS
4. MAKING CIRCULAR DESIGN CHOICES
Long	use	 Cascading	
Standardisa6on	&	compa6biity	
Maintenance	&	repair	
Ease	of	use
WHAT CAN A DESIGNER DO?
•  Reframe the design brief
•  Zoom out
•  Design for a clever business model
•  Make circular design choices
WHAT CAN I DO NOW?
•  Check out more circular design @ DDW!
•  Check out circulairondernemen.nl
•  Check out the linkedin group of NLcirculair
•  Go to www.clicknl.nl/circo &
•  Sign up for circular design class (2/12)
•  Sign up for circular design track (starting 4/11)
BACKUP	SLIDES
LINEAR TO CIRCULAR
29
NATURAL SYSTEMS
30
Think	about	
	
Components	and	materials	
Business	model	
Service	system	
WHAT ARE THE CONSEQUENCES
OF GOING CIRCULAR
- ON YOUR BUSINESS MODEL?
- ON SERVICE DESIGN?
- ON THE PRODUCT & ITS CONSTRUCTION?
Dit	nog	ergens	
verwerken

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DRIVE | designers as change agents

  • 1.
  • 2.
  • 3. CIRCO: Designers as Change Agents Arjanna van der Plas
  • 4. Role of designers in a circular world Circular change agent: Pelican House Your insights & next steps
  • 6.
  • 10. WHO ARE YOU? Get your feedback fruits ready!
  • 11. x THE ESSENCE FOR DESIGNERS: VALUE CREATION
  • 12. … NOW FOLLOWED BY DESTRUCTION
  • 13. WE NEED CLEVER WAYS TO MAINTAIN VALUE CIRCULAR OPPORTUNITIES FOR CABLE SYSTEMS RECYCLING MATERIALS SYSTEM MANUFACTURER RECYCLING FACILITY INSTALLATION COMPANIES USERS U PGRADE REUSE OF CABLE CRS HOLLAND REUSE OF CABLES ...AND TELCOS ARE THE KEY PLAYERS TO MAKE THE CURRENT SYSTEM CIRCULAR
  • 14. WHAT CAN A DESIGNER DO?
  • 15. By addressing the "afterlife” of every product, designers contribute to a change of mentality in both users and producers. An all-encompassing approach requires designers not to focus exclusively on the functionality and expressive power of a design, but also to investigate how maintenance and repair can be integrated into the final product. - Hella Jongerius
  • 16. WHAT CAN A DESIGNER DO? •  Reframe the design brief •  Zoom out •  Design for a clever business model •  Make circular design choices
  • 17. 1. REFRAMING THE DESIGN BRIEF
  • 18. 2. ZOOMING OUT •  Inputs •  Use phase •  Outputs
  • 19. 3. DESIGNING FOR CLEVER BUSINESS MODELS
  • 20. 4. MAKING CIRCULAR DESIGN CHOICES Long use Cascading Standardisa6on & compa6biity Maintenance & repair Ease of use
  • 21.
  • 22. WHAT CAN A DESIGNER DO? •  Reframe the design brief •  Zoom out •  Design for a clever business model •  Make circular design choices
  • 23. WHAT CAN I DO NOW? •  Check out more circular design @ DDW! •  Check out circulairondernemen.nl •  Check out the linkedin group of NLcirculair •  Go to www.clicknl.nl/circo & •  Sign up for circular design class (2/12) •  Sign up for circular design track (starting 4/11)
  • 24.
  • 25.
  • 26.
  • 27.
  • 31. Think about Components and materials Business model Service system WHAT ARE THE CONSEQUENCES OF GOING CIRCULAR - ON YOUR BUSINESS MODEL? - ON SERVICE DESIGN? - ON THE PRODUCT & ITS CONSTRUCTION? Dit nog ergens verwerken