Dr cole 17_11-final
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The document discusses the state of the mediasphere in November 2010 according to Jeffrey Cole, Director of the Center for the Digital Future at USC Annenberg School. It summarizes Cole's findings that schedules have disappeared due to on-demand access to content, and consumers now have too many choices. All media will survive but as smaller players in the digital era. The film, music, book, and newspaper industries are shrinking and transforming due to digital disruption. The iPad is seen as transformational technology. Television is growing as people watch on multiple screens. New trends include exploding screen time and the importance of brands and social networking.
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INTERNET&MASS COMMUNICATIONWhat is the Internet.docx
INTERNET
&
MASS COMMUNICATION
What is the Internet?
(New Oxford American Dictionary (3rd), 2016, p. 914)
It’s popular! In 2015, the number of internet users worldwide was 3.17 billion (Global number of internet users, 2016).PROBABLY
considered as “human basic needs”
Internet as my medium choice
IT’s knowledgeable! It contains millions of knowledgeable resources
IT’S UNITY! TV, radios, magazines, books, NEWSPAPERs basically everything is just in there
It’s effective! It is very easy and fast to use, and is the only medium I know how to use properly.
It’s useful! Not only being used for entertaining purpose, as a student it is also useful for educational purpose. E.g. School work, online degree, etc.
Evolution of the internet
(Zimmermann 2012)
Why Internet is so important?
ENTERTAINMENT music, movie, TV, documentary or anything entertaining can all be found in the net. It offers greater variety of choice compared to TV cable.
EDUCATION there is a great number of educational websites providing free tutoring, lessons and useful resources for study and research. Plus, more and more universities offer an online course.
COMUNICATION Internet features social networking sites like Facebook, twitter, or skype to connect people around the world, which changes the way of communicating to be much easier, faster and cheaper compared to telephone.
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E-commerce internet offers a great number of online shopping sites like eBay, or amazon. More and more brands focus more on online platform to sell their products like H&M, McDonald's, etc. Also, Flights, hotels and trips can be bought online as well. Therefore people don’t need to go out for shopping anymore.
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The document discusses emerging trends in technology and their effects on education and society. It outlines several trends, including the growth of the internet of things and connected devices, increasing data storage and sharing through cloud computing, new forms of online publishing and sharing, and advances in fields like 3D printing, robotics, renewable energy, and medicine. It suggests that education will be transformed as technologies become more ubiquitous and learning shifts to an "anytime, anywhere" model relying more on online resources than traditional classroom instruction. Overall, the trends highlighted in the document point to a future with far-reaching changes driven by continuous technological innovation.
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Dr cole 17_11-final
- 2. STATE OF THE MEDIASPHERE: NOVEMBER, 2010
- 3. JEFFREY COLE, PH.D. DIRECTOR, CENTER FOR THE DIGITAL FUTURE AT USC ANNENBERG SCHOOL
- 4. Surveying the digital future: the world internet project The impact of the internet, year ten report 2010 We are undertaking the study of the Internet that should have been conducted on television in the late 1940s “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 5. Countries and regions in World Internet Project United States Singapore Italy Sweden Japan Great Britain Poland Iran Australia Ecuador Hong Kong Canada New Zealand Colombia Israel Mainland China* Macao South Korea Germany Hungary Spain Chile Argentina Estonia Portugal Czech Republic Mexico France United Arab Emirates South Africa Switzerland “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 6. Schedules have almost disappeared The Old Way Newspapers: once a day Music: 12 songs every 18-24 months TV: on a guide “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 7. There are too many choices “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 8. All media will survive, but most will be smaller players in a digital era. “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 9. The Film Business Been shrinking for a long time DVDs not coming back Theaters overbuilt, many/most close or convert, become smaller but remain important. Day/date here Power: Those who create good content “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 10. Music Industry (or what’s left of it) What it takes to be #1 Digital will soon pass in revenue Digital only platform in 5 years Music becomes ancillary market to touring, merchandising, advertising Cloud new home Power: Everyone “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 11. Book “Publishing” Per capita sales pitiful for generation Amazon more revenue in digital “Books” we buy few and pay a lot Self-publishing, by choice, not necessity Power: Authors “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 12. Newspapers Teenage habit broken 30% is the line that changes everything Every time a newspaper reader dies… No newspaper towns Power: Global Players “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 13. The iPad: Transformational “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 14. Television Grows People watch on third screen First screen becomes better Escapes from the home Becomes our constant companion 2010: Co-viewing (not together) Power: Creators and viewers “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 15. New Trends Screen time explodes Film, music, books have advertising within Brand becomes even more important Three ways to support content Privacy concerns reach a peak Social networking: the real deal Learning curve steeper than action curve E-nuff already “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
- 16. Contact Information Web: http:/digitalcenter.org E-mail: cole@digitalcenter.org Phone: (310) 235-4444
Editor's Notes
- Television is primarily Internet, like PP, affects all aspects of life