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 Higher	
  Educa-on	
  Highway:	
  
	
  	
  Choosing	
  Your	
  Exit	
  
	
  	
  	
  	
  Dr.	
  Kenneth	
  E.	
  Hartman	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
“One	
  has	
  to	
  wonder	
  if	
  
American	
  higher	
  educa-on	
  
is	
  the	
  proverbial	
  frog	
  in	
  a	
  
slowly	
  warming	
  pot	
  of	
  
water,	
  not	
  realizing	
  that	
  it’s	
  
about	
  to	
  be	
  boiled	
  alive.”	
  	
  
…debt-­‐service	
  payments	
  had	
  
risen	
  86	
  percent	
  from	
  2002	
  
to	
  2010	
  
…expanding	
  burden	
  of	
  
tui-on	
  debt	
  is	
  “partly	
  driven	
  
by	
  the	
  indebtedness	
  
universi-es	
  have	
  taken	
  on.”	
  
“Nearly	
  half	
  of	
  the	
  na-on's	
  colleges	
  and	
  
universi-es	
  are	
  no	
  longer	
  genera-ng	
  
enough	
  tui-on	
  revenue	
  to	
  keep	
  pace	
  
with	
  infla-on.”	
  
	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Wall	
  Street	
  Journal	
  	
  
11/22/13	
  
"According	
  to	
  Ms.	
  Fitzgerald,	
  one	
  common	
  factor	
  in	
  nearly	
  all	
  
of	
  the	
  recent	
  downgrades	
  by	
  Moody's	
  has	
  less	
  to	
  do	
  with	
  
finances	
  and	
  more	
  to	
  do	
  with	
  leadership.	
  "Weak	
  governance	
  
and	
  weak	
  management"	
  play	
  a	
  key	
  role,	
  she	
  said,	
  
par-cularly	
  in	
  this	
  "disrup-ve	
  period"	
  when	
  colleges	
  face	
  
moun-ng	
  demands	
  to	
  control	
  costs,	
  improve	
  quality,	
  and	
  
adapt	
  to	
  new	
  academic	
  models."	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
“By	
  1999,	
  or	
  sooner,	
  all	
  
collegiate	
  ins-tu-ons	
  are	
  
expected	
  to	
  be	
  online…
college-­‐bound	
  students	
  can	
  
now	
  tap	
  into	
  vast	
  amounts	
  of	
  
insighXul	
  informa-on	
  that	
  
was	
  not	
  available	
  or	
  hard	
  to	
  
find	
  in	
  the	
  past”	
  
	
  
“You	
  will	
  soon	
  have	
  access	
  to	
  
ver-cal	
  browsers	
  that	
  go	
  out	
  
on	
  the	
  Net	
  to	
  find	
  per-nent	
  
and	
  specialized	
  college	
  
informa-on	
  for	
  you…”	
  
Published	
  in	
  1996	
  
NACAC	
  Journal	
  
January,	
  1997	
  
Published	
  in	
  1997	
  
“Technology	
  can	
  change	
  the	
  
way	
  teachers	
  teach	
  and	
  
students	
  learn,	
  and	
  it’s	
  
beginning	
  to	
  change	
  how	
  
colleges	
  admit	
  and	
  recruit	
  
high	
  school	
  seniors”	
  	
  
“Economic	
  and	
  demographic	
  shi^s	
  in	
  
the	
  United	
  State	
  are	
  transforming	
  
higher	
  educa-on.	
  	
  
	
  
With	
  substan-al	
  reduc-ons	
  in	
  state	
  
funding,	
  increasing	
  campus	
  energy	
  
and	
  opera-onal	
  costs,	
  endowments	
  
genera-ng	
  reduced	
  returns,	
  and	
  a	
  
na-onal	
  economic	
  readjustment	
  of	
  
unprecedented	
  propor-ons,	
  higher	
  
educa-on	
  must	
  re-­‐examine	
  and	
  
reposi-on	
  itself	
  to	
  meet	
  new	
  and	
  
emerging	
  challenges.”	
  
Published	
  in	
  2009	
  
“Future	
  economic	
  and	
  
poli-cal	
  circumstances	
  will	
  
fundamentally	
  change	
  the	
  
role	
  of	
  a	
  college	
  president	
  
from	
  one	
  of	
  building	
  more	
  
buildings	
  and	
  growing	
  
endowments,	
  to	
  one	
  as	
  lead	
  
advocate	
  for	
  the	
  
fundamental	
  transforma-on	
  
of	
  the	
  ins-tu-on’s	
  core	
  
academic	
  product”	
  
Published	
  in	
  2013	
  
“Future	
  economic	
  and	
  
poli-cal	
  circumstances	
  will	
  
fundamentally	
  change	
  the	
  
role	
  of	
  a	
  college	
  president	
  
from	
  one	
  of	
  building	
  more	
  
buildings	
  and	
  growing	
  
endowments,	
  to	
  one	
  as	
  lead	
  
advocate	
  for	
  the	
  
fundamental	
  transforma-on	
  
of	
  the	
  ins-tu-on’s	
  core	
  
academic	
  product”	
  
Published	
  in	
  2013	
  
Prospects	
  Aged	
  18-­‐24:	
  PreQy	
  solid	
  “campus”	
  interest;	
  growing	
  
enthusiasm	
  for	
  blended,	
  but	
  waning	
  for	
  wholly/majority	
  online	
  
50%	
  
19%	
  
11%	
  
11%	
  
9%	
  
48%	
  
24%	
  
19%	
  
5%	
  
5%	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
60%	
  
Campus	
   Majority	
  Campus	
   Campus/Online	
  
Balance	
  
Majority	
  Online	
   Online	
  
2006	
  
2013	
  
Delivery	
  Mode	
  Preference	
  of	
  18-­‐24	
  Year	
  Old	
  
Prospects,	
  comparison	
  of	
  2006	
  and	
  2013	
  
Source:	
  Eduventures	
  consumer	
  surveys	
  in	
  2006	
  (n=	
  2.033)	
  and	
  2013	
  (n=	
  3,080).	
  Consumers	
  interested	
  in	
  going/
returning	
  to	
  school	
  in	
  the	
  next	
  three	
  years	
  
Prospects	
  Aged	
  25-­‐34:	
  Enthusiasm	
  for	
  campus	
  and	
  different	
  
blends,	
  but	
  waning	
  for	
  wholly/majority	
  online	
  
23%	
  
29%	
  
12%	
  
16%	
   19%	
  
29%	
  
21%	
  
28%	
  
11%	
  
11%	
  
0%	
  
5%	
  
10%	
  
15%	
  
20%	
  
25%	
  
30%	
  
35%	
  
Campus	
   Majority	
  Campus	
   Campus/Online	
  
Balance	
  
Majority	
  Online	
   Online	
  
2006	
  
2013	
  
Delivery	
  Mode	
  Preference	
  of	
  25-­‐34	
  Year	
  Old	
  
Prospects,	
  comparison	
  of	
  2006	
  and	
  2013	
  
Source:	
  Eduventures	
  consumer	
  surveys	
  in	
  2006	
  (n=	
  2.033)	
  and	
  2013	
  (n=	
  3,080).	
  Consumers	
  interested	
  in	
  going/
returning	
  to	
  school	
  in	
  the	
  next	
  three	
  years	
  
 
	
  
Transformacve	
  pedagogy,	
  compelling	
  
outcomes,	
  and	
  substancal	
  cost	
  reduccons.	
  	
  
	
  
Meaningful,	
  impacdul,	
  engaging,	
  and	
  	
  
adapcve	
  learning.	
  
	
  
Maximum	
  mobility	
  of	
  content.	
  
	
  
Ongoing	
  career	
  and	
  networking	
  opportunices	
  
within	
  courses	
  and	
  programs.	
  
	
  
Higher	
  expectacons	
  of	
  faculty	
  and	
  support	
  
services.	
  	
  
	
  
Online	
  is	
  no	
  longer	
  a	
  differencator.	
  
	
  
Throwing	
  vast	
  amounts	
  of	
  marking	
  money	
  
is	
  not	
  a	
  opcon.	
  
	
  
Savvier	
  consumers	
  have	
  many	
  opcons.	
  
	
  
Talking	
  PowerPoint	
  slides	
  are	
  no	
  longer	
  
cugng	
  edge.	
  
Student	
  Expectacons	
  
Online	
  Teaching	
  and	
  Learning	
  
Today	
   Tomorrow	
  
	
  
	
  
	
  
 
	
  
Transformacve	
  pedagogy,	
  compelling	
  
outcomes,	
  and	
  substancal	
  cost	
  reduccons.	
  	
  
	
  
Meaningful,	
  impacdul,	
  engaging,	
  and	
  	
  
adapcve	
  learning.	
  
	
  
Maximum	
  mobility	
  of	
  content.	
  
	
  
Ongoing	
  career	
  and	
  networking	
  opportunices	
  
within	
  courses	
  and	
  programs.	
  
	
  
Higher	
  expectacons	
  of	
  faculty	
  and	
  support	
  
services.	
  	
  
	
  
Online	
  is	
  no	
  longer	
  a	
  differencator.	
  
	
  
Throwing	
  vast	
  amounts	
  of	
  marking	
  money	
  
is	
  not	
  a	
  opcon.	
  
	
  
Savvier	
  consumers	
  have	
  many	
  opcons.	
  
	
  
Talking	
  PowerPoint	
  slides	
  are	
  no	
  longer	
  
cugng	
  edge.	
  
Student	
  Expectacons	
  
Online	
  Teaching	
  and	
  Learning	
  
Today	
   Tomorrow	
  
	
  
	
  
	
  
Is	
  online	
  higher	
  educacon	
  like	
  a	
  
1980s	
  cell	
  phone?	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
Professors	
  at	
  Saint	
  Joseph's	
  University	
  are	
  so	
  distrusXul	
  
of	
  their	
  administra-on	
  that	
  they're	
  running	
  out	
  of	
  
administrators	
  to	
  take	
  no	
  confidence	
  votes	
  in.	
  	
  
“Now	
  universi-es	
  in	
  the	
  Pennsylvania	
  
State	
  System	
  of	
  Higher	
  Educa-on	
  are	
  
looking	
  to	
  end	
  programs,	
  lay	
  off	
  dozens	
  
of	
  full-­‐-me	
  faculty	
  members,	
  and	
  cut	
  
-es	
  with	
  numerous	
  adjuncts	
  and	
  more	
  
staffers.”	
  
“No	
  such	
  explosion	
  of	
  
debt	
  has	
  ever	
  escaped	
  a	
  
day	
  of	
  reckoning	
  and	
  no	
  
such	
  monetary	
  surge	
  has	
  
ever	
  had	
  a	
  happy	
  
ending.”	
  	
  
Start	
  with	
  an	
  open	
  and	
  honest	
  discussion	
  
	
  
Enhanced	
  retencon	
  efforts	
  
	
  
New	
  and	
  innovacve	
  paths	
  to	
  degrees	
  
	
  
Bold	
  cost	
  reduccons	
  
	
  
Teaching	
  policies	
  that	
  lead	
  to	
  greater	
  faculty	
  produccvity	
  
	
  
Transformacve	
  pedagogy,	
  compelling	
  outcomes,	
  and	
  substancal	
  
reduccon	
  of	
  instrucconal	
  cost	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
	
  
“There’s	
  shock,	
  disbelief,	
  confusion	
  –	
  we’re	
  really	
  just	
  s-ll	
  reeling	
  from	
  
this,”	
  said	
  a	
  faculty	
  member	
  who	
  did	
  not	
  want	
  to	
  be	
  named,	
  ci-ng	
  
concerns	
  about	
  job	
  security.	
  “I	
  don’t	
  know	
  how	
  to	
  express	
  to	
  you,	
  in	
  
terms	
  of	
  informa-on,	
  how	
  lille	
  we	
  got	
  [about	
  the	
  cuts].”	
  
	
  
“Student-­‐loan	
  balances	
  increase	
  $31	
  billion	
  to	
  $1.1	
  trillion,	
  maintaining	
  
it	
  s	
  place	
  as	
  the	
  fastest	
  growing	
  debt	
  category."	
  
This	
  exit	
  is	
  harder	
  –	
  you’ll	
  need	
  to	
  explain	
  why	
  you	
  
intenconally	
  missed	
  exit	
  #1	
  
	
  
Fewer	
  opcons	
  
	
  
Significant	
  capital	
  infusion	
  needed	
  
	
  
Need	
  to	
  seek	
  out	
  external	
  resources	
  and	
  strategic	
  partnerships.	
  
Consider	
  non-­‐profit	
  and	
  for-­‐profit	
  opportunices.	
  
	
  
Joint	
  ventures	
  
	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
“….one	
  of	
  the	
  most	
  controversial	
  bills,	
  which	
  
would	
  require	
  closing	
  four-­‐year	
  colleges	
  that	
  do	
  
not	
  achieve	
  a	
  six-­‐year	
  gradua-on	
  rate	
  of	
  at	
  least	
  
50	
  percent.”	
  
There’s	
  no	
  cavalry	
  coming	
  (think	
  Detroit)	
  
	
  
Merger	
  may	
  be	
  your	
  best	
  opcon	
  
	
  
Bond	
  holders	
  will	
  demand	
  restructuring	
  
	
  
Significant	
  loss	
  of	
  control	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
©	
  2014	
  Eduventures,	
  Inc.	
  
Thank	
  you!	
  
Dr.	
  Kenneth	
  E.	
  Hartman	
  
Senior	
  Fellow	
  &	
  Principal	
  Analyst	
  
khartman@eduventures.com	
  
	
  
©	
  2014	
  Eduventures,	
  Inc.	
  

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Dr. Hartman's Opening Address: Great American Higher Ed Highway

  • 1.  Higher  Educa-on  Highway:      Choosing  Your  Exit          Dr.  Kenneth  E.  Hartman  
  • 4.
  • 5.
  • 6.
  • 7. “One  has  to  wonder  if   American  higher  educa-on   is  the  proverbial  frog  in  a   slowly  warming  pot  of   water,  not  realizing  that  it’s   about  to  be  boiled  alive.”     …debt-­‐service  payments  had   risen  86  percent  from  2002   to  2010   …expanding  burden  of   tui-on  debt  is  “partly  driven   by  the  indebtedness   universi-es  have  taken  on.”  
  • 8.
  • 9. “Nearly  half  of  the  na-on's  colleges  and   universi-es  are  no  longer  genera-ng   enough  tui-on  revenue  to  keep  pace   with  infla-on.”                                            Wall  Street  Journal     11/22/13  
  • 10.
  • 11. "According  to  Ms.  Fitzgerald,  one  common  factor  in  nearly  all   of  the  recent  downgrades  by  Moody's  has  less  to  do  with   finances  and  more  to  do  with  leadership.  "Weak  governance   and  weak  management"  play  a  key  role,  she  said,   par-cularly  in  this  "disrup-ve  period"  when  colleges  face   moun-ng  demands  to  control  costs,  improve  quality,  and   adapt  to  new  academic  models."  
  • 13. “By  1999,  or  sooner,  all   collegiate  ins-tu-ons  are   expected  to  be  online… college-­‐bound  students  can   now  tap  into  vast  amounts  of   insighXul  informa-on  that   was  not  available  or  hard  to   find  in  the  past”     “You  will  soon  have  access  to   ver-cal  browsers  that  go  out   on  the  Net  to  find  per-nent   and  specialized  college   informa-on  for  you…”   Published  in  1996  
  • 14. NACAC  Journal   January,  1997   Published  in  1997   “Technology  can  change  the   way  teachers  teach  and   students  learn,  and  it’s   beginning  to  change  how   colleges  admit  and  recruit   high  school  seniors”    
  • 15. “Economic  and  demographic  shi^s  in   the  United  State  are  transforming   higher  educa-on.       With  substan-al  reduc-ons  in  state   funding,  increasing  campus  energy   and  opera-onal  costs,  endowments   genera-ng  reduced  returns,  and  a   na-onal  economic  readjustment  of   unprecedented  propor-ons,  higher   educa-on  must  re-­‐examine  and   reposi-on  itself  to  meet  new  and   emerging  challenges.”   Published  in  2009  
  • 16. “Future  economic  and   poli-cal  circumstances  will   fundamentally  change  the   role  of  a  college  president   from  one  of  building  more   buildings  and  growing   endowments,  to  one  as  lead   advocate  for  the   fundamental  transforma-on   of  the  ins-tu-on’s  core   academic  product”   Published  in  2013  
  • 17. “Future  economic  and   poli-cal  circumstances  will   fundamentally  change  the   role  of  a  college  president   from  one  of  building  more   buildings  and  growing   endowments,  to  one  as  lead   advocate  for  the   fundamental  transforma-on   of  the  ins-tu-on’s  core   academic  product”   Published  in  2013  
  • 18.
  • 19.
  • 20. Prospects  Aged  18-­‐24:  PreQy  solid  “campus”  interest;  growing   enthusiasm  for  blended,  but  waning  for  wholly/majority  online   50%   19%   11%   11%   9%   48%   24%   19%   5%   5%   0%   10%   20%   30%   40%   50%   60%   Campus   Majority  Campus   Campus/Online   Balance   Majority  Online   Online   2006   2013   Delivery  Mode  Preference  of  18-­‐24  Year  Old   Prospects,  comparison  of  2006  and  2013   Source:  Eduventures  consumer  surveys  in  2006  (n=  2.033)  and  2013  (n=  3,080).  Consumers  interested  in  going/ returning  to  school  in  the  next  three  years  
  • 21. Prospects  Aged  25-­‐34:  Enthusiasm  for  campus  and  different   blends,  but  waning  for  wholly/majority  online   23%   29%   12%   16%   19%   29%   21%   28%   11%   11%   0%   5%   10%   15%   20%   25%   30%   35%   Campus   Majority  Campus   Campus/Online   Balance   Majority  Online   Online   2006   2013   Delivery  Mode  Preference  of  25-­‐34  Year  Old   Prospects,  comparison  of  2006  and  2013   Source:  Eduventures  consumer  surveys  in  2006  (n=  2.033)  and  2013  (n=  3,080).  Consumers  interested  in  going/ returning  to  school  in  the  next  three  years  
  • 22.     Transformacve  pedagogy,  compelling   outcomes,  and  substancal  cost  reduccons.       Meaningful,  impacdul,  engaging,  and     adapcve  learning.     Maximum  mobility  of  content.     Ongoing  career  and  networking  opportunices   within  courses  and  programs.     Higher  expectacons  of  faculty  and  support   services.       Online  is  no  longer  a  differencator.     Throwing  vast  amounts  of  marking  money   is  not  a  opcon.     Savvier  consumers  have  many  opcons.     Talking  PowerPoint  slides  are  no  longer   cugng  edge.   Student  Expectacons   Online  Teaching  and  Learning   Today   Tomorrow        
  • 23.     Transformacve  pedagogy,  compelling   outcomes,  and  substancal  cost  reduccons.       Meaningful,  impacdul,  engaging,  and     adapcve  learning.     Maximum  mobility  of  content.     Ongoing  career  and  networking  opportunices   within  courses  and  programs.     Higher  expectacons  of  faculty  and  support   services.       Online  is  no  longer  a  differencator.     Throwing  vast  amounts  of  marking  money   is  not  a  opcon.     Savvier  consumers  have  many  opcons.     Talking  PowerPoint  slides  are  no  longer   cugng  edge.   Student  Expectacons   Online  Teaching  and  Learning   Today   Tomorrow        
  • 24.
  • 25. Is  online  higher  educacon  like  a   1980s  cell  phone?                    
  • 27.
  • 28.
  • 29. Professors  at  Saint  Joseph's  University  are  so  distrusXul   of  their  administra-on  that  they're  running  out  of   administrators  to  take  no  confidence  votes  in.     “Now  universi-es  in  the  Pennsylvania   State  System  of  Higher  Educa-on  are   looking  to  end  programs,  lay  off  dozens   of  full-­‐-me  faculty  members,  and  cut   -es  with  numerous  adjuncts  and  more   staffers.”   “No  such  explosion  of   debt  has  ever  escaped  a   day  of  reckoning  and  no   such  monetary  surge  has   ever  had  a  happy   ending.”    
  • 30. Start  with  an  open  and  honest  discussion     Enhanced  retencon  efforts     New  and  innovacve  paths  to  degrees     Bold  cost  reduccons     Teaching  policies  that  lead  to  greater  faculty  produccvity     Transformacve  pedagogy,  compelling  outcomes,  and  substancal   reduccon  of  instrucconal  cost  
  • 32.
  • 34. ©  2014  Eduventures,  Inc.     “There’s  shock,  disbelief,  confusion  –  we’re  really  just  s-ll  reeling  from   this,”  said  a  faculty  member  who  did  not  want  to  be  named,  ci-ng   concerns  about  job  security.  “I  don’t  know  how  to  express  to  you,  in   terms  of  informa-on,  how  lille  we  got  [about  the  cuts].”     “Student-­‐loan  balances  increase  $31  billion  to  $1.1  trillion,  maintaining   it  s  place  as  the  fastest  growing  debt  category."  
  • 35. This  exit  is  harder  –  you’ll  need  to  explain  why  you   intenconally  missed  exit  #1     Fewer  opcons     Significant  capital  infusion  needed     Need  to  seek  out  external  resources  and  strategic  partnerships.   Consider  non-­‐profit  and  for-­‐profit  opportunices.     Joint  ventures    
  • 37.
  • 39. ©  2014  Eduventures,  Inc.   “….one  of  the  most  controversial  bills,  which   would  require  closing  four-­‐year  colleges  that  do   not  achieve  a  six-­‐year  gradua-on  rate  of  at  least   50  percent.”  
  • 40. There’s  no  cavalry  coming  (think  Detroit)     Merger  may  be  your  best  opcon     Bond  holders  will  demand  restructuring     Significant  loss  of  control  
  • 43. Thank  you!   Dr.  Kenneth  E.  Hartman   Senior  Fellow  &  Principal  Analyst   khartman@eduventures.com     ©  2014  Eduventures,  Inc.