Does This Stuff Work? A Fundraising Case Study
•Download as PPTX, PDF•
0 likes•12 views
Enda is the Digital Communications Manager for Sarcoma UK. He decided to test out some of the online fundraising advice that he had been sharing with supporters. Guess what? It worked.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (12)
Featured
Featured (20)
Does This Stuff Work? A Fundraising Case Study
- 1. Does this stuff work? (HINT: Yes)
- 2. 0%
- 3. 4% Big picture Small ask “So sorry to bother…” Personal
- 10. What have I learned? • Jab, jab, jab, punch • Updates = donations • Video = donations • Present an opportunity to give • Tag #TeamSarcoma
- 11. What have YOU learned? • Tips?
- 12. • buffer.com • bit.ly • bit.ly/JGFUNSTUFF • qr-code- generator.com Handy tools
Editor's Notes
- Pester power from Kat so finally decided to do another run Curious to test the tips for myself Facebook, Twitter and Instagram – use a service such as Buffer to cut down the work Started 22 days from event – to
- Did a few things right from the very start. Made the story personal and also went beyond the ‘generic’ text of the charity. Interesting that I was almost apologetic at the beginning (modest target, just text £2, non-UK off the hook) – this all changed though – maybe you can identify with this psychology?
- Pester power from Kat so finally decided to do another run Curious to test the tips for myself Facebook, Twitter and Instagram – use a service such as Buffer to cut down the work Started 22 days from event – to
- Finding my feet (ha ha) and getting more confident in the ask I had a target from the start, just £100, but I changed this a few times so I could say ‘Can you get me over the £200 mark?’ ‘Can you donate the £5.90 to push me over £350?’ etc? Mention Gift Aid – several of my taxpaying friends didn’t know about it, esp with the Text donations - thought it was spam Custom URL with bit.ly. It’s free and handy for Instagram and the video Making things easy for people to support me – that’s how I reframed this in my head – I’m not begging and forcing people to do something; I’m giving people an opportunity to do something nice. People *are* asked all the time to sponsor this and sign that, but the one who don’t want to, won’t. That’s totally fine. But the ones who will, will – if they SEE you
- Pester power from Kat so finally decided to do another run Curious to test the tips for myself Facebook, Twitter and Instagram – use a service such as Buffer to cut down the work Started 22 days from event – to
- Adding video was a revelation. The video post brought in 36% of the total
- Pester power from Kat so finally decided to do another run Curious to test the tips for myself Facebook, Twitter and Instagram – use a service such as Buffer to cut down the work Started 22 days from event – to
- Had to capture the moment of a few thousand Santas chasing me Great to wrap up the journey with a big thank you A further 14% of donations came in that day
- Marketing concept where you ‘give something, give something, give something, then ask’ Give an update, a video, a photo, a anecdote, something funny, something thoughtful, how you’re feeling/worried/exhausted/thankful/elated – the ask doesn’t need to be the focus every time (although the link can be there). Bringing people along with you on the trip No doubt that updates inspired donations – almost 100% on donations came on the days I posted The video had the most pronounced uptick Most important – you are not being a bother. You are doing something utterly amazing and your contacts are in awe of you. There is so much noise out there that you could get lost and not be seen by the people who *want* to support you. Make some noise and make it easier for them to show you their support. Again – key message – you are doing a wonderful thing becuas you’re a wonderful human being
- Marketing concept where you ‘give something, give something, give something, then ask’ Give an update, a video, a photo, a anecdote, something funny, something thoughtful, how you’re feeling/worried/exhausted/thankful/elated – the ask doesn’t need to be the focus every time (although the link can be there). Bringing people along with you on the trip No doubt that updates inspired donations – almost 100% on donations came on the days I posted The video had the most pronounced uptick Most important – you are not being a bother. You are doing something utterly amazing and your contacts are in awe of you. There is so much noise out there that you could get lost and not be seen by the people who *want* to support you. Make some noise and make it easier for them to show you their support. Again – key message – you are doing a wonderful thing becuas you’re a wonderful human being