Lost In Online Social Networking


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Lost In Online Social Networking

  1. 1. DailyBooth<br />BigTent<br />Bebo<br />Blogster<br />Talkbiznow<br />Lost in<br />Flixster<br />Listography<br />MouthShut.com<br />Online Social Networking<br />Flickr<br />Open Diary<br />MyLOL<br />facebook<br />MEETin<br />LiveJournal<br />Tagged<br />Twitter<br />Google Buzz<br />Tumblr<br />Plaxo<br />Xing<br />Fotolog<br />Windows Live Spaces<br />LinkedIn<br />Yelp,Inc.<br />Exploroo<br />Xanga<br />Ning<br />Vox<br />Qapacity<br />imeem<br />MySpace<br />Friendster<br />Bolt.com<br />Tribe.net<br />Meetup.com<br />
  2. 2. Social Networking Today<br />Social media allows you to do things that in person networking does not. However, networking for businesses and business executives must infused both in person and online activities. “Either-or” approach may not necessarily yield the best results. One supports the other, so an effective networker will normally use a varied approach. <br />Internet immigrant<br />Internet native<br />Internet immigrant<br />Internet native<br />
  3. 3. Social Networking Today<br />Are you an online native or online immigrant?<br />Are you comfortable networking online?<br />a person who has grown up in a world with digital technology<br />Internet native<br />Internet immigrant<br />Internet native<br />Internet immigrant<br />grew up without digital technology and adopted it later<br />
  4. 4. Social Networking In Person<br />A: So, my friend Eric says you’re into photography huh...<br />B: Yes that’s right. My wife gave me an SLR for Christmas last year. I take it as a sign she wanted me to start a new hobby. She’s always complaining I have no other interest besides playing football --- and breaking my bones all the time.<br />A: (Laugh) Well, definitely not a bad move on her part. I hear you’ve been involved in some celebrity shoots recently. That’s amazing!<br />B: Yea. That was awesome. I owe her and she definitely won’t let me forget that. (Laugh) <br />So, you want me to photograph your wedding. Have you guys decided on the venue? <br />A: Hi, I’m Earl. Good to meet you both today.<br />B: Dana. This is my colleague Tim. Hope you didn’t wait long?<br />A: Not at all. Just got here myself. So, did you guys drive here?<br />B: Oh no. There’s no way we can get parking easily at this hour. We got on the Metro and it took us only 15 minutes. We’d been stuck in traffic otherwise.<br />A: (Laugh) That’s right! Shall we get some coffee at the cafe across the street first? Then we can discuss business...<br />
  5. 5. Social Networking In Person<br />Pre-meeting<br />Get a referral<br />Research contact<br />Meeting<br />Greetings & Introduction<br />Establish relationship<br />Start connecting<br />Post-meeting<br />Follow-up<br />Maintain connection<br />
  6. 6. Social Networking Online<br />Who are you?<br />
  7. 7. Where’s your manners?<br />Social Networking Online<br />
  8. 8. Social Networking Online<br />Pardon the intrusion...<br />
  9. 9. New to online social networking<br />DailyBooth<br />BigTent<br />Bebo<br />Blogster<br />Talkbiznow<br />Flixster<br />Don’t just dive in<br />Listography<br />MouthShut.com<br />Flickr<br />Open Diary<br />MyLOL<br />facebook<br />MEETin<br />LiveJournal<br />Tagged<br />Twitter<br />Google Buzz<br />Tumblr<br />Plaxo<br />Xing<br />Fotolog<br />Windows Live Spaces<br />LinkedIn<br />Yelp,Inc.<br />Exploroo<br />Xanga<br />Ning<br />Vox<br />Qapacity<br />imeem<br />MySpace<br />Friendster<br />Bolt.com<br />Tribe.net<br />Meetup.com<br />
  10. 10. What are people already saying about you, your business, your products...<br /> Where do they congregate and what are they discussing...<br /> Who’s leading the conversation...<br />Listen...<br />
  11. 11. Comment regularly<br />Start a discussion<br />Respond to questions when asked<br />Share information<br />Participate...<br />Don’t sell!<br />Don’t flash discounts to your products/services!<br />Mind your manners!<br />Take the sales hat off!<br />
  12. 12. Content type: text, graphics, audio, video<br /><ul><li>create content about what the reader needs or wants, not about your company or you, not about what you sell or offer</li></ul>Share: publish on appropriate sites<br />- Invite others (in your network) to read, listen or watch your content; invite comments<br />Create & Share<br />
  13. 13. Blogster Blogging service that lets users "add friends" or establish business connections to their profiles<br />EcademyBusiness network for creating contacts and sharing knowledge.<br />LinkedInProfessional network that allows you to be introduced to and collaborate with other professionals<br />Plaxo Enhanced address book tool for networking and staying in contact<br />XING European business network with more than 7 million members<br />Ziggs Professional connection portal founded on the principles of professionalism and respect<br />Common Social-Media/Social-Bookmarking Sitesfor business<br />
  14. 14. Common Social-Media/Social-Bookmarking Sitesfor business<br />Reddit Upload stories and articles to drive traffic to your site or blog<br />Digg Submit and browse articles in categories like technology, business, entertainment and sports<br />Technorati A network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.<br />Ning Create your own, bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web.<br />FacebookBusinesses vie for advertising opportunities, event promotion and more on this social-networking site.<br />
  15. 15. Tribe Users can search for favourite restaurants, events, clubs and more.<br />Twitter A social networking and micro blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."<br />HubSpot News site aimed at connecting business professionals<br />Squidoo Share your industry's secrets by answering questions and designing a profile page to help other members<br />Common Social-Media/Social-Bookmarking Sitesfor business<br />
  16. 16. Start networking online and stay active<br />You can’t see someone smile or shake someone’s hand online  Show up regularly.  <br />Be open minded but don’t overdo one channel at the expense of the other. <br />Network on a consistent basis<br />