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Don’t losetheCEOyouwantto hirebeforetheyarrive
It's a huge loss when a candidate you have wooed for a CEO or other
top job at a portfolio company turns you down. You’ve failed to get the
attractive candidate -- and you've wasted time and energy pursuing
them instead of finding and hiring someone else.
You (and your search firm if you are using one) can minimize the
probability of a late candidate withdrawal by identifying all potential
issues early in the recruitment process.
Let's look first at some “bad outcomes” and then see what search pros
suggest to avoid them.
Bad outcome 1: You are recruiting a CEO to lead a new portfolio
company. Your search firm finds two strong candidates. Both
candidates interview with the Board and both go through a deep
psychological assessment. You decide on one and make him an offer.
Unfortunately, he turns you down. Why? His explanation is that his
wife wants him to stay at his current firm and retire after two years.
You suspect this isn’t the real issue, but you don't know.
Bad outcome 2: You need to recruit a leader of your firm’s operations
executives. After a search, you find someone suitable who claims he's
ready to leave his #2 job at his current firm in order to lead an
operations team of his own. But he will have to move from one major
metropolitan area to another and his kids are still in high school. You
make him an offer. After that, he calls you, not the recruiter, and says
the job is too big for him. You feel it’s a bizarre excuse and that the
candidate handled it in a bizarre, indirect way.
In each case, something came up and prevented success. What are the
typical problems that come up and how can you prevent last minute
surprises?
WHAT CAN GO WRONG
According to SpencerStuart consultant Joe Kopsick, the reasons why
candidates turn down compelling job offers vary by situation. “It’s
dangerous to try to come up with one or two explanations for every
time it happens. Changing jobs can be an extraordinarily stressful
situation. Emotions get involved and fact-based decisions get put to the
side.”
That being said, the collective experience of search consultants I
interviewed points to three derailers in recruiting talent: family ties (the
candidate is not the sole decision maker); compensation; and something
else you don’t know about.
Family ties
Sheila O’Grady of SpencerStuart emphasizes understanding, from the
very first discussion, the important other people who will affect the
decision they may be making. Beyond the partner or spouse are
children and their needs. Children who are juniors or seniors in high
school or in eighth grade will often make relocation next to impossible.
“Executives should be smart enough to consider the spouse’s position,”
Kopsick notes, “but I have seen candidates get serious about an
opportunity and go through the exercise of interviewing without really
getting buy in from their wife or their husband or their partner. That’s
something the recruiter needs to be checking on to make sure there’s
engagement with the spouse or partner.”
O’Grady agrees. In the first conversation with the person, a recruiter
should ask if the person has talked to his or her partner about the idea
of taking a different job, of relocating, how his or her partner feels
about that, and whether that he or she would be supportive of a new
job and moving. “Spousal point of view shouldn’t come up at the point
of job offer and if it does, it’s a big red flag.”
Compensation and risk
As the recruitment process proceeds, typically candidates get more
visibility into the role, the situation of the portfolio company for which
they are being hired, and the Board they'll have to work with. According
to Kopsick, “Sometimes what looked good from 30,000 feet doesn’t look
so good from 5,000 feet, and that can derail what appear to be good
matches.” “You may have someone who wants the job, but the private
equity sponsor and the candidate do not agree on compensation.
Financial rewards may not be aligned with the risk in the situation.”
O’Grady concurs, giving an example of a search she ran where the
candidate turned down an offer involving ISOs, because he preferred
RSUs or restricted stock units. “The candidate was looking at an
expectation versus a possibility.”
Something you don’t know about
The recruiter should also ask, many times, the open-ended question:
What else could you imagine might get in the way of taking this job?
The candidate may have many concerns, and if they don’t bring
something up that you can imagine, then you or the recruiter should
bring it up? They may wonder:
 How many of my own people do I get to bring in?
 What resources will I have?
 Can I bike to work?
There are so many things that you don’t know about, that may be
important to a candidate, and you won’t know about them unless you
ask. Paul Maranville, Managing Partner of Lantern Partners, said that he
always asks candidate about their future career dreams and when they
plan to retire to ensure goal alignment. If, for example, the investors
think success will take eight years, but the person wants to retire in
four, there isn’t goal alignment. Some candidates may be concerned
about the Board, so it’s really good to let them know what the Board’s
going to be early on and to find out if they have concerns about it. Just
as you ask what grade Junior’s in, you find out their views of the Board.
If they say, “I wish they had someone who was really a part of the
industry,” and if it’s not a bad idea to find someone, then you can hire
an independent Board member.
You can’t do anything about something you don’t know about. But you
can try to find out -- upfront -- what it will take for the candidate to
agree to take the job. You can probe for every reason you have ever
heard about from anyone, including family (spouse, children, parents,
other family responsibilities), business challenges, compensation, risk,
counteroffers. Then you can develop a strategy to help the candidate so
he or she can decide to choose to take your offer.
WHAT TO DO – HOW DO YOU PREVENT LATE REJECTIONS?
 Talk about issues early and often. In the first conversation you have
with a candidate, raise family issues and risk and compensation
issues as important subjects for discussion. Let the candidate
know you are open to talking about them and also that he or she
should start talking to his or her wife, husband or partner. Be sure
the person has thought through the complexities of the situation
and is comfortable with the process. O’Grady emphasizes,
“Communicate constantly with the candidate. Understand what is
important to the executive and make sure that those important
items are checked off in your offer.” She also notes that first-time
CEOs requires more hands-on management of the different issues
than seasoned veterans. “You think they know how to manage the
process, the family, compensation, and if something else comes
up – but they really don’t.”
 Be realistic. Is this person really recruitable? Will your stock
options be trumped by the person’s existing employer’s RSUs?
 Be transparent about the business. Kopsick advises, “Keep the
interview process tight. As early in the process as possible, get the
candidate to sign an NDA and walk through the numbers in the
business.” O’Grady adds, “For last-time CEOs it is the transparency
and making an informed decision about the challenges of the
assignment that really makes the difference. There’s nothing
worse than to get in the job and find the business is not where you
thought it would be. No one wants that to be their last chapter.”
 Be prepared for the late stages of negotiation. Let candidates
know that they may have other opportunities, but that you are
interested in them and are willing to pay to get them. Expect
possible counter-offer, talk about them in advance with the
candidate, and have a plan for dealing with them. Know where
you can add to your offer (not necessarily cash) and what your
best alternative is to a negotiated agreement.
 Learn from a rejection when it happens. The search consultant
should understand why it happened and give you honest feedback
so that if style adjustments need to be made they can be made.
ARE ALL LATE REJECTIONS BAD?
Late rejections are bad -- because they could always be replaced by
earlier rejections (by you or by the candidate). But a late rejection can
sometimes be better than an acceptance, if you've missed something
along the way. Was he bi-polar, and will the charm, self-confidence, and
energy with which he’d pursued the opportunity with your firm go away
with the onset of a depressive cycle? Was he really not up to handling
the job, and not able to stably pursue his own interests? If you do
psychological testing, this should be discovered before you make an
offer. If you do not do testing, then it is better to learn if the candidate
is highly problematic before you hire him or her rather than after they
start to work for you.
About the Author
Leslie Pratch
Leslie S. Pratch is the founder and CEO of Pratch & Company. A clinical
psychologist and MBA, she advises private equity investors,
management committees and Boards of Directors of public and
privately held companies whether the executives being considered to
lead companies possess the psychological resources and personality
strengths needed to succeed. In her recently published book, Looks
Good on Paper? (Columbia University Press, 2014), she shares insights
from more than twenty years of executive evaluations and offers an
empirically based approach to identify executives who will be effective
within organizations – and to flag those who will ultimately very likely
fail – by evaluating aspects of personality and character that are hidden
beneath the surface.
Much of my latest writing can be seen on The European Financial
Review

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Don't lose the CEO you want to hire before they arrive

  • 1.
  • 2. Don’t losetheCEOyouwantto hirebeforetheyarrive It's a huge loss when a candidate you have wooed for a CEO or other top job at a portfolio company turns you down. You’ve failed to get the attractive candidate -- and you've wasted time and energy pursuing them instead of finding and hiring someone else. You (and your search firm if you are using one) can minimize the probability of a late candidate withdrawal by identifying all potential issues early in the recruitment process. Let's look first at some “bad outcomes” and then see what search pros suggest to avoid them.
  • 3. Bad outcome 1: You are recruiting a CEO to lead a new portfolio company. Your search firm finds two strong candidates. Both candidates interview with the Board and both go through a deep psychological assessment. You decide on one and make him an offer. Unfortunately, he turns you down. Why? His explanation is that his wife wants him to stay at his current firm and retire after two years. You suspect this isn’t the real issue, but you don't know. Bad outcome 2: You need to recruit a leader of your firm’s operations executives. After a search, you find someone suitable who claims he's ready to leave his #2 job at his current firm in order to lead an operations team of his own. But he will have to move from one major metropolitan area to another and his kids are still in high school. You make him an offer. After that, he calls you, not the recruiter, and says
  • 4. the job is too big for him. You feel it’s a bizarre excuse and that the candidate handled it in a bizarre, indirect way. In each case, something came up and prevented success. What are the typical problems that come up and how can you prevent last minute surprises? WHAT CAN GO WRONG According to SpencerStuart consultant Joe Kopsick, the reasons why candidates turn down compelling job offers vary by situation. “It’s dangerous to try to come up with one or two explanations for every time it happens. Changing jobs can be an extraordinarily stressful situation. Emotions get involved and fact-based decisions get put to the side.”
  • 5. That being said, the collective experience of search consultants I interviewed points to three derailers in recruiting talent: family ties (the candidate is not the sole decision maker); compensation; and something else you don’t know about. Family ties Sheila O’Grady of SpencerStuart emphasizes understanding, from the very first discussion, the important other people who will affect the decision they may be making. Beyond the partner or spouse are children and their needs. Children who are juniors or seniors in high school or in eighth grade will often make relocation next to impossible. “Executives should be smart enough to consider the spouse’s position,” Kopsick notes, “but I have seen candidates get serious about an
  • 6. opportunity and go through the exercise of interviewing without really getting buy in from their wife or their husband or their partner. That’s something the recruiter needs to be checking on to make sure there’s engagement with the spouse or partner.” O’Grady agrees. In the first conversation with the person, a recruiter should ask if the person has talked to his or her partner about the idea of taking a different job, of relocating, how his or her partner feels about that, and whether that he or she would be supportive of a new job and moving. “Spousal point of view shouldn’t come up at the point of job offer and if it does, it’s a big red flag.”
  • 7. Compensation and risk As the recruitment process proceeds, typically candidates get more visibility into the role, the situation of the portfolio company for which they are being hired, and the Board they'll have to work with. According to Kopsick, “Sometimes what looked good from 30,000 feet doesn’t look so good from 5,000 feet, and that can derail what appear to be good matches.” “You may have someone who wants the job, but the private equity sponsor and the candidate do not agree on compensation. Financial rewards may not be aligned with the risk in the situation.” O’Grady concurs, giving an example of a search she ran where the candidate turned down an offer involving ISOs, because he preferred RSUs or restricted stock units. “The candidate was looking at an expectation versus a possibility.”
  • 8. Something you don’t know about The recruiter should also ask, many times, the open-ended question: What else could you imagine might get in the way of taking this job? The candidate may have many concerns, and if they don’t bring something up that you can imagine, then you or the recruiter should bring it up? They may wonder:  How many of my own people do I get to bring in?  What resources will I have?  Can I bike to work? There are so many things that you don’t know about, that may be important to a candidate, and you won’t know about them unless you
  • 9. ask. Paul Maranville, Managing Partner of Lantern Partners, said that he always asks candidate about their future career dreams and when they plan to retire to ensure goal alignment. If, for example, the investors think success will take eight years, but the person wants to retire in four, there isn’t goal alignment. Some candidates may be concerned about the Board, so it’s really good to let them know what the Board’s going to be early on and to find out if they have concerns about it. Just as you ask what grade Junior’s in, you find out their views of the Board. If they say, “I wish they had someone who was really a part of the industry,” and if it’s not a bad idea to find someone, then you can hire an independent Board member. You can’t do anything about something you don’t know about. But you can try to find out -- upfront -- what it will take for the candidate to
  • 10. agree to take the job. You can probe for every reason you have ever heard about from anyone, including family (spouse, children, parents, other family responsibilities), business challenges, compensation, risk, counteroffers. Then you can develop a strategy to help the candidate so he or she can decide to choose to take your offer. WHAT TO DO – HOW DO YOU PREVENT LATE REJECTIONS?  Talk about issues early and often. In the first conversation you have with a candidate, raise family issues and risk and compensation issues as important subjects for discussion. Let the candidate know you are open to talking about them and also that he or she should start talking to his or her wife, husband or partner. Be sure the person has thought through the complexities of the situation
  • 11. and is comfortable with the process. O’Grady emphasizes, “Communicate constantly with the candidate. Understand what is important to the executive and make sure that those important items are checked off in your offer.” She also notes that first-time CEOs requires more hands-on management of the different issues than seasoned veterans. “You think they know how to manage the process, the family, compensation, and if something else comes up – but they really don’t.”  Be realistic. Is this person really recruitable? Will your stock options be trumped by the person’s existing employer’s RSUs?  Be transparent about the business. Kopsick advises, “Keep the interview process tight. As early in the process as possible, get the
  • 12. candidate to sign an NDA and walk through the numbers in the business.” O’Grady adds, “For last-time CEOs it is the transparency and making an informed decision about the challenges of the assignment that really makes the difference. There’s nothing worse than to get in the job and find the business is not where you thought it would be. No one wants that to be their last chapter.”  Be prepared for the late stages of negotiation. Let candidates know that they may have other opportunities, but that you are interested in them and are willing to pay to get them. Expect possible counter-offer, talk about them in advance with the candidate, and have a plan for dealing with them. Know where you can add to your offer (not necessarily cash) and what your best alternative is to a negotiated agreement.
  • 13.  Learn from a rejection when it happens. The search consultant should understand why it happened and give you honest feedback so that if style adjustments need to be made they can be made. ARE ALL LATE REJECTIONS BAD? Late rejections are bad -- because they could always be replaced by earlier rejections (by you or by the candidate). But a late rejection can sometimes be better than an acceptance, if you've missed something along the way. Was he bi-polar, and will the charm, self-confidence, and energy with which he’d pursued the opportunity with your firm go away with the onset of a depressive cycle? Was he really not up to handling the job, and not able to stably pursue his own interests? If you do psychological testing, this should be discovered before you make an
  • 14. offer. If you do not do testing, then it is better to learn if the candidate is highly problematic before you hire him or her rather than after they start to work for you. About the Author Leslie Pratch Leslie S. Pratch is the founder and CEO of Pratch & Company. A clinical psychologist and MBA, she advises private equity investors, management committees and Boards of Directors of public and privately held companies whether the executives being considered to lead companies possess the psychological resources and personality strengths needed to succeed. In her recently published book, Looks Good on Paper? (Columbia University Press, 2014), she shares insights
  • 15. from more than twenty years of executive evaluations and offers an empirically based approach to identify executives who will be effective within organizations – and to flag those who will ultimately very likely fail – by evaluating aspects of personality and character that are hidden beneath the surface. Much of my latest writing can be seen on The European Financial Review