The document outlines a social media case study for 'The Ultimate ROI of Social Media,' detailing a campaign aimed at boosting brand recall and customer engagement for The Mobilestore among users aged 18 to 35. By implementing various strategies, including contests and targeted content, the brand significantly increased its Facebook fan page from 37,000 to over 200,000 fans in three months, alongside notable growth on Twitter. Ultimately, the campaign resulted in 10 handset sales within two months driven by social media promotions.

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info@sociosquare.com +91-9594066683

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SOCIAL MEDIA CASE STUDY FOR
“THE ULTÍMATE ROI OF SOCIAL MEDIA!”

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 Contests have been popular on Social Media since the
advent of Facebook pages, but do they actually get you
customers?
 Here is the TMS story on engagement that drove sales
from Facebook
ENGAGEMENT WITH SALES

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 Objective - In the fast growing age of e-commerce the brand
wanted to create a brand recall and generate a loyal fan
following on social media platforms.
 Target audience - Our goal was to spread brand awareness
amongst online users between the age group of 18 to 35,
showcasing the different mobile devices on offer and create
brand recall for The Mobile Stores amongst Facebook and
Twitter users.
CLIENT BRIEF

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 The Facebook fan page had a small reach
(37,000 fans) and negative comments
regarding small issues were common.
 We had to focus on increasing brand recall for
The MobileStore and creating a buzz on the
Social Media space.
EXISTING SCENARIO

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 Narrowing the audience to “Gen-C”
 Understanding their psyche and create
content that was popular amongst this
segment.
 Various activities were planned to amplify the
reach of content and contest on Facebook and
Twitter
PROPOSED STRATEGY

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ENGAGEMENT
PRODUCT PROMOTION
CONTESTS
IMPLEMENTING STRATEGY

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ENGAGEMENT
IMPLEMENTING STRATEGY

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 Various types of content was used to
increase engagement on the page.
 Comparison posts
 Quizzes,
 Puzzles,
 Polls

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 Information driven content led to
insights on what the fans like.
 This helped us in more relevant content
creation.

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PRODUCT PROMOTION
IMPLEMENTING STRATEGY

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 We asked Facebook fans to visit the TMS
outlets and use the newly launched
Nokia phones before buying them.
 While test driving the phones we
promoted special discount vouches to
customers

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 All new launches and existing products
were promoted on Facebook and Twitter

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CONTESTS
IMPLEMENTING STRATEGY

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 #TMS #NokiaLumia820 #Contest on Twitter asked people
to invite their friends to follow TMS on Twitter
 We added 400 Followers in first 7 days!

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 Various cross promotions with Movies were done on the
page to make the page more interesting and engaging

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RESULTS

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 The Facebook Fan page saw a Huge growth in the People
Talking About the page in just 3 months.
 From 37,000 Fans today the FB page has 2 lac+ fans (Feb’13)

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 Twitter saw a 100% increase in mentions, Re Tweets and
number of new followers in the first month of activity

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 The People “Talking About” the brand has risen from 1,000
fans to 27,000 fans in three months.
 The current fan base stands on 2,18,000 (Feb’2013)

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“The MobileStore
recorded 10 Handset
sales in 2 months of
activity through
Social Media product
promotions.”

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info@sociosquare.com +91-9594066683