This document discusses how media companies can optimize content engagement in the current media landscape. It notes that people have less patience for content and spend very little time engaging with most online articles. It recommends that media companies focus on engagement over views or shares by using engaging formats like quizzes and videos, analyzing user data to optimize content, and distributing content across different sites and platforms to reach wider audiences. The key is finding formats and distribution strategies that encourage people to fully engage with and spend more time consuming content.

1. No One is Consuming Your Content
Tom Pachys
Co-Founder and CPO

2. The fundamentals are shifting
“ Consumers have lost patience …
The media industry must make it easier for them to
consume content.”
- Robert Iger, Chaiman & CEO,
We are facing daunting conditions. [Our commercial
team] is braced for tough times in the months ahead.”
- Financial Times Managing Editor James Lamont, April 2016
“

3. How successful media looks today

5. It’s all about engagement.
Stop Counting Views.
15secs
Median. time spent
reading online content
(source: Time.com)
78%
of users don’t finish online
articles
(source: Slate.com)
0.2%
Share rate
(source: Chartbeat)

6. By Default
No One Reads the
article

7. “
- Facebook on the recent algorithm updates
We’re learning that the time people choose to spend
reading or watching content they clicked on from
News Feed is an important signal that the story was
interesting to them.”

8. Shares are the highest form of
Engagement
Share
Discovery
Engagement
Personal Affinity

9. DistributionDataFormats
Countdown
Flip Card
Video Snaps
Recipe for engagement optimization

10. Conversations Quiz
99.9% Of People Can't Win
Against Trump In A Debate,
Can You?
Video
Donald Trump takes aim at
GOP, Dem rivals ahead of
Super Tuesday
1. Formats

11. Content agnostic engaging formats
1. Formats

12. VS.
1:50time spent per item
Engagement rates are
skyrocketing
0.2%
share rate
92%completion rate
5%share rate
15 secs
Med time spent
22%
completion rate
1. Formats

13. Real-time
content-consumption analysis
optimizes
engagement
QUIZ:
Stephen
Curry's
Incredible
Statistics
2. Data

14. Of the thousands of readers to clicked
on this article, over 53% dropped off
here
2. Data

15. Distribution
Embed content on any site,
app or social channel
3. Distribution

16. 3.Distribution

17. How can you get back on track?

18. Use the right Format
Measure engagement – not only page views
Distribute your content
Content engagement recommendations

19. Tom Pachys
tom@playbuzz.com