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Belgium | France | India | Kenya | Nigeria | Senegal | USA
MLH in Brief
Sector
Digital Health EdTech
Product: Platform & Services
CME Marketplace: Online CMEs
(Courses/ Webinars/ Conf.), Onsite
Training; Internal Team Trainings, End
2 End Mgmt.
Segment Focus
Healthcare, local teams in India &
Africa (Kenya, Senegal & Nigeria)
Reach: Global
HCPs in India & Africa (>300,000 in IN)
| Social Media
Clients & Partners
Pharma, Med Device, Biotech, Hsp.
Training Ctrs., Expert Trainers/ KOLs,
Medical Associations, Govt., NGOs
Opportunity
Increase your HCP visibility, Create
strategic alliances, Conduct free/
paid CMEs, Build awareness, launch
brand/ product, Internal training,
Free your & your organization's time,
Improve efficiencies
Secure & Customizable
GDPR & Compliance, Secure, Online
Cloud Platform, Customizable to
Requirement
Goal
Democratize CME/ CPD
HCPs on MLH feel Empowered
766 MLH users surveyed for experience, Jan '22
91%
say MLH faculty are experts & presented
the subject successfully
93%
would like to enroll in a course on same / related
topic
93%
feel knowledgeable about the subject
after course completion
81%
feel they can implement the learnings into
practice within 06 months
Tech Care for All India Pvt Ltd.
India: Delhi | Mumbai
Africa: Abuja (Nigeria) | Nairobi | Dakar
www.medicallearninghub.com
info@medicallearninghub.com
D E M O C R A T I Z I N G C M E
Digital Health EdTech
www.medicallearninghub.com
India: Mumbai, Delhi
Abuja (Nigeria), Nairobi, Dakar
Pam Bolton, SVP Global Health,
Tech Care for All | Feb 2022
Professional
Service
Information
Technology
Knowledge
Exchange
The India business of a Global Top 5 generics company was licensed

to manufacture and sell two anti-viral medicines that had recently

been approved by the European Union and U.S. Food & Drug

Administration for use with COVID-19 patients. Given India’s

skyrocketing COVID-19 cases, there was an urgent need to increase

clinician knowledge and confidence about managing COVID-19

patients with these important new treatments. But how to reach the

millions of physicians across India’s vast and diverse healthcare

community?
CHALLENGES
Tasked with the plan to spread scientific evidence-based awareness
amongst HCPs in the country, TC4A India worked to secure expert
speakers, panelists and partner healthcare organizations on COVID-19
topics ranging from Emerging Treatment Options to ICU Management
and Infection Control, Clinical Management of Mucormycosis, and
global Vaccine Updates.
We rapidly devised a full suite of services to extend these knowledge
exchanges to an extremely large number of clinicians across India and
in neighboring countries. Tapping our extensive user base and
partnerships with scientific associations, we reached out to about
300,000 healthcare professionals across India to promote the courses.
We hosted 69 knowledge-sharing webinars extending through 2020 –
2021 – at a pace of more than two per month.
SOLUTIONS
Key metrics
65,448
HCP Registrants
276
KOLs Engaged
At a glance
A leading maker of medicines for
global markets used MLH to host 69
knowledge-sharing webinars on
COVID-19, reaching 65,448 doctors
and other HCPs involved in COVID
care, throughout 2020-2021. The
company’s proactive, professional
and scientifically sound contributions
likely improved care for thousands of
patients. Drawing high marks from
participating clinicians, the program
also reinforced the brand’s name
recognition, gravitas and credibility.
Nationally known Key Opinion Leaders were featured as faculty,
with occasional appearances by leading international researchers
from around the globe
Informative MLH course pages were optimized for search
engines, drawing thousands of visitors
Among the key elements of Tech Care for All’s approach:
Case study : Rapidly diffusing new

knowledge on novel medicines for

COVID-19 in India
180 HRS
Clinical Science
Experiences Shared
Belgium | France | India | Kenya | Nigeria | Senegal | USA
1
2
3
Testimonial
MLH helped us increase the access in private
market HCPs, helped us to build brand equity,
helped us to build academic leadership in
healthcare during the pandemic and to drive a
change in treatment guidelines in the country.
I truly appreciate the sincerity that each MLH
employee has towards their work.
-- Sr. Marketing Manager
20 STATES
Events with multiple
medical associations &
hospitals pan-India
D E M O C R A T I Z I N G C M E
Digital Health EdTech
www.medicallearninghub.com
India: Mumbai, Delhi
Abuja (Nigeria), Nairobi, Dakar
Surrounded by strategic digital marketing, this carefully
curated series has reached thousands of physicians,
prompting increased engagement and peer exchanges,
improving patient care and earning goodwill for the client
company
Increased Reach & Engagement
Post-workshop polls consistently show that doctors
participating in these COVID-19 classes gained in confidence
and self-assessed as having increased their knowledge and
skills. Quality and technical aspects of these eLearning
courses were highly rated, and the free registration removes
cost as a barrier.
Increased Knowledge
During a time when HCPs across the globe were ill-equipped
with experience and tools to confront a healthcare crisis, this
company’s proactive, professional and scientifically sound
contributions to the care of COVID-19 reinforced the brand’s
credibility throughout India and wherever HCPs accessed
the content.
Leadership
Innovative, multiplatform digital marketing reached doctors “where
they live”: on WhatsApp, Instagram and Facebook, along with
LinkedIn and others, while our highly responsive helpdesk
supported those with questions
"White glove” MLH hosting ensured smooth webinar delivery with
full tech support for speakers, in-class polls, recording/editing
services where needed, playback access, and certification as
appropriate
Extensive course analytics to help the client understand its
audience and react to learning needs in the medical community as
the pandemic progressed
This assignment exemplifies how TC4A’s unique end-to-end approach
made it possible to rapidly diffuse knowledge to the 65,448 doctors
who participated in one or more COVID-19 updates.
BENEFITS
Rapidly diffusing new knowledge
on novel medicines for COVID-19 in
India: Case Study
Belgium | France | India | Kenya | Nigeria | Senegal | USA
Page 2
91%
93%
Digital Health, Social Impact
www.tc4a.com
Belgium, France, India, Kenya,
Nigeria, Senegal, USA
Tech Care for All India Pvt Ltd.
India: Delhi | Mumbai
Learn more about us:
/medicallearninghub


#MLH | #medicallearninghub | #MLH4CME
Like & follow us:
Digital Health EdTech
www.medicallearninghub.com
India: Mumbai, Delhi
Africa: Abuja (Nigeria), Nairobi, Dakar
info@medicallearninghub.com

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Democratizing CME Strengthen your practice online.pdf

  • 1. Belgium | France | India | Kenya | Nigeria | Senegal | USA MLH in Brief Sector Digital Health EdTech Product: Platform & Services CME Marketplace: Online CMEs (Courses/ Webinars/ Conf.), Onsite Training; Internal Team Trainings, End 2 End Mgmt. Segment Focus Healthcare, local teams in India & Africa (Kenya, Senegal & Nigeria) Reach: Global HCPs in India & Africa (>300,000 in IN) | Social Media Clients & Partners Pharma, Med Device, Biotech, Hsp. Training Ctrs., Expert Trainers/ KOLs, Medical Associations, Govt., NGOs Opportunity Increase your HCP visibility, Create strategic alliances, Conduct free/ paid CMEs, Build awareness, launch brand/ product, Internal training, Free your & your organization's time, Improve efficiencies Secure & Customizable GDPR & Compliance, Secure, Online Cloud Platform, Customizable to Requirement Goal Democratize CME/ CPD HCPs on MLH feel Empowered 766 MLH users surveyed for experience, Jan '22 91% say MLH faculty are experts & presented the subject successfully 93% would like to enroll in a course on same / related topic 93% feel knowledgeable about the subject after course completion 81% feel they can implement the learnings into practice within 06 months Tech Care for All India Pvt Ltd. India: Delhi | Mumbai Africa: Abuja (Nigeria) | Nairobi | Dakar www.medicallearninghub.com info@medicallearninghub.com
  • 2. D E M O C R A T I Z I N G C M E Digital Health EdTech www.medicallearninghub.com India: Mumbai, Delhi Abuja (Nigeria), Nairobi, Dakar Pam Bolton, SVP Global Health, Tech Care for All | Feb 2022 Professional Service Information Technology Knowledge Exchange The India business of a Global Top 5 generics company was licensed to manufacture and sell two anti-viral medicines that had recently been approved by the European Union and U.S. Food & Drug Administration for use with COVID-19 patients. Given India’s skyrocketing COVID-19 cases, there was an urgent need to increase clinician knowledge and confidence about managing COVID-19 patients with these important new treatments. But how to reach the millions of physicians across India’s vast and diverse healthcare community? CHALLENGES Tasked with the plan to spread scientific evidence-based awareness amongst HCPs in the country, TC4A India worked to secure expert speakers, panelists and partner healthcare organizations on COVID-19 topics ranging from Emerging Treatment Options to ICU Management and Infection Control, Clinical Management of Mucormycosis, and global Vaccine Updates. We rapidly devised a full suite of services to extend these knowledge exchanges to an extremely large number of clinicians across India and in neighboring countries. Tapping our extensive user base and partnerships with scientific associations, we reached out to about 300,000 healthcare professionals across India to promote the courses. We hosted 69 knowledge-sharing webinars extending through 2020 – 2021 – at a pace of more than two per month. SOLUTIONS Key metrics 65,448 HCP Registrants 276 KOLs Engaged At a glance A leading maker of medicines for global markets used MLH to host 69 knowledge-sharing webinars on COVID-19, reaching 65,448 doctors and other HCPs involved in COVID care, throughout 2020-2021. The company’s proactive, professional and scientifically sound contributions likely improved care for thousands of patients. Drawing high marks from participating clinicians, the program also reinforced the brand’s name recognition, gravitas and credibility. Nationally known Key Opinion Leaders were featured as faculty, with occasional appearances by leading international researchers from around the globe Informative MLH course pages were optimized for search engines, drawing thousands of visitors Among the key elements of Tech Care for All’s approach: Case study : Rapidly diffusing new knowledge on novel medicines for COVID-19 in India 180 HRS Clinical Science Experiences Shared Belgium | France | India | Kenya | Nigeria | Senegal | USA
  • 3. 1 2 3 Testimonial MLH helped us increase the access in private market HCPs, helped us to build brand equity, helped us to build academic leadership in healthcare during the pandemic and to drive a change in treatment guidelines in the country. I truly appreciate the sincerity that each MLH employee has towards their work. -- Sr. Marketing Manager 20 STATES Events with multiple medical associations & hospitals pan-India D E M O C R A T I Z I N G C M E Digital Health EdTech www.medicallearninghub.com India: Mumbai, Delhi Abuja (Nigeria), Nairobi, Dakar Surrounded by strategic digital marketing, this carefully curated series has reached thousands of physicians, prompting increased engagement and peer exchanges, improving patient care and earning goodwill for the client company Increased Reach & Engagement Post-workshop polls consistently show that doctors participating in these COVID-19 classes gained in confidence and self-assessed as having increased their knowledge and skills. Quality and technical aspects of these eLearning courses were highly rated, and the free registration removes cost as a barrier. Increased Knowledge During a time when HCPs across the globe were ill-equipped with experience and tools to confront a healthcare crisis, this company’s proactive, professional and scientifically sound contributions to the care of COVID-19 reinforced the brand’s credibility throughout India and wherever HCPs accessed the content. Leadership Innovative, multiplatform digital marketing reached doctors “where they live”: on WhatsApp, Instagram and Facebook, along with LinkedIn and others, while our highly responsive helpdesk supported those with questions "White glove” MLH hosting ensured smooth webinar delivery with full tech support for speakers, in-class polls, recording/editing services where needed, playback access, and certification as appropriate Extensive course analytics to help the client understand its audience and react to learning needs in the medical community as the pandemic progressed This assignment exemplifies how TC4A’s unique end-to-end approach made it possible to rapidly diffuse knowledge to the 65,448 doctors who participated in one or more COVID-19 updates. BENEFITS Rapidly diffusing new knowledge on novel medicines for COVID-19 in India: Case Study Belgium | France | India | Kenya | Nigeria | Senegal | USA Page 2
  • 4. 91% 93% Digital Health, Social Impact www.tc4a.com Belgium, France, India, Kenya, Nigeria, Senegal, USA Tech Care for All India Pvt Ltd. India: Delhi | Mumbai Learn more about us: /medicallearninghub #MLH | #medicallearninghub | #MLH4CME Like & follow us: Digital Health EdTech www.medicallearninghub.com India: Mumbai, Delhi Africa: Abuja (Nigeria), Nairobi, Dakar info@medicallearninghub.com