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LA DOLCE VITA
IN GUANGZHOU
Mr. Marco Bertagni
薛晓凡 | Liz
WHAT IS
ITALY
FOR YOU?
Marco Bertagni
Founder & Executive Director of
BERTAGNI CONSULTING SRL
China-manager of AZIENDA
MERCATI-CHAMBER OF
COMMERCE OF ROME
20 YEARS in the WINE INDUSTRY
www.bertagniconsulting.com
MARCO BERTAGNI
ITALY - THE CENTER OF THE MEDITERRANEAN
OUR GEOGRAPHY, OUR HISTORY, OUR CULTURE
“ITALIA, POPOLO DI POETI, DI ARTISTI, DI EROI, DI SANTI, DI
PENSATORI, DI SCIENZATI, DI NAVIGATORI, E TRASMIGRATORI”
“Italy, a people of poets, of artists, of heroes, of saints, of philosophers,
of scientists, of travellers, of migrants”
ITALIANS OF THE PAST
说但丁 | Dante Alighieri达芬奇 | Leonardo Da Vinci
马可.波罗 | Marco Polo
卡拉瓦乔 |
Caravaggio
Are we just football players, right now?
MEDITERRANEANSTYLE
AN ANCIENT TRADITION AND A WIDE VARIETY
OF NATIVE WINES AND LOCAL CUISINE
ITALIAN ENO-GASTRONOMY
“being together around a table”
IN VINO VERITAS
&
IN VINO LOCUS
“Wine helps us to attune
to a deeper level of
contemplation and
understanding of
ourselves, humanity, and
our mother earth”
Elisabeth Clinton,
Bertagni Consulting - Canada
THE ROMAN EMPIRE AND ITS WINES
WINE HISTORY OF ROME
ENOTRIA
WINE IN LARGE SCALE
WINE PAYMENT BASE
Wine storage (amphorae)
Grape crushing
Slave pouring wine
Wine bar in Pompei
Grape harvesting
ANCIENT ROME
产区 拉齐奥
级别 I G P
葡萄品 种 扎比安奴
1 0 0 % C a c c hi one
酒精度 1 2 %
适饮温 度 8 - 1 0 度
古罗马帝王佳酿
哈德良 | H A D R I A N U S
特点 稻草黄色酒体
带有细腻持久的小气
泡,酒香袭人,柑橘
和鲜花的迷人气息相
得益彰,酸甜度平衡
完美!
适合搭配 鱼、白肉、
小食等工艺 经过手工筛选,
现代化葡萄酒酿造设
备,轻压发酵酿制而
成!
产区 拉齐奥
级别 D O C
葡萄品 种 扎比安奴
1 0 0 % C a c c hi one
酒精度 1 2 . 5 %
适饮温 度 8 - 1 0 度
古罗马帝王佳酿
提比略 | T I B E R I U S
特点 明亮晶莹的稻
草黄色及浅绿色调,
丰沛的柑橘类水果香
气。酸甜度协调恰到
好处,酒体完美 !
适合 搭配 鱼、白肉、
蔬菜等
工艺 葡萄经过仔细筛
选进行现代酿酒过程:
轻压去皮后在不锈钢
桶内发酵
产区 拉齐奥
级别 D O C
葡萄品 种 桑娇维赛、
蒙特普奇恰诺、梅洛、
切萨内赛
S A N G I O V E S E / M O N T E P U L C I
A N O / M E R L O T / C E S A N E S E
酒精度 1 2 . 5 %
适饮温 度 1 5 - 1 8 度
古罗马帝王佳酿
奥古斯都 | A U G U S T U S
特点 强烈的宝石红
色,有樱桃和干果的
丰富香味,以及淡淡
的香醋气息。酒体饱
满均衡,具有恰到好
处的 收敛性
适合搭配 酱汁菜肴、
烤肉 等
产区 拉齐奥
级别 I G P
葡萄品 种 1 0 0 % 西拉
1 0 0 % S h i r a z
酒精度 1 4 %
适饮温 度 1 5 - 1 8 度
古罗马帝王佳酿
提马可 奥勒留 | MARCUS AURELIUS
特点 酒体颜色呈强
烈的宝石红色 , 果香
丰沛浆果、紫罗兰气
息突出,优雅浓郁,
口感完美平衡 !
适合搭配 红肉、辛
辣菜式 、酱汁类菜
肴等
BELLONE/CACCHIONE - ITALIAN GRAPE
• Very widespread near
Rome Medium-tight cluster,
medium-sized berries
Yellow-brownish round
berries
• Very resistant to diseases
and bad climatic conditions
• Soft pulp, high must yield
• Often vinified in conjunction
with other grape varieties
CESANESE - ITALIAN GRAPE
• Is the oldest red grape
variety in Lazio, mentioned
by Pliny (50 A.D.)
• Very tight cluster, small-to-
medium sized berries
(blackish oval-elongated)
• Very prolific plant
• Soft pulp, high must yield
• Red wine with full body,
high
MALVASIA PUNTINATA - ITALIAN GRAPE
• Also known as Malvasia
del Lazio is the oldest and
most widespread
throughout the Castelli
Romani and Latium
• Loose cluster, medium-
sized berries. It has a black
spot in the middle of the
berry “puntinata” (=
spotted)
• Very juicy pulp, low must
yield, sweeter wine.
SAGRA DELL’UVA
REX ROMAE
HONG KONG Where all have begun
ITALY THROUGH THE EMOTIONAL GEOGRAPHY
PHILOSOPHY OF DISCOVERY, ART AND LITERATURE,
PHOTOGRAPHY, MUSIC AND CINEMA.
谢谢 | Thank you

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Dolce vita: Guangzhou - Rex Romae

  • 1. LA DOLCE VITA IN GUANGZHOU Mr. Marco Bertagni 薛晓凡 | Liz
  • 3. Marco Bertagni Founder & Executive Director of BERTAGNI CONSULTING SRL China-manager of AZIENDA MERCATI-CHAMBER OF COMMERCE OF ROME 20 YEARS in the WINE INDUSTRY www.bertagniconsulting.com MARCO BERTAGNI
  • 4.
  • 5. ITALY - THE CENTER OF THE MEDITERRANEAN OUR GEOGRAPHY, OUR HISTORY, OUR CULTURE
  • 6. “ITALIA, POPOLO DI POETI, DI ARTISTI, DI EROI, DI SANTI, DI PENSATORI, DI SCIENZATI, DI NAVIGATORI, E TRASMIGRATORI” “Italy, a people of poets, of artists, of heroes, of saints, of philosophers, of scientists, of travellers, of migrants”
  • 7. ITALIANS OF THE PAST 说但丁 | Dante Alighieri达芬奇 | Leonardo Da Vinci 马可.波罗 | Marco Polo 卡拉瓦乔 | Caravaggio
  • 8. Are we just football players, right now?
  • 10.
  • 11. AN ANCIENT TRADITION AND A WIDE VARIETY OF NATIVE WINES AND LOCAL CUISINE ITALIAN ENO-GASTRONOMY
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  • 14. IN VINO VERITAS & IN VINO LOCUS
  • 15. “Wine helps us to attune to a deeper level of contemplation and understanding of ourselves, humanity, and our mother earth” Elisabeth Clinton, Bertagni Consulting - Canada
  • 16. THE ROMAN EMPIRE AND ITS WINES
  • 17. WINE HISTORY OF ROME ENOTRIA WINE IN LARGE SCALE WINE PAYMENT BASE
  • 18. Wine storage (amphorae) Grape crushing Slave pouring wine Wine bar in Pompei Grape harvesting ANCIENT ROME
  • 19.
  • 20. 产区 拉齐奥 级别 I G P 葡萄品 种 扎比安奴 1 0 0 % C a c c hi one 酒精度 1 2 % 适饮温 度 8 - 1 0 度 古罗马帝王佳酿 哈德良 | H A D R I A N U S 特点 稻草黄色酒体 带有细腻持久的小气 泡,酒香袭人,柑橘 和鲜花的迷人气息相 得益彰,酸甜度平衡 完美! 适合搭配 鱼、白肉、 小食等工艺 经过手工筛选, 现代化葡萄酒酿造设 备,轻压发酵酿制而 成!
  • 21. 产区 拉齐奥 级别 D O C 葡萄品 种 扎比安奴 1 0 0 % C a c c hi one 酒精度 1 2 . 5 % 适饮温 度 8 - 1 0 度 古罗马帝王佳酿 提比略 | T I B E R I U S 特点 明亮晶莹的稻 草黄色及浅绿色调, 丰沛的柑橘类水果香 气。酸甜度协调恰到 好处,酒体完美 ! 适合 搭配 鱼、白肉、 蔬菜等 工艺 葡萄经过仔细筛 选进行现代酿酒过程: 轻压去皮后在不锈钢 桶内发酵
  • 22. 产区 拉齐奥 级别 D O C 葡萄品 种 桑娇维赛、 蒙特普奇恰诺、梅洛、 切萨内赛 S A N G I O V E S E / M O N T E P U L C I A N O / M E R L O T / C E S A N E S E 酒精度 1 2 . 5 % 适饮温 度 1 5 - 1 8 度 古罗马帝王佳酿 奥古斯都 | A U G U S T U S 特点 强烈的宝石红 色,有樱桃和干果的 丰富香味,以及淡淡 的香醋气息。酒体饱 满均衡,具有恰到好 处的 收敛性 适合搭配 酱汁菜肴、 烤肉 等
  • 23. 产区 拉齐奥 级别 I G P 葡萄品 种 1 0 0 % 西拉 1 0 0 % S h i r a z 酒精度 1 4 % 适饮温 度 1 5 - 1 8 度 古罗马帝王佳酿 提马可 奥勒留 | MARCUS AURELIUS 特点 酒体颜色呈强 烈的宝石红色 , 果香 丰沛浆果、紫罗兰气 息突出,优雅浓郁, 口感完美平衡 ! 适合搭配 红肉、辛 辣菜式 、酱汁类菜 肴等
  • 24. BELLONE/CACCHIONE - ITALIAN GRAPE • Very widespread near Rome Medium-tight cluster, medium-sized berries Yellow-brownish round berries • Very resistant to diseases and bad climatic conditions • Soft pulp, high must yield • Often vinified in conjunction with other grape varieties
  • 25. CESANESE - ITALIAN GRAPE • Is the oldest red grape variety in Lazio, mentioned by Pliny (50 A.D.) • Very tight cluster, small-to- medium sized berries (blackish oval-elongated) • Very prolific plant • Soft pulp, high must yield • Red wine with full body, high
  • 26. MALVASIA PUNTINATA - ITALIAN GRAPE • Also known as Malvasia del Lazio is the oldest and most widespread throughout the Castelli Romani and Latium • Loose cluster, medium- sized berries. It has a black spot in the middle of the berry “puntinata” (= spotted) • Very juicy pulp, low must yield, sweeter wine.
  • 28. REX ROMAE HONG KONG Where all have begun
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  • 30. ITALY THROUGH THE EMOTIONAL GEOGRAPHY PHILOSOPHY OF DISCOVERY, ART AND LITERATURE, PHOTOGRAPHY, MUSIC AND CINEMA.
  • 31.

Editor's Notes

  1. ABOUT: BERTAGNI CONSULTING SRL AND ROME CHAMBER OF COMMERCE ITALY: THE CENTER OF THE MEDITERRANEAN. OUR GEOGRAPHY, OUR HISTORY, OUR CULTURE “ITALIA, POPOLO DI POETI, DI ARTISTI, DI EROI, DI SANTI, DI PENSATORI, DI SCIENZATI, DI NAVIGATORI, E TRASMIGRATORI”. IS IT STILL LIKE THIS? THE MEDITERRANEAN STYLE. THE ITALIAN ENO-GASTRONOMY. THE ROMAN EMPIRE AND ITS WINES TASTING OF REX ROMAE WINES ITALY THROUGH THE EMOTIONAL GEOGRAPHY: PHILOSOPHY OF DISCOVERY, ART AND LITERATURE, PHOTOGRAPHY, MUSIC AND CINEMA
  2. In ITALY we do not love FAST FOOD too much, neather to eat ALONE Sitting around a table with FRIENDS or with BUSINESS PEOPLE is the best moment to talk about ALL KINDS of things We can spend HOURS around a table. We do not follow the Venezuelan way of saying: INDIO COMIDO INDIO IDO (once a person ate he/she goes away)
  3. The importance of Eno-gastronomy to better understand PEOPLE and PLACES:
  4. It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says ’wine is a supreme being’ - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present. In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.
  5. Etruscans and Greek settlers produced wine in Italy (known also as ENOTRIA = land of wine) before the Romans started their own vineyards in the 2nd century B.C. Roman grape-growing and winemaking was prolific and well-organized, pioneering LARGE SCALE PRODUCTION and STORAGE techniques like barrel-making and bottling. The spreading of the vine throughout the Roman Empire is down to Marcus Aurelius PROBUS (276-282 A.D.), who had the idea of giving each soldier a VINE TO PLANT in the conquered lands in order to save money on wine transport.
  6. IDEA BEHIND REX ROMAE PROJECT To update the glory of the past by creating a Network of Roman Wineries to jointly approach international markets under a common brand, with a balanced range of wines, representatives of the territory and to be promoted with an innovative commercial policy
  7. It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says ’wine is a supreme being’ - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present. In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.
  8. It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says ’wine is a supreme being’ - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present. In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.
  9. It offers an experience of the divine and opens us to one another. Maynard Keenan, in the documentary Blood into Wine says ’wine is a supreme being’ - a being which leads us into a rich somatic experience. Our sense of smell is our strongest memory trigger, evoking profound reminiscence and union with past emotions and awareness that is beyond time; the memory of the past moment, or of things deeply known, is united with the numinous experience of the present. In contemplative moments with a glass of wine one can feel as though one is swallowing the whole universe and the very moment of lifting the glass can be perceived as communing with eternity itself; in a moment of transcending time and space and uniting with the memory of the Mystery.
  10. Every year, in the town of Marino, during the “Sagra dell’uva” (wine festival, early October), the central Fountain of the Four Moors spills 3,000 litres of white wine…for FREE!
  11. Tasting its wines and experiencing its food. Eno-gastronomy is a CULTURAL BRIDGE Travelling to Italy SEARCHING FOR EMOTIONS. Meeting ITALIAN PEOPLE and listen to what they have to say. Like Marco Polo did with Chinese people. Trying to dream ABOUT ITALY by listening to its MUSIC, reading BOOKS of Italian writers and watching PHOTOGRAPHIES and MOVIES.