The Medical Learning Hub (MLH) is an e-learning platform that enables healthcare professionals (HCPs) to train and interact with leading medical experts globally and our ambition is to transform medical training by democratizing and making available the latest innovations and opportunities to all HCPs in a highly efficient way.
Democratizing CME Strengthen your practice online.pdf
1. Belgium | France | India | Kenya | Nigeria | Senegal | USA
MLH in Brief
Sector
Digital Health EdTech
Product: Platform & Services
CME Marketplace: Online CMEs
(Courses/ Webinars/ Conf.), Onsite
Training; Internal Team Trainings, End
2 End Mgmt.
Segment Focus
Healthcare, local teams in India &
Africa (Kenya, Senegal & Nigeria)
Reach: Global
HCPs in India & Africa (>300,000 in IN)
| Social Media
Clients & Partners
Pharma, Med Device, Biotech, Hsp.
Training Ctrs., Expert Trainers/ KOLs,
Medical Associations, Govt., NGOs
Opportunity
Increase your HCP visibility, Create
strategic alliances, Conduct free/
paid CMEs, Build awareness, launch
brand/ product, Internal training,
Free your & your organization's time,
Improve efficiencies
Secure & Customizable
GDPR & Compliance, Secure, Online
Cloud Platform, Customizable to
Requirement
Goal
Democratize CME/ CPD
HCPs on MLH feel Empowered
766 MLH users surveyed for experience, Jan '22
91%
say MLH faculty are experts & presented
the subject successfully
93%
would like to enroll in a course on same / related
topic
93%
feel knowledgeable about the subject
after course completion
81%
feel they can implement the learnings into
practice within 06 months
Tech Care for All India Pvt Ltd.
India: Delhi | Mumbai
Africa: Abuja (Nigeria) | Nairobi | Dakar
www.medicallearninghub.com
info@medicallearninghub.com
2. D E M O C R A T I Z I N G C M E
Digital Health EdTech
www.medicallearninghub.com
India: Mumbai, Delhi
Abuja (Nigeria), Nairobi, Dakar
Pam Bolton, SVP Global Health,
Tech Care for All | Feb 2022
Professional
Service
Information
Technology
Knowledge
Exchange
The India business of a Global Top 5 generics company was licensed
to manufacture and sell two anti-viral medicines that had recently
been approved by the European Union and U.S. Food & Drug
Administration for use with COVID-19 patients. Given India’s
skyrocketing COVID-19 cases, there was an urgent need to increase
clinician knowledge and confidence about managing COVID-19
patients with these important new treatments. But how to reach the
millions of physicians across India’s vast and diverse healthcare
community?
CHALLENGES
Tasked with the plan to spread scientific evidence-based awareness
amongst HCPs in the country, TC4A India worked to secure expert
speakers, panelists and partner healthcare organizations on COVID-19
topics ranging from Emerging Treatment Options to ICU Management
and Infection Control, Clinical Management of Mucormycosis, and
global Vaccine Updates.
We rapidly devised a full suite of services to extend these knowledge
exchanges to an extremely large number of clinicians across India and
in neighboring countries. Tapping our extensive user base and
partnerships with scientific associations, we reached out to about
300,000 healthcare professionals across India to promote the courses.
We hosted 69 knowledge-sharing webinars extending through 2020 –
2021 – at a pace of more than two per month.
SOLUTIONS
Key metrics
65,448
HCP Registrants
276
KOLs Engaged
At a glance
A leading maker of medicines for
global markets used MLH to host 69
knowledge-sharing webinars on
COVID-19, reaching 65,448 doctors
and other HCPs involved in COVID
care, throughout 2020-2021. The
company’s proactive, professional
and scientifically sound contributions
likely improved care for thousands of
patients. Drawing high marks from
participating clinicians, the program
also reinforced the brand’s name
recognition, gravitas and credibility.
Nationally known Key Opinion Leaders were featured as faculty,
with occasional appearances by leading international researchers
from around the globe
Informative MLH course pages were optimized for search
engines, drawing thousands of visitors
Among the key elements of Tech Care for All’s approach:
Case study : Rapidly diffusing new
knowledge on novel medicines for
COVID-19 in India
180 HRS
Clinical Science
Experiences Shared
Belgium | France | India | Kenya | Nigeria | Senegal | USA
3. 1
2
3
Testimonial
MLH helped us increase the access in private
market HCPs, helped us to build brand equity,
helped us to build academic leadership in
healthcare during the pandemic and to drive a
change in treatment guidelines in the country.
I truly appreciate the sincerity that each MLH
employee has towards their work.
-- Sr. Marketing Manager
20 STATES
Events with multiple
medical associations &
hospitals pan-India
D E M O C R A T I Z I N G C M E
Digital Health EdTech
www.medicallearninghub.com
India: Mumbai, Delhi
Abuja (Nigeria), Nairobi, Dakar
Surrounded by strategic digital marketing, this carefully
curated series has reached thousands of physicians,
prompting increased engagement and peer exchanges,
improving patient care and earning goodwill for the client
company
Increased Reach & Engagement
Post-workshop polls consistently show that doctors
participating in these COVID-19 classes gained in confidence
and self-assessed as having increased their knowledge and
skills. Quality and technical aspects of these eLearning
courses were highly rated, and the free registration removes
cost as a barrier.
Increased Knowledge
During a time when HCPs across the globe were ill-equipped
with experience and tools to confront a healthcare crisis, this
company’s proactive, professional and scientifically sound
contributions to the care of COVID-19 reinforced the brand’s
credibility throughout India and wherever HCPs accessed
the content.
Leadership
Innovative, multiplatform digital marketing reached doctors “where
they live”: on WhatsApp, Instagram and Facebook, along with
LinkedIn and others, while our highly responsive helpdesk
supported those with questions
"White glove” MLH hosting ensured smooth webinar delivery with
full tech support for speakers, in-class polls, recording/editing
services where needed, playback access, and certification as
appropriate
Extensive course analytics to help the client understand its
audience and react to learning needs in the medical community as
the pandemic progressed
This assignment exemplifies how TC4A’s unique end-to-end approach
made it possible to rapidly diffuse knowledge to the 65,448 doctors
who participated in one or more COVID-19 updates.
BENEFITS
Rapidly diffusing new knowledge
on novel medicines for COVID-19 in
India: Case Study
Belgium | France | India | Kenya | Nigeria | Senegal | USA
Page 2
4. 91%
93%
Digital Health, Social Impact
www.tc4a.com
Belgium, France, India, Kenya,
Nigeria, Senegal, USA
Tech Care for All India Pvt Ltd.
India: Delhi | Mumbai
Learn more about us:
/medicallearninghub
#MLH | #medicallearninghub | #MLH4CME
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Digital Health EdTech
www.medicallearninghub.com
India: Mumbai, Delhi
Africa: Abuja (Nigeria), Nairobi, Dakar
info@medicallearninghub.com