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Boosting Innovation & Co-Creation
Ricardo Castrillo Pelaz
@rcastrpe7
r.castrillo@chiesi.com
+34 669 490 849
Albert C. Mikkelsen
@acmikkelsen
albert@heywood.me
+34 626 041 989
Introduction
Input
Chiesi’s Key
Challenges
Output
3 Start-Ups
3 Teams
3 Months
WeStart - The Catalyst
Lean Methodology in five key steps:
Challenge
Define the
organisation’s
strategic
challenges
1
Defining the
problem
Target &
Customer map
2
Desirability
Sketch
solutions &
achieve early
validation
3
Feasibility
Build a realistic
prototype
4
Viability
Set up a
business
operation
5
Method: How We Do It
. Teams of four people
. Each team is assigned a mentor
. All mentors have both teaching/coaching and entrepreneurial experience
. Each time is assigned €5K and given 20% off their usual duties
Impact
Impact: Global Vision
Be-A-Hero
My Pharma
Advisor
Aspira
Technologies
HealthUP
Aluma Care
Pacientes al
Poder
24
Participants
4,9/5
Participant
Valuation
People Six Intrastartups
1100+ clients
contacted
100.000
value prop.
impressions
1000+ active
users
Immediate Impact
8 Contacted
Startups
2 

Collabs.
signed
28+
Media
Impacts
Collaterals
2 Editions
Impact: Global Vision
24
Participants
1000+ clients
contacted
2 

Collabs.
signed
8 Contacted
Startups
4,9/5
Participant
Valuation
28+
Media Impacts
My Pharma
Advisor
Aspira
Technologies
HealthUP Aluma Care
Pacientes al
Poder
Be-A-Hero
6 Intra-Startups Launched… 1 supported by Chiesi Spain
2 Editions
Impact: Global Vision
5/5
Would recommend it to
other companies

4,9/5
would recommend it to
other Chiesi employees
‘’I’d make it mandatory to every employee in the company’’ - Xavi
Niubò, participant Second Edition
Cultural Impact - A few stories…
Smart Thermometer
developed
independently
Renegotiating deals with
providers, by testing &
iterating
Using a scientific
approach to take
decisions in daily
disagreements
Business Impact
HealthUP
‘’Most
Innovative
Startup’’ @
Digital Enterprise
Show
Chiesi HQ
decided to take it
a step further
10K in further
investment so
far
PacientesAlPoder
96% weekly
growth during
the program
250 active users
in less than 3
months (4 days
per month)
2 hospitals
interested in
purchasing
proposed biz.
model
Ecosystem Developed
8 Startups
Contacted
3 Evaluated
2 Startup
Collab. 

Signed
1 Corporate
Collab. 

Signed
Cultural change
accelerates
business reality
Presentations at…Media Appearances
‘’Entrepreneurship’’ was 2nd most
popular word on Chiesi Spain’s Twitter
10+ Big Media spoke about the Program
28+

Impacts
205K+
Economic
Valuation
10,5M+

Audience
Media & Branding Impact
Next Steps
Chiesi
People
Start-upsColl.BM
Initiatives of multiple dpt. executing innovation
8 Startups (WeStart
1.0) +3 Startups (WeStart 3.0)
20+
Entrepreneurial
Initiatives
3 (WeStart 2.0) + 5
(Chiesi’s TAs)
Mid. Management
Workshop
KeyActions
Ending WeStart
2.0
Collab. &
Investment
WeStart 3.0
Open
Present.
Open
Present.
52/240
People
24 people (WeStart
1.0 & 2.0)
16 Mid
Mgrs.
+12 people
(WeStart 3.0=
1 (DyCare) +1 2
January 2017 March 2017 Total 2017
Final Reflections
Timing
Partner Walk before you
run
www.westartprogram.com
Would you like to join
us?
With the Support of

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Domino effect of intrapreneurship

  • 1. Boosting Innovation & Co-Creation Ricardo Castrillo Pelaz @rcastrpe7 r.castrillo@chiesi.com +34 669 490 849 Albert C. Mikkelsen @acmikkelsen albert@heywood.me +34 626 041 989
  • 3. Input Chiesi’s Key Challenges Output 3 Start-Ups 3 Teams 3 Months WeStart - The Catalyst
  • 4. Lean Methodology in five key steps: Challenge Define the organisation’s strategic challenges 1 Defining the problem Target & Customer map 2 Desirability Sketch solutions & achieve early validation 3 Feasibility Build a realistic prototype 4 Viability Set up a business operation 5 Method: How We Do It . Teams of four people . Each team is assigned a mentor . All mentors have both teaching/coaching and entrepreneurial experience . Each time is assigned €5K and given 20% off their usual duties
  • 6. Impact: Global Vision Be-A-Hero My Pharma Advisor Aspira Technologies HealthUP Aluma Care Pacientes al Poder 24 Participants 4,9/5 Participant Valuation People Six Intrastartups 1100+ clients contacted 100.000 value prop. impressions 1000+ active users Immediate Impact 8 Contacted Startups 2 
 Collabs. signed 28+ Media Impacts Collaterals
  • 7. 2 Editions Impact: Global Vision 24 Participants 1000+ clients contacted 2 
 Collabs. signed 8 Contacted Startups 4,9/5 Participant Valuation 28+ Media Impacts My Pharma Advisor Aspira Technologies HealthUP Aluma Care Pacientes al Poder Be-A-Hero 6 Intra-Startups Launched… 1 supported by Chiesi Spain
  • 8. 2 Editions Impact: Global Vision 5/5 Would recommend it to other companies
 4,9/5 would recommend it to other Chiesi employees ‘’I’d make it mandatory to every employee in the company’’ - Xavi Niubò, participant Second Edition
  • 9. Cultural Impact - A few stories… Smart Thermometer developed independently Renegotiating deals with providers, by testing & iterating Using a scientific approach to take decisions in daily disagreements
  • 10. Business Impact HealthUP ‘’Most Innovative Startup’’ @ Digital Enterprise Show Chiesi HQ decided to take it a step further 10K in further investment so far PacientesAlPoder 96% weekly growth during the program 250 active users in less than 3 months (4 days per month) 2 hospitals interested in purchasing proposed biz. model
  • 11. Ecosystem Developed 8 Startups Contacted 3 Evaluated 2 Startup Collab. 
 Signed 1 Corporate Collab. 
 Signed Cultural change accelerates business reality
  • 12. Presentations at…Media Appearances ‘’Entrepreneurship’’ was 2nd most popular word on Chiesi Spain’s Twitter 10+ Big Media spoke about the Program 28+
 Impacts 205K+ Economic Valuation 10,5M+
 Audience Media & Branding Impact
  • 14. Chiesi People Start-upsColl.BM Initiatives of multiple dpt. executing innovation 8 Startups (WeStart 1.0) +3 Startups (WeStart 3.0) 20+ Entrepreneurial Initiatives 3 (WeStart 2.0) + 5 (Chiesi’s TAs) Mid. Management Workshop KeyActions Ending WeStart 2.0 Collab. & Investment WeStart 3.0 Open Present. Open Present. 52/240 People 24 people (WeStart 1.0 & 2.0) 16 Mid Mgrs. +12 people (WeStart 3.0= 1 (DyCare) +1 2 January 2017 March 2017 Total 2017
  • 15. Final Reflections Timing Partner Walk before you run www.westartprogram.com
  • 16. Would you like to join us?