30 Things Not to Do in Launching Workplace by FacebookSimon Terry
Overview of 30+ Things Not to Do in Launching Workplace by Facebook. Outlines recommendations on how to achieve successful approaches to Workplace by Facebook adoption.
Make business-altering changes in just one week with design sprints. This session will walk you through how you can set up your own design sprint, a strategy invented by Google Ventures, to streamline your digital marketing strategy. Harness the power of the sprint to let the best ideas come alive by fast forwarding your development process and quickly getting consumer reactions to your prototype.
Can the core ideals of political revolution be applied in a social fabric context to empower large numbers of people and launch a new kind of crowd powered social fabric enabling layer?
La navigazione in internet ha subito negli ultimi anni un cambiamento radicale. Gli utenti da statici utilizzatori di computer desktop si sono trasformati in soggetti in movimento. Nelle comunità l’accesso a internet è diventato una consuetudine per accedere a contenuti e servizi, facilitato dalla massiccia presenza di smartphone carichi di applicazioni. Talvolta si tende però ad affidare all’applicazione un ruolo dominante, come se la creazione di un’app fosse di per sé una strategia. Viviamo in un mondo di iper-informazione e iper-connettività, ma lo sviluppo disorganizzato di contenuti e applicazioni ancora rende difficili azioni elementari, soprattutto se fatte da mobile, come la consultazione di un numero di telefono o la ricerca dell’orario di un autobus, azioni che possono sembrare facili ma che invece non lo sono.
In questo contesto HTML5, il nuovo linguaggio di scripting che prossimamente diventerà uno standard, permette di sviluppare applicazioni web e progetti di web design responsive che gli utenti possono usare senza dover scaricare un’applicazione, offrendo spesso gli stessi servizi. Quello che cambia non è soltanto l’uso della tecnologia, ma l’approccio alla creazione del contenuto, che diventa strategico.
App vs Mobile website: quale lo scenario vincente?Websolute
Come cambia la user experience nel passaggio da web a mobile? E come scegliere tra app e web app? A Branding 2.0 2012, Claudio Tonti di Websolute risponde a queste domande, indicandoci fattori critici di scelta quali qualità dell'interfaccia, potenza di calcolo, revenue, integrazione con altre applicazioni.
30 Things Not to Do in Launching Workplace by FacebookSimon Terry
Overview of 30+ Things Not to Do in Launching Workplace by Facebook. Outlines recommendations on how to achieve successful approaches to Workplace by Facebook adoption.
Make business-altering changes in just one week with design sprints. This session will walk you through how you can set up your own design sprint, a strategy invented by Google Ventures, to streamline your digital marketing strategy. Harness the power of the sprint to let the best ideas come alive by fast forwarding your development process and quickly getting consumer reactions to your prototype.
Can the core ideals of political revolution be applied in a social fabric context to empower large numbers of people and launch a new kind of crowd powered social fabric enabling layer?
La navigazione in internet ha subito negli ultimi anni un cambiamento radicale. Gli utenti da statici utilizzatori di computer desktop si sono trasformati in soggetti in movimento. Nelle comunità l’accesso a internet è diventato una consuetudine per accedere a contenuti e servizi, facilitato dalla massiccia presenza di smartphone carichi di applicazioni. Talvolta si tende però ad affidare all’applicazione un ruolo dominante, come se la creazione di un’app fosse di per sé una strategia. Viviamo in un mondo di iper-informazione e iper-connettività, ma lo sviluppo disorganizzato di contenuti e applicazioni ancora rende difficili azioni elementari, soprattutto se fatte da mobile, come la consultazione di un numero di telefono o la ricerca dell’orario di un autobus, azioni che possono sembrare facili ma che invece non lo sono.
In questo contesto HTML5, il nuovo linguaggio di scripting che prossimamente diventerà uno standard, permette di sviluppare applicazioni web e progetti di web design responsive che gli utenti possono usare senza dover scaricare un’applicazione, offrendo spesso gli stessi servizi. Quello che cambia non è soltanto l’uso della tecnologia, ma l’approccio alla creazione del contenuto, che diventa strategico.
App vs Mobile website: quale lo scenario vincente?Websolute
Come cambia la user experience nel passaggio da web a mobile? E come scegliere tra app e web app? A Branding 2.0 2012, Claudio Tonti di Websolute risponde a queste domande, indicandoci fattori critici di scelta quali qualità dell'interfaccia, potenza di calcolo, revenue, integrazione con altre applicazioni.
Dove va Google? Intervento di Marco Loguercio al Summit del Marketing e Comun...Marco Loguercio [FIND]
Intervento di Marco Loguercio al Summit del Marketing e della Comunicazione Turistica sul tema "dove va Google?". Per maggiori dettagli vedere il post http://www.search-marketing.it/semblog/presentazione-summit-turismo-2011.html
What's innovation in digital terms?
Google and Moonshot Thinking.
The Digital Business Equation.
Taking risks.
(Talk at Business IT Forum 2015, hosted by YAVEON AG)
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Pioneering Chat Bots, Intelligent Agents and AI Interactions on the WebFlorin Muresan
In my paper, Pioneering Web 3.0 Through Smart Sites (which I wrote and published back in 2010) I basically predicted that interactions on the web will be made Human - to Machine - to Human, not just Human 2 Human, as it was in web 2.0;
Fast Forward to 2017 and everything on the Internet has a machine learning component and a Personal Assistant experience. Just look at Alexa, Google Assistant, Cortana, Siri.
Three ways to be fearless with big data - Alex Steer, FabricAlex Steer
Everybody's talking about big data - but most marketers aren't doing much with it, beyond pilot projects that lack the ability to make a real difference. This presentation introduces three concrete ways to start using data quickly, powerfully and realistically.
Presentation given to the Market Research Society Advertising Research Summit, September 2013. By Alex Steer, senior strategist at Fabric Worldwide.
In the Experience Economy, capturing the real customer experience is more important than ever. But the proliferation of digital technology has both multiplied and changed the nature of customer touchpoints, making this task more complex.
In addition, recent thinking from behavioural economics tells us it is not always straightforward to get to a true understanding of our customers' experiences. The reasons people do things may be a mystery to themselves, let alone market researchers.
In the talk I look at the shift in the customer landscape and our understanding of ourselves, before looking at practical ways to capture the real customer experience with examples from the nativeye insight platform.
Presentation for Joomla Chicago user group discussing the benefits of marketing and communication with social media tools. Brief history and myths are discussed initially prior to examining a mock case study for a self-run social media campaign. Remove the hierarchy, remove the middle men, and just start learning about yourself and others.
Social media and customer service - some examplesTriptease
Presentation used at a workshop at the Call Centre and Customer Strategy Conference, September 2009.
Presents a range of examples of good and bad use of social media in customer service: Zappos, Dell, Virgin Trains, United Airlines.
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
Come cercano e si informano gli italiani prima di un acquisto: informazioni c...Marco Loguercio [FIND]
Le slide dell'intervento di Marco Loguercio al Netcomm Forum Live 2020 sul tema: Come cercano e si informano gli italiani prima di un acquisto: informazioni chiave per raggiungere più facilmente i tuoi utenti target, comprenderli meglio, portarli più facilmente alla conversione.
Dove va Google? Intervento di Marco Loguercio al Summit del Marketing e Comun...Marco Loguercio [FIND]
Intervento di Marco Loguercio al Summit del Marketing e della Comunicazione Turistica sul tema "dove va Google?". Per maggiori dettagli vedere il post http://www.search-marketing.it/semblog/presentazione-summit-turismo-2011.html
What's innovation in digital terms?
Google and Moonshot Thinking.
The Digital Business Equation.
Taking risks.
(Talk at Business IT Forum 2015, hosted by YAVEON AG)
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Pioneering Chat Bots, Intelligent Agents and AI Interactions on the WebFlorin Muresan
In my paper, Pioneering Web 3.0 Through Smart Sites (which I wrote and published back in 2010) I basically predicted that interactions on the web will be made Human - to Machine - to Human, not just Human 2 Human, as it was in web 2.0;
Fast Forward to 2017 and everything on the Internet has a machine learning component and a Personal Assistant experience. Just look at Alexa, Google Assistant, Cortana, Siri.
Three ways to be fearless with big data - Alex Steer, FabricAlex Steer
Everybody's talking about big data - but most marketers aren't doing much with it, beyond pilot projects that lack the ability to make a real difference. This presentation introduces three concrete ways to start using data quickly, powerfully and realistically.
Presentation given to the Market Research Society Advertising Research Summit, September 2013. By Alex Steer, senior strategist at Fabric Worldwide.
In the Experience Economy, capturing the real customer experience is more important than ever. But the proliferation of digital technology has both multiplied and changed the nature of customer touchpoints, making this task more complex.
In addition, recent thinking from behavioural economics tells us it is not always straightforward to get to a true understanding of our customers' experiences. The reasons people do things may be a mystery to themselves, let alone market researchers.
In the talk I look at the shift in the customer landscape and our understanding of ourselves, before looking at practical ways to capture the real customer experience with examples from the nativeye insight platform.
Presentation for Joomla Chicago user group discussing the benefits of marketing and communication with social media tools. Brief history and myths are discussed initially prior to examining a mock case study for a self-run social media campaign. Remove the hierarchy, remove the middle men, and just start learning about yourself and others.
Social media and customer service - some examplesTriptease
Presentation used at a workshop at the Call Centre and Customer Strategy Conference, September 2009.
Presents a range of examples of good and bad use of social media in customer service: Zappos, Dell, Virgin Trains, United Airlines.
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
Keynote given at annual web company conference FeWeb2015 (together with Pieter Baert). We talked about how strategy for a digital world starts with understanding people, their behaviours and their needs.
Come cercano e si informano gli italiani prima di un acquisto: informazioni c...Marco Loguercio [FIND]
Le slide dell'intervento di Marco Loguercio al Netcomm Forum Live 2020 sul tema: Come cercano e si informano gli italiani prima di un acquisto: informazioni chiave per raggiungere più facilmente i tuoi utenti target, comprenderli meglio, portarli più facilmente alla conversione.
Contenuti, SEO e vendite online: dalla visibilità alla persuasione nell'e-com...Marco Loguercio [FIND]
L'intervento di Marco Loguercio a MeetMagento 2016 sull'importanza dei contenuti di valore, nei siti di commercio elettronico, sia per informare, influenzare e persuadere il visitatore ad acquistare, sia per incrementare le visite qualificate dai risultati naturali di ricerca.
L'uso dei motori di ricerca è ormai parte fondamentale del processo di decisione e di acquisto degli italiani online. Per questo è fondamentale tenere in considerazione come gli italiani cerchino (non solo quali parole chiave utilizzino) nel momento in cui si disegna e si fa evolvere una strategia Search. Utili, da questo punto di vista, le "Search Personas", con indicazioni su come svilupparle e come tenerne in considerazione le indicazioni per far evolvere in maniera continuativa la strategia per incrementare i risultati.
I consumatori e la ricerca su Google (ma non solo) nel punto vendita prima di...Marco Loguercio [FIND]
L'opportunità di poter cercare con il proprio smartphone, all'interno del punto vendita, le informazioni che servono prima di comprare un prodotto o un servizio sta cambiando l'approccio che gli italiani hanno con gli acquisti. Nella ricerca di FIND e Duepuntozero Research alcuni spunti interessanti sull'argomento, utili soprattutto agli addetti ai lavori per poter identificare rischi ma, soprattutto, opportunità.
Come gli italiani cercano in mobilità grazie a smartphone e tablet e quanto questi strumenti hanno modificato il modo di acquistare degli italiani anche nel punto vendita.
Le slide utilizzate da Marco Loguercio nel suo intervento allo SMX Milano 2013.
Come cercano gli italiani nei motori? Quand'è che vanno su Google? Con quale device? Quali sono le informazioni di cui si fidano di più? E quanto sono influenti i risultati pubblicati da Google e gli altri motori nelle scelte e negli acquisti?
Queste e altre informazioni nell'intervento di Marco Loguercio allo SMX Milano 2013
La presentazione di ;Marco Loguercio allo SMX Milano 2013 sul tema delle metriche da utilizzare nei progetti SEO: quali indicatori di performance utilizzare, che caratteristiche e funzioni devono avere, con quali strumenti misurarli, come mostrarli a chi poi deve prendere decisioni e agire.
Presentazione di Marco Loguercio allo EBA Forum 2007 sull'importanza che hanno le informazioni trovate attraverso i motori di ricerca nell'orientare le scelte e gli acquisti.
Presentazione dei dati dell'edizione 2007 della ricerca Sems/Nextplora sull'utilizzo dei motori di ricerca in Italia. Questo documento è stato presentato al Search Engine Strategies di Milano del Giugno 2007.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Dove va il Search Marketing? Marco Loguercio Founder & CEO, SEMS www.sems.it Milano, 4/4/2011
2.
3. ” We will see a lot more change in upcoming 2 years compared to the past 8 years” [Tim Mayer]
4. If the past is s e a r c h , The future is prediction and suggestion.
5. “ I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next. ” [Eric Schmidt]
6. “ We know where you are, we know what you like, so we can suggest you what you should do next” [Eric Schmidt]
10. Chi sei Dove sei In che momento della giornata ti trovi Cosa ti piace Cosa hai fatto di recente Cosa hai fatto qui in passato Chi sono i tuoi amici [Contextual discovery]
24. SEMS S.r.l. Viale del Ghisallo n. 20, 20151 Milano (Italy) Tel. +39 02 899681 || info@sems.it || www.sems.it A FullSIX company Grazie Marco Loguercio Email: [email_address] Site: www.marcologuercio.com Twitter: twitter.com/marcologuercio