Every time we turn around, there's another alarmist trying to fill our heads with the idea that keywords have no place in modern Internet Marketing. But, keywords always have, and always will be the cornerstone of any search marketing campaign. Don't be part of the herd! Learn why keywords are still important, how to conduct keyword research and how to implement your keywords. This webinar is designed for the beginner-immediate and will help you: 1. Develop and optimize your keyword targeting strategy 2. Use software in the execution of your strategy. 3. See which keywords your competitors target. 4. Implement your keywords naturally. 5. Measure your results.