Ryan Dennis gave a presentation on building SharePoint Internet presences using PowerShell. He discussed SharePoint 2010 for Internet Sites licensing, implementing SEO tagging for search rankings, designing sites with SharePoint in mind, and using PowerShell to automate the provisioning of complete branded sites, including creating sites, subsites, pages, adding content and SEO tags. He demonstrated using PowerShell to automate the creation of a sample site.

1. Build your SharePoint Internet
presence with PowerShell
RYAN DENNIS

2. About The Speaker
Ryan Dennis, MCTS, MCPD, MCITP
Senior SharePoint Engineer @ ICC
Microsoft Virtual Technology Specialist (vTSP)
www.SharePointRyan.com
@SharePointRyan
linkedin.com/in/sharepointryan
ryan@sharepointryan.com

3. What is a VTS?
The Microsoft Virtual Technology Specialist Program
(VTSP) is…
 a select group chosen from the elite in Microsoft’s partner community
 their primary role is to communicate the value of Microsoft Solutions to customers and to
provide architectural guidance for Enterprise Integration solutions
VTSPs also:
 have guest access to information on the Microsoft corporate network such as knowledge
bases, technical articles, training materials, and other resources
 guest access to Microsoft facilities
 priority for participating in Microsoft marketing events

4. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing with SharePoint in mind (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to automate the
provisioning of complete, branded sites
 Q&A

5. What is SharePoint 2010 FIS?
 FIS = For Internet Sites
 The license which allows you to build public-
facing sites without paying for lots of CALs 
 Fundamentally it is no different than the
standard SharePoint version, it’s all about the
licensing…
 For license specific questions, ask someone
smarter than me…

6. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

7. Intro to Windows PowerShell
PowerShell
…is a task-based command-line shell and scripting language
designed especially for Windows system administration
…has a task-based scripting language
…includes powerful object manipulation capabilities
…is built on the .NET Framework

8. Verb-Noun
PowerShell uses a Verb-Noun syntax for its Cmdlets
 Get-Something
 Set-Something
 New-Something
 Remove-Something

9. SharePoint 2010 Cmdlets
 500+ Cmdlets…
 MUCH better than STSADM.exe…
 Can automate complete installations and
configurations…
 Still doesn’t answer every scenario, leaving gaps in
functionality…
 Example: Get, New and Remove SharePoint Groups – no cmdlet, easy
to write a custom function though…

10. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

11. Search Engine Optimization
 Follow SEO Best Practices/Tips
 Use meaningful site & page names
 Great page titles
 Accurate Meta Elements
 Up-to-date Sitemap and Robots
 Search-friendly redirects
 Search-friendly menus/navigation
 Faster response times
 Better anchor text
 Provide text content for rich media
 Use Webmaster Tools to submit
sitemap and monitor Analytics

12. Search Engine Optimization
 SharePoint 2010 does not include SEO tools out of the box, but
there are good options…
 Mavention (http://mavention.nl)
 Meta Fields
 Robots
 Page Not Found
 Site Map XML Generator
 IIS 7.0 SEO Toolkit
 Custom…

13. Implementing
DEMONSTRATION
SEO Tagging

14. Demo Recap
 We looked at the Mavention Meta Fields
feature…
 Edited some meta tags…
 Viewed the page source to see them in
action…
 Had some fun?!

15. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

17. Designing for SharePoint
 Design teams should…
 know enough about SharePoint to design
around it’s strengths (and weaknesses)…
 build list-based solutions so that content
authors can easily and efficiently update
and manage content…
 work with development teams to ensure
that their ideas can be implemented…

19. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to
automate the provisioning of complete, branded sites
 Q&A

20. Developing the solution
 By working with design teams, development teams can
produce accurate, “pixel perfect” solutions in
SharePoint 2010
 SharePoint doesn’t have to look like SharePoint
 By leveraging the SharePoint list model, content authors
can easily populate data which can be leveraged in
custom branded web parts
 SharePoint CAN be a best-in-class Web Content
Management (WCM) solution

21. How WCM sites are MUCH
improved in SP2013
 SP2013 will include native SEO capabilities including:
 Meta Fields
 Title
 Browser Title
 Meta Description
 Keywords
 Sitemap Priority
 Sitemap Change Frequency
 Exclude from Internet Search Engines
 XML Sitemap
 Friendly URLs
 No longer have to include /Pages or .ASPX in the page URL!!!

22. How PowerShell makes it all
happen
 Using PowerShell, we can automate:
 Creating the Web Application
 Creating the Site Collection(s)
 Configuring Caching
 Activating Features for Branding, SEO Tagging, etc.
 Creating the Enterprise Search Center
 Configuring Search Scopes and Target Results Page
 Creating Subsites
 Creating Pages
 Adding Content to Pages
 Making Dinner (OK, maybe not – but I’m sure V3 will)

23. Agenda
 What is SharePoint 2010 FIS?
 Quick intro to Windows PowerShell
 Implementing SEO tagging for high search rankings
 Designing for SharePoint (it CAN be pretty!)
 Developing from a design
 How WCM sites are MUCH improved in SP2013
 Using a spectacular set of PowerShell code to automate the provisioning of
complete, branded sites
 Q&A

24. Using a spectacular set
of PowerShell code to
automate the DEMONSTRATION
provisioning of
complete, branded
sites

25. Demo Recap
 Used PowerShell to automate:
 Creation of the Web Application
 Creation of the Site Collection(s)
 Configuration of caching (BLOB, Output)
 Feature activation
 Application of custom branding
 Search configuration
 Subsite creation
 Page creation
 Content addition
 SEO Meta Tag creation
 Creation of custom footer list from list template
 Warming up/caching of the sites for our viewing pleasure

26. Presentation Recap
 SharePoint CAN be pretty
 Designers and Developers should work together
throughout the entire project lifecycle to ensure
success
 PowerShell is an awesome way to automate
the building of entire, content filled, branded,
SharePoint-based websites

27. Got-Questions?
Ryan Dennis, MCTS, MCPD, MCITP
Senior SharePoint Engineer @ ICC
Microsoft Virtual Technology Specialist (vTSP)
www.SharePointRyan.com
@SharePointRyan
linkedin.com/in/sharepointryan
ryan@sharepointryan.com