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Facebook has over 1.35 billion monthly active users. Several companies have found success using Facebook for marketing. BarkBox receives 5,000 new subscribers per month through its Facebook page, where 50% of customer conversations take place. PetFlow's Facebook ads brought in over 1 million customers, with ads resulting in a three times return on investment and 45% of new customers originating on Facebook. Building an engaged audience on Facebook can help companies attract customers, partners, and increase website traffic and sales.
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Dogs
- 1. Facebook Social Media Success Stories By Danielle Romano Intro to Communication to Technology
- 2. • Facebook is the #1 online social networking site • Facebook has 1.35 billion monthly users, that’s equivalent to China’s population! • 71% of internet users are Facebook users
- 3. • 4.5 billion likes are generated daily • 16 million local business pages are on social media • Facebook has more monthly users than WhatsApp, Twitter, and Instagram combined
- 4. BarkBox • BarkBox makes it easier for owners to surprise their dogs each month with goodies without having to leave the house • Each box is packed and delivered with homemade all natural dog treats and high quality toys
- 5. BarkBox Facebook Page • BarkBox receives 5k new subscribers each month through Facebook • 50% of their daily conversations are through Facebook and 1/3 of their daily traffic is also from Facebook
- 6. Building Families • It draws attention to animal shelters in need • Helped achieve their goals by attracting a wide range of people such as the press, vendors, and potential partnerships
- 7. Shelter Freedom Rides BarkBox features on their site pictures of dogs that waited at Chicargo Animal Care and Control who found their forever home.
- 8. • Provides discounts and other promotions to their products • Provides their audience with entertainment such as articles about dogs, pictures and funny videos
- 9. PetFlow • PetFlow is a home delivery service for high quality food, treats, and accessories for your pets • This company offers great things, such as top brands, great prices, and free shipping
- 10. PetFlow Facebook Page • Their Facebook page and Facebook ads brought in over 1 million customers • The ads published already resulted in a three time return on the money spent on them • 45% of new customers and sales originate on their site
- 11. Building an audience • They also have produced a 50% increase in website conversation • Their site helped them build a relationship with an audience genuinely interested in their business
- 12. Resources • http://www.cnbc.com/id/101611586# • http://www.cnn.com/2014/02/11/world/face book-fast-facts/ • https://www.facebook.com/business/success/ petflow#u_0_5 • https://www.facebook.com/business/success/ barkbox